SDEX
SDEX ApS is a Danish-Egyptian recruitment and managed-staffing firm connecting Danish and GCC businesses with pre-vetted Egyptian software developers through fixed monthly contracts, handling full HR, payroll, and administrative services.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SDEX does
SDEX ApS is a privately held Danish company (CVR: 39108275) founded and led by CEO Mohamed Ali, operating a recruitment and managed-staffing platform that connects Danish and GCC businesses with pre-vetted Egyptian software developers. The company maintains offices in Copenhagen (Fruebjergvej 3, 2100) and Cairo (55 Makram Ebied), with the Cairo office functioning as the delivery hub where Egyptian developers are employed and provided with office and IT facilities. SDEX curates a database of pre-screened candidates assessed on technical competency, English proficiency, communication, and problem-solving, enabling a documented 2-week hiring timeline against typical 35-60 day industry cycles.
The core product is a managed services offering under which clients pay a fixed monthly fee per developer while SDEX retains employment, handles HR/payroll/administration, and integrates developers as extended team members. Service modules span full-stack, backend (Java, Golang, PHP, Python, Ruby on Rails, Node.js, .NET), frontend (Angular, React, Vue.js), PHP, Python, .NET, and mobile (iOS, Android) specializations. Demand generation is delivered through a content marketing engine (SDEX Insights blog, case studies), a developer salary calculator tool, and a sales-led consultative motion with strategy meetings, phone (Danish: +45 3164 2670), and email ([email protected]) outreach.
Revenue is not publicly disclosed. The economic value proposition rests on a roughly one-third cost differential (Egyptian developers at ~170K DKK vs. Danish developers averaging ~440K DKK annually), enabling client savings of 60-67% while preserving SDEX's managed-services margin. Pricing is quote-based with no public rate card. Customer base spans SMBs, startups, and technology companies across diverse verticals (IoT, heat/electricity, real estate tech, food service), with no disclosed funding rounds, institutional investors, or revenue concentration data.
SDEX firmographics
Firmographics- Name
- SDEX
- Legal name
- SDEX ApS
- Website
- https://sdex.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SDEX ApS is a Danish-Egyptian recruitment and managed-staffing firm connecting Danish and GCC businesses with pre-vetted Egyptian software developers through fixed monthly contracts, handling full HR, payroll, and administrative services.
- Ownership category
- akta.pro rank
SDEX industry classification
Industry- Product category
- IT Staffing and Recruitment Services
- NAICS
- Temporary Help Services (561320), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro industry
- End-User Computing Outsourcing (EUC / Desktop Services)Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Outsourcing & Offshoring ServicesDeveloper Experience (DevEx) Tooling & Productivity EngineeringBusiness & Public Services/IT & Digital Services (Managed Services, Systems Integration)/DevOps, Platform Engineering & SRE Services
Keywords
Where SDEX is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
SDEX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Staffing/Recruitment Services: SDEX charges clients a fixed monthly amount for each developer hired. They handle all HR, payroll, and administrative functions. No hidden fees or recruitment charges. Developers work as extended team members for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Fixed monthly developer rate |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
SDEX product offering
Product offeringCore offering
SDEX is a recruitment and outsourcing firm that connects Danish and GCC companies with pre-vetted Egyptian software developers. The company provides end-to-end hiring services including candidate sourcing, screening, and onboarding, as well as full HR, payroll, and administrative management for remote developers who integrate as extended team members within client organizations. Developers span specializations including full-stack, backend, frontend, Python, PHP, .NET, and mobile.
Product overview
SDEX operates as a technology recruitment and outsourcing platform that connects businesses primarily in Denmark and the Middle East with Egyptian software developers. The core offering is the Developer Recruitment Services platform, which provides access to pre-vetted developers across multiple specializations including Full-Stack, Backend (Golang, Java, PHP, Python, Ruby on Rails, Node.js, .NET), Frontend (Angular, React, Vue.js), PHP, Python, .NET, and Mobile (iOS, Android). The Extended Development Teams service complements recruitment by providing managed remote teams with Danish corporate culture onboarding and ongoing HR/administrative support. A reference case study product, ORDR, demonstrates SDEX's capability in building custom web platforms with payment integrations. Together, these services form a one-stop solution for staffing, team extension, and selective software development execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Developer Recruitment Services Connects Danish and GCC businesses with pre-vetted Egyptian software developers across specializations including full-stack, backend (Java, Node.js, Ruby on Rails, Golang), frontend (Angular, React, Vue.js), Python, PHP, .NET, and mobile (iOS, Android). Service includes candidate sourcing, technical and language screening, and shortlisting within a 2-week timeline.
- Extended Development Teams Managed service providing dedicated remote development teams that work alongside client in-house teams. SDEX handles all HR, payroll, and administrative functions, and provides Danish corporate culture onboarding. Developers receive office and IT facilities at the Cairo operations center and become part of the SDEX working community.
Quantifiable outcome
- 60% reduction in recruitment costs
- +3 more outcomes
Companies that use SDEX
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
SDEX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SDEX partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
SDEX competitors and assessment
Company assessmentBroad incumbents
- Upwork: Largest generalist freelance marketplace with extensive software developer supply. Overlaps with SDEX on cross-border developer sourcing, but addresses a much broader services taxonomy beyond IT staffing.
- Remote: Global HR, payroll and employer-of-record platform supporting international remote teams. Comparable on the HR/payroll/managed-employment layer that SDEX provides for Danish clients hiring Egyptian developers.
- Fiverr: Global freelance services marketplace with significant developer supply. Adjacent competitor for project-based or shorter-term software engagements; broader and less curated than SDEX's pre-vetted offering.
Direct peers
- Pangea: Fractional talent platform connecting US/EU businesses with vetted international developers. Comparable in cross-border developer placement and emphasis on matching quality and speed.
- Arc.dev: Remote developer hiring and managed team platform focused on senior engineers globally. Competes with SDEX in the remote-developer-staffing category with pre-screening and team-extension offerings.
- Andela: Africa-based outsourcing and developer matching platform placing African engineers into global clients. Highly comparable given SDEX's Africa (Egypt) sourcing model and managed extended-team structure.
- BairesDev: Latin American IT outsourcing firm providing dedicated software teams to US/European clients. Directly comparable managed-team services model and nearshore cost-arbitrage positioning to SDEX.
- Toptal: Elite freelance developer/staffing marketplace providing pre-vetted engineers to enterprises globally. Directly competes with SDEX on the pre-vetted-developer thesis and targets similarly SMB-to-enterprise customers needing senior technical talent.
- Turing: AI-matched global developer hiring platform serving US/EU enterprises with talent from emerging markets. Matches SDEX on sourcing developers from low-cost geographies into Western client engagements, with comparable managed-services packaging.
Emerging players
- Works: Latin America-focused nearshore developer staffing (formerly Woven Teams). Mirrors SDEX's extended-team nearshore model in a different geography, with similar positioning around cost savings and managed remote engineers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SDEX social profiles
Digital presenceSDEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SDEX leadership team
Management profileNumber of profiles
Profiles1 record
SDEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SDEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SDEX
What does SDEX do?
SDEX is a recruitment and outsourcing firm that connects Danish and GCC companies with pre-vetted Egyptian software developers. The company provides end-to-end hiring services including candidate sourcing, screening, and onboarding, as well as full HR, payroll, and administrative management for remote developers who integrate as extended team members within client organizations. Developers span specializations including full-stack, backend, frontend, Python, PHP, .NET, and mobile.
Is SDEX a public or private company?
SDEX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SDEX founded?
SDEX was founded in 2017. It employs 11 to 50 people.
Where is SDEX based?
SDEX is headquartered in Copenhagen, Denmark, in the Europe region.
How does SDEX make money?
One revenue line is on record: staffing/Recruitment Services.
Who are SDEX's main competitors?
Broad incumbents on record are Upwork, Remote and Fiverr. Direct peers are Pangea, Arc.dev, Andela, BairesDev, Toptal and Turing. Works is listed as an emerging player.
Does SDEX have an API?
No public API is recorded for SDEX.
What industry is SDEX in?
SDEX's product category is IT Staffing and Recruitment Services. Its primary akta.pro industry code is BPAEAMAE, End-User Computing Outsourcing (EUC / Desktop Services), with a secondary code of BPAEAKAM, Developer Experience (DevEx) Tooling & Productivity Engineering. Its NAICS code is 561320 and its SIC code is 7370.