NewFields Ag

What NewFields Ag does

NewFields Ag is a privately held agricultural biologicals company headquartered in Grand Mound, Iowa, that develops and distributes a portfolio of biological crop inputs spanning seed treatments, planter box products, in-furrow liquids, foliar sprays, soil amendments, insect controls, and biofungicides. Its technical foundation is the patented DUST bio-inclusion carrier — a soy protein and lecithin-based seed lubricant that delivers and preserves living microbes on seed with 10X better coverage than traditional liquid seed treatments. The product portfolio includes proprietary items such as B4 (a four-strain bacillus nutrient solubilizer), Bio-Stealth (a planter box bioinsecticide), TS601 (an EPA-registered PPFM biofungicide), PheNom (endophyte technology for nitrogen fixation and phosphorus processing), Frenzy (a stress-recovery biotechnology), CarbonBuilder (a microbial soil carbon treatment), and the LeafTech Scanner (a handheld leaf tissue analysis device). The company enforces a 70–80% minimum win-rate performance standard before carrying any product and publishes multi-year, multi-state yield data to support claims.

The company operates a multi-channel go-to-market combining a direct Shopify e-commerce storefront, a national reseller and dealer network supported by four regional Business Development Managers (Northeast, Central, Southern, Northern), a 0% financing program through First Mid bank, and an FFA chapter fundraiser program that recruits student resellers. Products are sold per-acre or per-unit at price points ranging from $0.47 to $16.53 per acre, with the LeafTech Scanner priced at $15,000 as a one-time hardware purchase. The customer base is broadly distributed across U.S. row crop farmers (corn, soybeans, cotton, peanuts, small grains, alfalfa, specialty crops) plus livestock and dairy operators for biosecurity and waste management products. The company is operated by multi-generational farmers (Principals Michael Musselman and Dave Kloostra) and supports customer and reseller education through the FYRE-UP Training program, the Innovations in Your Field podcast, and a NewFields News blog.

Revenue is generated primarily through one-time sales of biological inputs and limited hardware, supplemented by distribution and custom manufacturing services for third-party biological products brought to market through NewFields Ag's channel. Pricing is generally not publicly disclosed per product; many SKUs require contacting a dealer or the company directly. No external funding rounds have been disclosed, and the company is privately held with 1–10 employees, suggesting founder/management-led ownership. Recent operational activity includes the 2025 launch of the TS601 biofungicide, the July 2025 hire of a Northeast Region BDM, and ongoing dealer recruitment and education-program expansion.

Name

NewFields Ag

Legal name

NewFields Ag

Website

https://newfieldsag.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NewFields Ag is a privately held Iowa-based agricultural biologicals company that develops and distributes microbial seed treatments, biofungicides, bioinsecticides, and soil inoculants — built around its patented DUST soy-based inclusion carrier — to U.S. row crop farmers and livestock operators via direct e-commerce, a national reseller network, and regional BDMs.

Ownership category

akta.pro rank

Product category

Agricultural Biologicals / Crop Nutrition & Protection

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ)

akta.pro secondary industries

Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Biological crop inputs
• Agricultural biologicals
• Seed treatment products
• Planter box treatments
• Crop nutrition solutions

Headquarters

HQ city

Grand Mound

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Biological and Crop Input Product Sales: NewFields Ag generates revenue primarily through the sale of biological crop inputs including seed treatments, planter box products, in-furrow liquids, foliar sprays, soil amendments, insect controls, and specialty carriers. Products are sold in various unit sizes (pouches, jugs, cases, totes) with pricing per acre, per unit of seed treated, or per gallon. The company also sells equipment such as the LeafTech Scanner ($15,000) and the AgriGuard Misting System. Both one-time hardware purchases and recurring input consumables drive revenue.
2. Distribution and Manufacturing Services: NewFields Ag serves as a trusted distributor for select agricultural product companies and also manufactures custom solutions using high-performing biologicals paired with their proprietary carrier technology. Revenue is generated from distribution margins and custom manufacturing service fees for third-party biological products brought to market through the company's channel.
3. 0% Financing Program: NewFields Ag offers a 0% financing program for farmers through a partnership with First Mid, enabling customers to purchase products on installment terms. This financing program supports higher transaction values and makes products more accessible to growers.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

NewFields Ag develops, manufactures, and distributes a portfolio of biological agricultural inputs for row crop production, including bioinsecticides, biofungicides, biostimulants, soil amendments, microbial seed treatments, and planter box products. Its core proprietary asset is the patented DUST bio-inclusion carrier — a soy protein and lecithin-based seed lubricant that delivers and preserves living microbes on seed in the planter box with up to 10X better coverage than traditional liquid carriers.

Product overview

NewFields Ag develops and distributes a comprehensive portfolio of biological agricultural solutions that help crops perform better from the ground up, delivering stronger yields and better return on every acre. The product portfolio includes: Bio-Stealth (planter box bioinsecticide), TS601 (EPA-registered biofungicide), B4 (bacillus-based nutrient solubilizer), DUST (patented soy-based seed lubricant and inclusion carrier technology), Provid-R PM (PPFM-based corn seed treatment), PheNom (endophyte bacteria for nitrogen fixation), Frenzy (stress recovery biotechnology), Growthful (soil amendment), NutriPhi (residue degrader), Nutriquire (soil inoculant), CarbonBuilder (soil carbon builder), Carry-R/Carry-R MA (foliar inclusion carriers), Calib-R (crop-specific seed treatments for cotton, peanuts, small grains), Bigshot Maxim (botanical pest control), BAC Ag (antimicrobial cleaner), AgriGuard Misting System, DriFecta (dry seed coating), LeafTech Scanner (leaf tissue analysis technology), and various organic products. Applications span seed treatment, planter box, liquid-in-furrow, foliar, and soil amendment categories across crops including corn, soybeans, cotton, small grains, peanuts, and alfalfa. The company emphasizes a 75-80% win rate minimum for all products.

Differentiator

Problem solved

Functional benefit

Products and services

• DUST Bio-Complex Inclusion Carrier Patented soy protein and lecithin-based bio-inclusion carrier used as a planter box seed lubricant. Delivers and preserves living biologicals (microbes and micronutrients) directly on seed with 10X better microbe coverage than traditional liquid seed treatments, supports seed flow and singulation, and replaces talc or graphite. Sold to row crop farmers; supported by the U.S. Soybean Checkoff Program.
• DUST Specialty (Organic) Organic, microplastic-free version of the patented DUST microbe carrier. Provides amino acids as an early food source for microbes and delivers 10X better coverage than traditional liquid seed treatments. Used in planter boxes for seed flow lubrication and biological delivery.
• B4 Liquid Blend of four highly beneficial bacillus microorganisms that solubilizes phosphorus, zinc, and iron in soil and forms a biofilm on plant roots to increase nutrient uptake throughout the growing season. Used as seed treatment or liquid in-furrow on corn and soybeans; +9.4 bu/A corn and +7 bu/A soybeans in 11-state 3-year trials.
• B4 Liquid Organic OMRI-certified organic version of B4 that solubilizes phosphorus, zinc, and iron in soil and creates a root biofilm for season-long nutrient availability. For organic row crop production.
• Bio-Stealth (TS201) Planter box bioinsecticide that colonizes the root zone at emergence and triggers the plant's natural defense system to protect roots from insect damage while promoting regrowth. Delivered via the DUST carrier; +9.8% root density and +15.7% root surface area in trials.
• Bio-Stealth with Provid-R PM Corn Co-pack combining Bio-Stealth (TS201) bioinsecticide with Provid-R PM for season-long biocontrol protection of corn, including root regrowth after larval pruning. Combines induced systemic resistance with the DUST inclusion carrier.
• TS601 Biofungicide EPA-registered biofungicide powered by Pink Pigmented Facultative Methylotrophs (PPFM) for planter box and seed treatment use. Activates Induced Systemic Resistance (ISR) in plants for season-long biological disease suppression against Southern Rust, Tar Spot, Damping Off, White Mold, Root & Stem Rot, Sudden Death Syndrome, and Fusarium Wilt.
• PheNom Endophyte Technology Two endophyte bacteria strains that live inside the plant. One enters through the stoma and fixes atmospheric nitrogen (N2 to NH4); the other lives in roots and metabolizes phosphorus faster. Available as seed treatment, liquid in-furrow, or foliar.
• Provid-R PM Corn PPFM-microbe-based dry planter box seed treatment for corn that improves seed lubrication and early-season root development. Beneficial microbes spread from seed surface across roots and leaves, improving nutrient uptake and photosynthetic efficiency.
• Nutriquire Soil Inoculant Spore-forming microbial soil inoculant that introduces bacteria into soil for improved nutrient cycling. Flexible mixing and application; 2-year corn/soybean trial showed +12 bu/A corn and +7 bu/A soybeans. Early order only.
• CarbonBuilder Microbial Seed Treatment Microbial seed treatment that targets stable soil carbon pools to improve long-term soil health and support crop performance. Applied directly to seed at planting; works with common seed treatments. Crop-specific formulations for corn and soybeans.
• Growthful Soil Amendment
• Carry-R Foliar Inclusion Powder Soy protein wettable powder designed for ease of inclusion in existing foliar blends. Patented soy protein base provides a food source for microbes, improves soil conditions and microbial growth, and stays suspended for up to 36 hours.
• Carry-R MA (with Microalgae) Soy protein-based wettable powder with microalgae for enhanced foliar blend inclusion. Delivers plant-necessary inclusions and is designed for inclusion in existing foliar blends to enhance plant response.
• NutriPhi Residue & Waste Management Promotes efficient breakdown of crop residue and moves nutrients back into soil; also breaks down herbicides that can damage following crops. Used by beef, dairy, and hog operations to manage solids, reduce runoff, and diminish harmful odors.
• Calib-R Cotton Ready-to-use dry planter box lubricant seed treatment for cotton. Uses the DUST soy protein carrier to optimize seed germination and root growth while improving nutrient uptake.
• Calib-R Peanuts Ready-to-use dry planter box lubricant seed treatment for peanuts. Contains plant-beneficial bacteria and soy protein ingredients applied directly on seed to optimize germination and root growth.
• Calib-R Small Grain Ready-to-use dry planter box lubricant seed treatment for small grain crops. Combines micronutrients and soy protein ingredients to optimize soil conditions for seed germination and root growth.
• DriFecta Dry Seed Coating Dry bulk formulation for commercial seed applicators to apply simultaneously with liquid seed-applied technologies. Promotes seed adherence, flowability, and minimizes dust-off when applied to tacky seed.
• Bigshot Maxim Botanical Insecticide Botanical pest control solution offering long-lasting residuals with adulticide and knock-down attributes. Safe around humans, pets, and pollinators when used as directed. Effective control of boring and chewing insects for up to 21-30 days.
• BAC Ag Antimicrobial Cleaner One-step, deodorizing, organically grown botanical antimicrobial cleaner proven effective against odor-causing and surface-damaging microbes. Registered FIFRA 25(b), safe for use in agricultural, veterinary, and home settings.
• AgriGuard Misting System Precision misting system using ultra-fine droplet technology for automated air and surface disinfection in animal barns and facilities. Delivers full-area misting without over-saturating when combined with BAC and BotaniMax cleaning agents.
• LeafTech Handheld Tissue Analyzer Handheld leaf tissue analysis device providing digital lab-quality nutrient analysis in 3-5 minutes (vs. 5-7 days for lab results) with up to 97% accuracy. Geo-locates plants for tracking. Priced at $15,000 (one-time purchase).
• Distribution and Manufacturing Services NewFields Ag acts as a trusted distributor for select third-party agricultural product companies and manufactures custom biological solutions paired with its proprietary DUST inclusion carrier technology for partners seeking to bring biological products to market.
• DUST FFA Fundraiser Program Partnership program in which FFA chapters act as independent resellers of DUST seed lubricant to raise chapter funds while giving students hands-on sales, agronomy, and business experience.

Quantifiable outcome

• B4 product: +9.4 bu/A corn, +7 bu/A soybeans (11 states, 3 years)
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• FFA Chapters (National FFA Organization)coreStrategic or Co-development PartnerNewFields Ag partners with high school FFA chapters through the DUST Fundraiser Program. FFA chapters operate as independent sales resellers of DUST seed lubricant, gaining real-world business experience while the company builds goodwill and brand awareness in agricultural communities. The program provides training, product information, order forms, logistics, and delivery support to participating chapters.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3yXGYBpkRaU03jy4HFfmJw
• Facebookfacebook.com/NewFieldsAgOfficial
• Instagraminstagram.com/newfieldsagofficial
• TikToktiktok.com/@newfieldsagofficial
• LinkedInlinkedin.com/company/newfields-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewFields Ag