Lins Law Group

What Lins Law Group does

Lins Law Group, P.A. is a boutique professional services law firm headquartered at 14497 North Dale Mabry Hwy in the Carrollwood area of North Tampa, Florida, serving the greater Tampa Bay region including Tampa, Clearwater, St. Petersburg, Brandon, and surrounding communities. The firm is structured as a Florida Professional Association and is staffed by a two-attorney father-and-son team: founding partner D. Michael Lins, who has practiced in Florida since graduating from Florida State University College of Law in 1984, and attorney J. Michael Lins, who joined in 2018 after graduating from Florida Coastal School of Law. Together they bring nearly 50 combined years of legal experience.

The firm's revenue model is professional services billing, with most matters charged by the hour at Tampa Bay market rates of $250-$400 per hour, while discrete services such as Florida Summary Administration probate and uncontested divorce are priced on flat-fee schedules ($2,000-$3,000 and $1,500-$2,500 respectively, in relevant counties). Contested divorce matters require case-specific retainers of $2,500-$5,000, and all prospective clients are offered a free initial consultation. The firm has no disclosed proprietary technology, AI/ML, or product platform; service delivery rests on attorney expertise, client relationships, and credentials including a Martindale-Hubbell AV Preeminent rating held continuously since 1994.

Lins Law Group serves four primary customer segments: individuals and families (estate planning, elder law, probate, family law), small and mid-sized Florida businesses (formation, contracts, succession), active-duty/reserve/veteran military personnel and their families (divorce and family law), and personal injury victims (auto, premises liability, wrongful death). The go-to-market motion is sales-led and referral-driven: clients reach the firm primarily through phone inquiries (813-280-0082), a website contact form, organic blog content dating back to 2013, Facebook and Twitter/X social channels, and a consistent stream of referrals from current and former clients. The firm is privately held by the Lins family with no external institutional investment, parent company, or M&A activity disclosed.

Name

Lins Law Group

Legal name

Lins Law Group, P.A.

Website

https://linslawgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAK

Family & Private Client (Trusts & Estates) Law

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Estate planning services
• Probate administration
• Family law services
• Personal injury representation
• Business law services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services: Professional legal services billed primarily by the hour for matters such as estate planning, probate, family law, personal injury, and business law. Flat fees may apply for certain services like Summary Administration probate.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lins Law Group, P.A. is a boutique Tampa Bay law firm providing professional legal services across six core practice areas: Estate Planning and Elder Law, Probate and Trust Administration, Probate and Trust Litigation, Divorce and Family Law, Business Law, and Personal Injury. Services are delivered by a father-and-son attorney team through direct client engagement, with free initial consultations offered as the entry point. The firm serves individuals, families, military personnel, and small to mid-sized businesses primarily in Hillsborough, Pinellas, and Pasco Counties.

Product overview

Lins Law Group, P.A. is a boutique Tampa Bay law firm offering specialized legal services across six core practice areas. The firm provides Estate Planning and Elder Law services (including wills, trusts, living wills, and power of attorney), Probate and Trust Administration (with both summary and formal administration), Probate and Trust Litigation (will contests, undue influence claims), Divorce and Family Law (including military divorce, child custody, and support), Business Law (formation, contracts, succession), and Personal Injury representation. The firm also offers a free educational book titled 'Florida Estate Planning And Probate Unveiled' as a client education resource. Led by a father-and-son team of attorneys with nearly 50 combined years of experience, the practice emphasizes preparation and proactive legal planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning And Elder Law Comprehensive legal services for controlling asset distribution, creating wills and estate plans, setting up living trusts, and making arrangements for end-of-life care and long-term assisted living, targeted at Tampa Bay individuals and families.
• Probate And Trust Administration Legal guidance through the Florida court process of administering and distributing a decedent's assets, including summary administration, formal administration, and trust administration services for Tampa Bay families.
• Probate And Trust Litigation Legal representation in disputes over wills, trust administration, undue influence claims, breach of fiduciary duty, and estate litigation matters.
• Divorce & Family Law Legal representation in divorce proceedings, child custody, parenting plans, timesharing, child support, alimony, paternity, and domestic violence matters, including specialized services for active-duty, reserve, and veteran military families.
• Business Law Comprehensive business legal services including business formation, buying and selling businesses, contracts, business litigation, and business succession planning for Florida entrepreneurs and small to mid-sized businesses.
• Personal Injury Legal representation for victims of auto accidents, truck and motorcycle accidents, slip and fall, premises liability, product liability, animal bites, construction accidents, and wrongful death claims in the Tampa Bay area.

Quantifiable outcome

• Free initial consultations available for all clients
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Nolo: Long-standing publisher of do-it-yourself legal guides, forms, and online services covering wills, estate planning, family law, and business law. Represents the self-help alternative that competes for the firm's price-sensitive clients.
• LegalShield: Subscription-based legal services provider offering access to attorney consultations and document preparation across estate planning, family law, and other practice areas. Competes for the same middle-market consumer segment with a membership model.
• Rocket Lawyer: Subscription-based online legal services platform offering document preparation, legal advice, and attorney consultations across multiple practice areas including estate planning, business law, and family law. Broader in scope than the firm's boutique practice but overlaps in core service lines.

Others

• Avvo: Online legal directory and Q&A platform that helps consumers find and evaluate attorneys. Functions as a marketing channel and competitive ecosystem for small law firms like Lins Law Group, rather than a direct service provider.
• Clio: Cloud-based legal practice management software used by law firms for case management, billing, and client intake. Serves as an enabling technology provider for the firm rather than a direct competitor, though it shapes the firm's operational efficiency.

Direct peers

• Trust & Will: Online estate planning service that allows users to create wills, trusts, and estate plans digitally. Directly competes with the firm's core estate planning service line on convenience and price, targeting the same end customers (individuals and families planning for end-of-life).
• LegalZoom: Established online legal services platform offering wills, trusts, business formation, and family law documents. Provides a low-cost alternative to traditional law firms like Lins Law Group for routine estate planning and business law matters.
• FreeWill: Free online will and estate planning platform that helps individuals create basic estate planning documents at no cost. Competes directly with the firm's estate planning offering for budget-conscious consumers in the same target segment.

Emerging players

• UpCounsel: Online marketplace connecting businesses with attorneys for legal services including business formation, contracts, and business law matters. Overlaps with the firm's business law practice for small and mid-sized business clients.
• Wealth.com: Estate planning technology platform serving financial advisors and their clients with digital wills, trusts, and estate planning workflows. Threatens to disintermediate traditional estate planning attorneys by embedding the service within wealth management relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/michael_linslaw
• Facebookfacebook.com/Lins-Law-Group-PA-129383433808603
• LinkedInlinkedin.com/company/lins-law-group-p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lins Law Group