Campus Activities Board

What Campus Activities Board does

Campus Activities Board (CAB) is the official student programming board of the University of California, Merced, operating as a chartered branch of ASUCM (Associated Students of the University of California, Merced) under the Office of Student Involvement. The organization delivers entertainment, co-curricular programming, and social activities to UC Merced's undergraduate and graduate student body, structured into four committees — Campus Unity, Large Scale, Marketing, and Traditional — that together run a recurring annual portfolio of events including CABapalooza (welcome-back event), Treats N' Beats (Halloween concert), Cowtopia (spring concert, billed as UC Merced's biggest event), CABsterical (comedy show at the Downtown Merced Theatre), CAB Ball, Drag Queen Bingo, CABCinema, and Bobcats Got Talent. Signature events such as Treats N' Beats draw thousands of students annually, and access is restricted to UC Merced students holding valid CatCards. The organization also operates a VIP (Volunteers-In-Programming) pathway as a lower-commitment, Spring-semester onboarding route for prospective members who miss the primary May and November application cycles.

CAB has no proprietary technology platform: marketing assets are produced with standard tools including Canva, and the organization does not maintain a commercial app, API, or disclosed data assets. Its go-to-market is event-driven and community-led, with awareness generated through Instagram, TikTok, Facebook, and LinkedIn, the university's CatLife platform, and word-of-mouth among attendees and members. The business model is non-commercial: CAB's operating budget is funded entirely through ASUCM-allocated student activity fees collected as part of UC Merced tuition, and all events are free to UC Merced students with no disclosed pricing structure. There are no funding rounds, external investors, or commercial revenue streams; revenue figures are not publicly disclosed. Current leadership consists of Director of Student Activities Stephanie Madrigal and Vice Chair Isaac Munoz, with advisory oversight from founder Enrique Guzman (also Associate Director for the Office of Student Involvement) and JaeJae Julian. CAB was established around 2005 coincident with UC Merced's opening, succeeding an earlier entity called the Student Programming Board, and currently maintains an alumni network spanning roughly two decades.

Name

Campus Activities Board

Legal name

ASUCM Campus Activities Board

Website

https://asucmcab.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Campus Activities Board (CAB) is a student-run programming board at UC Merced that delivers free entertainment, co-curricular, and social events to university students as a branch of ASUCM, funded by student activity fees.

Ownership category

akta.pro rank

Product category

Student Life Programming and Campus Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Student Organizations & Club Administration (EDALAHAB)

akta.pro secondary industry

Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Student event programming
• Campus entertainment services
• Student activity board
• Campus life programs
• Student engagement programming

Headquarters

HQ city

Merced

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Student Activity Fee Funding: CAB is a branch of ASUCM (Associated Students of the University of California, Merced) and is funded through student activity fees collected as part of student tuition. This provides the operational budget for all events and programming.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

CAB plans, organizes, and executes a portfolio of campus entertainment and co-curricular events for UC Merced students, including concerts, comedy shows, movie nights, dances, and themed social gatherings. As a branch of ASUCM, it is funded by student activity fees and offers all programming free of charge to UC Merced students with valid CatCard identification. The organization also operates a VIP (Volunteers-In-Programming) pathway that allows students to participate in event planning with lower commitment.

Product overview

The ASUCM Campus Activities Board (CAB) is a student-run event programming organization at UC Merced. It offers a portfolio of campus entertainment events including CABapalooza (welcome-back event), Drag Queen Bingo, CABCinema, Treats N' Beats (Halloween concert), CAB Ball (prom-like event), CABsterical (comedy show), and Cowtopia (annual spring concert). The organization also operates a VIP membership program for prospective members. CAB is structured into four committees: Campus Unity Committee (small-scale events), Large Scale Committee (major concerts), Marketing Committee (social media and PR), and Traditional Committee (medium-sized events).

Differentiator

Problem solved

Functional benefit

Products and services

• CABapalooza
• Drag Queen Bingo A night combining live drag performance with traditional bingo games, hosted by a famous Drag Queen, featuring food, laughter, and custom prizes. Hosted by the Traditional Committee in September for UC Merced students.
• CABCinema A movie night event providing food, drinks, and relaxation for students to destress. Hosted by the Campus Unity Committee at least once per semester at UC Merced.
• Treats N' Beats A Halloween-themed fall concert featuring carnival-style rides, games, food, and music from a performing artist or DJ. One of CAB's biggest events with thousands of students attending annually. Hosted by the Large Scale Committee every Halloween weekend for UC Merced students.
• CAB Ball A prom-like college event with music, dancing, and a different theme each year, providing a secure environment for students to make lasting memories with friends or dates. Hosted by the Campus Unity Committee every Spring semester at UC Merced.
• CABsterical A stand-up comedy show held at the Downtown Merced Theatre featuring a famous comedian, providing food, drinks, and a night of laughter for students to destress. One of the last events of the academic year, hosted by the Traditional Committee in Spring for UC Merced students.
• Cowtopia UC Merced's biggest annual event featuring a spring concert headlined by a major artist, along with a flea market and carnival games. Held at the end of April and hosted by the Large Scale Committee.
• VIP Program (Volunteers-In-Programming) A membership pathway for students who failed to apply to CAB in the summer or wish to experience how CAB works internally. VIPs have fewer obligations than regular CAB members and can drop out at any time. Usually opened during the Spring semester for UC Merced students.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• National Association for Campus Activities (NACA): Industry association serving campus activities professionals and student programming boards nationally. Comparable because it sits at the center of the same ecosystem CAB operates in and shapes standards, talent booking networks, and best practices for organizations like CAB.
• AEG Presents: Global live entertainment promoter that books artists for university events and operates large-scale concert programming. Relevant as a counterpart to Live Nation in the talent pipeline CAB relies on for flagship concerts.
• Live Nation Entertainment: The largest live event promoter globally, working with universities and student-programming boards to book headline artists for campus concerts like Cowtopia and Treats N' Beats. Comparable as the upstream talent and production supplier for CAB's largest events.

Direct peers

• UC San Diego SOLE (Student Organization for Life Events): UC San Diego's student programming organization producing campus concerts and entertainment events funded through student fees. Directly comparable to CAB in mandate, scale, and the UC-system context.
• UC Davis Program Union Board: UC Davis's student programming organization, responsible for concerts, films, and campus-wide entertainment funded through student fees. Directly comparable in mandate, funding model, and event mix to CAB.
• USC Programming Committee / Campus Activities: USC's student programming bodies organize large-scale concerts and entertainment events for the undergraduate population. Comparable in mission, scale of flagship events, and student-fee funding structure.
• UCLA Events Commission: Student-run programming board at UCLA that produces campus-wide entertainment and social events funded through student fees. Operates with a similar committee model and event-portfolio structure (concerts, comedy, film screenings), making it the closest peer within the UC system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UCMCAB
• LinkedInlinkedin.com/company/asucm-campus-activities-board
• Instagraminstagram.com/ucmercedcab
• TikToktiktok.com/@ucmercedcab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus Activities Board