Veterinarians
Veterinarians.com is a dual-sided U.S. marketplace that connects pet owners with local veterinarians via a free directory and 24/7 hotline, while generating revenue by selling qualified lead referrals to 4,200+ veterinary clinics nationwide through multi-year contracts.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Veterinarians does
Veterinarians.com is a dual-sided vertical marketplace that connects pet owners with local veterinary service providers across the United States. On the consumer side, the platform operates as a free directory accessible via web and a 24/7 phone hotline (877-509-5694), routing pet owners to nearby veterinarians for general care, illness and injury, preventive care, dental, surgical, and compassionate/end-of-life services. The consumer experience emphasizes urgency-driven matching, with same-day appointment support and emergency routing as core features.
On the B2B side, veterinary clinics and animal hospitals pay for inclusion in the platform's lead generation program, receiving qualified calls and form submissions from pet owners actively searching for care in their service area. The company reports 11.2M+ annual calls transferred, 484K+ form leads delivered, and 4,200+ businesses served, with 239K+ cumulative program renewals indicating clinic-side retention. The platform is powered by eLocal, a performance-based lead generation operator that has run the underlying marketplace infrastructure since 2008.
The business model is transaction-based lead generation: clinics pay per qualified inquiry under multi-year contracts with quote-based pricing negotiated via outbound sales (866-507-VETS). Consumer-side revenue is zero-rated. Operationally, the company employs a hybrid GTM — organic search and direct phone traffic capture for pet owners, and outbound phone sales plus self-serve signup for clinic recruitment. The legal entity is eLocal USA LLC (Delaware), headquartered in Conshohocken, PA, with no disclosed funding, no external investors, and no M&A activity in the source materials.
Veterinarians firmographics
Firmographics- Name
- Veterinarians
- Legal name
- eLocal USA LLC
- Website
- https://www.veterinarians.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Veterinarians.com is a dual-sided U.S. marketplace that connects pet owners with local veterinarians via a free directory and 24/7 hotline, while generating revenue by selling qualified lead referrals to 4,200+ veterinary clinics nationwide through multi-year contracts.
- Ownership category
- akta.pro rank
Veterinarians industry classification
Industry- Product category
- Veterinary Lead Generation
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Veterinary Telehealth Marketplaces (HLALALAM)
- akta.pro secondary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
Keywords
Where Veterinarians is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Veterinarians business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Veterinary Clinic Lead Generation: Veterinarians.com generates revenue by charging veterinary clinics for qualified lead referrals. Clinics pay for programs that connect them with pet owners actively searching for veterinary care in their area. The platform routes calls and form submissions from pet owners to participating clinic advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Lead generation programs for veterinary clinics |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Veterinarians product offering
Product offeringCore offering
Veterinarians.com is a free consumer-facing directory and phone-based matching service that connects pet owners with local veterinarians for routine, urgent, and emergency care across categories including general/emergency care, illness and injury, preventive care, dental, surgical, and compassionate/end-of-life services. The complementary B2B offering is a paid lead generation program that routes qualified calls and form submissions from pet owners actively searching for veterinary care to subscribing veterinary clinics, monetized via transaction-based fees under multi-year contracts.
Product overview
Veterinarians.com operates as a dual-sided marketplace connecting pet owners with veterinary care providers. The consumer-facing platform (Pet Owner Veterinary Connection Platform) helps pet owners find local veterinarians through a directory service with 24/7 emergency hotline support, same-day appointment matching, and services spanning general care, illness/injury, preventive care, dental, surgery, and compassionate/end-of-life care. The complementary Veterinary Lead Generation Program enables veterinary clinics to receive qualified leads (calls and form submissions) to grow their practice. Both offerings are powered by eLocal, a lead generation platform operating since 2008.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Owner Veterinary Connection Platform
Companies that use Veterinarians
Customer profileSegments2 records
Ideal customer profiles2 records
Veterinarians technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veterinarians partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- eLocalcoreVeterinarians.com is powered by eLocal, a leader in performance-based lead generation that has helped thousands of local businesses connect with consumers. eLocal operates the platform and provides the underlying lead generation infrastructure, consumer marketplace technology, and reporting systems. The partnership enables Veterinarians.com to leverage eLocal's 15+ years of experience in building and optimizing consumer marketplaces designed to match people with trusted local providers.
Scale indicators5 records
Recent moves4 records
Expansion highlights3 records
Veterinarians competitors and assessment
Company assessmentDirect peers
- eLocal: eLocal is the parent operator of Veterinarians.com and runs the same performance-based lead generation model across multiple home-services verticals. Directly comparable in business model, lead routing technology, and advertiser economics.
- Vetster: Vetster is an online veterinary telehealth and booking marketplace connecting pet owners with licensed veterinarians. Comparable as a pet-owner-facing veterinary marketplace with referral-style routing and direct-to-consumer monetization.
Broad incumbents
- HomeAdvisor (Angie's List / Angi): Angi is the largest U.S. home-services lead generation marketplace and operates on a similar paid-lead / contractor subscription model. Comparable as a broad incumbent in performance-based local service lead gen, though focused on home services rather than pet care.
- Thumbtack: Thumbtack operates a marketplace connecting consumers with local professionals across many service categories. Comparable in two-sided marketplace dynamics and lead-gen monetization, though not specifically a pet/vet vertical.
- Yelp: Yelp is a dominant local business directory with strong organic search presence and a paid advertising product for service providers. Comparable as a search-driven pet-owner acquisition channel that competes for the same 'vet near me' consumer intent.
- Google Business Profile (Local Services Ads): Google's own local services ads and map listings capture pet-owner search intent directly. Comparable as a competing paid lead generation channel targeting the same veterinary advertiser budget.
Emerging players
- WhiskerDocs: WhiskerDocs offers 24/7 pet telehealth triage and advice, often as an employee benefit. Comparable in the 24/7 pet helpline and high-intent urgent care positioning, though it monetizes through subscriptions/benefits rather than vet clinic leads.
- PetDesk: PetDesk is a veterinary client engagement and communication platform that includes booking, reminders, and loyalty features. Comparable as a clinic-side client acquisition and engagement tool in the veterinary channel.
- AskVet: AskVet offers on-demand pet telehealth and care navigation. Comparable in the 24/7 pet-owner-to-vet routing model, though monetizes via subscription/employer benefit rather than paid clinic leads.
Regional players
- Rover: Rover is a large U.S. marketplace for pet care services such as sitting, boarding, and dog walking. Comparable as a two-sided pet-care marketplace, though focused on pet sitting/boarding rather than veterinary referrals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Veterinarians social profiles
Digital presenceVeterinarians financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veterinarians leadership team
Management profileNumber of profiles
Veterinarians funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veterinarians M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veterinarians
What does Veterinarians do?
Veterinarians.com is a free consumer-facing directory and phone-based matching service that connects pet owners with local veterinarians for routine, urgent, and emergency care across categories including general/emergency care, illness and injury, preventive care, dental, surgical, and compassionate/end-of-life services. The complementary B2B offering is a paid lead generation program that routes qualified calls and form submissions from pet owners actively searching for veterinary care to subscribing veterinary clinics, monetized via transaction-based fees under multi-year contracts.
Is Veterinarians a public or private company?
Veterinarians is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veterinarians founded?
Veterinarians was founded in -1.
Where is Veterinarians based?
Veterinarians is headquartered in New York, United States, in the North America region.
How does Veterinarians make money?
One revenue line is on record: veterinary Clinic Lead Generation.
Who are Veterinarians's main competitors?
Direct peers on record are eLocal and Vetster. Broad incumbents are HomeAdvisor (Angie's List / Angi), Thumbtack, Yelp and Google Business Profile (Local Services Ads). Emerging players are WhiskerDocs, PetDesk and AskVet. Rover is listed as a regional player.
Does Veterinarians have an API?
No public API is recorded for Veterinarians.
What industry is Veterinarians in?
Veterinarians's product category is Veterinary Lead Generation. Its primary akta.pro industry code is HLALALAM, Veterinary Telehealth Marketplaces, with a secondary code of HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals). Its SIC code is 8090.