Q Mobile
QMobile is a Pakistan-based consumer electronics brand offering affordable feature phones, smartphones, and tablets to budget-conscious Pakistani consumers, using direct e-commerce, authorized retailers, online stores, and mobile phone shops nationwide.
- Company typePrivate
- Founded2009
- HeadquartersKarachi, Pakistan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Q Mobile does
QMobile is a Pakistan-based consumer electronics brand founded in 2009 that sells feature phones, smartphones, and tablets. Its catalog is weighted toward feature phones with LCD displays, batteries, dual- or quad-SIM support, multimedia functions, torches, and other low-cost communication features. QMobile's smartphones run on Android and are described as supporting 4G/LTE connectivity, expandable storage, and fast charging. KingTalker is described as a proprietary feature, while Dual-SIM support is listed as a product differentiator.
QMobile generates revenue through hardware sales at unit prices, with listed products ranging from Rs.1,850 to Rs.5,499. It targets budget-conscious Pakistani consumers, including students, professionals, families, senior citizens, and value-oriented technology enthusiasts. Products are sold through the company's e-commerce site, authorized retailers, other online stores, and mobile phone shops, with social media used for promotion. The source materials claim more than 95% nationwide penetration and a nationwide service-center and distribution network, but they disclose no revenue, unit-volume, or channel-mix figures.
Q Mobile firmographics
Firmographics- Name
- Q Mobile
- Legal name
- QMobile
- Website
- https://qmobile.com.pk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- QMobile is a Pakistan-based consumer electronics brand offering affordable feature phones, smartphones, and tablets to budget-conscious Pakistani consumers, using direct e-commerce, authorized retailers, online stores, and mobile phone shops nationwide.
- Ownership category
- akta.pro rank
Q Mobile industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Rugged & Specialized Smartphones/Feature Phones (Industrial, Outdoor, Secure) (CRACALAJ)
- akta.pro secondary industries
- Smartwatches & Connected Wearables (CRAKADAC), Consumer Tablets (HDACAMAA)
Keywords
Where Q Mobile is headquartered
LocationHeadquarters
- HQ city
- Karachi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Q Mobile business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Hardware Sales: QMobile generates revenue through the sale of feature phones, smartphones, and tablets. Products are sold at various price points ranging from budget feature phones (Rs.1,850) to mid-range smartphones (Rs.5,499).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget feature phones under Rs.2,000 |
| Unit Pricing | Pay-as-you-go | Mid-range feature phones Rs.2,000-Rs.4,000 |
| Unit Pricing | Pay-as-you-go | Premium feature phones Rs.4,000-Rs.5,500 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Q Mobile product offering
Product offeringCore offering
QMobile designs, distributes, and sells affordable mobile phones — predominantly feature phones along with Android smartphones, tablets, and QWatches — for the Pakistani market through its own e-commerce site and a nationwide retail/service network. Products are tiered from budget handsets at Rs.1,850 to premium feature phones at Rs.5,499, with smartphones and tablets offering 4G/LTE, dual-SIM, and expandable storage.
Product overview
QMobile is Pakistan's homegrown mobile phone brand founded in 2009, offering affordable cellular products including smartphones, feature phones, tablets, and wearables (QWatches). The company has achieved over 95% nationwide penetration. The product portfolio centers primarily on feature phones with notable models including the QPhantom, QGuru Plus, SL100, E1000 Party, E4 Quad Pro, Boom series (Boom100, Boom400, Boom500, Boom600 Cam, Boom300 Cam), S1000, Qprime, Q2167, QGalaxy, QStar, QStar Max, QMagic, QHero, QClassic, E990i Sirocco, and i70. Feature phones typically offer LCD displays ranging from 1.8 to 2.8 inches, batteries from 1000mAh to 4000mAh, dual/quad SIM support, LED torches, speakers, and varying levels of multimedia functionality. QMobile smartphones run on Android OS with support for 4G/LTE, dual-SIM, expandable storage, and fast charging. The brand emphasizes affordability, accessibility, and innovation in the Pakistani mobile market.
Differentiator
Problem solved
Functional benefit
Products and services
- QPhantom Feature phone with 2.4-inch LCD display, 1,400 mAh battery, quad SIM support, wireless FM radio, and LED torch, targeted at budget-conscious Pakistani consumers.
- QGuru Plus Basic feature phone with 1.8-inch LCD display, 1,000 mAh battery, dual SIM support, MP3/MP4 player, and digital camera.
- SL100 Feature phone with 2.4-inch LCD display, 3,000 mAh battery, super bass speaker, Bluetooth, and auto call recording.
- QGuru Entry-level feature phone with basic functionality and no digital camera, priced as QMobile's most budget offering.
- E1000 Party Feature phone with big bass speaker, LED torch lights, and 3,000 mAh battery, marketed as a music/party-oriented device.
- E4 Quad Pro Feature phone with 2.4-inch LCD, 3,000 mAh super battery, quad SIM support, stereo sound, and smart digital camera.
- Boom100
- S1000 Feature phone with 2.4-inch display, 3,200 mAh mega battery, Type-C fast charging, big speaker sound, and 12-month warranty, featuring KingTalker.
- Qprime Feature phone with 2.4-inch LCD display, 3,200 mAh battery, King Talker feature, and dual SIM support.
- Q2167 Feature phone with 1.8-inch bright display, 3,200 mAh battery, super powerful big speaker, and high-power LED torch.
- QCrystal Feature phone available in Mint Green color.
- QGalaxy
- Boom400
- QStar
- Q5606
- Boom500
- E4 2025
- QMagic
- QHero
- Boom600 Cam
- Boom300 Cam
- i70
- QStar Max
- E990i Sirocco
- QMobile Smartphones Android-based smartphones with 4G/LTE connectivity, dual-SIM support, expandable storage, and fast charging, targeted at value-seeking Pakistani consumers seeking modern smartphone features at affordable prices.
- QMobile QWatches (Wearables) QWatches wearable devices offered alongside QMobile's phone lineup for Pakistani consumers.
- QMobile Tablets Tablets offered as part of QMobile's affordable cellular product portfolio for Pakistani consumers.
Quantifiable outcome
- Over 95% nationwide penetration in Pakistan
Companies that use Q Mobile
Customer profileSegments2 records
Ideal customer profiles2 records
Q Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Q Mobile partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MasterCard (via MPGS)coreQMobile accepts MasterCard credit cards through MPGS (Mastercard Payment Gateway Services) for secure payment transactions on their e-commerce platform.
- VISA (via Cybersource)coreQMobile accepts VISA credit cards through Cybersource Payment Solutions for secure payment transactions on their e-commerce platform.
- Jazz CashcoreQMobile accepts payments through Jazz Cash online wallet for secure and convenient transactions.
- easypaisacoreQMobile accepts payments through easypaisa online wallet for secure and convenient transactions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Q Mobile competitors and assessment
Company assessmentDirect peers
- Vivo Mobile: Vivo operates actively in Pakistan with budget and mid-range smartphones positioned similarly to QMobile's pricing tiers, targeting the same consumer segments through aggressive retail distribution.
- Realme: Realme is a Chinese smartphone brand that has expanded rapidly in Pakistan with budget-to-mid-range devices, directly targeting the same price-conscious consumer base as QMobile.
- Oppo Mobile: Oppo competes with QMobile in Pakistan's affordable and mid-range smartphone segments with comparable pricing and distribution strategies, sharing the same retail channels and consumer demographics.
- Itel Mobile: Itel is Transsion's ultra-budget sub-brand focused on entry-level feature phones and smartphones in emerging markets including Pakistan, directly competing with QMobile's core feature phone portfolio.
- Infinix Mobile: Infinix is a Hong Kong/China-based smartphone brand owned by Transsion Holdings that aggressively targets Pakistan's budget smartphone segment with similarly priced Android devices, making it the most directly comparable competitor to QMobile.
- Xiaomi: Xiaomi has built a strong presence in Pakistan through its Redmi and Poco sub-brands targeting budget-conscious consumers with feature-rich smartphones, directly competing for the same customer base as QMobile.
- Nokia (HMD Global): HMD Global's Nokia-branded feature phones and entry-level smartphones compete with QMobile in the budget segment across South Asia, including Pakistan, particularly for consumers seeking trusted legacy brands.
- Tecno Mobile: Tecno, also part of Transsion Holdings, competes directly with QMobile in Pakistan's affordable smartphone and feature phone segments, with strong retail presence and similar price positioning.
Regional players
- Lava International: Lava is an Indian budget mobile phone manufacturer with comparable price positioning and feature phone/smartphone portfolio; while primarily serving India, it represents an analogous emerging-market regional player that could expand into Pakistan.
Broad incumbents
- Samsung Electronics: Samsung is a global incumbent with a substantial share of Pakistan's smartphone and feature phone market through its Galaxy A and entry-level lines, competing with QMobile across price tiers but with vastly broader product portfolio and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Q Mobile social profiles
Digital presenceQ Mobile compliance and trust
Trust signalCompliance1 record
Q Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Q Mobile leadership team
Management profileNumber of profiles
Profiles1 record
Q Mobile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Q Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Q Mobile
What does Q Mobile do?
QMobile designs, distributes, and sells affordable mobile phones — predominantly feature phones along with Android smartphones, tablets, and QWatches — for the Pakistani market through its own e-commerce site and a nationwide retail/service network. Products are tiered from budget handsets at Rs.1,850 to premium feature phones at Rs.5,499, with smartphones and tablets offering 4G/LTE, dual-SIM, and expandable storage.
Is Q Mobile a public or private company?
Q Mobile is a private company. It is classified as unknown and is currently operating.
When was Q Mobile founded?
Q Mobile was founded in 2009. It employs 5,001 to 10,000 people.
Where is Q Mobile based?
Q Mobile is headquartered in Karachi, Pakistan, in the Asia region.
How does Q Mobile make money?
One revenue line is on record: hardware Sales.
Who are Q Mobile's main competitors?
Direct peers on record are Vivo Mobile, Realme, Oppo Mobile, Itel Mobile, Infinix Mobile, Xiaomi, Nokia (HMD Global) and Tecno Mobile. Lava International is listed as a regional player. Samsung Electronics is listed as a broad incumbent.
Does Q Mobile have an API?
No public API is recorded for Q Mobile.
What industry is Q Mobile in?
Q Mobile's product category is Consumer Electronics. Its primary akta.pro industry code is CRACALAJ, Rugged & Specialized Smartphones/Feature Phones (Industrial, Outdoor, Secure), with a secondary code of CRAKADAC, Smartwatches & Connected Wearables. Its NAICS code is 4492 and its SIC code is 5734.