Floor Way
- Company typePrivate
- Founded2014
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingServices
Floor Way firmographics
Firmographics- Name
- Floor Way
- Legal name
- Floor Way
- Website
- https://floorway.ae
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Floor Way industry classification
Industry- Product category
- Floor Coverings and Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912), Flooring Contractors (238330), Flooring Contractors (23833)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
- akta.pro secondary industries
- Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)
Keywords
Where Floor Way is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Floor Way business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Floor Covering Product Sales: Sale of carpets, rugs, curtains, blinds, mats, and flooring materials (vinyl, laminate, SPC, wood) as one-time product purchases. Products are sold in various formats including individual tiles, planks, rolls, and custom-cut sizes. Revenue is generated through per-unit and per-square-meter pricing.
- Professional Installation Services: In-house professional carpet and flooring installation services offered alongside product sales. Services include floor preparation, measurement, cutting, adhesive application, and fitting. Installation is available for all product categories across residential and commercial spaces.
- Customisation and Bespoke Manufacturing: Custom-made floor coverings tailored to customer specifications for size, shape, material, colour, pattern, texture, pile height, and backing. Customisation services are available across carpet types (Persian, wall-to-wall, round, red, outdoor) and are priced as part of the product sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Carpet Products — AED 35 to AED 500 |
| Unit Pricing | Pay-as-you-go | Vinyl Flooring — starting from AED 50 per sqm |
| Unit Pricing | Pay-as-you-go | SPC Flooring — starting from AED 65 per sqm |
| Other | Pay-as-you-go | Custom and Bespoke Orders — quotation-based |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Floor Way product offering
Product offeringCore offering
Floor Way sells carpets, rugs, vinyl flooring, laminate flooring, SPC flooring, engineered and hardwood wood flooring, curtains, blinds, and floor mats through retail showrooms in Dubai and an e-commerce website. The company also provides professional in-house installation services, free consultation, free site measurement, free sample delivery, and bespoke customisation across all product categories for residential and commercial customers across the UAE.
Product overview
Floor Way is a Dubai-based flooring and interiors company established in 2014, operating from an Al Quoz showroom. The company offers over 500 carpet and flooring designs with professional installation and free samples, serving homes and businesses across the UAE. The product portfolio centers on a comprehensive range of floor coverings including Carpets (encompassing Home Carpets, Office Carpets, Outdoor Carpets, Mosque Carpets, Persian Carpets, Carpet Tiles, Grass Carpets, Red Carpets, Round Carpets, Sisal Carpets, Wall to Wall Carpets, and Stair Carpets), Flooring solutions (Laminate Flooring, Wooden Flooring, Vinyl Flooring, SPC Flooring, and Luxury Vinyl Tiles), and complementary products (Rugs, Curtains, Blinds, and Mats). Installation services including Carpet Installation and Flooring Installation support the core product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpets Comprehensive carpet offerings including home carpets, office carpets, outdoor carpets, mosque carpets, Persian carpets, carpet tiles, grass carpets, red carpets, round carpets, sisal carpets, wall-to-wall carpets, and stair carpets. Available in natural fibers (wool, silk, cotton, sisal, jute) and synthetic fibers (nylon, polyester, polypropylene), with customisation available for size, shape, material, colour, pattern, pile height, and backing. Targeted at residential homeowners, offices, religious institutions, events, and commercial venues across the UAE.
- Laminate Flooring Multi-layer synthetic laminate flooring featuring an aluminum oxide wear layer, photographic decorative layer, HDF/MDF core, and backing layer for UV resistance, moisture repulsion, and impact resistance. Available in wood, stone, and tile effects with herringbone, chevron, waterproof, high gloss, and acoustic varieties. Designed for residential and commercial spaces in Dubai with an expected lifespan of 15–25 years at AC3 grade or higher.
- Wooden Flooring Hardwood and engineered wood flooring in oak, walnut, teak, ash, cherry, and pine species. Available as herringbone, bamboo, parquet, and standard plank configurations with waterproof and anti-slip properties. Targeted at residential and commercial customers seeking premium natural wood aesthetics.
- Vinyl Flooring Resilient vinyl flooring available in homogeneous, heterogeneous, click, LVT, LVP, and sheet vinyl formats. Features four-layer construction with protective top layer, high-resolution decorative print layer, inner core layer, and backing layer. Waterproof with realistic wood or stone textures; prices start from AED 50 per square metre and vary by type and grade (AC2 to AC5).
- SPC Flooring Stone Plastic Composite flooring with a rigid limestone core, UV-resistant wear layer, and 100% waterproof construction. Dimensionally stable under temperature and moisture changes, specifically engineered for Dubai's extreme climate. Available as planks, tiles, herringbone patterns, and sheets with full manufacturer warranty and expected lifespan of 15–20 years. Prices start from AED 65 per square metre with free home visit included.
- Luxury Vinyl Tiles (LVT) Premium vinyl tile flooring that mimics natural stone or ceramic with a wear layer for protection against scratches, scuffs, and moisture. Suitable for living rooms, kitchens, and retail spaces in residential and commercial applications.
- Rugs Area rugs available in animal skin, jute, modern, shaggy, silk, and sisal varieties in standard sizes and custom configurations for residential and commercial interiors.
- Curtains Window curtains including blackout, remote control, sheer, and velvet varieties for residential and commercial applications.
- Blinds Window blinds including panel, roller, roman, outdoor, romex, vertical, and wooden blind options for residential and commercial spaces.
- Mats Floor mats including ablution mats, coir mats, custom door mats, foam floor mats, play mats for babies, prayer mats, and rubber floor mats for residential, religious, and commercial use.
- Carpet Installation Professional carpet fitting services for indoor and outdoor spaces using glue-down, staple-down, floating, and nail-down techniques. Includes free measurement and same-day completion options, with standard single-room installations completed in 3–5 hours.
- Flooring Installation Expert floor fitting services including subfloor preparation, leveling, precision cutting, and professional installation for laminate, vinyl, SPC, wooden, and parquet flooring across residential and commercial spaces.
Quantifiable outcome
- Delivery within 2–4 days for standard orders; 24-hour delivery for mosque carpets; custom orders ready within one week
- +6 more outcomes
Companies that use Floor Way
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Floor Way technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Floor Way partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Floor Way competitors and assessment
Company assessmentBroad incumbents
- IKEA: Global home furnishings retailer with a major UAE presence, offering rugs, flooring accessories, and home textiles. Competes for the same budget-conscious Dubai homeowner seeking a one-stop furnishing experience.
- Home Centre: Major UAE and GCC home furnishings retailer (Landmark Group) offering rugs, carpets, flooring, and home decor across dozens of stores. Competes with Floor Way in home flooring and rugs at scale across the Middle East.
- Interface: Global commercial modular carpet tile manufacturer with a strong presence in Middle East commercial fit-outs. Comparable as a competitor/supplier in the office and commercial carpet tile segment Floor Way serves via carpet tiles and wall-to-wall.
- Tarkett: Global flooring manufacturer covering vinyl, LVT, laminate, wood, and carpet for residential and commercial use. Competes with Floor Way's vinyl, laminate, and SPC product categories in the UAE commercial and residential segments.
- Mohawk Industries: World's largest flooring manufacturer (carpet, laminate, LVT, hardwood) supplying through retail and contract channels in the Middle East. Indirect peer through shared product categories and as a potential upstream supplier or competitor brand Floor Way must stock against.
Direct peers
- Danube Home: UAE-headquartered home improvement and furnishing retailer offering flooring, carpets, curtains, and installation across multiple showrooms. Competes directly with Floor Way across flooring, soft furnishings, and installation bundles for residential and commercial buyers.
- Carpetland UAE: UAE-based specialist carpet and rug retailer with showrooms in Dubai, offering a similar range of residential, commercial, mosque, and Persian carpets alongside installation services — directly competing with Floor Way for the same customer base.
- Pan Emirates: UAE-based furniture and home furnishings retailer with broad flooring, rug, and soft furnishing categories across multiple showrooms. Direct overlap with Floor Way's residential flooring and home decor offerings in Dubai.
Regional players
- The Rug Company: Premium designer rug retailer with a Middle East customer base and bespoke rug services. Comparable to Floor Way's high-end rug and Persian carpet categories targeting affluent Dubai homeowners and interior designers.
- Royal Furniture / Royal Carpets: UAE-based furniture and carpet retailer offering flooring solutions, carpets, and home furnishings. Comparable mid-market positioning targeting Dubai households seeking affordable-to-mid-range floor coverings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Floor Way social profiles
Digital presenceFloor Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floor Way leadership team
Management profileNumber of profiles
Floor Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floor Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floor Way
What does Floor Way do?
Floor Way sells carpets, rugs, vinyl flooring, laminate flooring, SPC flooring, engineered and hardwood wood flooring, curtains, blinds, and floor mats through retail showrooms in Dubai and an e-commerce website. The company also provides professional in-house installation services, free consultation, free site measurement, free sample delivery, and bespoke customisation across all product categories for residential and commercial customers across the UAE.
Is Floor Way a public or private company?
Floor Way is a private company. It is classified as unknown and is currently operating.
When was Floor Way founded?
Floor Way was founded in 2014. It employs 51 to 100 people.
Where is Floor Way based?
Floor Way is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Floor Way make money?
Three revenue lines are on record. Floor Covering Product Sales are the primary driver. The others are professional Installation Services and customisation and Bespoke Manufacturing.
Who are Floor Way's main competitors?
Broad incumbents on record are IKEA, Home Centre, Interface, Tarkett and Mohawk Industries. Direct peers are Danube Home, Carpetland UAE and Pan Emirates. Regional players are The Rug Company and Royal Furniture / Royal Carpets.
Does Floor Way have an API?
No public API is recorded for Floor Way.
What industry is Floor Way in?
Floor Way's product category is Floor Coverings and Flooring Retail. Its primary akta.pro industry code is CRAIAGAE, Carpet & Area Rug Flooring Retail, with a secondary code of CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.