Equestrian Entries

What Equestrian Entries does

Equestrian Entries, operated as Equestrian Entries LLC (domiciled in California, with a mailing address in Reno, Nevada, and a firmographic listing in Te Kauwhata, New Zealand), is a web-based SaaS platform that digitizes the entry process for USEF-rated dressage and eventing horse shows. The platform is built around two user surfaces: an entrant interface through which riders, owners, trainers, and coaches register, verify memberships, attach required documents (vaccination records, Coggins test results, USEF Entry Agreement, Waiver/Release, freestyle scores), and submit entries via credit card or print-and-mail; and a Show Manager Dashboard through which show secretaries and event organizers configure classes and fees, view entries, process refunds, and export results. Its distinguishing technical components are direct API integrations with the USEF, USDF, USEA, and CDS membership databases for automatic membership verification, a multi-step entry workflow that embeds the USEF Show Pass purchase ($85) when memberships are inactive, proprietary rule-based validation against USEF/USEA/USDF competition rules with automatic non-member and drug/admin fee calculation, and a direct feed of completed entries into Fox Village and StartBox show management software. SSL encryption and standard payment processing infrastructure (Visa, MasterCard, Discover) are in place, with no mobile app distribution.

The business model is transaction-based and asymmetric. Show managers use the platform at no cost — no merchant account is required, no credit card processing fees are passed to them, and integration with their downstream show management software is included. Entrants who pay online and submit electronically are charged a 5% non-refundable processing fee on the total entry amount (the fee became non-refundable as of April 2020); entrants who choose the print-and-mail option pay nothing. Distribution is entirely self-serve and product-led: the website (eqentries.com) is the sole acquisition channel, supplemented by demo videos, an FAQ, and email support. The company is privately held with no disclosed funding, appears to be founder-led by Georges Schneider, and is not in a recognized accelerator, VC portfolio, or industry analyst coverage. Operating geographies span at least ten US states (California, Colorado, Florida, Iowa, Indiana, Maryland, Oklahoma, Oregon, Utah, Nevada), and the platform is actively serving the 2025-2026 show season.

Name

Equestrian Entries

Legal name

Equestrian Entries LLC

Website

https://eqentries.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Equestrian Entries is a web-based SaaS platform that lets equestrian competitors and show managers submit, verify, and process entries for USEF-rated dressage and eventing shows, with direct API integrations to USEF, USDF, USEA, and CDS membership databases and downstream feeds to Fox Village and StartBox show management software.

Ownership category

akta.pro rank

Product category

Equestrian Competition Entry Management Software

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Training, Stables & Equine Services (MPAEADAI), Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equestrian event management
• Horse show entries
• Competition entry software
• Membership verification
• Show management software

Headquarters

HQ city

Te Kauwhata

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Online Entry Processing Fee (5%): Entrants who pay online and submit their entry instantaneously are charged a 5% non-refundable processing fee on the total entry amount. This is the primary revenue stream. Show managers incur zero cost to use the platform and do not pay credit card processing fees.
2. Print-and-Mail Entry (Free): Entrants can create entries online and print them to mail with a check to show management at no charge. This free tier generates user adoption and positions show managers to eventually encourage online payment for faster entry processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Equestrian Entries operates a web-based SaaS platform that enables equestrian competitors to submit online entries and credit card payments for horse shows, while providing show managers with a digital entry management dashboard. The platform automatically verifies competitor memberships against USEF, USDF, USEA, and CDS databases, validates entries against USEF/USEA/USDF competition rules, calculates all required fees, and feeds entries directly into Fox Village and StartBox show management software.

Product overview

Equestrian Entries is a unified online platform for horse show and event entry management. The core product is the Equestrian Entries Online Entry Platform, which handles the complete entry lifecycle from rider/horse registration through payment and submission. This is supplemented by a Show Manager Dashboard for organizers, a USEF Show Pass Integration for membership compliance, Document Management for required paperwork, Membership Verification for automatic card checking, and Credit Card Payment Processing. The platform supports dressage and eventing disciplines with integrations to Fox Village and StartBox show management software.

Differentiator

Problem solved

Functional benefit

Products and services

• Equestrian Entries Online Entry Platform Web-based SaaS platform that enables equestrian competitors (riders, owners, trainers, coaches) to enter USEF-rated dressage and eventing shows online, pay entry fees by credit card or print and mail entries, and have their USEF/USDF/USEA memberships automatically verified. Designed for individual equestrian athletes competing in US-rated horse shows.
• Show Manager Dashboard Backend management interface for show secretaries and equestrian event organizers to set up shows, configure classes and fees, view and manage incoming online entries, process refunds, receive payments, and generate day sheets and placing sheets. Includes direct feed integration with Fox Village and StartBox Show Management Software, eliminating manual data re-entry. Free for show managers with no merchant account required.

Quantifiable outcome

• Eliminates 100% of manual data entry for show managers through direct Fox Village and StartBox integration
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Fox VillagecoreTechnology or IntegrationEquestrian Entries provides a direct feed of submitted entries into Fox Village show management software packages, eliminating manual data re-entry for show managers who use Fox Village. This is a core integration that differentiates the platform from competitors.
• StartBox Show Management SoftwarecoreTechnology or IntegrationEquestrian Entries provides a direct feed of submitted entries into StartBox show management software, allowing show managers using StartBox to receive digital entries without manual re-entry.
• USEF (United States Equestrian Federation)coreTechnology or IntegrationEquestrian Entries integrates directly with USEF's membership database via API to automatically verify competitor memberships and pull card data. It also integrates the USEF Show Pass purchase workflow and USEF Entry Agreement and Waiver/Release document requirements into the entry process. The USEF Show Pass costs $85 and is purchased from USEF directly.
• USDF (United States Dressage Federation)coreTechnology or IntegrationEquestrian Entries automatically pulls USDF membership data into competitor profiles by querying USDF's membership database, verifying membership status for each entry and calculating non-member fees where applicable.
• USEA (United States Eventing Association)coreTechnology or IntegrationEquestrian Entries automatically pulls USEA membership data into competitor profiles for membership verification during entry submission.

Recent moves6 records

Expansion highlights5 records

Others

• USEA (United States Eventing Association): National governing body for US eventing whose membership database is integrated into Equestrian Entries. Comparable as a federation ecosystem participant that could choose to internalize the entry workflow, posing a structural risk analogous to USEF/USDF.
• USDF (United States Dressage Federation): National governing body for US dressage whose membership database is integrated into Equestrian Entries. Comparable as an ecosystem participant and potential competitor (e.g., a USDF-branded entry portal), and an important partnership dependency for the platform's dressage-specific value proposition.
• US Equestrian Federation (USEF): The US national governing body for equestrian sport, whose membership database APIs power Equestrian Entries' core differentiator. Relevant as the principal partnership/dependency: USEF could plausibly build or contract a competing entry platform, making it the most important ecosystem counterparty in the company's risk profile.

Broad incumbents

• Sport:80: Sports management SaaS platform that powers membership, event registration, and competition management for multiple sports federations. Comparable as a broad-incumbent peer in sport-management software; while not equestrian-specific, it represents a potential competitive or acquisition threat to Equestrian Entries if a federation adopts it as a turnkey alternative.
• Eventbrite: Large-scale general event registration and ticketing platform. Comparable as a broad incumbent that any niche sport-entry platform must defend against on the dimensions of self-serve event creation, payment processing, and entrant UX, even though it lacks equestrian-specific compliance and federation integrations.

Direct peers

• Show Secretary: Show management software used by US equestrian show secretaries to manage entries, results, and awards. Comparable because it targets the same show-secretary user base for US horse shows and competes for the same workflow time as Equestrian Entries.
• StartBox Show Management Software: US equestrian show management software that, like Fox Village, receives a direct feed of entries from Equestrian Entries. Comparable because it is a peer show management system serving the same show-secretary user base for USEF/USDF/USEA-rated competitions, with overlapping product surface (class setup, day sheets, placing sheets).
• Horse Shows Online: Long-standing online horse show entry and results platform serving US and Canadian equestrian competitions. Comparable to Equestrian Entries because it operates in the same equestrian entry management space, with similar two-sided marketplace dynamics between show managers and competitors.
• Fox Village: Established US equestrian show management software package that integrates with Equestrian Entries. Directly comparable because it serves the same show-secretary / event-organizer workflow for USEF-rated horse shows, though it is positioned at the post-entry show operations layer rather than the entry intake layer.

Emerging players

• Athletic.net: Online event registration and results platform primarily serving US high school and youth track & field and cross country. Comparable as an emerging player in the online sport-entry and results SaaS space — different sport, but the same product mechanics (event setup, online entry, payment processing, results) and similar SMB/self-serve GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equestrian Entries