ORO
ORO Precious Metals Private Limited is a Mumbai-based B2B jewellery manufacturer producing machine-made gold, platinum, and fusion bangles, bands, kadas, and chains, selling wholesale to retail partners in India and the Middle East (Dubai facility).
- Company typePrivate
- Founded2003
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ORO does
ORO Precious Metals Private Limited is a privately held Indian jewellery manufacturer founded in 2003 and headquartered in Mumbai, with corporate and production operations in Navi Mumbai's MIDC Industrial Area and a sales office in Zaveri Bazaar. The company manufactures gold (22kt and 18kt), platinum, and fusion (gold-platinum hybrid) jewellery — including bangles, bands, kadas, chains, bracelets, and openables — for men and women, organized into nine sub-brand collections (Aaeena, Couture, Cuff Collection, Enlace, Iktara, Leather, Mosaic, Noor, Snowflake). Its core technology is machine-led precision manufacturing combined with traditional craftsmanship, producing nearly 2,000 superior-quality bangles per day and making ORO the largest machine-made bangle manufacturer in the Indian subcontinent. ORO also pioneered machine-made platinum jewellery in 2012 in association with Platinum Guild International (PGI).
The company operates a B2B wholesale distribution model, selling manufactured jewellery in bulk to a global network of retail partners and jewellery resellers rather than directly to consumers. It has no publicly disclosed pricing, no e-commerce transactional presence, and no consumer-facing digital sales channel — the website functions as a brand catalog and partner locator. Geographically, ORO serves India and select international markets through its Dubai manufacturing unit established in 2010. The company is family-owned and led, with Mr. Avinash Pahuja heading marketing and operations and Mr. Ravish Pahuja heading design and manufacturing; there is no indication of external institutional investment, no public ticker, and no disclosed subsidiaries. The 135-year legacy cited in company materials refers to the founding family's heritage in jewellery rather than the corporate entity, which was established in 2003 and rebranded from Raid Jewels Pvt. Ltd. to ORO Precious Metals PVT. LTD. in 2021.
ORO firmographics
Firmographics- Name
- ORO
- Legal name
- ORO Precious Metals Private Limited
- Website
- https://worldoforo.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ORO Precious Metals Private Limited is a Mumbai-based B2B jewellery manufacturer producing machine-made gold, platinum, and fusion bangles, bands, kadas, and chains, selling wholesale to retail partners in India and the Middle East (Dubai facility).
- Ownership category
- akta.pro rank
ORO industry classification
Industry- Product category
- Jewelry Manufacturing
- NAICS
- All Other Fabricated Metal Product Manufacturing (33299)
- SIC
- Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)
- akta.pro secondary industry
- Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)
Keywords
Where ORO is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
ORO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Jewellery Wholesale Manufacturing: ORO operates as a B2B jewellery manufacturer, producing and selling gold, platinum, and fusion jewellery products (bangles, bands, kadas, chains, bracelets, openables) to retail partners and jewellery retailers. Revenue is generated through wholesale orders and bulk purchases from channel partners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ORO product offering
Product offeringCore offering
ORO Precious Metals manufactures and wholesales gold, platinum, and fusion jewelry, with a core specialization in machine-made bangles. The company operates as the largest machine-made bangle manufacturer in the Indian subcontinent, producing approximately 2,000 bangles per day, distributing through retail partner networks globally and via direct consumer channels.
Product overview
ORO (ORO Precious Metals Private Limited) is an Indian jewellery manufacturer specializing in machine-made bangles and rings. Founded in 2003, it has grown to become the largest machine-made bangle manufacturer in the Indian subcontinent. The company's product portfolio comprises three main categories: Gold Jewellery (bangles, bands, kadas, openables in 22kt and 18kt gold across collections like AAEENA, COUTURE, ENLACE, IKTARA, LEATHER, MOSAIC, NOOR, SNOWFLAKE), Platinum Jewellery (bangles, bands, bracelets, chains, kadas — a pioneering machine-made platinum range launched in 2012), and Fusion Jewellery (hybrid gold-platinum pieces combining traditional artistry with contemporary design). ORO produces approximately 2,000 bangles daily through machine-led precision manufacturing at facilities in Mumbai and Dubai, serving customers in India and overseas markets.
Differentiator
Problem solved
Functional benefit
Brands
- Aaeena: Gold bangle collection for women
- Couture
- Enlace
- Iktara
- Leather
- Mosaic
- Noor
- Snowflake
Products and services
- Machine-made gold bangles Standardized, machine-produced gold bangles manufactured in bulk for wholesale distribution to retail jewelry partners across global markets.
- Platinum jewelry Platinum-based jewelry pieces produced for retail partner distribution and direct consumer sales.
- Fusion jewelry Jewelry pieces combining multiple metals or contemporary design techniques, produced for retail distribution and direct consumer channels.
- Gold jewelry Gold jewelry pieces beyond bangles, manufactured for wholesale and retail distribution.
Quantifiable outcome
- Largest machine-made bangle manufacturer in the Indian subcontinent
- +1 more outcomes
Companies that use ORO
Customer profileSegments2 records
Ideal customer profiles2 records
ORO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ORO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PGI (Platinum Guild International)minorORO partnered with PGI to create pure, eternal platinum bangles. This collaboration led to ORO becoming one of the first manufacturers in the world to launch an entire product range of machine-made platinum jewellery in 2012.
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
ORO competitors and assessment
Company assessmentBroad incumbents
- Pandora: Global machine-made jewelry brand (silver and gold) sold through wholesale and retail partners worldwide. Comparable to ORO in machine-made precision manufacturing and wholesale-led distribution, though at vastly greater scale and with stronger consumer brand.
- Titan Company: India's largest listed jewelry manufacturer and retailer (parent of Tanishq, Mia, CaratLane). Directly comparable to ORO as a precious-metals jewelry manufacturer, but operates at vastly greater scale, runs owned retail, and competes across gold, platinum and diamond categories.
Regional players
- Asian Star Company: Indian diamond and precious-metals jewelry manufacturer with global wholesale distribution. Comparable to ORO as an India-based B2B jewelry manufacturer serving international retail partners, though more diamond-focused.
Direct peers
- Malabar Gold & Diamonds: Vertically integrated Indian gold and diamond jewelry manufacturer-retailer with international presence including UAE. Directly comparable to ORO in precious-metals jewelry manufacturing and B2B/retail distribution across India and the Middle East.
- Joyalukkas: Indian-origin precious-metals jewelry manufacturer and retailer with extensive Middle East presence. Comparable to ORO across gold jewelry manufacturing, India-UAE operating geographies, and multi-country retail/wholesale distribution.
- Tribhovandas Bhimji Zaveri (TBZ): Heritage Indian fine jewelry manufacturer and retailer specializing in gold and diamond jewelry. Comparable to ORO in fine-jewelry manufacturing heritage and gold-focused product mix, with stronger retail footprint.
- Rajesh Exports: India's largest gold jewelry manufacturer and exporter, with B2B wholesale and retail operations. Highly comparable to ORO as a manufacturing-led, wholesale-driven Indian precious-metals jewelry business targeting global buyers.
- Kalyan Jewellers: Indian gold and precious-metals jewelry manufacturer with extensive retail and wholesale operations across India, UAE and other GCC markets. Closely comparable to ORO's gold/platinum manufacturing scope and its India-plus-UAE geographic mix.
- PC Jeweller: Indian gold and diamond jewelry manufacturer-retailer with pan-India presence. Directly comparable to ORO in B2B/B2C gold jewelry manufacturing, though more retail-led and diamond-skewed.
Emerging players
- CaratLane (Titan subsidiary): India-based fine jewelry brand combining manufacturing with D2C and digital channels. Comparable to ORO in machine-made precious-metals jewelry manufacturing and the Indian consumer base, but differentiated by its digital-first GTM model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ORO social profiles
Digital presenceORO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORO leadership team
Management profileNumber of profiles
Profiles2 records
ORO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORO
What does ORO do?
ORO Precious Metals manufactures and wholesales gold, platinum, and fusion jewelry, with a core specialization in machine-made bangles. The company operates as the largest machine-made bangle manufacturer in the Indian subcontinent, producing approximately 2,000 bangles per day, distributing through retail partner networks globally and via direct consumer channels.
Is ORO a public or private company?
ORO is a private company. It is classified as family owned and is currently operating.
When was ORO founded?
ORO was founded in 2003. It employs 101 to 250 people.
Where is ORO based?
ORO is headquartered in Mumbai, India, in the Asia region.
How does ORO make money?
One revenue line is on record: jewellery Wholesale Manufacturing.
Who are ORO's main competitors?
Broad incumbents on record are Pandora and Titan Company. Asian Star Company is listed as a regional player. Direct peers are Malabar Gold & Diamonds, Joyalukkas, Tribhovandas Bhimji Zaveri (TBZ), Rajesh Exports, Kalyan Jewellers and PC Jeweller. CaratLane (Titan subsidiary) is listed as an emerging player.
Does ORO have an API?
No public API is recorded for ORO.
What industry is ORO in?
ORO's product category is Jewelry Manufacturing. Its primary akta.pro industry code is CRAKAIAA, Fine Jewelry Manufacturing (Precious Metals & Gem-Set), with a secondary code of CRAKAAAK, Fine Jewelry Manufacturing & Atelier Production. Its NAICS code is 33299 and its SIC code is 3911.