DVO Druck und Verlag Obermayer

What DVO Druck und Verlag Obermayer does

DVO Druck und Verlag Obermayer GmbH is a privately held German specialist publishing house headquartered in Buchloe, Bavaria, with a secondary operational footprint in Memmingen via its main shareholder, the Memminger MedienCentrum group. The company operates a multi-channel content-and-commerce platform focused exclusively on Blasmusik (wind/brass music): it publishes two independent specialist magazines — BRAWOO – Brass Wood Orchestra, the consolidated flagship covering the full wind-music spectrum, and mucke, dedicated to Bohemian and Moravian Blasmusik — in print and as cross-media E-Paper editions via iOS and Android apps, alongside a desktop web reader. Editorial output is supplemented by a book publishing programme organized into the 11-volume clarino.extra series, the instrument-by-instrument 'Aus der Praxis – für die Praxis' pedagogical series, additional Fachbücher (specialist titles on Blasmusik history, lexicons, biographies, and pedagogy), and a line of entertainment fiction including the Allgäu-Krimi crime-novel series.

Underlying the editorial business is an e-commerce and community layer: the blasmusik-shop.de online store aggregates roughly 150,000 sheet music titles and over 20,000 books, CDs, DVDs, gifts, and accessories from national and international publishers, while brawoo.de serves as a Blasmusik news and event portal with a weekly newsletter reaching approximately 10,000 subscribers. The company is also active across multiple Facebook properties and a Google+ page, operates a standalone advertising-sales function for in-magazine placements, and runs a dedicated author-onboarding flow.

DVO generates revenue through four streams: recurring annual magazine subscriptions (with auto-renewal and a negative-option test-subscription funnel), one-time book sales under its own imprint (print and e-book with author royalty contracts), e-commerce transaction revenue as a multi-publisher sheet-music and merchandise aggregator, and B2B advertising sales targeting instrument manufacturers, publishers, and event organizers. The company has continuously operated since its first Blasmusik publication in 1949 (tracing back to a 1909 printing press), and self-positions as the Europe-wide leading provider in the Blasmusik vertical.

Name

DVO Druck und Verlag Obermayer

Legal name

DVO Druck und Verlag Obermayer GmbH

Website

https://dvo-verlag.de

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

DVO Druck und Verlag Obermayer GmbH is a privately held German specialist publishing house that produces the Blasmusik magazines BRAWOO and mucke, runs the blasmusik-shop.de e-commerce store (150,000+ sheet music titles), and operates the brawoo.de community portal, serving wind/brass musicians, orchestras, and music educators across Europe.

Ownership category

akta.pro rank

Product category

Music Publishing

NAICS

Periodical Publishers (513120), Book Publishers (513130), Book Retailers and News Dealers (45921)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Retail-Catalog & Mail-Order Houses (5961)

akta.pro industry

PRIMARYMPAJAKAD

Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print & Digital Distribution (Wholesalers, Subscription/Newsstand)

SECONDARYCRALAAAH

Magazine & Newspaper Subscriptions / Delivery Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Books, News & Magazines Retail

SECONDARYBPAMAJAK

eBook & Digital Reading Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYCRALAEAC

Pro Audio & Recording Equipment Retail (MI-adjacent)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• Wind music publishing
• Sheet music retail
• Brass music magazines
• Specialist book publishing
• Music e-commerce

Headquarters

HQ city

Buchloe

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: DVO publishes two independent specialist magazines for Blasmusik: BRAWOO (Brass Wood Orchestra) covering all facets of wind music, and mucke covering Bohemian and Moravian Blasmusik. Revenue is generated through annual subscription renewals (with auto-renewal on a one-year rolling basis), single-copy sales, and digital E-Paper subscriptions via mobile apps. Subscription pricing is paid annually in advance.
2. Book Sales: Sale of specialist books, professional literature, and fiction/entertainment titles under the DVO imprint. Books are sold through the company's own online shop (blasmusik-shop.de), via the Blasmusik portal, and distributed as print and e-book editions. Authors receive royalties under individual contracts.
3. E-Commerce / Online Shop: The blasmusik-shop.de online store generates revenue by selling sheet music (150,000+ titles), books, CDs, DVDs, gifts, and accessories for wind instruments from multiple national and international publishers. The shop acts as a multi-publisher aggregator.
4. Advertising: DVO offers advertising space in its specialist magazines BRAWOO and mucke. Advertisers can request media kits (mediadaten) and individualized offers via the website. This is a B2B revenue stream targeting music instrument manufacturers, publishers, and event organizers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

DVO Druck und Verlag Obermayer is a specialist Blasmusik (wind/brass music) publisher and e-commerce operator. It publishes two magazines (BRAWOO and mucke) in print and digital E-Paper editions, operates the blasmusik-shop.de online store aggregating ~150,000 sheet music titles and 20,000+ books/CDs/DVDs/accessories, and runs the brawoo.de online news portal with a ~10,000-subscriber newsletter. The company also publishes specialist books and entertainment fiction under its own imprint.

Product overview

DVO Druck und Verlag Obermayer GmbH is a publishing company and online platform operator specializing in Blasmusik (wind/brass music). The company operates a multi-channel offering comprising two specialist magazines (BRAWOO and mucke) available in print, E-Paper digital editions (iOS/Android apps), and via the brawoo.de online portal; a catalog of specialist books including two named series (clarino.extra in 11 volumes and Aus der Praxis – für die Praxis covering 12 wind instruments); entertainment literature including a series of Allgäu crime novels; the blasmusik-shop.de e-commerce platform with approximately 150,000 sheet music editions and 20,000+ books, CDs, DVDs and accessories; and the brawoo.de online news and community portal. Founded in 1949 with its first publication Bayerische Volksmusik, the company positions itself as Europe-wide leading in Blasmusik publishing.

Differentiator

Problem solved

Functional benefit

Products and services

• BRAWOO – Brass Wood Orchestra Flagship specialist Blasmusik magazine covering news, practical articles, profiles of artists, manufacturers, composers, and conductors. Available as annual print subscription, digital E-Paper app (iOS/Android), and online at brawoo.de. Targets the full breadth of wind music musicians and enthusiasts.
• mucke Magazine dedicated to Böhmisch-Mährische Blasmusik featuring stars, groups, events, festivals, and championships. Available as annual print subscription, digital E-Paper app (iOS/Android), and online. Targets musicians and fans of the Bohemian-Moravian wind music sub-genre.
• clarino.extra Book Series Series of specialist books covering composer workshops, conducting practice, saxophone, Mozart, trumpet technique, orchestral practice, and practice methodology for wind instruments. 11 volumes available, sold individually through the DVO shop and blasmusik-shop.de. Targets professional musicians, conductors, and advanced music educators.
• Aus der Praxis – für die Praxis Book Series Series of practical handbooks for wind instrument players covering clarinet, flute, trumpet, trombone, horn, saxophone, percussion, flugelhorn, tenor horn, tuba, oboe, and bassoon. Targets instrumental teachers and music educators needing pedagogical resources.
• DVO Fachbücher (Other Specialist Books) Specialist books covering music history, lexicons, instrument handbooks, pedagogy, biographies, and scientific works on Blasmusik topics. Includes individual titles such as 'Die Blasmusik' (history book, ISBN 978-3-943037-25-8), 'Konzertführer – 100 Schlüsselwerke für Blasorchester', 'Instrumentation für Brass Band und Blasorchester', 'Alles Kopfsache', 'Der Schlagzeuger im Blasorchester', 'Neue Wege im Instrumentalunterricht', 'Cookin' All Over The World', and 'Was man als Fagottist wissen sollte'. Authors receive royalties under individual contracts.
• Unterhaltung (Entertainment Titles) Entertainment literature sold under the DVO imprint, including the blasmusikalische Allgäu-Krimis crime novel series (Abgefackelt, Ausgeblasen, Aufgehängt, Der Schicksalsschreiber) and the poetry collection 'Bühnendichter – Musikalische Verse von Georg Ried'. Sold as print and e-book editions through blasmusik-shop.de.
• blasmusik-shop.de Online shop aggregating approximately 150,000 sheet music editions for wind orchestras, brass bands, big bands, and ensembles from multiple national and international publishers, plus over 20,000 books, CDs, DVDs, gifts, and accessories for wind instruments. Operated as an independent storefront since November 2005. Targets wind musicians across Europe.
• brawoo.de / Blasmusik-Portal Online news and community portal for Blasmusik covering news, job postings, workshop and festival dates, and articles from BRAWOO magazine. Weekly newsletter reaches approximately 10,000 subscribers. Targets wind musicians and event organizers across Europe.
• Magazine Advertising (Anzeigenangebot) Advertising space sold in BRAWOO and mucke magazines, offered via downloadable media data PDFs (Mediadaten) and an online inquiry form. Individual offers are provided based on advertiser requirements. Targets instrument manufacturers, music publishers, and event organizers seeking reach into the Blasmusik community.

Quantifiable outcome

• ~150,000 sheet music titles available in one online shop
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Memminger MedienCentrumcoreOthersMemminger MedienCentrum is the main shareholder (Hauptgesellschafter) of DVO Druck und Verlag Obermayer GmbH. It operates a location in Memmingen where DVO's accounts/HR function is staffed, as evidenced by a job posting for DVO referencing the Memminger MedienCentrum as the employer.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Schott Music: One of Europe's largest and oldest music publishers, with a substantial wind/brass music catalogue and educational series. Comparable as an incumbent offering broader repertoire and pedagogical material in the same domain.
• Bärenreiter: Major German music publisher with deep wind, brass and orchestral catalogue including educational editions. Comparable as a broader music publisher that competes in the same wind-music content category.
• Helbling Verlag: Music education publisher with strong wind/brass instructional series. Comparable to DVO's pedagogical 'Aus der Praxis – für die Praxis' and 'clarino.extra' book lines for wind instrument teaching.
• Universal Edition: Major European music publisher with significant wind and contemporary classical catalogue. Comparable as an incumbent in the German-speaking publishing ecosystem with overlapping wind-music repertoire.
• Breitkopf & Härtel: Historic German music publisher with extensive wind and orchestral catalogue. Comparable to DVO as a long-established German publisher serving classical and wind music professionals with similar editorial depth.
• Hal Leonard: World's largest music publisher with broad wind/brass and educational content, including digital sheet music distribution. Comparable to DVO's combined publishing and distribution model at much larger scale.

Direct peers

• Sheet Music Plus: Large online sheet music retailer carrying wind and brass titles from multiple publishers. Directly comparable to blasmusik-shop.de's aggregator model serving wind musicians globally.
• JW Pepper: Long-established sheet music retailer with extensive wind ensemble and band catalogue. Comparable to blasmusik-shop.de as a multi-publisher sheet music storefront serving ensemble directors.
• MusicNotes: Largest online sheet music retailer, with deep wind and brass catalogue and digital downloads. Comparable to blasmusik-shop.de as a digital-first sheet music destination competing for the same wind-music buyer.
• Edition Dux: German music publisher specializing in wind and brass music education and sheet music. Directly comparable to DVO's specialty book and sheet music offerings for the Blasmusik community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bayerische.blasmusik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DVO Druck und Verlag Obermayer