First Kicks
First Kicks is a UK-based children's football academy founded in 2010 in Billericay, offering holiday camps, football-themed birthday parties, and football training to young children and their families in the local area.
- Company typePrivate
- Founded2010
- HeadquartersBillericay, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What First Kicks does
First Kicks is a private, for-profit football academy founded in 2010 and headquartered in Billericay, United Kingdom. The company provides in-person football services aimed at children, specifically holiday camps, football-themed birthday parties, and football training/coaching sessions. Its operating model is service-based and local, delivered via coaches and instructors to young participants and their families in the Billericay catchment area. Headcount is reported in the 11-50 range, consistent with a small-to-mid-sized community coaching operation.
The company's underlying "product" is its coaching curriculum, holiday camp programming, and party event format, rather than software or technology. No proprietary technology, digital platform, app, or API is documented in the input data; the public website (myfirstkicks.co.uk) is the only stated digital surface and no technology, integration, or AI/ML capabilities were disclosed. Revenue mechanics are not disclosed — no pricing, fee structure, or contract terms are available — but the service mix (camps, parties, training) implies pay-per-session or per-camp consumer pricing paid by parents.
Business model signals in the input are limited. The company is privately held with no disclosed funding rounds, investors, parent company, subsidiaries, M&A activity, or leadership team (all empty in source). Customer segments, marketing channels, distribution channels, partnerships, awards, patents, and certifications are likewise undocumented. As a result, the description above reflects only what is firmly grounded in the firmographic profile and short description; deeper operating, financial, and strategic detail is not available in the supplied source material.
First Kicks firmographics
Firmographics- Name
- First Kicks
- Website
- https://myfirstkicks.co.uk
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 11–50 employees
- Short description
- First Kicks is a UK-based children's football academy founded in 2010 in Billericay, offering holiday camps, football-themed birthday parties, and football training to young children and their families in the local area.
- Ownership category
- akta.pro rank
First Kicks industry classification
Industry- Product category
- Youth Football Coaching
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)
Keywords
Where First Kicks is headquartered
LocationHeadquarters
- HQ city
- Billericay
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
First Kicks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
First Kicks product offering
Product offeringCore offering
First Kicks is a football academy based in Billericay, United Kingdom that delivers coach-led football services for children, including structured football training sessions, holiday football camps, and football-themed children's birthday parties. The academy operates as an in-person, location-based coaching service supported by an informational website for parents.
Product overview
First Kicks operates the website myfirstkicks.co.uk. No substantive product or service information was accessible from the provided source data, which displayed only a bot-verification loading page.
Differentiator
Problem solved
Functional benefit
Products and services
- Football Training Coach-led, in-person football training sessions for children, delivered at local venues in Billericay, United Kingdom. Targeted at parents seeking structured football skill development for their children.
- Football Holiday Camps Multi-day football coaching camps run during school holidays in Billericay, United Kingdom, providing structured football activities and childcare cover for children during break periods.
- Football Parties Organised football-themed birthday parties for children in Billericay, United Kingdom, providing a sport-led party experience run by the academy's coaches.
Companies that use First Kicks
Customer profileIdeal customer profiles1 record
First Kicks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Kicks partnerships and signals
Strategic signalRecent moves1 record
First Kicks competitors and assessment
Company assessmentDirect peers
- Sport4Kids: UK multi-sport and football coaching provider offering weekly classes, holiday camps, and parties for children. Competes with First Kicks for parent spend on children's football and activity programming.
- Soccer Stars Academy: UK youth football coaching brand running weekly classes, parties, and camps for young children. Mirrors First Kicks' service mix and targets the same parent demographic in towns across the UK.
- Little Kickers: UK-founded franchise offering pre-school football classes, birthday parties, and holiday camps for children aged 18 months to 7 years. Closest direct competitor to First Kicks with an overlapping product set and customer base in the early-years football coaching category.
- Coerver Coaching: Globally recognized football coaching method and franchise focused on technical player development for children and youth. Overlaps with First Kicks on structured youth football coaching and operates a comparable class-and-camp delivery model.
- Babyballers: UK-based early-years football coaching provider running toddler and pre-school football sessions, parties, and holiday programmes. Operates in the same niche as First Kicks with comparable weekly-class plus camp monetization model.
- Soccer Schools UK: UK provider of children's football coaching, holiday camps, and birthday parties with a similar multi-format offering. Directly competes with First Kicks for parent bookings in the youth football activity market.
Broad incumbents
- Pro:Direct Academy: Established UK sporting goods retailer that has operated football coaching and academy programmes adjacent to its core retail business. A broader incumbent that overlaps with First Kicks in youth football coaching while bringing significantly greater brand and capital resources.
- Premier League Primary Stars: Premier League's national schools-based education and physical activity programme delivered through primary schools across England and Wales. Sets the competitive baseline for free or subsidized football activity that First Kicks must differentiate against at the primary-school age range.
Emerging players
- First Touch Soccer: Emerging children's football coaching concept providing introductory classes and sessions for young players. Shares the early-years football coaching proposition with First Kicks but with a smaller operational footprint and stage of development.
Regional players
- Tackle Africa: UK-headquartered organisation using football coaching to deliver health and education programmes to children and young people. Comparable to First Kicks on the youth football coaching format but differentiated by a social-impact mission rather than commercial children's services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
First Kicks social profiles
Digital presenceFirst Kicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Kicks leadership team
Management profileNumber of profiles
First Kicks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Kicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Kicks
What does First Kicks do?
First Kicks is a football academy based in Billericay, United Kingdom that delivers coach-led football services for children, including structured football training sessions, holiday football camps, and football-themed children's birthday parties. The academy operates as an in-person, location-based coaching service supported by an informational website for parents.
When was First Kicks founded?
First Kicks was founded in 2010. It employs 11 to 50 people.
Where is First Kicks based?
First Kicks is headquartered in Billericay, United Kingdom, in the Europe region.
Who are First Kicks's main competitors?
Direct peers on record are Sport4Kids, Soccer Stars Academy, Little Kickers, Coerver Coaching, Babyballers and Soccer Schools UK. Broad incumbents are Pro:Direct Academy and Premier League Primary Stars. First Touch Soccer is listed as an emerging player. Tackle Africa is listed as a regional player.
Does First Kicks have an API?
No public API is recorded for First Kicks.
What industry is First Kicks in?
First Kicks's product category is Youth Football Coaching. Its primary akta.pro industry code is HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD). Its NAICS code is 61162 and its SIC code is 7997.