Shore Premier Finance

What Shore Premier Finance does

Shore Premier Finance is a specialty recreational-asset lender operating as a division of Centennial Bank, a U.S. FDIC-insured financial institution headquartered in Virginia Beach, VA. The company originates and services loans for high-value watercraft — sailboats, powerboats, yachts, catamarans, and specialty vessels — used for pleasure, limited charter, or full-time charter programs, with documentation support for both USCG and BVI registries. It also provides dealer floor plan inventory financing to boat dealers nationwide, making it both a direct consumer lender and a wholesale credit provider to the marine retail channel.

The product portfolio comprises Marine Lending and Recreational Vehicle (motorhome) Lending as core consumer offerings, supplemented by Dealer Floor Plan Financing as the B2B line of business. Supporting tools include an online Loan Calculator for payment estimation and a 24/7 Online Payment Portal with ACH auto-pay and branch-payment options. Distribution is executed through a national boat show presence (Newport, Annapolis, Fort Lauderdale, Miami, Palm Beach, Cannes, Monaco), direct dealer relationships, and digital application channels, with a stated minimum loan amount of $100,000 and pricing determined by creditworthiness rather than published rate cards.

The business model is net-interest-margin lending on specialty collateral, monetized through interest charges on both retail installment loans and dealer inventory floor plan lines. Operating scale is small — a four-person senior leadership team (President plus three Directors covering Recreational Finance, Commercial Finance, and Operations) within a 1–10 employee headcount — and the division's competitive position is anchored by Centennial Bank's balance sheet, its specialized marine documentation expertise, and its integrated dealer/retail origination model. No revenue, funding, or unit-economic figures are disclosed.

Name

Shore Premier Finance

Legal name

Shore Premier Finance

Website

https://shorepremierfinance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shore Premier Finance is a division of Centennial Bank that provides direct consumer and dealer floor plan financing for boats, yachts, catamarans, and motorhomes, serving U.S. recreational buyers and boat dealers with a $100,000 minimum loan size.

Ownership category

akta.pro rank

Product category

Recreational Marine and Vehicle Lending

NAICS

Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro industry

PRIMARYFSAKADAH

Marine & Boat Finance

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

SECONDARYFSAKADAE

Fleet & Commercial Vehicle Finance

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

Keywords

• Marine lending
• Boat loans
• Recreational vehicle financing
• Dealer floor plan financing
• Yacht financing

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marine and Recreational Lending: Provides loans for sailboats, powerboats, yachts, and recreational vehicles. Revenue generated through interest charges on financed vessels and vehicles, including both retail financing for consumers and inventory floor plan financing for dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Shore Premier Finance is a specialty lender that provides direct consumer financing for sailboats, powerboats, yachts, catamarans, motorhomes, and other recreational vessels and vehicles, with a minimum loan size of $100,000. It also extends dealer floor plan inventory lines of credit to boat dealers nationwide. The company operates as a division of Centennial Bank and supports pleasure use, charter programs, and USCG/BVI vessel documentation.

Product overview

Shore Premier Finance is a specialty lender offering a unified portfolio of recreational asset financing products. The core offerings consist of Marine Lending (financing for sailboats, powerboats, yachts, and catamarans for pleasure use and charter programs) and Recreational Vehicle Lending (motorhome financing). Supporting these consumer products is Dealer Floor Plan Financing, which provides inventory credit lines to boat and RV dealers nationwide. Ancillary tools include an online Loan Calculator for payment estimation and an Online Payment Portal with ACH auto-pay functionality for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Lending Specialized consumer and broker-originated financing for sailboats, powerboats, yachts, catamarans, and specialty marine vessels, covering new and used boats for pleasure use, limited or full-time charter programs, USCG-documented vessels, and BVI-registered vessels. Minimum loan amount of $100,000; rates determined by credit approval.
• Recreational Vehicle Lending Consumer financing for motorhomes and RVs, extending Shore Premier's specialty lending portfolio from marine vessels to road-based recreational vehicles.
• Dealer Floor Plan Financing B2B inventory floor plan lines of credit extended to boat and marine dealers nationwide, plus retail financing for US Coast Guard-eligible vessels, with customized floor-planning options supporting various manufacturers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sound Marine Lending: Sound Marine Lending is a Pacific Northwest-based consumer boat and yacht lender, a direct comparable to Shore Premier in serving recreational vessel buyers through dealer and broker channels.
• Trident Funding: Trident Funding is a direct marine and recreational vehicle lender offering consumer boat and yacht loans with a focus on the HNW segment, closely overlapping Shore Premier's sailboat, powerboat, and yacht financing product set.
• Essex Credit: Essex Credit is a specialty consumer lender for boats, RVs, and motorhomes, operating as a division of a bank (Bank of the West). It is the most direct functional and structural comparable to Shore Premier Finance — a bank-affiliated specialty recreational lender targeting the same customer base and dealer networks.
• Global Atlantic Financial Group (Boat/US Lending): BoatUS, a division under GEICO/BoatUS, has historically offered boat financing partnerships; the underlying marine lending capabilities are directly comparable to Shore Premier's consumer marine loan products.
• My Financing USA: My Financing USA is a specialty consumer lender for boats, RVs, ATVs, and motorcycles, paralleling Shore Premier's expanded product set across marine and road-based recreational vehicles.
• NewWave Marine Lending: NewWave specializes in consumer boat loans for new and used powerboats and sailboats, with similar dealer channel partnerships and minimum loan size considerations, making it a direct product-line comparable to Shore Premier Finance.

Broad incumbents

• LightStream (Truist): LightStream is a Truist-owned online consumer lender offering boat and RV loans as part of a wider unsecured personal loan franchise, a bank-affiliated digital lender comparable in structure to a Centennial Bank division.
• First National Bank of Long Island (Marine Lending): First National Bank of Long Island is a regional bank that offers marine and recreational vehicle lending as part of its broader retail banking portfolio, structurally similar to a bank division focused on specialty recreational assets.
• LendingClub Boat Loans: LendingClub is a large online consumer lender that includes boat loans among its broader personal loan product portfolio, providing scale-based competition across the same retail customer base Shore Premier targets.

Others

• Centennial Bank (Parent): Centennial Bank is the parent institution of Shore Premier Finance, providing the deposit funding, servicing infrastructure, and balance sheet that underwrite the division's specialty lending business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shore-premier-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shore Premier Finance