What Mazzocco Sonoma does

Mazzocco Sonoma is a privately held, family-owned winery located at 1400 Lytton Springs Road, Healdsburg, California, situated on a saddle between Dry Creek Valley and Alexander Valley. Acquired in 2005 by Ken and Diane Wilson as part of the Wilson Artisan Wineries portfolio, the winery specializes in single-vineyard designate wines — most prominently Zinfandel — sourced from eight proprietary estate and partner vineyards (Briar, Maple, Pony Ranch, Smith Orchard, Stone Ranch, Stuhlmuller, Warm Springs Ranch, and West Dry Creek) spanning elevations from valley floor to 2,400 feet. The portfolio also includes Cabernet Sauvignon, Petite Sirah, Chardonnay, Sauvignon Blanc, and red blends, with winemaker Antoine Favero (UC Davis enology) overseeing production.

The business operates three revenue streams. Direct-to-consumer sales run through the daily tasting room (Garden Tasting $25/person, Group Tasting $35/person, Large Group $1,000 site fee), a WineDirect-powered online wine shop, and four wine-club tiers (Evolution, Cellar, Aviation, Cask) delivering wines 2–4 times per year at 20–30% member discounts with reciprocal tasting privileges across the 11 Wilson Artisan sister wineries and Artisan Lodges hospitality partners. Wholesale distribution is managed by a dedicated National Wholesale Manager (Bill Green), placing select nationally distributed labels at $27–$34 per bottle into restaurants and retailers. Experiential events — Summer Music Series, Harvest Lunch, Wine & Grilling Showdown, Fall Open House — drive tasting-room traffic and club sign-ups.

Mazzocco's primary customer segments are wine enthusiasts and collectors seeking terroir-driven single-vineyard wines, Sonoma County tourists, recurring wine-club subscribers, and wholesale/restaurant accounts. The winery has built an extensive competition pedigree, including multiple Best of Class and Double Gold medals at the 2024–2026 San Francisco Chronicle Wine Competition, 98- and 99-point Best of Class scores at the 2024–2025 Sunset International Wine Competition, and 92–94 point scores from Robert Parker and Wine Enthusiast. Mazzocco is a sub-brand within Wilson Artisan Wineries rather than a standalone entity, and there are no institutional investors, funding rounds, or public-market references in the source data.

Name

Mazzocco Sonoma

Legal name

Mazzocco Sonoma

Website

https://mazzocco.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Mazzocco Sonoma is a family-owned winery in Healdsburg, California, producing award-winning single-vineyard designate Zinfandels and other varietals from eight estate vineyards across Dry Creek, Alexander, and Russian River Valleys, selling via tasting room, four-tier wine club, e-commerce, and national wholesale channels.

Ownership category

akta.pro rank

Product category

Premium Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Single-vineyard wines
• Zinfandel production
• Wine club memberships
• Estate winery tastings
• Dry creek valley wines

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Retail sales of wines through winery tasting room and online e-commerce platform. Wines sold by bottle with direct-to-consumer pricing and shipping to customers.
2. Wine Club Memberships: Four wine club tiers (Evolution, Cellar, Aviation, Cask) offering recurring shipments of wines at 20-30% discounts. Clubs provide ongoing revenue through subscription-style recurring deliveries 2-4 times per year.
3. Tasting Room Experiences: Paid tasting experiences including Garden Tasting ($25/person), Group Tastings ($35/person), and Large Group gatherings. Revenue from reservation fees and additional bottle purchases during tastings.
4. Wholesale Distribution: Wholesale sales to restaurants, retailers, and distributors through National Wholesale Manager. Nationally distributed wines include 2018 Zinfandel ($34.00) and Cabernet Sauvignon ($27.00-$32.00).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mazzocco Sonoma is a family-owned estate winery that produces single-vineyard designate wines, primarily Zinfandels from Dry Creek Valley, sourced from eight distinct vineyard sites across Sonoma County with elevations up to 2,400 feet. The winery sells its wines through an on-site tasting room, an e-commerce wine shop, four tiers of wine club memberships, and a national wholesale channel, and also offers seated tasting experiences and seasonal events.

Product overview

Mazzocco Sonoma is a family-owned winery specializing in single-vineyard designate wines, primarily Zinfandels from Dry Creek Valley. The portfolio includes four wine club membership tiers (Evolution Club, Cellar Club, Aviation Club, and Cask Club) offering different delivery frequencies and discount levels. The winery operates multiple tasting experiences including Garden Tastings, Group Tastings, and Large Group buyouts. Their wine collection encompasses single-vineyard designates from eight distinct estate and partner vineyards (Briar, Maple, Pony Ranch, Smith Orchard, Stone Ranch, Stuhlmuller, Warm Springs Ranch, and West Dry Creek), producing Zinfandel, Petite Sirah, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, and red blends. The winery also offers event experiences (Summer Music Series, Wine & Grilling Showdown, Harvest Lunch, Fall Open House) and participates in the Wilson Artisan Wineries network with reciprocal benefits at sister wineries and partner accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Evolution Club Wine Membership Subscription wine club membership allowing members to create their own case of 12 reserve wines delivered 3x/year at a 30% will-call discount or 25% with shipping included; minimum one-year commitment applies.
• Cellar Club Wine Membership Subscription wine club delivering 12 wines 2x/year at 25% discount with shipping included; choices of Mixed, Red Only, or Zinfandel-only allocations curated by the winemaker.
• Aviation Club Wine Membership Subscription wine club offering 6 red wines including 2 reserves delivered 4x/year at 25% discount; members may select custom wines or accept the winemaker-selected 6-pack allocation.
• Cask Club Wine Membership Entry-level subscription wine club delivering 6 wines 2x/year at 20% discount; choices of Mixed or Zinfandel-only allocations selected by the winemaker.
• Garden Tasting Experience Seated outdoor tasting featuring a five-wine flight with views of the garden and Briar Vineyard, tableside service at a private outdoor table, 75-minute duration, for up to 6 guests at $25/person (complimentary up to 4 guests for club members).
• Group Tasting Experience Elevated tasting with curated 5-wine flight, views of Dry Creek Valley and Briar Vineyard, personalized tableside service in the Tasting Room or Flight Lounge for groups of 7-10 guests at $35/person.
• Large Group Wine by the Bottle Experience Private buyout of the Flight Lounge and Flight Deck with wine by the bottle service for 8-20 guests featuring Dry Creek Valley views; $1,000 site fee plus $40 bottle minimum per person, with an optional seated tasting add-on at $50/person.
• Single-Vineyard Zinfandel Wines Single-vineyard designate Zinfandels from multiple distinct vineyards across Dry Creek Valley and other Sonoma County appellations, including Briar, Maple, West Dry Creek, Verano, Sullivan, and Pony Ranch, sold by the bottle through the winery's online wine shop and tasting room.
• Single-Vineyard Cabernet Sauvignon Wines Cabernet Sauvignon wines from vineyards including Pocket Highlands (Alexander Valley), Aviation, Chango, Signature, and Inheritance, available in Reserve bottlings, sold by the bottle through the winery's online shop and tasting room.
• Single-Vineyard Petite Sirah Wines Single-vineyard designate Petite Sirah wines from Briar, Maria, Chemise, and Pony vineyards, sold by the bottle through the winery's online shop and tasting room.
• Chardonnay Wines Chardonnay wines from Mendocino County (Cuvee) and Stuhlmuller Vineyards in Alexander Valley (Reserve), sold by the bottle through the winery's online shop and tasting room.
• Sauvignon Blanc Wines Sauvignon Blanc wines from Alexander Valley and Mendocino County, sold by the bottle through the winery's online shop and tasting room.
• Red Blend Wines Red blend wines including Vino Rosso from Sonoma County and CAZ and Evolution Red Blends from Dry Creek Valley, sold by the bottle through the winery's online shop and tasting room.
• Summer Music Series Ticketed summer concert series held at the winery featuring live music performances with outdoor and indoor seating options, food vendors, and wine service for visitors.
• Wine & Grilling Showdown Annual multi-winery competition event where each Wilson Artisan Winery pairs its wines with grilled dishes, with a public tasting event for attendees.
• Harvest Lunch Celebration Intimate family-style lunch held in the wine cellar celebrating the harvest with the winemaker, featuring barbecue and new vintage wine previews for attendees.
• Fall Open House Annual fall event featuring new release wine tastings, special case offers, and food pairings for visitors and wine club members.
• Artisan Lodges Accommodation Program Discount program offering wine club members reduced pricing at affiliated Sonoma County lodging properties including Camelia Inn, Calderwood Inn, Grape Leaf Inn, Pinschower Inn, Rockhouse Suites, and Vineyard Accommodations under the Artisan Lodges umbrella.

Quantifiable outcome

• Multiple Best of Class, Double Gold, and Gold medals won at 2026 San Francisco Chronicle Wine Competition across Zinfandel, Cabernet Sauvignon, and Petite Sirah varieties
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Wilson Artisan Wineries (Sister Wineries Network)coreStrategic or Co-development PartnerMazzocco Sonoma is part of the Wilson Artisan Wineries family, which includes 11 sister wineries: Coyote Sonoma, deLorimier Winery, Kenneth Carl Estate, Matrix Winery, Pezzi King, Soda Rock, St. Anne's Crossing, Jaxon Keys, Greenwood Ridge, Rockpile Vineyards, and Wilson Winery. Wine club members receive reciprocal benefits including complimentary tastings and club discounts at all sister wineries.
• Artisan LodgesminorGTM or Marketing PartnerPartnership with Artisan Lodges accommodations including Camelia Inn, Calderwood Inn, Grape Leaf Inn, Pinschower Inn, Rockhouse Suites & Vineyard Accommodations. Wine club members receive discounts on lodging at these properties.
• Wine RoadminorGTM or Marketing PartnerWine association for Alexander, Dry Creek & Russian River Valley wineries. Mazzocco participates in Wine Road events including Wine & Food Affair.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turley Wine Cellars: Specialist Zinfandel producer focused on old-vine and single-vineyard bottlings across California. Directly comparable to Mazzocco in varietal focus, vineyard-designate positioning, and premium DTC pricing strategy.
• Seghesio Family Vineyards: Healdsburg winery renowned for Italian varietals and premium Zinfandel. Same city and Dry Creek/Russian River Valley positioning as Mazzocco with a similar DTC + wine club business model and Zinfandel category leadership.
• Ridge Vineyards: California single-vineyard Zinfandel pioneer and arguably the most awarded Zinfandel producer in the US. Closest direct comparable to Mazzocco in terms of single-vineyard designate philosophy, Zinfandel specialization, and award pedigree.
• Rombauer Vineyards: Premium Napa/Sonoma producer with a strong wine club and DTC tasting room model. Comparable to Mazzocco on premium DTC positioning, club-driven recurring revenue, and direct tasting-room experience revenue.
• Dry Creek Vineyard: The namesake Dry Creek Valley winery, also founded in the 1970s and a flagship for the AVA. Direct geographic and varietal (Sauvignon Blanc, Zinfandel, Cabernet) overlap with Mazzocco and competes for the same tasting-room tourist.
• Carlisle Winery & Vineyards: Healdsburg-based single-vineyard Zinfandel and Rhône-style producer. Same geographic market (Dry Creek/Russian River area) as Mazzocco, with overlapping varietal focus and direct tasting-room competition for wine country tourists.
• Stuhlmuller Vineyards: Alexander Valley estate winery producing single-vineyard Chardonnay, Cabernet, and Zinfandel. Directly comparable to Mazzocco on single-vineyard designate philosophy and geographic AVA footprint, and a current supplier vineyard for Mazzocco's Chardonnay program.
• Bedrock Wine Co. Sonoma-based Zinfandel specialist known for old-vine and single-vineyard bottlings. Highly comparable to Mazzocco on single-vineyard designate Zinfandel philosophy, Sonoma AVA focus, and small-lot premium positioning.
• Robert Biale Vineyards: Napa Valley-based Zinfandel specialist producing single-vineyard and old-vine bottlings. Comparable to Mazzocco on Zinfandel expertise, small-lot production, DTC focus, and award-driven positioning.

Broad incumbents

• Kendall-Jackson Wine Estates: Large Sonoma County wine portfolio producer with broad varietal coverage including Zinfandel. Overlaps with Mazzocco on Sonoma origin and varietal mix but operates at significantly larger scale across multiple brands and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mazzocco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazzocco Sonoma