The shower lab

What The shower lab does

The Shower Lab is a privately held UK manufacturer and distributor of premium frameless and framed shower enclosures, headquartered in West Thurrock/Grays, England, with 51-100 employees. The company's product portfolio is built around two core collections — the View Collection (frameless enclosures) and the Portrait Collection (deep-framed enclosures) — using 10mm toughened safety glass tested to EN 12150 and manufactured to EN 14428, with precision CNC-milled components and an Easy Clean Glass Finish applied as standard. Its M2M (Made to Measure) sub-brand extends the offering into bespoke design, measurement, and installation services for non-standard spaces such as sloped ceilings, floor-to-ceiling installations, and steam rooms, backed by a 10-year guarantee.

The company operates a B2B2C go-to-market model, distributing exclusively through a curated UK-wide network of Partner Showrooms — including named retailers West One Bathrooms (7 London/South East locations) and Ware Bathroom Centre — that provide design consultation, display, and installation services to end customers. Revenue is generated through one-time unit sales of shower enclosures, bath screens, and accessories (handles, hinges, finishes, glass colors), with quote-based pricing not publicly disclosed; an online Price Calculator and digital brochures support mid-funnel engagement. Target customer segments are luxury residential homeowners, luxury hotels and hospitality venues, and the partner bathroom showroom channel itself. Recent strategic activity includes the 2026 Ideal Home Awards "Best Enclosure" recognition for the View 21.2H, the 2023 launch of the Portrait Collection and M2M service, and ongoing brochure refresh cycles.

Name

The shower lab

Legal name

The Shower Lab

Website

https://theshowerlab.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Shower Lab is a UK-based manufacturer of premium frameless and framed shower enclosures, selling View and Portrait Collections plus bespoke M2M installations through a curated partner showroom network to luxury residential and hospitality customers.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures & Shower Enclosures

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

Keywords

• Frameless shower enclosures
• Bespoke shower spaces
• Bathroom fixtures manufacturing
• Toughened safety glass
• Made-to-measure showers

Headquarters

HQ city

West Thurrock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Shower Enclosure Sales: Sale of frameless and framed shower enclosures, bath screens, and shower doors to residential customers and hotels through partner showrooms. Products available in standard sizes and bespoke M2M configurations.
2. Accessories and Components: Sale of finishing touches including handles, hinges, axis cover plates, glass colors, and component finishes for customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Shower Lab designs, manufactures, and distributes premium frameless and framed shower enclosures, bath screens, and shower doors for luxury residential properties and hotels in the UK. Its product lines — the View Collection (frameless) and Portrait Collection (deep-framed), built with 10mm toughened safety glass — are complemented by the M2M bespoke measurement and installation service and a Finishing Touches accessories range. Products are sold exclusively through a UK-wide network of independent Partner Bathroom Showrooms.

Product overview

The Shower Lab is a manufacturer and distributor of premium shower spaces, operating primarily as a physical product company rather than a software platform. The product portfolio consists of two main shower space collections: the View Collection (frameless shower spaces with 10mm toughened safety glass in configurations including walk-in, recess, corner, three-sided, sliding, and bath screens) and the Portrait Collection (deep-framed bold-statement shower spaces with similar glass specifications). The offerings are complemented by the M2M (Made to Measure) bespoke service for custom measurements and installations, and a Finishing Touches accessories line covering handles, hinges, finishes, and glass options. The View Collection represents the core frameless product line, while the Portrait Collection adds opulent framed options to the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• M2M By The Shower Lab: A bespoke design, measurement and installation service offering seamless, fully tailored shower solutions for complex spaces including sloped ceilings and floor-to-ceiling enclosures.
• The Portrait Collection
• The View Collection

Products and services

• View Collection The Shower Lab's flagship range of frameless shower spaces, featuring 10mm toughened safety glass configured in various styles including walk-in, recess, corner, three-sided, sliding, and bath screen configurations. Available in standard sizes with chrome finish as standard and alternative finishes/glass colors available on request. Sold to homeowners and hotels via Partner Showrooms.
• Portrait Collection Deep-framed premium shower space range featuring bold-framed channels with 10mm toughened safety glass and fully matched CNC-milled components devoid of nuts, bolts, grommets or cover caps. Finish options include brushed gold, brushed nickel, aged brushed bronze, and brushed copper, with chrome as standard. Designed for luxury residential and hotel installations.
• M2M By The Shower Lab (Made to Measure) A bespoke design, measurement, and installation service providing seamless, fully tailored shower solutions for complex spaces including sloped ceilings, recesses, floor-to-ceiling enclosures, out-of-level walls and floors, and steam rooms. Includes a 2-year installation warranty. Delivered through Partner Showrooms with expert design consultation.
• Finishing Touches Range of handles, hinges, axis cover plates, component finishes (chrome, brushed gold, brushed nickel, aged brushed bronze, brushed copper), glass colors, and recessed channels that allow customers to personalize their shower spaces. Sold alongside enclosures as finishing components.
• View 22 (Three-Sided Shower Space) Three-sided frameless shower space featuring an inline panel, door, and two return panels, constructed with 10mm toughened safety glass (EN 12150, EN 14428) and supplied with an SB12 stay bar.
• View 23 (Three-Sided Shower Space) Three-sided luxury frameless shower enclosure with inline panel, door, inline panel, and two return panels configuration, featuring 10mm toughened safety glass (EN 12150, EN 14428) and Easy Clean Glass Finish.
• Portrait 22 (Three-Sided Shower Space) Three-sided shower space from the Portrait Collection featuring bold-framed channels, eliminating the need for hinges to create a seamless shower enclosure.
• Portrait 23 (Three-Sided Shower Space) Three-sided shower enclosure with bold-framed channels featuring curved corners and seamless connectors, eliminating hinges for a sleek minimalist aesthetic. Manufactured to EN 14428 with 10mm glass tested to EN 12150.
• Bath Screens (View Collection) Bath screens from the View Collection including fixed bath screens and hinged options (View 14, View 14.2H, View 14.2F, View 16, View 18) designed for compact spaces while maintaining style and practicality.

Quantifiable outcome

• Standard screens delivered from stock within 2-3 days
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• A Bell NorthamptonminorChannel Partner/ Reseller/ DistributorA Bell Northampton is a bathroom showroom that collaborated with The Shower Lab on a bespoke M2M steam room project. The project involved creating a custom View 05 steam enclosure with brushed copper finish and precision notch detailing for their showroom display.
• Ware Bathroom CentrecoreChannel Partner/ Reseller/ DistributorLong-standing principal supplier of bespoke frameless shower screens and solid surface shower trays. The partnership spans many years with efficient order processing and same-day order confirmations.
• West One BathroomscoreChannel Partner/ Reseller/ DistributorMajor bathroom retailer operating 7 showrooms across London and the South East. Staff receive ongoing training and support from The Shower Lab sales team, with stock delivery within 2-3 days.
• Partner Showrooms NetworkcoreChannel Partner/ Reseller/ DistributorUK-wide network of independent bathroom showrooms that showcase The Shower Lab collections and offer dedicated spaces for customers to design personalized shower solutions with expert guidance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ideal Standard: Major European bathroom brand with full suites including shower enclosures, ceramics, and brassware. Competes broadly in the same UK luxury bathroom showrooms but with a much wider product portfolio and stronger marketing scale than The Shower Lab.
• Villeroy & Boch: Premium European bathroom manufacturer with shower enclosures, baths, and ceramics targeting upscale residential and hospitality. A benchmark incumbent for The Shower Lab's luxury positioning, though with substantially broader scale and global reach.
• Kermi: German bathroom and shower manufacturer with extensive shower enclosure, walk-in, and railings ranges as part of a broader building products portfolio. A relevant larger incumbent competing on premium glass shower enclosures across European markets.
• Crosswater: Broad UK bathroom brand offering shower enclosures alongside brassware, ceramics, and complete bathroom solutions. While enclosures are part of its wider portfolio rather than sole focus, it competes directly in the luxury showroom channel used by The Shower Lab.

Direct peers

• Matki Showers: UK-based premium shower enclosure manufacturer offering frameless and framed designs using toughened safety glass. Direct competitor to The Shower Lab's View and Portrait collections, serving similar luxury residential and hotel customers through UK bathroom retailers.
• Roman Showers: UK shower enclosure manufacturer with framed and frameless ranges targeting trade and residential customers. Competes with The Shower Lab on bathroom showroom distribution, though typically at more accessible price points than the luxury niche.
• Hüppe: German premium shower enclosure specialist with strong European presence and luxury hotel references. Comparable to The Shower Lab on premium frameless design, glass quality, and bespoke manufacturing, but with broader European distribution.
• Aqata: UK specialist manufacturer of luxury shower enclosures and bath screens with bespoke options. Competes head-to-head with The Shower Lab in the UK premium and made-to-measure shower enclosure category, particularly in hotels and high-end residential.
• Merlyn Showers: UK and Ireland-based shower enclosure brand offering frameless and framed ranges with a focus on premium finishes and 10mm glass. Overlaps directly with The Shower Lab's premium positioning and bathroom showroom distribution model.

Emerging players

• Drench: UK online-first luxury bathroom retailer carrying premium shower enclosure brands and direct-to-consumer alternatives. Relevant as a channel disruptor that could bypass The Shower Lab's partner showroom network with similar premium frameless options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theshowerlab

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The shower lab