What Casino.es does

Casino.es is a Spanish-language online casino information portal operated by CASINO APUESTAS Y BINGO MAGAZINE ONLINE, S.L. (CABMAGAZINE), a privately held limited liability company headquartered in Villaviciosa de Odón, Madrid, Spain. Founded in 2009, the site provides educational content on casino game rules, strategies, and reviews of DGOJ-licensed online operators, covering slots, roulette, blackjack, video poker, poker, mus, casino hold'em, Caribbean stud poker, and live dealer games. Its technology base is a web-based content platform with no native mobile app, no public API, and integrations limited to payment method guides (Visa, Mastercard, PayPal, Paysafecard) and a directory of gaming software providers.

The company monetizes exclusively through affiliate referral commissions earned when users register and play at recommended operators. Its three featured partners are PlayUZU, Paf Casino, and Casino Gran Madrid Online, each promoted with specific welcome bonus offers. The site also distributes a DGOJ-backed phishing alert service and editorial content on responsible gambling. Marketing is conducted through SEO-optimized Spanish-language content and email newsletter distribution, targeting Spanish-speaking consumers seeking legal online casino information in Spain. Revenue is not disclosed, no headcount is reported, and there is no record of external funding or institutional ownership.

Name

Casino.es

Legal name

CASINO APUESTAS Y BINGO MAGAZINE ONLINE, S.L.

Website

https://casino.es

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Casino.es is a Spanish-language affiliate information portal founded in 2009 that provides reviews, game guides, and bonus comparisons for DGOJ-licensed online casino operators, monetizing through referral commissions from three featured partners.

Ownership category

akta.pro rank

Product category

Online Gambling Information Portal

NAICS

Other Gambling Industries (71329)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online casino reviews
• Casino affiliate marketing
• Gambling information portal
• Casino game guides
• Spanish gambling market

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: Casino.es earns commissions when users register and play at recommended online casino operators through affiliate links. The platform promotes licensed operators including PlayUZU, Paf Casino, and Casino Gran Madrid Online, receiving referral fees for player acquisition.

Distribution channels1 record

Marketing channels3 records

Core offering

Casino.es is a Spanish-language online casino information portal that provides educational content, reviews, and bonus comparisons for DGOJ-licensed online casino operators in Spain. The platform covers game rules and strategies for slots, roulette, blackjack, video poker, poker, mus, casino hold'em, Caribbean stud poker, and live casino games, along with payment method guides and industry news. The site operates as an affiliate marketing platform that earns referral commissions when users register and play at recommended operators such as PlayUZU, Paf Casino, and Casino Gran Madrid Online.

Product overview

Casino.es is an informational portal focused on the regulated Spanish online casino market. The platform provides educational content about legal online casinos licensed by the DGOJ, comprehensive game guides (slots, roulette, blackjack, video poker, poker, mus, casino hold'em, Caribbean stud poker), live casino information, payment method guides, software provider directories, and industry news. The site also features responsible gaming resources and the DGOJ Phishing Alert service for identity protection. The offering is a content and information platform rather than a gaming operator itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino.es Online Casino Information Portal A Spanish-language online casino information portal that provides guidance on legal online casinos licensed by the DGOJ, game rules and strategies, payment methods, and industry news for the Spanish market. The portal serves Spanish-speaking consumers interested in regulated online gambling.
• DGOJ Phishing Alert Service DGOJ-backed identity theft prevention service that alerts registered users when their personal data is used to create unauthorized gambling accounts.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• PlayUZUcoreGTM or Marketing PartnerPlayUZU is a featured casino partner on Casino.es, offering 80 free spins welcome bonus for new users. The partnership provides promotional visibility for PlayUZU while offering Casino.es users access to competitive bonus offers.
• Paf CasinocoreGTM or Marketing PartnerPaf Casino is featured as a recommended casino partner offering up to 50 euro bonus plus 100 free spins. The affiliate partnership drives player acquisition through Casino.es's Spanish audience.
• Casino Gran Madrid OnlinecoreGTM or Marketing PartnerCasino Gran Madrid Online is promoted as a top recommended operator offering a 30 euro no-deposit bonus for new registrations. Both are part of the Gran Madrid group operating licensed casinos in Spain.
• Dirección General de Ordenación del Juego (DGOJ)coreOthersThe DGOJ is Spain's gambling regulatory authority that issues licenses to online casino operators. Casino.es only promotes operators holding valid DGOJ licenses, ensuring compliance with Spanish gambling regulations.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Oddschecker: Odds-comparison and affiliate platform primarily for sports betting with casino content; comparable affiliate/lead-generation model in the gambling vertical, albeit UK-focused.
• Casinomeister: Veteran online casino review and watchdog site operating since the late 1990s; comparable content-led affiliate model focused on licensed, reputable operators.
• Latest Casino Bonuses (LCB): Casino review, bonus-tracking, and player-complaint community monetized via affiliate referrals; directly comparable curated-casino and bonus-comparison model to Casino.es.
• Gambling.com Group: Publicly traded operator of country-specific casino and sports betting affiliate/review sites; directly comparable as a casino affiliate publisher monetizing via operator referrals, though at much larger scale and multi-geography.
• Casino Guru: Casino review and complaint-resolution site with an affiliate-driven revenue model; comparable content-led affiliate approach targeting regulated-market casino players.
• AskGamblers: Long-standing casino review and complaint-resolution portal that earns affiliate revenue from licensed operators; highly comparable business model to Casino.es's curated reviews and bonus listings.

Broad incumbents

• Better Collective: Publicly traded gambling affiliate holding company operating a portfolio of sports betting and casino sites; comparable affiliate business model at significantly greater scale and diversification.
• Catena Media: Publicly traded performance-marketing and affiliate company in online gambling with casino and sports verticals; directly comparable affiliate model across multiple regulated markets.

Others

• PlayUZU: DGOJ-licensed online casino operator and named Casino.es affiliate partner; ecosystem participant whose commercial relationship directly drives Casino.es's affiliate revenue.
• Casino Gran Madrid Online: DGOJ-licensed online casino and a named featured partner on Casino.es; adjacent ecosystem participant representing the operator side of Casino.es's referral model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino.es