Be Modern
Be Modern is a UK manufacturer of fireplaces, fires, stoves, and bathroom furniture, operating six sub-brands. It sells through a UK retailer network and direct contracts with social and private housing providers. The employee-owned company is based in Jarrow, Tyne and Wear.
- Company typePrivate
- Founded1964
- HeadquartersJarrow, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Be Modern does
Be Modern Ltd is a UK-based manufacturer of fireplaces, fires, stoves, and bathroom furniture, founded in 1964 in Sunderland and now headquartered at Bede Industrial Estate, Jarrow, Tyne & Wear. The company operates a portfolio of six sub-brands — Diamond Luxury Fireplaces, Elgin & Hall, Pryzm, Flare Collection, Atlanta Bathrooms, and Signature Collection — that span price points from cast-iron stoves and traditional surrounds to premium micro-marble electric fireplaces and contemporary bathroom furniture, all manufactured in Britain with a stated lifetime guarantee on bathroom ranges. Production runs from a single Jarrow facility using in-house R&D, machine-precision manufacturing, and ISO 9001/ISO 14001 certified quality and environmental management systems.
The business operates a hybrid go-to-market model. Consumer-facing products are sold indirectly through a UK retailer network, supported by a "Find a Retailer" portal on the company website. A separate direct Contracts function targets private housing developers and social housing providers for B2B procurement on new-build and refurbishment programmes. Marketing is conducted through owned social channels (Instagram, Pinterest, LinkedIn, Vimeo), content marketing via the company blog, and PR activity emphasising the "Made in Britain" credential.
In FY2025 (year to May 2025), turnover of £19.2m was reported, down from £20.8m, with operating losses exceeding £1m amid rising labour and materials costs. Headcount was reduced from 254 to 236 as a cost-saving measure. In March 2026 the company completed a transition to full employee ownership, marking a structural change to its corporate and capital base.
Be Modern firmographics
Firmographics- Name
- Be Modern
- Legal name
- Be Modern Ltd
- Website
- https://bemodern.co.uk
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Be Modern is a UK manufacturer of fireplaces, fires, stoves, and bathroom furniture, operating six sub-brands. It sells through a UK retailer network and direct contracts with social and private housing providers. The employee-owned company is based in Jarrow, Tyne and Wear.
- Ownership category
- akta.pro rank
Be Modern industry classification
Industry- Product category
- Fireplace and bathroom furniture manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Household Furniture (2510)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industries
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Be Modern is headquartered
LocationHeadquarters
- HQ city
- Jarrow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Be Modern business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fireplace and Heating Products: Revenue from manufacturing and selling fireplaces, fires, and stoves through retail and contract channels. Turnover of £19.2m in FY2025.
- Bathroom Furniture: Revenue from manufacturing and selling bathroom furniture under brands including Atlanta Bathrooms and Signature Collection. Products include units with lifetime guarantees.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Be Modern product offering
Product offeringCore offering
Be Modern is a UK-based manufacturer that designs and produces fireplaces, fires, stoves, and bathroom furniture across multiple sub-brands (Diamond Luxury Fireplaces, Elgin & Hall, Pryzm, Flare Collection, Atlanta Bathrooms, and Signature Collection). Products are made in Britain at the company's Jarrow facility and sold through a network of retailers as well as direct contracts with private and social housing providers. Bathroom furniture lines carry a lifetime guarantee and the business holds ISO 9001 and ISO 14001 certifications.
Product overview
Be Modern is a UK-based manufacturer offering a portfolio of fireplace, fire, stove, and bathroom furniture products across multiple sub-brands. The company operates as a single unified manufacturing business with distinct product lines: Diamond Luxury Fireplaces (premium Micro Marble and Timber electric fireplaces), Elgin & Hall (elegant fireplaces), Pryzm (fires with LED flame effects and media walls), and Flare Collection (traditional to contemporary fireplaces) under the Heating category; and Atlanta Bathrooms and Signature Collection for bathroom furniture. All products are manufactured in Britain, with the company celebrating 60 years in business and emphasizing innovation through in-house R&D, machine precision, and quality craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- Diamond Luxury Fireplaces: Exclusive collection of Micro Marble & Timber electric fireplaces, proudly Made in Britain.
- Atlanta Bathrooms
- Elgin & Hall
- Pryzm
- Flare Collection
- Signature Collection
Products and services
- Diamond Luxury Fireplaces An exclusive collection of exquisitely designed Micro Marble and Timber electric fireplaces, proudly Made in Britain. Targets premium residential consumers and housing developments.
- Atlanta Bathrooms Stunning bathroom furniture of the highest quality in a wide range of styles from contemporary to classic, designed to create a personal sanctuary. All furniture carries a lifetime guarantee.
- Elgin & Hall Elegant and simple fireplace designs with warm and welcoming effects, positioned as a transformative home improvement.
- Pryzm Electric fires featuring breathtaking visual performance with realistic log bed, multi LED flame and light effects. Known as the Home of 3-sided media walls.
- Flare Collection Fireplace collection spanning traditional, period styles to cutting-edge contemporary creations, catering to every taste and budget.
- Signature Collection Heritage design bathroom furniture collection, available on Virtual Worlds platform for immersive virtual showcasing.
- 1045mm Contempo 2 Door Basin WC Unit Pack A new bathroom furniture unit added to the Atlanta Bathrooms brand, combining style with space-saving design and smarter bathroom planning.
- Linara Pull Out Units Brand new pull-out bathroom furniture units added to the Atlanta Bathrooms range.
- DOXFORD Bathroom Furniture Collection Modern classic fitted bathroom furniture collection launched as part of the Atlanta Bathrooms brand.
Companies that use Be Modern
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Be Modern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Be Modern partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights3 records
Be Modern competitors and assessment
Company assessmentDirect peers
- BFM Europe: UK manufacturer of electric fires, fireplaces and stoves sold through retail and contract channels. Directly comparable product mix (heating-focused) and UK distribution footprint to Be Modern's Flare, Pryzm, Diamond and Elgin & Hall brands.
- Gazco: UK gas and electric fireplace manufacturer with overlapping retail and contract distribution. Closest head-to-head competitor in UK fireplaces, sharing similar product categories and trade customer base.
- Stovax Heating Group: UK manufacturer of stoves, fires and fireplaces (Stovax, Yeoman, Gazco, Real Flame brands). Directly competes across Be Modern's heating portfolio and shares the UK independent retail channel.
- Tavistock Bathrooms: UK bathroom furniture manufacturer selling through merchants and retailers. Comparable business model, product mix (vanities, basin units) and mid-market positioning to Be Modern's bathroom side.
- Heritage Bathrooms: UK bathroom brand offering classical and traditional furniture and sanitaryware. Competes with Be Modern's Signature Collection and Atlanta Bathrooms in the traditional/heritage segment.
- Adam Fires: UK fireplace and surround manufacturer selling through independent and national retailers. Closely comparable product range and distribution model to Be Modern's Flare Collection and Elgin & Hall.
- Roper Rhodes: UK bathroom furniture and fittings manufacturer. Directly comparable to Be Modern's Atlanta Bathrooms and Signature Collection lines in product type, retail channel, and customer base (retailers, housing developers).
Broad incumbents
- Dimplex: Largest UK manufacturer of electric heating and fires. Overlaps with Be Modern's electric-fireplace lines (Pryzm, Diamond) but operates across a wider heating product portfolio.
- Ideal Standard: Global bathroom fixtures and ceramics manufacturer with a major UK presence. Competes in bathroom furniture adjacent categories and serves social/private housing contracts at scale, but with a broader portfolio.
- Vaillant: Major UK/European heating solutions provider. While focused on boilers and central heating rather than fireplaces, it represents a broader incumbent in residential heating against which Be Modern positions its clean-energy electric and stove products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Be Modern social profiles
Digital presenceBe Modern compliance and trust
Trust signalCompliance2 records
Be Modern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Modern leadership team
Management profileNumber of profiles
Be Modern subsidiaries and ownership
Company hierarchySubsidiaries6 records
Be Modern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Modern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Modern
What does Be Modern do?
Be Modern is a UK-based manufacturer that designs and produces fireplaces, fires, stoves, and bathroom furniture across multiple sub-brands (Diamond Luxury Fireplaces, Elgin & Hall, Pryzm, Flare Collection, Atlanta Bathrooms, and Signature Collection). Products are made in Britain at the company's Jarrow facility and sold through a network of retailers as well as direct contracts with private and social housing providers. Bathroom furniture lines carry a lifetime guarantee and the business holds ISO 9001 and ISO 14001 certifications.
Is Be Modern a public or private company?
Be Modern is a private company. It is classified as management employee owned and is currently operating.
When was Be Modern founded?
Be Modern was founded in 1964. It employs 101 to 250 people.
Where is Be Modern based?
Be Modern is headquartered in Jarrow, United Kingdom, in the Europe region.
How does Be Modern make money?
Two revenue lines are on record. Fireplace and Heating Products are the primary driver. The others are bathroom Furniture.
Who are Be Modern's main competitors?
Direct peers on record are BFM Europe, Gazco, Stovax Heating Group, Tavistock Bathrooms, Heritage Bathrooms, Adam Fires and Roper Rhodes. Broad incumbents are Dimplex, Ideal Standard and Vaillant.
Does Be Modern have an API?
No public API is recorded for Be Modern.
What industry is Be Modern in?
Be Modern's product category is Fireplace and bathroom furniture manufacturing. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms. Its NAICS code is 33712 and its SIC code is 3430.