ORO

What ORO does

ORO Precious Metals Private Limited is a privately held Indian jewellery manufacturer founded in 2003 and headquartered in Mumbai, with corporate and production operations in Navi Mumbai's MIDC Industrial Area and a sales office in Zaveri Bazaar. The company manufactures gold (22kt and 18kt), platinum, and fusion (gold-platinum hybrid) jewellery — including bangles, bands, kadas, chains, bracelets, and openables — for men and women, organized into nine sub-brand collections (Aaeena, Couture, Cuff Collection, Enlace, Iktara, Leather, Mosaic, Noor, Snowflake). Its core technology is machine-led precision manufacturing combined with traditional craftsmanship, producing nearly 2,000 superior-quality bangles per day and making ORO the largest machine-made bangle manufacturer in the Indian subcontinent. ORO also pioneered machine-made platinum jewellery in 2012 in association with Platinum Guild International (PGI).

The company operates a B2B wholesale distribution model, selling manufactured jewellery in bulk to a global network of retail partners and jewellery resellers rather than directly to consumers. It has no publicly disclosed pricing, no e-commerce transactional presence, and no consumer-facing digital sales channel — the website functions as a brand catalog and partner locator. Geographically, ORO serves India and select international markets through its Dubai manufacturing unit established in 2010. The company is family-owned and led, with Mr. Avinash Pahuja heading marketing and operations and Mr. Ravish Pahuja heading design and manufacturing; there is no indication of external institutional investment, no public ticker, and no disclosed subsidiaries. The 135-year legacy cited in company materials refers to the founding family's heritage in jewellery rather than the corporate entity, which was established in 2003 and rebranded from Raid Jewels Pvt. Ltd. to ORO Precious Metals PVT. LTD. in 2021.

Name

ORO

Legal name

ORO Precious Metals Private Limited

Website

https://worldoforo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

ORO Precious Metals Private Limited is a Mumbai-based B2B jewellery manufacturer producing machine-made gold, platinum, and fusion bangles, bands, kadas, and chains, selling wholesale to retail partners in India and the Middle East (Dubai facility).

Ownership category

akta.pro rank

Product category

Jewelry Manufacturing

NAICS

All Other Fabricated Metal Product Manufacturing (33299)

SIC

Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKAIAA

Fine Jewelry Manufacturing (Precious Metals & Gem-Set)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry Manufacturing & Private Label

SECONDARYCRAKAAAK

Fine Jewelry Manufacturing & Atelier Production

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

Keywords

• Machine-made bangles
• Gold jewelry manufacturing
• Platinum jewelry
• Fusion jewelry
• Precious metals wholesale

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery Wholesale Manufacturing: ORO operates as a B2B jewellery manufacturer, producing and selling gold, platinum, and fusion jewellery products (bangles, bands, kadas, chains, bracelets, openables) to retail partners and jewellery retailers. Revenue is generated through wholesale orders and bulk purchases from channel partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ORO Precious Metals manufactures and wholesales gold, platinum, and fusion jewelry, with a core specialization in machine-made bangles. The company operates as the largest machine-made bangle manufacturer in the Indian subcontinent, producing approximately 2,000 bangles per day, distributing through retail partner networks globally and via direct consumer channels.

Product overview

ORO (ORO Precious Metals Private Limited) is an Indian jewellery manufacturer specializing in machine-made bangles and rings. Founded in 2003, it has grown to become the largest machine-made bangle manufacturer in the Indian subcontinent. The company's product portfolio comprises three main categories: Gold Jewellery (bangles, bands, kadas, openables in 22kt and 18kt gold across collections like AAEENA, COUTURE, ENLACE, IKTARA, LEATHER, MOSAIC, NOOR, SNOWFLAKE), Platinum Jewellery (bangles, bands, bracelets, chains, kadas — a pioneering machine-made platinum range launched in 2012), and Fusion Jewellery (hybrid gold-platinum pieces combining traditional artistry with contemporary design). ORO produces approximately 2,000 bangles daily through machine-led precision manufacturing at facilities in Mumbai and Dubai, serving customers in India and overseas markets.

Differentiator

Problem solved

Functional benefit

Brands

• Aaeena: Gold bangle collection for women
• Couture
• Enlace
• Iktara
• Leather
• Mosaic
• Noor
• Snowflake

Products and services

• Machine-made gold bangles Standardized, machine-produced gold bangles manufactured in bulk for wholesale distribution to retail jewelry partners across global markets.
• Platinum jewelry Platinum-based jewelry pieces produced for retail partner distribution and direct consumer sales.
• Fusion jewelry Jewelry pieces combining multiple metals or contemporary design techniques, produced for retail distribution and direct consumer channels.
• Gold jewelry Gold jewelry pieces beyond bangles, manufactured for wholesale and retail distribution.

Quantifiable outcome

• Largest machine-made bangle manufacturer in the Indian subcontinent
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PGI (Platinum Guild International)minorStrategic or Co-development PartnerORO partnered with PGI to create pure, eternal platinum bangles. This collaboration led to ORO becoming one of the first manufacturers in the world to launch an entire product range of machine-made platinum jewellery in 2012.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Pandora: Global machine-made jewelry brand (silver and gold) sold through wholesale and retail partners worldwide. Comparable to ORO in machine-made precision manufacturing and wholesale-led distribution, though at vastly greater scale and with stronger consumer brand.
• Titan Company: India's largest listed jewelry manufacturer and retailer (parent of Tanishq, Mia, CaratLane). Directly comparable to ORO as a precious-metals jewelry manufacturer, but operates at vastly greater scale, runs owned retail, and competes across gold, platinum and diamond categories.

Regional players

• Asian Star Company: Indian diamond and precious-metals jewelry manufacturer with global wholesale distribution. Comparable to ORO as an India-based B2B jewelry manufacturer serving international retail partners, though more diamond-focused.

Direct peers

• Malabar Gold & Diamonds: Vertically integrated Indian gold and diamond jewelry manufacturer-retailer with international presence including UAE. Directly comparable to ORO in precious-metals jewelry manufacturing and B2B/retail distribution across India and the Middle East.
• Joyalukkas: Indian-origin precious-metals jewelry manufacturer and retailer with extensive Middle East presence. Comparable to ORO across gold jewelry manufacturing, India-UAE operating geographies, and multi-country retail/wholesale distribution.
• Tribhovandas Bhimji Zaveri (TBZ): Heritage Indian fine jewelry manufacturer and retailer specializing in gold and diamond jewelry. Comparable to ORO in fine-jewelry manufacturing heritage and gold-focused product mix, with stronger retail footprint.
• Rajesh Exports: India's largest gold jewelry manufacturer and exporter, with B2B wholesale and retail operations. Highly comparable to ORO as a manufacturing-led, wholesale-driven Indian precious-metals jewelry business targeting global buyers.
• Kalyan Jewellers: Indian gold and precious-metals jewelry manufacturer with extensive retail and wholesale operations across India, UAE and other GCC markets. Closely comparable to ORO's gold/platinum manufacturing scope and its India-plus-UAE geographic mix.
• PC Jeweller: Indian gold and diamond jewelry manufacturer-retailer with pan-India presence. Directly comparable to ORO in B2B/B2C gold jewelry manufacturing, though more retail-led and diamond-skewed.

Emerging players

• CaratLane (Titan subsidiary): India-based fine jewelry brand combining manufacturing with D2C and digital channels. Comparable to ORO in machine-made precious-metals jewelry manufacturing and the Indian consumer base, but differentiated by its digital-first GTM model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@orogoldbangles
• Facebookfacebook.com/worldofORO
• Instagraminstagram.com/oro.gold.platinum?igshid=ZWQyN2ExYTkwZQ==
• Xx.com/gold_oro
• LinkedInlinkedin.com/company/worldoforo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORO