Larchmont Buzz
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Larchmont Buzz firmographics
Firmographics- Name
- Larchmont Buzz
- Legal name
- Larchmont Buzz
- Website
- https://larchmontbuzz.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Larchmont Buzz is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Larchmont Buzz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations
Revenue model
- Website Advertising: Graphic display ads placed on the website including header box ads, big box ads (300x250 pixels), and business card ads (300x170 pixels). Ads appear on every page and are viewed continuously with each reader visit.
- Email Newsletter Ads: Header and footer ad placements in the daily email newsletter, which reaches 2,000+ opt-in readers with a 60% average open rate.
- Sponsored Content: Sponsored posts placed in the news section of the website that are also promoted via email, social media, and archived permanently on the site.
- Reader Sponsorship: Reader contributions and sponsorships, suggested donation of $25, which support local journalism. The Larchmont Buzz is privately owned and contributions are not tax-deductible as charitable gifts.
- Real Estate Showcase: Specialized advertising for realtors featuring property listings with photos, contact information, and links. Includes performance reports for ad effectiveness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Graphic Ads - Weekly rate |
| Subscription | Monthly | Header Box Ad |
| Subscription | Monthly | Big Box Ad |
| Subscription | Monthly | Business Card Ad |
| Unit Pricing | Pay-as-you-go | Real Estate Showcase |
| Subscription | Weekly | Email Newsletter Ads |
| Subscription | Pay-as-you-go | Sponsored Posts |
| Other | One time/ perpetual license | Reader Sponsorship |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Larchmont Buzz product offering
Product offeringCore offering
Larchmont Buzz is a hyperlocal digital news outlet that publishes original community journalism for Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles across 15+ categories including News, Life, People, Events, Theater, Books, and Real Estate. Its primary commercial offerings are local advertising products (website graphic ads, premium header box ads, email newsletter header/footer ads, sponsored editorial posts, real estate showcase listings, and calendar widgets) sold to local businesses and realtors, supported by an opt-in daily email newsletter and a reader sponsorship program.
Product overview
Larchmont Buzz is a local community news publication serving Larchmont Village, Hancock Park, and Greater Wilshire neighborhoods of Los Angeles since 2011. The company operates a news website (larchmontbuzz.com) that publishes local content across categories including News, Life, People, Events, Theater, Books, Real Estate, and Dining/Drink. The primary product is its local news content, supplemented by advertising services including Website Graphic Ads (Big Box and Business Card formats), Header Box Ads, Email Newsletter Ads (with 60% open rates), Sponsored Posts, Real Estate Showcase Ads, and Calendar Widgets. The company also offers a Reader Sponsorship program for community support and a Daily Email Newsletter subscription service.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Graphic Ads (Big Box and Business Card) Banner advertisements displayed across the Larchmont Buzz website in 300x250 (Big Box) and 300x170 (Business Card) pixel sizes, appearing on every page down the right side of content. Sold to local businesses starting at $100 per week with package discounts.
- Header Box Ad Premium $400/month ad placement positioned at the top of pages on all devices, rotating with 4–6 other ads; appears alone on mobile and with one other ad on desktop.
- Email Newsletter Ads Header ($125/week) and footer ($100/week) ad placements in the Morning Buzz daily email newsletter delivered to 2,000+ opt-in readers with a 60% average open rate.
- Sponsored Posts Editorial-style sponsored content placed in the news section of the website at $250 per post, promoted in the Morning Buzz daily email, Facebook, and Twitter feeds, and archived permanently on the site.
- Real Estate Showcase Ad Specialized ad format for realtors featuring one property photo, contact information, and links to their website, priced at $400/month or $100/week with detailed ad performance reports included.
- Reader Sponsorship
Companies that use Larchmont Buzz
Customer profileSegments3 records
Ideal customer profiles3 records
Larchmont Buzz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Larchmont Buzz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Raw InspirationsminorOperators of the local Larchmont Farmers Market, partnering with Larchmont Buzz on the Reader Sponsorship program. Raw Inspirations helped print limited edition reusable shopping bags for reader sponsors.
- Larchmont Village BIDminorLarchmont Village Business Improvement District partnered with Larchmont Buzz on the Reader Sponsorship program to support local journalism and community initiatives.
- Larchmont Boulevard AssociationminorPartnered with Larchmont Buzz on the Reader Sponsorship program, supporting local news and community initiatives in the Larchmont Village area.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Larchmont Buzz competitors and assessment
Company assessmentDirect peers
- The Argonaut: Hyperlocal news publication serving Los Angeles coastal and Westside neighborhoods with a similar community-news-plus-display-advertising model.
- Beverly Hills Courier: Long-running local news outlet covering an adjacent affluent LA neighborhood (Beverly Hills), selling similar display and newsletter advertising to local businesses and luxury real estate agents.
- Yo! Venice / The Playa Vista Reporter: Hyperlocal LA neighborhood news outlets covering Westside communities with comparable digital-news-and-display-advertising operations to Larchmont Buzz.
- Canyon News: Independent hyperlocal news outlet covering Beverly Hills, West Hollywood, and adjacent LA neighborhoods, using a similar online-news-plus-display-advertising business model.
Emerging players
- Eater LA: LA-focused dining and restaurant news site that competes for the same local restaurant advertising dollars that Larchmont Buzz sells via display and newsletter ads.
- Curbed: Real estate and neighborhood-focused digital media brand covering LA markets, overlapping with Larchmont Buzz's real estate showcase and Windsor Square property coverage.
Broad incumbents
- Patch.com: Patch operates the largest network of hyperlocal news sites across thousands of U.S. communities, competing with Larchmont Buzz for local SMB advertising budgets in the same neighborhood-news category.
- Los Angeles Magazine: Established LA regional magazine covering dining, real estate, and neighborhood lifestyle, competing with Larchmont Buzz for premium local advertiser budgets.
- Nextdoor: Neighborhood-level social platform serving LA communities including Hancock Park, providing local businesses an alternative free channel to reach Larchmont Buzz's audience.
Regional players
- LAist: LA-focused public-media news outlet covering news, arts, and food across greater Los Angeles, overlapping with Larchmont Buzz's regional coverage area and competing for the same advertiser mindshare.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Larchmont Buzz social profiles
Digital presenceLarchmont Buzz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Larchmont Buzz leadership team
Management profileNumber of profiles
Profiles2 records
Larchmont Buzz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Larchmont Buzz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Larchmont Buzz
What does Larchmont Buzz do?
Larchmont Buzz is a hyperlocal digital news outlet that publishes original community journalism for Larchmont Village, Hancock Park, and the Greater Wilshire neighborhoods of Los Angeles across 15+ categories including News, Life, People, Events, Theater, Books, and Real Estate. Its primary commercial offerings are local advertising products (website graphic ads, premium header box ads, email newsletter header/footer ads, sponsored editorial posts, real estate showcase listings, and calendar widgets) sold to local businesses and realtors, supported by an opt-in daily email newsletter and a reader sponsorship program.
Is Larchmont Buzz a public or private company?
Larchmont Buzz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Larchmont Buzz founded?
Larchmont Buzz was founded in 2011. It employs 11 to 50 people.
Where is Larchmont Buzz based?
Larchmont Buzz is headquartered in Los Angeles, United States, in the North America region.
How does Larchmont Buzz make money?
Five revenue lines are on record. Website Advertising is the primary driver. The others are email Newsletter Ads, sponsored Content, reader Sponsorship and real Estate Showcase.
Who are Larchmont Buzz's main competitors?
Direct peers on record are The Argonaut, Beverly Hills Courier, Yo! Venice / The Playa Vista Reporter and Canyon News. Emerging players are Eater LA and Curbed. Broad incumbents are Patch.com, Los Angeles Magazine and Nextdoor. LAist is listed as a regional player.
Does Larchmont Buzz have an API?
No public API is recorded for Larchmont Buzz.