Safe Simple Secure

What Safe Simple Secure does

Safe Simple Secure Limited is a Scotland-based, privately held security systems integrator (Company no. SC336948) founded in 2006 and headquartered in Loanhead, Edinburgh. The firm designs, supplies, installs, and maintains intruder alarms, CCTV, fire and smoke detection systems, door entry and access control solutions, emergency lighting, and commercial thermal body-camera screening for residential and commercial customers in Edinburgh, the Lothians, and the wider central belt of Scotland. Technical delivery spans wired and wireless alarm architectures, multi-protocol monitoring (Redcare, Digital, Digi Air Sim, Dualcom G3/G4/G5) routed through Alarm Receiving Centres for police and fire response, and a broad door-entry portfolio covering audio, video, biometric, PIN, card/proximity, and GSM gate entry.

The company monetizes through a mix of one-time installation revenue (50% upfront, 50% on completion), recurring monitoring subscriptions, annual maintenance contracts paid via monthly direct debit, and ad-hoc repair services (door-entry fault diagnosis priced at £54 inc. VAT). Go-to-market is sales-led and locally concentrated: free site surveys and no-obligation quotes are the primary conversion mechanism, supported by a phone/website contact funnel and presence across Google Business Profile, Facebook, LinkedIn, YouTube, Pinterest, and multiple UK business directories. Customer base spans residential homeowners (including compliance-driven demand from Scotland's February 2022 interlinked fire-alarm law) and commercial accounts in hospitality, property management, rail/transportation, and franchised retail.

The firm holds SSAIB certification (required for police-response eligibility and insurance compliance on monitored alarms), BAFE accreditation for fire-system installation, and SafeContractor approval including SSIP/PAS91 compliance. It became an official partner of the Scottish Government's 2021 fire-alarm campaign and relocated to larger Loanhead premises in January 2024 to support team expansion and add a dedicated demo/training room. There are no disclosed funding rounds, no M&A activity, and no indication of ownership changes; the company appears to be founder/management-owned, with Katie McMorris serving as Director since 2017.

Name

Safe Simple Secure

Legal name

Safe Simple Secure Limited

Website

https://safesimplesecure.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Simple Secure is a Scotland-based, privately held security systems integrator that supplies, installs, and maintains intruder alarms, CCTV, fire detection, door entry, access control, and thermal screening systems for residential and commercial customers across Edinburgh and the central belt of Scotland.

Ownership category

akta.pro rank

Product category

Security Systems Installation and Monitoring

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

Alarm System Installation, Maintenance & Repair (HSAHAAAD)

akta.pro secondary industries

Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), New Construction/Renovation Fire & CO System Design & Installation (HSAHAFAJ), Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), System Testing, Inspection, Compliance & Certification (e.g., fire/alarm permits where applicable) (HSAHABAH)

Keywords

• Security system installation
• Intruder alarm systems
• CCTV surveillance
• Access control systems
• Fire detection systems

Headquarters

HQ city

Loanhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Security System Installation: One-time installation revenue for burglar alarms, CCTV, fire detection, door entry, and access control systems. Payment structure: 50% upfront prior to installation date, 50% upon completion.
2. Monitoring Services: Recurring monitoring subscriptions connected to Alarm Receiving Centres for police and fire service response. Includes Redcare, Digital, Digi Air Sim, and Dualcom monitoring options.
3. Maintenance Contracts: Annual maintenance contracts including regular testing, reduced-price callouts, 24-hour fault response, and battery replacements for wireless systems. Monthly direct debit payment options available.
4. Repair Services: Door entry system diagnosis and repair services, with pre-payment of £54.00 inc VAT for fault diagnosis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Safe Simple Secure designs, supplies, installs, and maintains physical security and life-safety systems for residential and commercial properties in Edinburgh and central Scotland. Its offering spans intruder alarms, CCTV surveillance, fire and smoke detection, door entry and access control, commercial thermal imaging, and emergency lighting, with recurring monitoring connections to Alarm Receiving Centres and annual maintenance contracts. The company operates a direct, sales-led model with free site surveys and no-obligation quotes, and is accredited by SSAIB, BAFE, and SafeContractor.

Product overview

Safe Simple Secure is a security systems company offering a comprehensive portfolio of interconnected security products and monitoring services for both residential and commercial customers in Edinburgh and central Scotland. The product lineup centers on five core security system categories—intruder alarms, CCTV, fire detection, access control, and door entry systems—with specialized variants for residential versus commercial applications. All systems can be integrated with professional monitoring services via Alarm Receiving Centres for police response. The company also provides annual maintenance contracts and supports the regulatory requirement for interlinked fire alarms in Scottish homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Intruder Alarms (Residential & Commercial) Wireless and wired burglar alarm systems for residential and commercial properties in Edinburgh and central Scotland, providing police response capability through monitored alarm connections to Alarm Receiving Centres.
• Residential CCTV Home security camera systems including turret, PTZ, covert, bullet, and 24-hour full colour cameras, with remote viewing on smartphones, tablets, laptops, and PCs and trip wire notifications.
• Commercial CCTV Business security camera systems designed, supplied and installed for commercial premises in Edinburgh and central Scotland, with remote monitoring and integration into business access and surveillance workflows.
• Fire & Smoke Detection Systems Wired and wireless fire alarm, smoke detector, and heat detector systems for residential and commercial properties, including interlinked fire alarms compliant with Scottish regulations effective February 2022.
• Door Entry Systems Multi-technology door entry systems covering audio entry, video entry, biometric entry (fingerprint, facial recognition, retina), pin/code access, card/proximity readers, and GSM gate entry systems for residential and commercial sites.
• Access Control Systems (Commercial) Commercial access control systems to restrict access to premises or specific sections within a building, designed and installed by SSAIB-registered installers.
• Commercial Thermal Camera Systems Thermal body temperature screening systems for commercial premises that monitor people entering the premises, scanning up to 30 people per minute and alerting to anyone displaying a high temperature.
• Emergency Lighting (Commercial) Emergency lighting systems designed, supplied, and installed for commercial properties in Edinburgh and central Scotland to support fire safety compliance.
• Monitoring & Maintenance Services 24/7 alarm monitoring via Alarm Receiving Centres (ARC) with police and fire response, supported by annual maintenance contracts that include full system testing, reduced-price callouts, 24-hour fault response, and battery replacements. Monitoring options include Redcare, Digital, Digi Air Sim, and Dualcom G3, G4, G5 protocols.
• Door Entry Repair Services Door entry system diagnosis and repair services for Edinburgh and central Scotland customers, with a £54.00 inc VAT pre-payment for fault diagnosis and subsequent quote for repair.

Quantifiable outcome

• Police no longer respond to bell-only alarms unless evidence of crime
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Scottish GovernmentcoreStrategic or Co-development Partner · 1 January 2021Selected as official partner for the Scottish Government's Fire Alarm campaign about the new interlinked fire detection law effective February 2022. Staff were trained in the new legislation and the company promotes this partnership for marketing purposes.
• Alarm Receiving Centres (ARC)coreTechnology or IntegrationPartnership with Alarm Receiving Centres for 24/7 monitoring of security systems. ARC staff monitor alarms and contact police or fire services as appropriate, maintaining strict operational standards under legislation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ring (Amazon): Ring offers DIY smart home security (video doorbells, cameras, alarms) with self-monitoring options. It competes for budget-conscious residential customers that Safe Simple Secure also targets, though with a different installation and monitoring model.
• SimpliSafe: SimpliSafe provides DIY wireless home security systems with optional professional monitoring, overlapping with the residential intruder alarm segment Safe Simple Secure addresses but without bespoke installation.

Others

• Pyronix (Hikvision): Pyronix is a UK-based manufacturer of intruder alarm control panels and detectors used by installers including Safe Simple Secure. It is an ecosystem supplier rather than a direct competitor.
• Texecom: Texecom is a UK manufacturer of professional intruder alarm panels and detectors widely specified by SSAIB-accredited installers such as Safe Simple Secure. It is an upstream equipment partner, not a direct competitor.

Direct peers

• ADT Inc. ADT is one of the largest monitored alarm and security system providers in the UK, directly competing with Safe Simple Secure on residential and commercial intruder alarms, CCTV, and 24/7 ARC-backed monitoring.
• Verisure: Verisure is a major European monitored alarm specialist with a strong UK sales force, offering professionally installed and monitored intruder alarm systems with police response, directly overlapping Safe Simple Secure's core offering.
• Banham Group: Banham is a long-established UK security installer offering intruder alarms, CCTV, access control, locksmith services, and 24/7 monitoring — closely mirroring Safe Simple Secure's product set across residential and commercial segments.
• Crime Prevention Services (CPS): CPS is a UK-based SSAIB-accredited installer and ARC operator offering intruder alarms, CCTV, fire detection, and monitored services — directly comparable to Safe Simple Secure in scope and accreditation profile.

Broad incumbents

• G4S (Allied Universal): G4S, now part of Allied Universal, provides electronic security solutions (intruder alarms, CCTV, access control, monitoring) to UK commercial clients as part of a much wider security services portfolio.
• Securitas UK: Securitas is a global security services group with UK electronic security offerings (alarms, CCTV, monitoring) alongside manned guarding. It overlaps with Safe Simple Secure on installed systems and monitoring but operates across a far broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SafeSimpleSec
• YouTubeyoutube.com/channel/UCtvytrkL2zuGwr0pavGxo8Q
• Facebookfacebook.com/safesimplesecureltd
• LinkedInlinkedin.com/company/safe-simple-secure-limited
• Pinterestpinterest.co.uk/safesimplesecureltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Simple Secure