Honey
Honey is a women-owned boutique DJ agency in Los Angeles that curates a roster of 21+ DJs, MCs, and production teams for luxury corporate events, brand activations, and high-end weddings. It serves premium clients including Louis Vuitton, Chanel, Google, Nike, and Bentley across California and internationally.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Honey does
Honey is a women-owned boutique DJ agency founded in 2019 in Los Angeles by Rob Corrall and Anna Blecker, operating in partnership with The Think Mill event entertainment collective. The company curates a roster of 21+ handpicked DJs and MCs and delivers professional DJ talent, MC/host services, and full production capabilities (lighting design, sound engineering, custom DJ booth builds, and live musician add-ons) for corporate events, luxury weddings, brand activations, and high-end private parties. Its client base includes Louis Vuitton, Chanel, Four Seasons, Google, Nike, Bentley, and Amazon Prime, with the roster positioned to scale from intimate executive dinners of 25 to corporate galas of 500+.
The underlying service stack is production-grade rather than software-driven: professional sound systems, wireless microphone arrays, intelligent lighting rigs, and backup equipment form the technical baseline, while The Sound of Honey content platform on Mixcloud, SoundCloud, and YouTube functions as a brand-building and discovery channel showcasing the agency's musical taste and roster capabilities. The boutique positioning emphasizes cultural intelligence, crowd reading, and quality over volume, with a non-solicitation policy protecting talent from direct client poaching.
Honey's business model is professional services on a quote-based, project-by-project pricing structure. Bookings require a 50% retainer with the balance due 7 days prior to the event, and pricing varies by event duration, guest count, venue, and production complexity. Distribution is exclusively direct—website contact form, phone, and email—with a referral pipeline from The Think Mill collective and repeat luxury brand engagements. Geography centers on California (LA, Palm Springs, Santa Barbara, Napa, San Francisco) plus Nashville, with international destination events supported from the LA headquarters. The company is bootstrapped and founder-owned, with no disclosed external funding or institutional investors.
Honey firmographics
Firmographics- Name
- Honey
- Legal name
- Honey DJ Agency
- Website
- https://itshoney.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Honey is a women-owned boutique DJ agency in Los Angeles that curates a roster of 21+ DJs, MCs, and production teams for luxury corporate events, brand activations, and high-end weddings. It serves premium clients including Louis Vuitton, Chanel, Google, Nike, and Bentley across California and internationally.
- Ownership category
- akta.pro rank
Honey industry classification
Industry- Product category
- Luxury Event Entertainment Services
- NAICS
- Other Sound Recording Industries (512290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
Keywords
Where Honey is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- DJ/MC Talent Services: Curated DJ and MC talent for luxury events including corporate events, weddings, brand activations, and private parties. Revenue generated through service fees with a 50% retainer required upon booking and balance due 7 days prior to event.
- Production Services: Comprehensive production add-ons including lighting design, sound engineering, custom DJ booth setups, and hybrid sets with live musicians such as sax, violin, or percussion. Offered as premium add-ons to core DJ services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard DJ Package |
| Unit Pricing | Multi-year contract | Production Add-ons |
| Usage-based | Pay-as-you-go | Event Overtime |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Honey product offering
Product offeringCore offering
Honey is a boutique DJ agency that curates and delivers DJ, MC, and production services for luxury corporate events, brand activations, executive retreats, high-end private parties, and weddings. The agency pairs clients with handpicked professional DJs who function as music directors, complemented by professional MC/host services and full production capabilities including lighting design, sound engineering, and custom DJ booth setups. Optional add-ons include live musician integrations (sax, violin, percussion) and bespoke lighting and booth design packages.
Product overview
Honey is a women-owned and operated boutique DJ agency based in Los Angeles, founded in 2019 by Rob Corrall and Anna Blecker and spearheaded by event entertainment collective The Think Mill. The agency offers a three-service core offering: DJ Services (curated sets by professional DJs who function as music directors), MC & Host Services (professional event hosting), and Production Services (lighting design, sound engineering, and custom DJ booth setups). Optional add-on modules include live musician integrations (sax, violin, percussion) and custom lighting/booth design packages. Supporting the core services is The Sound of Honey, a content platform hosting DJ mixes, live sets, and curated playlists. The agency serves luxury corporate events, brand activations, executive gatherings, high-end private parties, and luxury weddings across California and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Sound of Honey: A curated library of DJ mixes, live sets, and playlists from Honey's roster of female DJs and MCs based in Los Angeles.
Quantifiable outcome
- Seamless entertainment execution for events ranging from intimate executive dinners (25 people) to corporate galas (500+)
- +1 more outcomes
Companies that use Honey
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Honey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Honey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Think MillcoreThe Think Mill is an event entertainment collective that partnered with Rob Corrall to create Honey. The partnership combines Rob's operational expertise with The Think Mill's creative vision and industry connections. The collective is trusted by brands like Louis Vuitton, Nike, Bentley, and Google, providing Honey with established credibility and referral pipeline in the luxury event space.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Honey competitors and assessment
Company assessmentDirect peers
- Beyondertainment: Boutique DJ and event entertainment agency serving luxury weddings and corporate events in major U.S. markets. Comparable curated-talent model and premium positioning to Honey.
- The Think Mill: Event entertainment collective that co-founded Honey and remains a strategic partner. Operates a directly comparable model of curating luxury event talent and shares clients like Louis Vuitton, Nike, and Bentley — making it the closest comparable peer.
- Elan Artists: Los Angeles-based boutique entertainment agency providing DJs, MCs, musicians, and production for luxury weddings, brand activations, and corporate events — directly comparable service mix and target client base to Honey.
- 74 Events: Los Angeles boutique DJ and live entertainment agency serving corporate and luxury events. Comparable curated talent model, similar premium client focus, and overlapping production capabilities.
- Scratch Weddings: Premier boutique DJ and event entertainment company based in Los Angeles serving luxury weddings and high-end private events. Overlapping roster-style curation model and premium positioning make it a directly comparable peer.
- Babylon Event Production: Full-service event production company offering DJs, lighting, sound, and entertainment for high-end corporate and private events. Overlapping production-service mix and luxury client base.
- Vali Entertainment: Boutique event entertainment and DJ agency serving high-end weddings, corporate events, and brand activations in California. Closely comparable target market, roster model, and production services to Honey.
- Swank Events: National boutique event entertainment and DJ agency specializing in luxury weddings and high-end corporate events. Comparable curation model and premium event focus, with broader geographic reach than Honey.
- Brady Vaughn Entertainment: Los Angeles-based boutique DJ and entertainment agency serving luxury weddings, corporate events, and brand activations. Directly comparable curated talent roster and premium pricing model to Honey.
Broad incumbents
- Hank Lane Music: Established, larger-scale event entertainment and production company on the East Coast with deep corporate-event roots. Broader portfolio than Honey but operates in the same DJ/MC/production category for luxury and corporate clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Honey social profiles
Digital presenceHoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honey leadership team
Management profileNumber of profiles
Profiles2 records
Honey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honey
What does Honey do?
Honey is a boutique DJ agency that curates and delivers DJ, MC, and production services for luxury corporate events, brand activations, executive retreats, high-end private parties, and weddings. The agency pairs clients with handpicked professional DJs who function as music directors, complemented by professional MC/host services and full production capabilities including lighting design, sound engineering, and custom DJ booth setups. Optional add-ons include live musician integrations (sax, violin, percussion) and bespoke lighting and booth design packages.
Is Honey a public or private company?
Honey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honey founded?
Honey was founded in 2019. It employs 1 to 10 people.
Where is Honey based?
Honey is headquartered in Los Angeles, United States, in the North America region.
How does Honey make money?
Two revenue lines are on record. DJ/MC Talent Services are the primary driver. The others are production Services.
Who are Honey's main competitors?
Direct peers on record are Beyondertainment, The Think Mill, Elan Artists, 74 Events, Scratch Weddings, Babylon Event Production, Vali Entertainment, Swank Events and Brady Vaughn Entertainment. Hank Lane Music is listed as a broad incumbent.
Does Honey have an API?
No public API is recorded for Honey.
What industry is Honey in?
Honey's product category is Luxury Event Entertainment Services. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services. Its NAICS code is 512290 and its SIC code is 7900.