What Printcraft Australia does

Printcraft Australia (legal entity: Printcraft (Qld) Pty Ltd) is a privately held commercial printing company headquartered at 37 College Street, Hamilton, Brisbane, established in 1982 and operating with 101–250 employees. The company provides integrated offset, digital, and large-format printing alongside specialised finishing (binding, laminating, specialty effects) for books, magazines, brochures, catalogues, yearbooks, stationery, and direct mail collateral. Its technology stack centers on Heidelberg Offset Presses, high-throughput folding equipment (14,000 sheets/hour), automated inserting lines with QR-code and camera-matching for accurate personalised mail collation, and an extensive library of downloadable die-cut and keyline templates for packaging formats.

The business operates four integrated service lines: commercial printing, mail house services (direct mail campaigns, personalisation, bulk mail lodgement via Australia Post partnership), logistics (storage, pick-and-pack, distribution), and digital solutions (custom-built, white-labelled web-to-print, inventory, order management, and eCommerce platforms). It holds ISO 9001, ISO 14001, ISO 12647, and FSC certifications, and is a certified Australia Post bulk mail house partner. Data partnerships with Roy Morgan Research, geoTribes, and the Australian Bureau of Statistics support geo-demographic targeting for direct mail campaigns. Additional sustainability offerings include FSC-certified paper options and compostable BioBag mailbags.

The go-to-market model is direct B2B enterprise sales with a single point of contact spanning design through distribution, supported by SEO, content marketing, downloadable templates, and organic social. Revenue is generated through project-based commercial printing quotes, recurring managed-services contracts for storage and digital platforms, and unit pricing on die-cut tooling. Notable customers span Queensland local councils (Brisbane City Council, Logan City Council), education (University of Queensland), automotive (Isuzu), arts and cultural institutions (Queensland Art Gallery, QPAC, Museum of Brisbane), and nonprofits (Cancer Council, RSL). Matt Naughton serves as General Manager.

Name

Printcraft Australia

Legal name

Printcraft (Qld) Pty Ltd

Website

https://printcraft.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Printcraft Australia is a privately held Brisbane-based commercial printer founded in 1982, providing offset, digital, and large-format printing, mail house services, logistics, and custom web-to-print platforms to enterprise, government, education, and nonprofit clients across Queensland and Australia.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Folding Carton & Paperboard Packaging Printing (IMALAKAH), Corrugated & Case Printing (Preprint/Postprint) (IMALAKAI)

Keywords

• Commercial printing services
• Direct mail campaigns
• Print finishing services
• Warehousing logistics distribution
• Web-to-print platforms

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Commercial Printing Services: Offset printing, digital printing, and large-format printing services for books, magazines, brochures, catalogues, stationery, and other print collateral.
2. Mail House Services: Direct mail campaigns, personalisation, bulk mail, envelope inserting, poly wrapping, and Australia Post bulk mail lodgement services.
3. Logistics and Distribution: Storage, pick and pack, and distribution services for short and long-term needs.
4. Digital Solutions: Web-to-print, inventory management, order management, and eCommerce platform solutions. Custom-built platforms for managing print and merchandise with multiple locations and order workflows.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Printcraft Australia is a B2B commercial printing company offering offset, digital, and large-format printing, print finishing and specialty finishes, full mail house services (direct mail, personalization, bulk mail), logistics and distribution (storage, pick and pack), and custom-built digital solutions (web-to-print, inventory, order management and eCommerce platforms). The company operates from a purpose-built facility in Hamilton, Brisbane, providing integrated end-to-end print, mail and logistics services to enterprise and government clients since 1982.

Product overview

Printcraft Australia is a Queensland-based commercial printing company offering a comprehensive suite of print, mail, logistics, and digital services. The core product portfolio centers on offset and digital printing services, complemented by print finishing and specialty finishing capabilities. The company provides integrated mail house services (direct mail, personalization, bulk mail) and logistics solutions (storage, pick-and-pack, distribution). Their Digital Solutions include custom-built Web2Print, inventory management, order management, and eCommerce platforms. Printcraft also offers an extensive library of downloadable die-cut templates and keyline templates for boxes, packaging, and print products, including variations such as self-mailer envelopes, gift boxes, playing card boxes, donation boxes, hanging cartons, pillow boxes, and pull-up banner templates. The company emphasizes sustainable printing with FSC-certified papers, soy-based inks, and water-based coatings, alongside Australia Post bulk mail partnership accreditation. With 40 years of industry experience since 1982, the company operates from a purpose-built facility in Hamilton, Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Offset Print Traditional lithographic printing service using Heidelberg offset presses and metal plates to transfer images onto paper, suitable for high-volume commercial print jobs requiring consistent quality and color accuracy, including books, magazines, brochures, catalogues, school yearbooks, and stationery.
• Digital Print Modern digital printing service using electronic files to produce printed materials, ideal for shorter runs, quick turnaround times, and variable data personalization.
• Large Format Print Wide-format printing services for banners, signage, pull-up banners, and oversized materials beyond standard commercial printing dimensions.
• Print Finishing Post-print processing services including book binding, laminating, folding (Heidelberg A1 folder capable of 14,000 sheets/hour), cutting, collating, stitching, trimming, and other finishing techniques to complete printed products.
• Specialty Print Finishes Premium finishing options such as metallic inks, spot UV coating, embossing, debossing, and other special effects to enhance printed materials.
• Mail House Services Complete mail house services including direct mail campaigns, personalization, bulk mail lodgement, custom one-piece mailer production, poly-wrapping, envelope inserting using QR-code driven intelligent inserting technology, and Australia Post bulk mail lodgement.
• Logistics and Distribution Storage, pick-and-pack, and distribution services with dedicated facilities for short and long-term storage management and order fulfillment.
• Digital Solutions Custom-built Web2Print, inventory management, order management, and eCommerce platform solutions, including white-labelled online ordering platforms for managing print, inventory, storage and distribution across multiple locations.
• Sustainable Green Print Environmentally responsible printing services using FSC-certified papers (FSC 100%, FSC Recycled, FSC Mix), soy-based inks, and water-based coatings to minimize environmental impact.
• Die Cut Knife Tooling Custom die cut knife tooling manufactured for clients' specific packaging and print shapes, priced between $300 and $600 AU + GST depending on size complexities of the knife pattern.

Quantifiable outcome

• Reduce paper waste through 16-page section printing efficiency
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Australia PostcoreChannel Partner/ Reseller/ DistributorCertified Australia Post bulk mail partner providing addressed and unaddressed mail services. Printcraft helps clients navigate Australia Post requirements and access bulk mail discounts for campaigns over 300 items.
• PolyemminorStrategic or Co-development PartnerPartner for poly-wrapping services using oxo-biodegradable masterbatch technology with EcoPure additive for environmental sustainability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bambra Press: Bambra Press (also known as The Size Press) is an Australian book and magazine printing specialist with offset and digital capabilities serving publishers. It is comparable to Printcraft's book, magazine, and publication printing segment, including yearbook and catalogue work for publisher customers.
• IVE Group: IVE Group is Australia's largest ASX-listed commercial printing and integrated marketing services company, offering offset and digital print, direct mail, and data-driven communications. It is the most directly comparable listed peer to Printcraft's commercial print + mail house model, but operates nationally at materially greater scale.
• Blue Star Group: Blue Star Group is an Australian print, packaging, and merchandising solutions provider offering commercial printing, packaging, and promotional products to enterprise customers. It overlaps with Printcraft's commercial print and packaging work, particularly for brand and retail clients.
• Hannanprint: Hannanprint is a Victorian-based commercial printing company offering offset, digital, large-format, finishing, and mailing services to Australian enterprises. It is highly comparable to Printcraft as a full-service commercial printer with mail house capabilities, though its geographic base is Victoria rather than Queensland.
• Lindquist Group: Lindquist Group is an Australian printing and communication services company with offset, digital, and finishing capabilities serving corporate and government clients. It is comparable to Printcraft's B2B commercial print and integrated services model, particularly for enterprise and institutional customers.
• Ovato Limited: Ovato (formerly part of the PMP/News Corp printing network) is a major Australian catalogue, magazine, and retail printing group with national distribution capabilities. It competes with Printcraft in offset volume, magazine/catalogue printing, and retail inserts, though at significantly larger scale and broader geographic reach.
• Velocity Print: Velocity Print is an Australian commercial printing business providing offset, digital, and finishing services to mid-market and enterprise customers. It is a directly comparable commercial print peer with similar service breadth to Printcraft, though typically operating at smaller scale.
• Pegasus Print Group: Pegasus Print Group is a Melbourne-based commercial printer offering offset, digital, and finishing services to enterprise and government clients. Like Printcraft, it serves corporate, government, and publication customers, making it a directly comparable mid-market Australian commercial printer.

Broad incumbents

• Cimpress / Vistaprint: Cimpress (parent of Vistaprint and several print brands) is a global mass-customization printing business focused on web-to-print and small/medium-business marketing materials. While it does not compete head-to-head with Printcraft's offset enterprise work, it shapes the digital print, web-to-print, and SMB marketing expectations that influence Printcraft's digital solutions roadmap.

Regional players

• Webstar (Webstar NZ): Webstar is a New Zealand-based commercial printing and direct mail house offering print, mail, and digital communications services. It mirrors Printcraft's integrated print + mail + data model but operates across the Tasman rather than in Australia, making it a regional rather than direct competitor.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/printcraft.australia
• LinkedInlinkedin.com/company/2067039
• Instagraminstagram.com/printcraft.au

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Printcraft Australia