What Miyuki Keori Co. does

Miyuki Keori Co., Ltd. (御幸毛織株式会社), founded January 8, 1905 and headquartered in Nagoya, Japan, is Japan's only vertically integrated wool textile manufacturer, operating from raw wool materials through spinning, weaving, dyeing, finishing, and custom suit assembly. The company sells premium wool fabrics to apparel brands and produces made-to-measure suits under the MIYUKI CRAFTS SUITS retail brand, with manufacturing concentrated at the Yokkaichi plant in Mie Prefecture (consolidated from the former Seihoku plant in 2012). It serves B2B customers (department stores, specialty retailers, apparel brands) and B2C consumers through company-operated retail stores, the Miyuki Network Project franchise system, and selectshop collaborations. Toyobo Group integration links the company to the uniform and student uniform manufacturing business via the 2018 absorption of Toyobo Technowool.

The product portfolio spans heritage fabric brands FANCYTEX (since 1928) and SHALICK (since 1981), the 120th anniversary NAVY PALETTE collection, premium Super 130's/180's worsteds, the eco-friendly MIYUKI EVER WOOL line using New Zealand non-mulesing Merino wool with metal-free dyes, and technical skiwear fabric MIYUKI WOOL BLACK PREMIUM developed jointly with Mizuno Corporation. Proprietary processing technologies include C-zero fluorine-free water-repellent treatment (achieving Grade 5 initial repellency) and a natural soap washing process using premium softened groundwater drawn from underground at the Yokkaichi plant combined with additive-free soap supplied by long-standing partner Miyoshi Soap. Trademark registrations date to 1908 (御幸セル) and 1970 (SHALICK), and product archives include fabrics dating back over a century.

Revenue is generated through four streams: textile fabric wholesale (B2B), custom suit retail (B2C via company stores, department stores, and the franchise system), uniform manufacturing via Toyobo Group integration, and a real estate business that operates Miyuki Mall, Miyuki Business Park, Maisonette Miyuki apartments, Urban Dwell Shonai-dori apartments, and the Ogane Office Building in Nagoya Nishi-ku. Custom suits start at ¥59,400 (tax included); SHIPS double-name suits are priced at ¥86,000; Mizuno skiwear ranges from ¥88,000 to ¥198,000. The company processes 110,000 to 130,000 custom suit orders annually. Distribution channels include direct retail stores in Nagoya, Tokyo Nihonbashi, Yokohama Motomachi, Osaka, and Sapporo; the SHIPS selectshop collaboration; the Miyuki Network Project franchise; the Rakuten online store; and the long-standing Takaoka Corporation wholesale relationship. International marketing occurs through Milano Unica (Italy), Premium Textile Japan, and Bharat Tex 2026 (India).

Name

Miyuki Keori Co.

Legal name

MIYUKIKEORI CO.,LTD.

Website

https://miyukikeori.co.jp

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1–10 employees

Short description

Miyuki Keori Co. is Japan's only vertically integrated wool textile manufacturer (founded 1905), producing premium wool fabrics and custom-tailored suits for retail consumers, apparel brands, and uniform clients via company stores, department stores, franchise partners, and selectshop collaborations.

Ownership category

akta.pro rank

Product category

Wool Textile Manufacturing

NAICS

Fabric Mills (3132), Apparel Manufacturing (315), Broadwoven Fabric Mills (31321)

SIC

Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Fancy/Novelty Yarn Manufacturing (Melange/Slub/Multicolor) (IMAOAAAI)

Keywords

• Wool textile manufacturing
• Custom tailored suits
• Premium suiting fabrics
• Uniform fabrics supply
• Japanese wool textiles

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Textile Fabric Manufacturing and Sales: Designs, manufactures, and sells high-end wool and specialty fabric textiles for suits, uniforms, and fashion applications. Includes formal selection fabrics, shirt fabrics, and technical textiles. Maintains inventory available for B2B customers via PDF catalog.
2. Custom Suit Manufacturing and Sales: Operates MIYUKI CRAFTS SUITS retail stores for made-to-order men's and women's suits. Also supplies custom suits through department stores, specialty retailers, and the Miyuki Network Project franchise system. Women's personal order brand 'MIYUKI Femme' targets growing women's custom suit market.
3. Real Estate Business: Operates Miyuki Mall shopping center, Miyuki Business Park office buildings, Maisonette Miyuki apartments, Urban Dwell Shonai-dori apartments, and Ogane Office Building. Rents commercial and residential properties in Nagoya Nishi-ku area. Contributes stable revenue through property leasing.
4. Uniform and Student Uniform Manufacturing: Produces uniform fabrics and student uniform products through Toyobo Group integration, leveraging specialized spinning and finishing technologies for functional uniform materials.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Miyuki Keori designs, manufactures, and sells high-end wool textile fabrics and made-to-order custom suits through Japan's only integrated wool production system spanning raw wool processing, spinning, weaving, dyeing, finishing, and garment assembly at the Yokkaichi plant. The company serves both B2B customers (wholesale fabrics to apparel brands, department stores, and uniform manufacturers) and B2C consumers through company-operated MIYUKI CRAFTS SUITS retail stores and online channels, processing 110,000–130,000 custom suit orders annually. Heritage brands include SHALICK (summer suit fabric, registered 1970), FANCYTEX (premium suiting since 1928), NAPOLENA (Super 180's wool), NAVY PALETTE, and MIYUKI EVER WOOL (eco-friendly non-mulesing merino).

Product overview

Miyuki Keori Co. is a Japanese textile and apparel manufacturer offering a comprehensive portfolio of wool fabrics and custom-tailored suits. The core offerings include heritage fabric collections (NAVY PALETTE, FANCYTEX, SHALICK, NAPOLENA), eco-friendly materials (MIYUKI EVER WOOL), technical fabrics (MIYUKI WOOL BLACK PREMIUM), and custom order suit services (MIYUKI CRAFTS SUITS, MIYUKI Femme). The company operates a one-stop production system from yarn spinning to fabric manufacturing and garment assembly, with proprietary processing technologies including C-zero fluorine-free water repellent treatment. Products range from premium formal suiting fabrics to casual sportswear applications, distributed through direct retail stores, department stores, specialty retailers, and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SHALICK (シャリック): Summer suit fabric launched in 1981, known for ultra-lightweight and breathable characteristics - a long-standing signature product.
• FANCYTEX
• MIYUKI EVER WOOL
• NAVY PALETTE
• NAPOLENA
• MIYUKI ESSENTIALS

Products and services

• MIYUKI CRAFTS SUITS (Custom Order Suit Retail) Made-to-measure custom suit retail service offering personalized fitting and tailoring using MIYUKI brand premium wool fabrics. Men's custom suits start at ¥59,400 (tax included). Available at company-operated stores in Nagoya, Tokyo, Yokohama, Osaka, and Sapporo, plus Rakuten online store.
• MIYUKI Femme (Women's Custom Suit) Women's personal order suit brand offering made-to-order jackets, skirts, and pants tailored to individual body measurements and style preferences. Women's custom suits start at ¥59,400 (tax included). Targets the growing women's professional custom suit market.
• MIYUKI CRAFTS SUITS 360th Anniversary Suit Campaign Commemorative suit campaign celebrating 360 years of suit heritage, related to MIYUKI CRAFTS SUITS product line. Features anniversary-themed tailored suits at retail stores.
• NAVY PALETTE Fabric Collection 120th Anniversary fabric collection featuring 12 navy color variations named with traditional Japanese textile color terms. Made with Super 130's wool warp and kid mohair weft, suitable for both spring/summer and fall/winter formal suiting.
• SHALICK Summer Suit Fabric Ultra-lightweight summer suit fabric using ultra-strong twisted yarn combining wool and polyester filaments. Achieves over 10% weight reduction compared to standard summer fabrics. Features open weave for coolness, dry-touch texture, and lace-like effect. Trademark registered 1970.
• FANCYTEX Premium Menswear Fabric Premium men's suit fabric brand originated in 1928 through collaboration with Takaoka Corporation. Made with Super 130's Australian Merino wool using rare Deep Crimped variety from Victoria (less than 1% of Australian production), produced using traditional low-speed weaving techniques. Approximately 100-year heritage brand.
• MIYUKI EVER WOOL Eco-Friendly Fabric Environmentally conscious fabric using New Zealand-origin non-mulesing Merino wool and metal-free dyeing process. Uses 18.5μ double-yarn, Super 100's twill weave positioned as a sustainable standard line under SDGs initiatives for year-round wearability.
• NAPOLENA Premium Fabric Collection Premium fabric collection featuring Platinum Navy Serge (Super 180's class specialized spun yarn with highest quality polish and drape), Champion Mohair (since 1981), and Alashan Cashmere (100% from China's Alashan region). Active since 1980.
• DORCHESTER British Fabric Collection British-made fabric collection curated by Miyuki Keori featuring traditional English designs in Super 150's and Super 130's worsted wool, distributed through the formal selection catalog.
• MIYUKI WOOL BLACK PREMIUM Ski Wear Fabric High-performance wool fabric for ski wear developed jointly with Mizuno, combining natural fiber quality with water resistance, water repellency, and waterproof properties through special lamination processing. Co-branded products include parkas (¥198,000 tax included), pants (¥132,000), coats (¥165,000), and Multi-Function COAT (¥88,000).
• MIYUKI Dream Series (Carlo Barbera Collaboration) Premium fabric collaboration with Italian mill Carlo Barbera featuring Dream Tropical (Superfine Australian Merino) and Dream Hopsack (silk blend) fabrics. Uses premium Australian Merino Super 110-120's wool aged 2 years in Fort Knox storage.
• DRESSER (SHIPS × MIYUKI Exclusive Fabric) Exclusive fabric brand developed for SHIPS select shops. Made with Super 130's deep crimp wool using shuttle looms for high-density weaving, available in SHIPS × MIYUKI double-name suits at ¥86,000 (suit set) and ¥26,000 (vest), excluding tax. Approximately 1,500 units planned for 2025 AW.
• Uniform and Student Uniform Fabrics Corporate uniform fabrics and student uniform products produced through Toyobo Group integration, leveraging specialized spinning and finishing technologies for functional uniform materials. The Uniform Business Division operates through Toyobo Group's uniform website.
• Miyuki Real Estate Business Real estate operations including Miyuki Mall shopping center, Miyuki Business Park office buildings, Maisonette Miyuki apartments, Urban Dwell Shonai-dori apartments, and Ogane Office Building. Rents commercial and residential properties in the Nagoya Nishi-ku area, providing stable revenue through property leasing.
• Miyuki Network Project Franchise Franchise system for order suit agents across Japan, enabling low-cost, non-store-based order suit business. Allows partners to access Miyuki's premium fabrics and custom tailoring services without operating full retail stores.
• EFFE BEAMS × MIYUKI Femme Personal Order Fair Personal Order Fair collaboration between MIYUKI Femme and EFFE BEAMS held at Beams House Marunouchi. Provides custom women's suits with JACKET from ¥65,000 (excluding tax) and SKIRT/PANTS from ¥32,000 (excluding tax), with premium linings and buttons provided free during the fair period.
• Wool-Grown Tea (WOOL NO HATAKE Project) Tea product grown using waste wool as fertilizer, developed through the WOOL NO HATAKE (Wool Farm) circular economy project. Developed in partnership with Marushige Shimizu Seicha tea producer and Yokkaichi Agricultural High School. Sold through Shisuiju Jikkaten regional brand store. Won FOOD SHIFT Selection 2025 award (Ministry of Agriculture, Forestry and Fisheries).

Quantifiable outcome

• Reduced nitrogen fertilizer usage by 15% through wool compost project
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Mizuno Corporation (ミズノ株式会社)flagshipStrategic or Co-development Partner · 23 December 2025Joint development of MIYUKI WOOL BLACK PREMIUM ski wear fabrics combining Miyuki's textile expertise with Mizuno's sports technology. Both companies celebrating 120th anniversaries (Miyuki 1905, Mizuno 1906). Products include parkas, pants, and coats with lamination technology.
• Takaoka Corporation (鷹岡株式会社)coreStrategic or Co-development Partner · 15 May 2025Long-standing partnership since 1927 (nearly 100 years). Takaoka is exclusive distributor of FANCYTEX heritage fabric brand. 2025 marks Takaoka's 140th anniversary coinciding with Miyuki's 120th anniversary, with two collaborative product revivals: FANCYTEX reproduction collection and original jersey fabric using Italian yarn and Owari knitting.
• Carlo Barbera (カルロ・バルベラ)flagshipStrategic or Co-development Partner · 1 January 2017Italian fabric maker collaboration featuring 'Dream Series' using premium Australian Merino Super 110-120's wool aged 2 years in Fort Knox storage. Products include Dream Tropical, Dream Hopsack, and Double Dream featuring Japanese-style durability. Shared philosophy of water quality for fabric production.
• SHIPSflagshipStrategic or Co-development Partner2025AW collaboration producing SHIPS × MIYUKI double-name suits using exclusive DRESSER fabric. Approximately 1,500 units planned with SHIPS' 50th anniversary coinciding with Miyuki's 120th anniversary. Uses shuttle looms for high-density weaving.
• EFFE BEAMScoreChannel Partner/ Reseller/ DistributorWomen's custom suit fair (Personal Order Fair) collaboration at Beams House Marunouchi. MIYUKI Femme brand supports elegance-focused, timeless women's suits. 4th edition in 2025. Special lining and button upgrades provided free during fair.
• Miyoshi Soap (ミヨシ石鹸株式会社)coreStrategic or Co-development PartnerNearly 100-year relationship for natural soap supply used in fabric washing process at Yokkaichi plant. Miyoshi produces pure additive-free soap using fresh fatty acids. Quality water and natural soap combination essential to Miyuki's premium fabric quality.
• Yokkaichi Agricultural High School (三重県立四日市農芸高校)coreStrategic or Co-development PartnerIndustry-academia collaboration on WOOL NO HATAKE project using waste wool as agricultural fertilizer. Students participate in crop cultivation experiments. Project aims to reduce chemical fertilizer use and develop circular economy model.
• Marushige Shimizu Tea (マルシゲ清水製茶)coreStrategic or Co-development PartnerTea producer partner in WOOL NO HATAKE project. Developed 'Wool-Grown Tea' product using waste wool compost. Product won FOOD SHIFT Selection 2025 award and is sold through Shisuiju Jikkaten regional brand store.
• Appreciates LLP (有限責任事業組合アプリシエイツ)minorStrategic or Co-development PartnerDisability employment expansion crowdfunding partnership. Miyuki supplies suit fabric scraps to welfare facility 'Tanagokoro' for teddy bear and tote bag production. Supports disability employment creation in Aichi Prefecture.
• Mohair South AfricacoreStrategic or Co-development PartnerCo-sponsorship of annual South African Mohair Champion awards since 1980. Miyuki recognizes outstanding mohair producers and promotes ethical production. 45 years of partnership (paused 2020-2022).
• Shisuiju Jikkaten (泗水十貨店)minorChannel Partner/ Reseller/ DistributorYokkaichi City certified brand store selling local specialty products including Wool-Grown Tea developed through Miyuki's WOOL NO HATAKE project.
• HAL Tokyo (学校法人・専門学校HAL東京)minorStrategic or Co-development PartnerIndustry-academia collaboration for 110th anniversary. CG and music department students remade vintage Miyuki CM from 1957-1990. Competition produced 5 award-winning works with modern animation and arrangements.
• Mode Gakuen (学校法人・専門学校モード学園)minorStrategic or Co-development PartnerFashion business design contest with Tokyo, Osaka, Nagoya campuses. Students propose business plans for men's order suit market. Multi-year collaboration since 2010 for young adult market development.
• Toyobo (東洋紡)coreStrategic or Co-development PartnerMerged Toyobo Technowool in 2018. Part of Toyobo Group with shared uniform and functional textile operations. Toyobo maintains 100% ownership of Miyuki Keori.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Konaka Co., Ltd. Japan's largest custom business suit chain operating under brands like 'Konaka' and 'Suit Select.' Directly competes with MIYUKI CRAFTS SUITS in the made-to-measure men's suit market with similar price points and department store distribution.
• Aoyama Trading Co., Ltd. Major Japanese business suit retailer (青山商事) operating the 'Aoyama' and 'Universal Language' chains. Comparable custom suit business model and B2B fabric sourcing requirements make it a direct competitor in Japan's mid-market suit segment.
• Drago S.p.A. Italian wool fabric mill producing premium Super 110's–150's suiting fabrics. Direct competitor in the premium wool fabric B2B market where MIYUKI's FANCYTEX and NAPOLENA compete, similar boutique-mill heritage and brand-licensing partnerships.
• Suit Square Co., Ltd. Japanese custom suit retailer operating under the Suit Square brand. Comparable made-to-measure suit retail model with direct overlap in target customer demographic, price points (sub-¥100,000), and urban store distribution.
• Haruyama Trading Co., Ltd. Business suit retailer (はるやま商事) with P.S.FA and other suit brands. Comparable in custom suit retail and fabric sourcing, with similar Japanese department store and urban retail distribution strategy.
• Dormeuil S.A. French luxury wool fabric maker with 180+ year heritage. Direct competitor in premium men's suiting fabrics (Super 100's–200's), competing for the same Japanese bespoke tailors and department store custom-suit programs as MIYUKI.

Broad incumbents

• Ermenegildo Zegna Group: Italian luxury wool fabric maker and bespoke suit house with 110+ year heritage. Direct premium-positioning overlap with MIYUKI's Super 130's/180's fabrics and custom suit business, but operates at global luxury scale with broader menswear portfolio.
• Loro Piana S.p.A. Italian ultra-luxury wool and cashmere textile maison (LVMH-owned). Comparable in premium wool segment especially with MIYUKI EVER WOOL and Alashan Cashmere products, and competes with NAPOLENA Super 180's offerings in the global high-end fabric market.
• Renown Inc. Historic Japanese apparel conglomerate (manufacturer of Aquascutum, Brooks Brothers Japan). Comparable in Japan heritage brand apparel manufacturing and department store distribution, though broader product mix and less focus on wool textile vertical integration.
• Toyobo Co., Ltd. Parent company holding 100% of Miyuki Keori. Larger Japanese textile conglomerate with broader film, functional textiles, and uniform manufacturing—TOYOBO Technowool was merged into Miyuki in 2018, making uniform business a direct operational overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/miyukikeori
• YouTubeyoutube.com/user/miyukikeori
• Facebookfacebook.com/miyuki1905
• Instagraminstagram.com/miyukikeori_official

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miyuki Keori Co.