Singapore Cricket Club

Name

Singapore Cricket Club

Legal name

Singapore Cricket Club

Website

https://scc.org.sg

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private Members Sports & Social Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Private members club
• Sports club
• Social club
• Cricket club
• Country club

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from various membership categories including Ordinary Transferable, Corporate, Term, Sports, and Junior Sports memberships with different fee structures and renewal terms.
2. Food & Beverage Sales: Multiple dining outlets including The Padang Restaurant, The Oval & Verandah, Main Lounge, Stumps Bar & Terrace, The Deli & Courtyard, Men's Bar, Victoria Room, and SCC Dempsey Clubhouse generating revenue from food and beverage sales.
3. Sports Facility Usage: Revenue from booking fees for tennis courts, squash courts, bowling green, gymnasium, billiards & snooker tables, Padang Field, and other sports facilities. Guest fees and section membership fees also apply.
4. Meetings & Banquets: Function room rentals including Gilmour Room & Terrace, Padang Restaurant, and Victoria Room for private functions, corporate events, weddings, and seminars.
5. Advertising & Sponsorship: Advertising rates for members' communications and promotional opportunities targeting the affluent membership demographic of company directors and industry leaders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Singapore Cricket Club is a private members' sports and social club founded in 1852, operating from a heritage clubhouse on Connaught Drive in Singapore's civic district and a secondary facility (SCC Dempsey) at Loewen Road. It sells access via five membership categories (Ordinary Transferable, Corporate, Term, Sports, Junior Sports) and delivers value through 13+ sports sections, seven food and beverage outlets, meeting and banquet venues, youth development academies, and reciprocal access to 100+ partner clubs worldwide.

Product overview

Singapore Cricket Club is a premier sports and social lifestyle club founded in 1852, located at Connaught Drive in Singapore's colonial heart. The club operates as a unified membership-based facility offering sports facilities (13 sports sections including Cricket, Rugby, Football, Hockey, Tennis, Netball, Bowls, Squash, Billiards & Snooker), dining venues (The Padang Restaurant, Victoria Room, SCC Dempsey Clubhouse, and others), meeting & banquet facilities (Gilmour Room, Padang Restaurant, Victoria Room), and youth development programs. The club has two main venues: Padang Field in the city center and SCC Dempsey at Loewen Road. Members can choose from various membership types including Ordinary Transferable, Corporate, Term, Sports, and Junior Sports Memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Annual membership in five categories (Ordinary Transferable, Corporate, Term, Sports, Junior Sports) granting access to club facilities, dining, sports sections, events, and reciprocal club benefits.
• Sports Sections & Facilities Access to 13+ competitive and recreational sports sections including Cricket, Rugby, Football, Hockey, Tennis, Netball, Bowls, Billiards & Snooker, Squash, Golf, Darts, Pickleball, Balut, Bridge, Chess, Mahjong, and Wine Circle, supported by dedicated facilities such as Padang Field, SCC Dempsey fields, tennis courts, squash courts, bowling green, gymnasium, and billiards/snooker tables.
• The Padang Restaurant Award-winning fine dining restaurant on the upper floor of the SCC clubhouse with full-length windows offering views of the Padang and city skyline.
• Gilmour Room & Terrace Private function room with an outdoor terrace overlooking the Padang, suitable for weddings, private functions, corporate meetings, and seminars.
• Youth Development Sports Academies Structured youth sports training programs across six disciplines (Rugby, Hockey, Tennis, Cricket, Football, Squash) for children from age 4 upwards, anchored by the Rugby Academy which has 600+ members.
• Reciprocal Club Access Access to 100+ reciprocal private clubs across 28 countries for travelling members, arranged via a Letter of Introduction from the Membership Department.
• Advertising & Sponsorship Opportunities Advertising placements in members' communications and sponsorship opportunities targeting the club's affluent member base of company directors and industry leaders.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• 100+ Reciprocal Clubs WorldwidecoreChannel Partner/ Reseller/ DistributorSCC has reciprocal arrangements with over 100 clubs across 28 countries including Australia, Austria, Bahrain, Bangladesh, Brunei, Canada, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Malaysia, Mauritius, Netherlands, New Zealand, Papua New Guinea, Philippines, South Africa, South Korea, Spain, Sri Lanka, Sweden, Thailand, UAE, UK, and USA. Key partners include Royal South Yarra Lawn Tennis Club, Sydney Cricket Ground, Hollyburn Country Club, Toronto Cricket Skating and Curling Club, and others. Members can request Letter of Introduction to visit these clubs.
• Pullman Singapore Hill StreetminorGTM or Marketing PartnerSCC members enjoy special hotel room rates with Pullman Singapore Hill Street, located just 10 minutes walk from the SCC Clubhouse. Rates available until 30 December 2026, inclusive of buffet breakfast for 1 or 2 adults at Madison's restaurant. Designed for members' visiting families, friends, business associates and reciprocal club members.
• St. James's Hotel & Club, Mayfair LondonminorGTM or Marketing PartnerReciprocal membership benefits include preferential rates starting from £360 including VAT and Continental breakfast per room per night, 10% off food at Francatelli Restaurant & Seven Park Place Bar & Lounge, and 25% off Meeting & Event room hire. Located in Mayfair near Buckingham Palace and exclusive shopping districts.
• The Portals ExperienceminorGTM or Marketing PartnerSCC members enjoy 15% off ticket prices for The Portals Experience attraction. Members can use discount code or book through the provided link to access the experience with preferential rates.
• STARBALM SingaporeminorGTM or Marketing PartnerSCC Members enjoy 15% off everything plus FREE shipping at STARBALM with minimum purchase of $25. Use code SCC15 at checkout. STARBALM is a professional-grade sports care brand from The Netherlands offering sprays, gels, tapes, lotions, oils, and balms for athletes.
• ButterBee ActiveWearminorGTM or Marketing PartnerSCC Members receive 20% discount off all products on ButterBee's online store at www.butterbeeactive.com using code SCC20. ButterBee is a Singapore-grown lifestyle activewear brand promoting happiness through movement with premium, sustainably-sourced fabrics.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Hurlingham Club: Iconic Thames-side private members' club in London focused on sports (polo, tennis, croquet, swimming) and social dining. Comparable heritage sports-club model, reciprocal network partner, and similar member demographics.
• The American Club Singapore: Private members' club in Singapore serving the expatriate business and professional community with comparable dining, banqueting, fitness, and networking offerings. Competes for the same international corporate demographic.
• The Boulevard Club: Toronto-based private members' sports and social club, listed as a SCC reciprocal partner. Comparable multi-sport, family-oriented, and dining-led member club model serving affluent urban professionals.
• Royal Singapore Golf Club: Founded 1891, another of Singapore's oldest and most prestigious private members' clubs with a strong golf and social offering. Direct competitor for heritage-conscious HNW Singapore-based members and reciprocal-club arrangements.
• The Tanglin Club: Singapore's other premier colonial-era private members' club, founded 1865, offering similar sports, dining, and social facilities to an overlapping HNW/expatriate audience. Direct competitor for Ordinary memberships and corporate entertainment spend.
• The Arts Club London: Historic London private members' club founded 1863, similar heritage positioning, reciprocal-club partner, and overlapping affluent-professional target market. Strong comparable for member value proposition and pricing.

Broad incumbents

• Raffles Hotel Singapore: Iconic Singapore luxury hospitality venue offering comparable premium F&B, banquets, and event spaces to HNW clientele. Not a direct membership competitor but competes for the same corporate entertainment and banqueting wallet.

Regional players

• Manila Polo Club: Founded 1909, premier private members' sports and social club in the Philippines serving the Manila elite. Comparable heritage positioning and multi-sport/facility model in the Southeast Asian market.
• Royal Selangor Club: Colonial-era private members' club in Kuala Lumpur founded 1884 offering similar sports, dining, and social facilities to Malaysia's elite. Regional comparable for heritage club model in Southeast Asia.
• The Melbourne Club: Australia's most prestigious private members' club, founded 1838, with a similar business-elite demographic and heritage positioning. Comparable for member economics, governance, and reciprocal-club value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/SGCricketClub
• Facebookfacebook.com/SingaporeCricketClub
• LinkedInlinkedin.com/company/singapore-cricket-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Cricket Club