California Figs

What California Figs does

California Figs, operating as the California Fig Advisory Board, is an industry marketing organization representing California's fig growers, processors, and marketers. Founded in 1941 and headquartered at 405 N I Street, Suite B in Madera, California, the organization promotes California-grown fresh figs (Mission, Brown Turkey, Emerald, Sierra, and Tiger varieties available May through November) and dried figs (Mission and Golden, available year-round). Its core function is demand generation for the industry through marketing campaigns, nutrition education, recipe content, and international trade development rather than direct product sales or retail e-commerce. The organization operates with a small staff of 11-50 employees and is led by CEO Karla J. Stockli and Director of Marketing Kris Caputo.

The entity's product portfolio is structured around B2B ingredient supply and consumer content resources rather than proprietary technology or software. For food manufacturers and product developers, the industry has developed ingredient formats including whole, diced, paste, e-diced/nuggets, juice concentrate, and powder. Content resources target three core segments: product developers, school foodservice programs, and nutrition professionals, each with dedicated landing pages, formulas, and educational materials. International market development is supported through dedicated Japan, China, and Canada pages, with channel partners including USDA Foreign Agricultural Service, My Food Japan, USDA China, and Hong Kong US Foods.

California Figs is funded through grower and processor industry assessments rather than direct product revenue, advertising sales, or external investment. Its business model is essentially that of a US commodity check-off style marketing board: industry-funded, non-commercial, focused on category demand creation. There are no disclosed funding rounds, no parent company, no venture capital, private equity, or public ownership, and no proprietary technology stack. The organization has no patents or trademarks listed, no API or developer ecosystem, and generates revenue, if at all, through assessment-funded program budgets whose size is not publicly disclosed.

Name

California Figs

Legal name

California Fig Advisory Board

Website

https://californiafigs.com

Company type

Private

Founded year

1790

Operating status

Operating

Headcount range

11–50 employees

Short description

California Figs (California Fig Advisory Board) is an industry marketing organization that promotes California-grown fresh and dried figs to product developers, school foodservice, nutrition professionals, and international markets, funded by grower and processor assessments.

Ownership category

akta.pro rank

Product category

Agricultural Marketing Services

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

Keywords

• Agricultural marketing services
• Fresh figs
• Dried figs
• Fig ingredients
• Industry promotion

Headquarters

HQ city

Madera

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Industry Marketing and Promotion: California Figs operates as the California Fig Advisory Board, an industry organization funded by grower and processor assessments to market California figs globally. The organization does not directly sell figs but promotes the industry through recipes, nutrition education, and international trade development.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

California Figs, the California Fig Advisory Board, is an industry marketing organization that promotes California-grown fresh figs (Mission, Brown Turkey, Emerald, Sierra, and Tiger varieties) and dried figs (Mission and Golden), along with processed fig ingredients including whole, diced, paste, e-diced/nuggets, juice concentrate, and powder. The organization is funded by grower and processor assessments and does not sell figs directly, instead providing marketing, nutrition education, recipe resources, and international trade development for the industry.

Product overview

California Figs is an industry marketing organization representing California fig growers, processors, and marketers. The organization promotes two main product categories: Fresh Figs (Mission, Brown Turkey, Emerald, Sierra, and Tiger varieties, available May-November) and Dried Figs (Mission and Golden, available year-round). Their product portfolio also includes processed fig ingredients for food manufacturers: Whole, Diced, Paste, E-Diced/Nuggets, Juice Concentrate, and Powder. The organization provides recipe resources, product development formulas, nutrition information, and international market support for Canada, China, and Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• Mission Fresh Figs Purple and black skin fresh figs with deep earthy flavor like a Cabernet, available mid-May through November in the produce section of major grocery retailers.
• Brown Turkey Fresh Figs Light purple to black skin fresh figs with robust flavor like a Pinot Noir, available mid-May through November in the produce section.
• Emerald Fresh Figs Creamy amber skin fresh figs with light flavor like a Sauvignon Blanc, available mid-June through November.
• Sierra Fresh Figs Light-colored skin fresh figs with fresh, sweet flavor like a Riesling, available mid-June through November.
• Tiger Fresh Figs Light yellow skin with unique dark green stripes and bright red-purple interior, with fruity, raspberry, citrus flavor like a Sparkling Rosé, available mid-June through November.
• Mission Dried Figs Purple and black skin dried figs with deep earthy flavor, available year-round in the produce section or snacking aisle.
• Golden Dried Figs Pale yellow to golden color skin dried figs with buttery, caramel flavor notes, available year-round.
• California Dried Figs Whole Whole dried fig ingredient for product developers and foodservice applications, providing natural sweetener and fiber enrichment for baked goods, snacks, and packaged foods.
• California Dried Figs Diced Diced dried fig ingredient for baked goods, cereals, and snack products, providing clean label ingredient solutions for food manufacturers.
• California Dried Figs Paste Fig paste ingredient for use in recipes and food manufacturing, suitable for product developers and foodservice applications.
• California Dried Figs E-Diced (Nuggets) Small diced fig pieces (nuggets) ideal for even distribution in food products, providing consistent fig inclusion in baked goods, cereals, and snacks.
• California Dried Figs Juice Concentrate Concentrated fig juice for flavor enhancement in food products, providing natural sweetness and fig flavor to manufactured food applications.
• California Dried Figs Powder Dried fig powder for use as an ingredient in baking and food manufacturing, offering concentrated fig flavor and nutrition in powder form.

Quantifiable outcome

• Calcium content is over 100% greater than other dried fruits
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• National Raisin CompanycoreChannel Partner/ Reseller/ DistributorNational Raisin Company is the largest independent grower, processor, and packer of dried fruits in the United States. Founded in 1969 and based in Fowler, CA, they are vertically integrated in raisins, prunes, figs, and dates, serving retail, private label, industrial, and foodservice sectors with both conventional and organic products.
• San Joaquin Figs, Inc.coreChannel Partner/ Reseller/ DistributorFamily owned and operated company that farms and processes dried figs under the Nutra-Fig brand. Offers organic, natural and conventional dried figs in retail, bulk and industrial applications. Industrial products include fig paste, seedless fig paste, diced figs, sliced figs, fig powder and fig concentrate.
• Herman Produce SalescoreChannel Partner/ Reseller/ DistributorFresh fig distributor based in California offering Mission, Sierra, Brown Turkey, Tiger, and The Emerald varieties with seasonal availability from late May through January.
• Stellar DistributingcoreChannel Partner/ Reseller/ DistributorFresh fig distributor offering Kadota variety from early July through September. Connected to Catania Worldwide distribution network.
• USDA Foreign Agricultural ServiceminorGTM or Marketing PartnerPartner organization for Canadian market development providing trade resources and support for international fig distribution.
• My Food JapanminorGTM or Marketing PartnerPartner organization for Japanese market providing resources and connections for product developers and importers in Japan.
• USDA Foreign Agricultural Service (Japan)minorGTM or Marketing PartnerPartner organization for Japanese market providing trade resources and support for international fig distribution.
• USDA ChinaminorGTM or Marketing PartnerPartner organization for Chinese market providing trade resources and support for international fig distribution.
• Hong Kong US FoodsminorGTM or Marketing PartnerPartner organization for Hong Kong market providing connections for US food products including California figs.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Bard Valley Natural Delights: Date grower cooperative marketing Natural Delights brand Medjool dates to retail and foodservice channels. Comparable to California Figs because both market specialty California-grown dried fruits through retail and B2B channels, with overlapping customer segments in food manufacturing and consumer retail.

Direct peers

• Almond Board of California: Marketing organization for the California almond industry, funded by industry assessments and focused on global promotion, nutrition research, and trade development. Comparable to California Figs because both are agricultural marketing boards representing California specialty crop producers with parallel mission, funding model, and target segments.
• Sunsweet Growers: Major dried fruit company specializing in prunes, dried cranberries, and other dried fruits with consumer and ingredient divisions. Comparable to California Figs because both operate in the dried fruit category, marketing California-grown dried fruits to consumers and food manufacturers with similar product formats (paste, juice, dried).
• Sun-Maid Growers of California: California-based raisin cooperative that markets California-grown raisins globally through retail, foodservice, and ingredient channels. Comparable to California Figs because both are agricultural marketing organizations representing California fruit/dried fruit producers with similar cooperative-style structures targeting consumers and food manufacturers.
• California Walnut Commission: Marketing organization for the California walnut industry, funded by grower assessments and focused on health research, global marketing, and trade development. Comparable to California Figs because both are California specialty crop marketing boards with similar structure, funding model, and promotional mission.
• California Strawberry Commission: Marketing organization for the California strawberry industry, focused on nutrition research, consumer promotion, and trade marketing. Comparable to California Figs because both are California fruit marketing boards with parallel mission, structure, and promotional approach.
• Mariani Packing Company: California-based dried fruit company producing prunes, raisins, cranberries, and other dried fruits for retail, foodservice, and ingredient markets. Comparable to California Figs because both market California-grown dried fruits across consumer retail, foodservice, and food manufacturer channels.
• California Avocado Commission: Marketing organization for the California avocado industry, promoting California-grown avocados through consumer marketing, foodservice partnerships, and international trade. Comparable to California Figs because both are commodity marketing boards promoting California-grown specialty crops with similar assessment-funded structures.

Broad incumbents

• Blue Diamond Growers: Large almond cooperative marketing consumer branded products (snack almonds, almond milk, Nut-Thins crackers) and ingredient products globally. Comparable to California Figs because both are agricultural cooperatives marketing California-grown products to consumer and ingredient channels, though Blue Diamond operates at significantly larger scale and broader portfolio.

Others

• National Raisin Company: Largest independent US grower, processor, and packer of dried fruits including raisins, prunes, figs, and dates, serving retail, private label, industrial, and foodservice sectors. Comparable to California Figs as both operate in the dried fruit industry; National Raisin is a current channel partner of California Figs and a vertically integrated counterpart in fig processing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cafigs
• YouTubeyoutube.com/channel/UC76HStoVl5Rp3o7S_Wz4fVA
• Facebookfacebook.com/californiafigs
• Instagraminstagram.com/cafigs
• Pinterestpinterest.com/cafigs
• LinkedInlinkedin.com/company/california-fig-advisory-board

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Figs