Carefree Senior Living

Name

Carefree Senior Living

Legal name

Templeton Development Corporation

Website

https://carefreeseniors.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Carefree Senior Living, founded in 1993 by Ken Templeton's Templeton Development Corporation, operates two 55+ independent senior apartment communities totaling 800 units in Sacramento and Summerlin/Las Vegas, serving active seniors with resort amenities and a 3-Year Rent Freeze guarantee.

Ownership category

akta.pro rank

Product category

Senior Independent Living

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior independent living
• 55 plus apartments
• Senior apartment rentals
• Active senior communities
• Retirement apartment homes

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Apartment Rent: Primary revenue stream from monthly rental payments for senior apartment homes across two communities. Rent varies by floor plan, unit type, and location. The 3-Year Rent Freeze promotion offers rate stability for initial lease term.
2. Additional Services and Rentals: Optional services including washer and dryer rentals at $30/month. Utilities not included in base rent (flat fee for sewer, water, trash).
3. Move-in Concessions: Promotional offers including two months free rent on select units and $1 first month move-in opportunities, which serve as customer acquisition incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Carefree Senior Living operates two 55+ active senior apartment communities — Carefree at North Natomas in Sacramento (500 homes, 10 floor plans) and Carefree at The Willows in Summerlin, Las Vegas (300 homes, 9 floor plans). Residents rent independent living apartments and receive resort-style amenities (year-round heated pool and spa, fitness center, clubhouse, salon), lifestyle programming, the Carefree Fun Bus transportation service, and the trademarked 3-Year Rent Freeze guarantee.

Product overview

Carefree Senior Living operates two senior living apartment communities: Carefree at The Willows in Summerlin, Las Vegas (300 apartment homes, 9 floor plans) and Carefree at North Natomas in Sacramento (500 apartment homes, 10 floor plans including Villas). Both communities offer independent living for adults 55+ with resort-style amenities including year-round heated pools and spas, fitness centers, clubhouses, and daily social activities. The company also markets a 3-Year Rent Freeze® promotion providing rent stability for three years. The portfolio traces its origins to 1993 when founder Ken Templeton began developing senior housing communities in Las Vegas and Sacramento.

Differentiator

Problem solved

Functional benefit

Products and services

• Carefree Senior Living at North Natomas (Sacramento) A 55+ active senior independent living community in Sacramento, CA offering 500 apartment homes across 10 floor plans (455–1,140 sq ft) including single-story Villas with attached garages. Features year-round heated pool and spa, fitness center, clubhouse, salon, social activities, and accepts Section 8 housing vouchers.
• Carefree Senior Living at The Willows (Summerlin, Las Vegas) A 55+ active senior independent living community in Summerlin, Las Vegas offering 300 apartment homes across 9 floor plans (714–1,253 sq ft). Features Mediterranean-inspired architecture, year-round heated pool and spa, fitness center, clubhouse, salon, game rooms, and resort-style amenities near the Las Vegas Strip.
• 3-Year Rent Freeze Promotion A trademarked rent stabilization promotion guaranteeing no rent increases for the first three years of residency, providing financial stability and predictability for new residents at both Carefree Senior Living communities.
• Carefree Fun Bus Transportation Service A complimentary shuttle bus service operating five days a week that transports residents to shopping, medical appointments, social outings, and excursions.

Quantifiable outcome

• Over 30,000 seniors served since 1993
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S. Comparable resident demographic and community-based amenity model to Carefree.
• Belmont Village Senior Living: Premium senior living operator offering independent, assisted, and memory care in urban and suburban locations. Comparable in upscale apartment amenities and active-senior targeting.
• Holiday Retirement: One of the largest U.S. independent living operators serving seniors 55+ with apartment-style communities, meals, and activity programming. Comparable in independent-only model and demographic focus.
• Sunrise Senior Living: Operates senior living communities across the U.S. with independent living, assisted living, and memory care. Comparable to Carefree in the resort-style amenitized apartment format and 55+ senior target.
• Leisure Care: Operates upscale independent living, assisted living, and memory care communities with strong amenity and activity programming. Highly comparable resort-style positioning to Carefree.
• Atria Senior Living: Large national operator of independent living, assisted living, and memory care communities. Highly comparable to Carefree in independent-living product offering, target demographic (active 55+), and amenitized apartment model.
• Watermark Retirement Communities: Operates resort-style senior living communities nationwide, including independent living. Comparable in amenity-driven positioning and active-senior demographic.
• Merrill Gardens: Operates independent-style senior living communities focused on active older adults with hospitality-driven amenities. Closely comparable in product type, lease structure, and amenity positioning to Carefree.

Regional players

• Eskaton: Northern California nonprofit operator of senior living communities including independent and assisted living. Comparable in Sacramento regional market and independent-living product, though structured as a nonprofit.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio spanning independent, assisted, memory care, and CCRCs. Comparable in resident demographics and operating model, but at vastly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CarefreeSeniorLivingNatomas
• LinkedInlinkedin.com/company/carefree-senior-living-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carefree Senior Living