Shore Premier Finance
Shore Premier Finance is a division of Centennial Bank that provides direct consumer and dealer floor plan financing for boats, yachts, catamarans, and motorhomes, serving U.S. recreational buyers and boat dealers with a $100,000 minimum loan size.
- Company typePrivate
- Founded-
- HeadquartersElizabeth City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Shore Premier Finance does
Shore Premier Finance is a specialty recreational-asset lender operating as a division of Centennial Bank, a U.S. FDIC-insured financial institution headquartered in Virginia Beach, VA. The company originates and services loans for high-value watercraft — sailboats, powerboats, yachts, catamarans, and specialty vessels — used for pleasure, limited charter, or full-time charter programs, with documentation support for both USCG and BVI registries. It also provides dealer floor plan inventory financing to boat dealers nationwide, making it both a direct consumer lender and a wholesale credit provider to the marine retail channel.
The product portfolio comprises Marine Lending and Recreational Vehicle (motorhome) Lending as core consumer offerings, supplemented by Dealer Floor Plan Financing as the B2B line of business. Supporting tools include an online Loan Calculator for payment estimation and a 24/7 Online Payment Portal with ACH auto-pay and branch-payment options. Distribution is executed through a national boat show presence (Newport, Annapolis, Fort Lauderdale, Miami, Palm Beach, Cannes, Monaco), direct dealer relationships, and digital application channels, with a stated minimum loan amount of $100,000 and pricing determined by creditworthiness rather than published rate cards.
The business model is net-interest-margin lending on specialty collateral, monetized through interest charges on both retail installment loans and dealer inventory floor plan lines. Operating scale is small — a four-person senior leadership team (President plus three Directors covering Recreational Finance, Commercial Finance, and Operations) within a 1–10 employee headcount — and the division's competitive position is anchored by Centennial Bank's balance sheet, its specialized marine documentation expertise, and its integrated dealer/retail origination model. No revenue, funding, or unit-economic figures are disclosed.
Shore Premier Finance firmographics
Firmographics- Name
- Shore Premier Finance
- Legal name
- Shore Premier Finance
- Website
- https://shorepremierfinance.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shore Premier Finance is a division of Centennial Bank that provides direct consumer and dealer floor plan financing for boats, yachts, catamarans, and motorhomes, serving U.S. recreational buyers and boat dealers with a $100,000 minimum loan size.
- Ownership category
- akta.pro rank
Shore Premier Finance industry classification
Industry- Product category
- Recreational Marine and Vehicle Lending
- NAICS
- Commercial Banking (522110)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Marine & Boat Finance (FSAKADAH)
- akta.pro secondary industry
- Fleet & Commercial Vehicle Finance (FSAKADAE)
Keywords
Where Shore Premier Finance is headquartered
LocationHeadquarters
- HQ city
- Elizabeth City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shore Premier Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marine and Recreational Lending: Provides loans for sailboats, powerboats, yachts, and recreational vehicles. Revenue generated through interest charges on financed vessels and vehicles, including both retail financing for consumers and inventory floor plan financing for dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Marine Financing - $100,000 minimum loan amount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Shore Premier Finance product offering
Product offeringCore offering
Shore Premier Finance is a specialty lender that provides direct consumer financing for sailboats, powerboats, yachts, catamarans, motorhomes, and other recreational vessels and vehicles, with a minimum loan size of $100,000. It also extends dealer floor plan inventory lines of credit to boat dealers nationwide. The company operates as a division of Centennial Bank and supports pleasure use, charter programs, and USCG/BVI vessel documentation.
Product overview
Shore Premier Finance is a specialty lender offering a unified portfolio of recreational asset financing products. The core offerings consist of Marine Lending (financing for sailboats, powerboats, yachts, and catamarans for pleasure use and charter programs) and Recreational Vehicle Lending (motorhome financing). Supporting these consumer products is Dealer Floor Plan Financing, which provides inventory credit lines to boat and RV dealers nationwide. Ancillary tools include an online Loan Calculator for payment estimation and an Online Payment Portal with ACH auto-pay functionality for customer convenience.
Differentiator
Problem solved
Functional benefit
Products and services
- Marine Lending Specialized consumer and broker-originated financing for sailboats, powerboats, yachts, catamarans, and specialty marine vessels, covering new and used boats for pleasure use, limited or full-time charter programs, USCG-documented vessels, and BVI-registered vessels. Minimum loan amount of $100,000; rates determined by credit approval.
- Recreational Vehicle Lending Consumer financing for motorhomes and RVs, extending Shore Premier's specialty lending portfolio from marine vessels to road-based recreational vehicles.
- Dealer Floor Plan Financing B2B inventory floor plan lines of credit extended to boat and marine dealers nationwide, plus retail financing for US Coast Guard-eligible vessels, with customized floor-planning options supporting various manufacturers.
Companies that use Shore Premier Finance
Customer profileSegments3 records
Ideal customer profiles2 records
Shore Premier Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shore Premier Finance partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Shore Premier Finance competitors and assessment
Company assessmentDirect peers
- Sound Marine Lending: Sound Marine Lending is a Pacific Northwest-based consumer boat and yacht lender, a direct comparable to Shore Premier in serving recreational vessel buyers through dealer and broker channels.
- Trident Funding: Trident Funding is a direct marine and recreational vehicle lender offering consumer boat and yacht loans with a focus on the HNW segment, closely overlapping Shore Premier's sailboat, powerboat, and yacht financing product set.
- Essex Credit: Essex Credit is a specialty consumer lender for boats, RVs, and motorhomes, operating as a division of a bank (Bank of the West). It is the most direct functional and structural comparable to Shore Premier Finance — a bank-affiliated specialty recreational lender targeting the same customer base and dealer networks.
- Global Atlantic Financial Group (Boat/US Lending): BoatUS, a division under GEICO/BoatUS, has historically offered boat financing partnerships; the underlying marine lending capabilities are directly comparable to Shore Premier's consumer marine loan products.
- My Financing USA: My Financing USA is a specialty consumer lender for boats, RVs, ATVs, and motorcycles, paralleling Shore Premier's expanded product set across marine and road-based recreational vehicles.
- NewWave Marine Lending: NewWave specializes in consumer boat loans for new and used powerboats and sailboats, with similar dealer channel partnerships and minimum loan size considerations, making it a direct product-line comparable to Shore Premier Finance.
Broad incumbents
- LightStream (Truist): LightStream is a Truist-owned online consumer lender offering boat and RV loans as part of a wider unsecured personal loan franchise, a bank-affiliated digital lender comparable in structure to a Centennial Bank division.
- First National Bank of Long Island (Marine Lending): First National Bank of Long Island is a regional bank that offers marine and recreational vehicle lending as part of its broader retail banking portfolio, structurally similar to a bank division focused on specialty recreational assets.
- LendingClub Boat Loans: LendingClub is a large online consumer lender that includes boat loans among its broader personal loan product portfolio, providing scale-based competition across the same retail customer base Shore Premier targets.
Others
- Centennial Bank (Parent): Centennial Bank is the parent institution of Shore Premier Finance, providing the deposit funding, servicing infrastructure, and balance sheet that underwrite the division's specialty lending business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shore Premier Finance social profiles
Digital presenceShore Premier Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shore Premier Finance leadership team
Management profileNumber of profiles
Profiles4 records
Shore Premier Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shore Premier Finance M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shore Premier Finance
What does Shore Premier Finance do?
Shore Premier Finance is a specialty lender that provides direct consumer financing for sailboats, powerboats, yachts, catamarans, motorhomes, and other recreational vessels and vehicles, with a minimum loan size of $100,000. It also extends dealer floor plan inventory lines of credit to boat dealers nationwide. The company operates as a division of Centennial Bank and supports pleasure use, charter programs, and USCG/BVI vessel documentation.
Is Shore Premier Finance a public or private company?
Shore Premier Finance is a private company. It is classified as corporate owned and is currently operating.
When was Shore Premier Finance founded?
Shore Premier Finance was founded in -1. It employs 1 to 10 people.
Where is Shore Premier Finance based?
Shore Premier Finance is headquartered in Elizabeth City, United States, in the North America region.
How does Shore Premier Finance make money?
One revenue line is on record: marine and Recreational Lending.
Who are Shore Premier Finance's main competitors?
Direct peers on record are Sound Marine Lending, Trident Funding, Essex Credit, Global Atlantic Financial Group (Boat/US Lending), My Financing USA and NewWave Marine Lending. Broad incumbents are LightStream (Truist), First National Bank of Long Island (Marine Lending) and LendingClub Boat Loans. Centennial Bank (Parent) is listed as an others.
Does Shore Premier Finance have an API?
No public API is recorded for Shore Premier Finance.
What industry is Shore Premier Finance in?
Shore Premier Finance's product category is Recreational Marine and Vehicle Lending. Its primary akta.pro industry code is FSAKADAH, Marine & Boat Finance, with a secondary code of FSAKADAE, Fleet & Commercial Vehicle Finance. Its NAICS code is 522110 and its SIC code is 6022.