Con-Serv Manufacturing
Con-Serv Manufacturing is a privately-held Lakeland, Florida-based OEM of water treatment, purification, and reclaim equipment, primarily serving the car wash industry with additional applications in agriculture, food processing, cooling towers, and industrial manufacturing.
- Company typePrivate
- Founded1990
- HeadquartersLakeland, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Con-Serv Manufacturing does
Con-Serv Manufacturing is a privately-held, founder-owned industrial manufacturer headquartered in Lakeland, Florida, that designs, builds, and services water treatment, purification, and reclaim equipment. The company was founded around 1990 by principals Dwight Royal and Stan Royal, originally focused on sediment filtration and water-reclaim systems for the car wash industry, and over 30+ years expanded its product portfolio into a full water treatment train that includes hydrocyclonic particle separators, ion-exchange softeners and carbon/multimedia filtration, the patented Superior Water Conditioner (reversing-polarity permanent magnetic scale and corrosion control), reverse osmosis systems including the energy-recovery-based CS-PPRO Line Pressure RO, ozone generation, BioZone bacterial wastewater treatment (Munox inoculants sourced from Osprey Biotechnics), ultrafiltration, electro-deionization, repressurization/pump skids, and self-cleaning filter systems (Free Standing Combination Series I/II/III, K-BW Big Boy, Standard Slim/YS, SCF Free Standing).
The company's revenue model is hardware-led: equipment sales (water reclaim and recovery systems, pretreatment, RO, ozone, magnetic conditioning) supplemented by replacement parts and consumables (filter cartridges, membranes, valves, pumps, tanks, chemical dosing supplies), with pricing quoted on application rather than listed publicly. Go-to-market is sales-led via a US toll-free phone line, sales email, application engineers, and an e-commerce shop at con-servwater.com/shop; international reach is delivered through an authorized dealer network in Australia, Spain, Belgium, Ukraine, UAE, and Puerto Rico. Customer concentration is heavy in the car wash and vehicle wash verticals, with named long-tenure customers (A.R. Doyle 15+ years, CWC Inc. 12+ years), and additional verticals served include agriculture/golf courses, cooling towers, manufacturing plants, drinking water/bottling, dairy farms, citrus packaging, boiler feed, and food processing. There is no disclosed AI/ML capability, no external funding, and no acquisition or M&A activity in the available record; the company remains a classic founder-controlled industrial SME.
Con-Serv Manufacturing firmographics
Firmographics- Name
- Con-Serv Manufacturing
- Legal name
- Con-Serv Manufacturing
- Website
- https://con-servwater.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Con-Serv Manufacturing is a privately-held Lakeland, Florida-based OEM of water treatment, purification, and reclaim equipment, primarily serving the car wash industry with additional applications in agriculture, food processing, cooling towers, and industrial manufacturing.
- Ownership category
- akta.pro rank
Con-Serv Manufacturing industry classification
Industry- Product category
- Water Treatment Equipment
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Chemical Manufacturing (325)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
- akta.pro secondary industry
- Water Treatment & Process Specialty Chemicals (IMAEABAN)
Keywords
Where Con-Serv Manufacturing is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Con-Serv Manufacturing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Equipment Sales: Manufacturing and selling water purification, treatment, and reclaim equipment including particle separators, media filters, water softeners, reverse osmosis systems, ozone generators, and physical water conditioners. Products sold as complete systems with various flow rates and configurations for different industrial applications.
- Replacement Parts and Consumables: Expanded parts line including filter cartridges, membranes, valves, pumps, tanks, and chemical dosing supplies for ongoing maintenance of water treatment systems.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Con-Serv Manufacturing product offering
Product offeringCore offering
Con-Serv Manufacturing designs, builds, and sells industrial and commercial water treatment and purification equipment — including particle separators, media filters/softeners, reverse osmosis systems, ozone generators, the patented Superior Water Conditioner (magnetic), and the BioZone biological treatment system — together with replacement parts and consumables. Its core business is delivering complete reclaim, reuse, pretreatment, re-pressurization, and high-purity water solutions to the car wash industry and adjacent industrial applications.
Product overview
Con-Serv Manufacturing offers a comprehensive portfolio of water treatment and purification equipment for industrial, commercial, and car wash applications. The product line centers around water reclaim and recovery systems (including Particle Separators, Free Standing Combination Series I/II/III, K-BW Big Boy Series, and Standard Slim/YS Series), complemented by media filtration/softeners, physical conditioners (Superior Water Conditioner), ozone generation systems, Biozone bacterial treatment, reverse osmosis systems (CSERO, CSRO, Eliminator Spot Free Rinse, and Line Pressure RO with ERD technology), ultrafiltration, and electro-deionization. The company positions itself as a single-source provider capable of delivering complete water purification solutions from pretreatment through high-purity treatment, with equipment ranging from 60 GPM hydrocyclonic separators to 450 GPD line-pressure RO systems. Most products are designed for the car wash industry but serve broader industrial applications including agriculture, food processing, cooling towers, and manufacturing.
Differentiator
Problem solved
Functional benefit
Brands
- BioZone: Bacterial wastewater recovery product line using proprietary Munox bacterial inoculants for degradation of petroleum hydrocarbons, surfactants, and organic matter in vehicle wash water.
- Superior Water Conditioner
- Eliminator Spot Free Rinse System
- CS-PPRO Series
Products and services
- Hydrocyclonic Particle Separator Centrifugal separation system that uses a conical design to accelerate water velocity and remove sand and solid matter from water at 90%+ efficiency; intended for car wash and industrial pretreatment applications.
- Media Filtration / Softeners Water treatment systems using ion exchange with zeolite beads to remove calcium and magnesium hardness, paired with activated carbon filtration for chlorine, sediment, and VOC removal; intended for industrial and commercial pretreatment applications.
- Superior Water Conditioner (Physical / Magnetic Water Conditioner) Patented non-chemical water treatment system using reversing-polarity permanent magnetic fields to prevent scale formation and corrosion by converting calcium carbonate to suspended aragonite; intended for cooling towers, boilers, heat exchangers, and other industrial and commercial water systems.
- Water Reclaim and Re-use Systems Complete water reclaim and reuse systems combining particle filtration, bag filters, self-cleaning filters, and combination units (Free Standing Combination Series I/II/III, K-BW Big Boy Series up to 200 GPM, Standard Slim/YS Series, Econo Free Standing Filter Unit, SCF Free Standing) with options for ozone, bio-treatment dosing, and recirculation; intended for car wash and industrial reclaim applications.
- Reverse Osmosis / Spot Free Rinse Systems (CSERO, CSRO, Eliminator) Reverse osmosis systems using semi-permeable membrane technology to produce purified, spot-free water; CSERO Series covers 500-3600 GPD, CSRO supports up to six 4-inch membranes, and the Eliminator system adds aluminum frame mounting, stainless steel pumps, and an integrated physical water conditioner; intended for car wash spot-free rinse and industrial process water applications.
- Line Pressure Reverse Osmosis System (CS-PPRO Series)
Quantifiable outcome
- Water usage reduced from 68 gallons per car to 24 gallons per car (65% reduction)
- +5 more outcomes
Companies that use Con-Serv Manufacturing
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles2 records
Con-Serv Manufacturing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Con-Serv Manufacturing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- Carwash World Pty, Ltd.coreInternational dealer for Con-Serv products in Australia. Located at 5 Packard Ave., Castlehill, NSW 2154. Contacts: John Sewerle and John O'Neil.
- Car Wash Spain S.L.coreInternational dealer for Con-Serv products in Spain. Located at Av. Gran Via 21 Sot 3 Dere, Hospitalet de Llobregat, 08908, Spain. Contact: Alfredo Di Mauro.
- E.F.S.coreInternational dealer for Con-Serv products in Belgium. Located at Turnhoutsebaan 274-2400 Mol. Contact: Luc Stubbe.
- Imperial EnterprisescoreInternational dealer for Con-Serv products in Ukraine. Located at Dorogozhitskaya 10, Kiev. Contact: Andrey Vyazhevich.
- ARC InternationalcoreInternational dealer for Con-Serv products in UAE. Located at Karama Centre, Karama, Dubai. Contact: Indrajit Anne.
- Car Wash & Detail DistributorscoreInternational dealer for Con-Serv products in Puerto Rico. Located at Ave. Americo Miranda #334, Villa Nevarez, San Juan, PR 00927. Contact: Angel Castro.
- Osprey BiotechnicsstrategicScientific source providing Munox proprietary bacterial inoculants used in BioZone wastewater product. Company specializes in industrial environmental microbiology, isolating and identifying bacteria at environmentally contaminated sites.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Con-Serv Manufacturing competitors and assessment
Company assessmentBroad incumbents
- Kärcher (Alfred Kärcher SE): Kärcher is a global leader in cleaning technology with vehicle wash systems and water recycling solutions for commercial car washes. Larger portfolio than Con-Serv but overlapping on water reclaim/recovery in vehicle wash applications.
- Veolia Water Technologies: Veolia is a global environmental services leader offering industrial water treatment, recycling, and reuse solutions. Competes with Con-Serv on industrial water reuse and process water treatment at enterprise scale worldwide.
- Evoqua Water Technologies: Evoqua provides water and wastewater treatment solutions, including filtration, disinfection, and reuse systems for industrial customers. Competes with Con-Serv in industrial process water and reuse, with broader municipal exposure.
- Watts Water Technologies: Watts designs and manufactures water treatment, plumbing, and flow-control products for commercial and industrial markets. Overlaps with Con-Serv on media filtration, softening, and reverse osmosis, but at significantly larger scale and broader portfolio.
- Pentair: Pentair is a major water solutions company offering filtration, softening, RO, and industrial water treatment systems. Competes with Con-Serv across multiple industrial segments (food service, light commercial, industrial process water) at a much larger scale.
- Xylem: Xylem is a global water technology company focused on transport, treatment, and testing of water. Overlaps with Con-Serv on industrial water treatment and reuse applications, particularly through its Wedeco (ozone) and Leopold (filtration) brands.
Others
- Osprey Biotechnics: Osprey is Con-Serv's technology partner for BioZone bacterial inoculants (Munox). Specializes in industrial environmental microbiology and bioremediation products for wastewater treatment — enabling technology provider and adjacent supplier rather than direct competitor.
Emerging players
- Puronics: Puronics manufactures water treatment systems including scale control, softening, and filtration for commercial and light industrial applications. Smaller-scale competitor overlapping with Con-Serv on media filtration and physical conditioning.
Direct peers
- Hamilton Engineering: Hamilton Engineering manufactures vehicle wash water treatment, reclaim, and recycling systems. Direct competitor in car wash water recovery with comparable product categories (RO, reclaim, spot-free rinse).
- PDQ Manufacturing: PDQ is a direct competitor in the vehicle wash equipment space, offering complete wash systems and water treatment/reclaim components for conveyor and in-bay car washes. Strong overlap with Con-Serv's primary car wash customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Con-Serv Manufacturing social profiles
Digital presenceCon-Serv Manufacturing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Con-Serv Manufacturing leadership team
Management profileNumber of profiles
Profiles2 records
Con-Serv Manufacturing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Con-Serv Manufacturing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Con-Serv Manufacturing
What does Con-Serv Manufacturing do?
Con-Serv Manufacturing designs, builds, and sells industrial and commercial water treatment and purification equipment — including particle separators, media filters/softeners, reverse osmosis systems, ozone generators, the patented Superior Water Conditioner (magnetic), and the BioZone biological treatment system — together with replacement parts and consumables. Its core business is delivering complete reclaim, reuse, pretreatment, re-pressurization, and high-purity water solutions to the car wash industry and adjacent industrial applications.
Is Con-Serv Manufacturing a public or private company?
Con-Serv Manufacturing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Con-Serv Manufacturing founded?
Con-Serv Manufacturing was founded in 1990.
Where is Con-Serv Manufacturing based?
Con-Serv Manufacturing is headquartered in Lakeland, United States, in the North America region.
How does Con-Serv Manufacturing make money?
Two revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are replacement Parts and Consumables.
Who are Con-Serv Manufacturing's main competitors?
Broad incumbents on record are Kärcher (Alfred Kärcher SE), Veolia Water Technologies, Evoqua Water Technologies, Watts Water Technologies, Pentair and Xylem. Osprey Biotechnics is listed as an others. Puronics is listed as an emerging player. Direct peers are Hamilton Engineering and PDQ Manufacturing.
Does Con-Serv Manufacturing have an API?
No public API is recorded for Con-Serv Manufacturing.
What industry is Con-Serv Manufacturing in?
Con-Serv Manufacturing's product category is Water Treatment Equipment. Its primary akta.pro industry code is IMAHAEAJ, Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems), with a secondary code of IMAEABAN, Water Treatment & Process Specialty Chemicals. Its NAICS code is 3339 and its SIC code is 3550.