Personnel Relocations

What Personnel Relocations does

Personnel Relocations is an Australian corporate relocation company founded in 2008 by Robyn Vogels, headquartered in Cheltenham, Victoria. It provides bespoke international and interstate relocation, schooling support, orientation tours, virtual relocations and one-on-one consultations for corporate employers relocating employees and their families to and within Australia, delivered by a network of locally based consultants in Melbourne, Sydney, Brisbane, Perth and Adelaide, all of whom have personally experienced international moves. The firm differentiates through high-touch human service, a proprietary Relo Tracker online portal (private client login, timeline, to-do lists, appointments, consultant chat, shortlisted homes and resource library), and an embedded Migrant Resilience Coach consultation as a standard inclusion in every corporate package.

The company's core technology is the Relo Tracker portal, which functions as the operational backbone coordinating client-consultant communication, home shortlisting and task progress; it is complemented by authored content assets including the "Your DIY Move Guide to Australia" eBook and an active corporate blog. The product suite also includes a separate Private Move offering at private.personnelrelocations.com.au that targets individually relocating families as a distinct channel from the corporate track. A Service Providers Network of mentors, cross-culture trainers, furniture removals, interior designers and trade services, plus reciprocal GTM partnerships with Commonwealth Bank, Future Forex, Karmo, Move Mates and Hays Recruitment, extends the offering into an integrated relocation stack.

Commercially, Personnel Relocations operates a sales-led, quote-based professional services model with no publicly disclosed pricing, targeting enterprise HR and global mobility teams through discovery calls and direct outreach. Named clients include Thales Australia, ANL Container Line, Sable International and AVIE. Revenue is not disclosed and no external funding rounds have been raised; the firm is privately held by the founder and operates with a 1-10 employee base, generating the bulk of its volume through corporate accounts and private referrals rather than a long-tail SMB channel.

Name

Personnel Relocations

Legal name

Personnel Relocations

Website

https://personnelrelocations.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Personnel Relocations is an Australian corporate relocation firm founded in 2008 that delivers tailored international and interstate relocation, schooling, orientation and settling-in services to corporate employers and privately relocating families across Australia through a network of local consultants and a proprietary Relo Tracker portal.

Ownership category

akta.pro rank

Product category

Corporate Relocation Services

NAICS

Used Household and Office Goods Moving (484210)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

International Relocation Management (End-to-End) (HSAKACAE)

akta.pro secondary industries

Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF), Destination Services (Area Orientation, Settling-In) (HSAKAJAB), Temporary Housing & Serviced Accommodation Coordination (HSAKACAG)

Keywords

• Corporate relocation services
• International relocation
• Destination services
• Employee relocation
• Settling-in services

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Relocation Services: Professional services for corporate employee relocation including international and interstate moves, with dedicated consultant support, settling-in services, and ongoing concierge support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Personnel Relocations provides bespoke corporate relocation and destination services across Australia, covering international and interstate employee moves, settling-in support (utilities, banking, Medicare, tax file numbers, driving licenses), school search and enrolment, orientation tours, and virtual relocation consultations. Each engagement is supported by a dedicated local consultant and the proprietary Relo Tracker online portal that tracks tasks, appointments, and communications.

Product overview

Personnel Relocations is a corporate relocation company offering a suite of coordinated relocation services across Australia. The core offering comprises International Relocations, Interstate Relocations, Schooling support, Orientations, Virtual Relocations, and Consultations. These services are supported by a private online Relo Tracker Portal where clients can track progress, access resources, and communicate with consultants. The company also offers a supplementary eBook product, Your D.I.Y Move Guide To Australia. Services are delivered through a team of locally-based consultants, with the Relo Tracker Portal providing the technological backbone for client communication and progress tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• International Relocations

Quantifiable outcome

• 97% relocation success rate through early family intervention
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Families In Global Transition (FIGT)minorOthersMembership organization for families in global transition, providing networking and resources for relocation professionals.
• Immigration Association of AustraliaminorOthersProfessional membership association for immigration practitioners; Robyn Vogels is a member.
• FACCI (Australia-Africa Chamber of Commerce and Industry)minorOthersChamber of commerce facilitating business connections between Australia and Africa.
• Australia Africa Chamber of CommerceminorOthersBusiness chamber supporting trade and investment relationships between Australia and Africa.
• FTEMIminorOthersMembership organization for global mobility professionals.
• Relocate the ProfitminorOthersGlobal mobility consulting and advisory services organization.
• Commonwealth Bank of AustraliaminorGTM or Marketing PartnerFeatured partner on resources page for banking services. Commonwealth Bank is Australia's largest bank, offering international account opening for relocating employees.
• Future ForexminorGTM or Marketing PartnerPreferred forex partner for personal currency needs, particularly ZAR (South African Rand) conversions for clients relocating from South Africa.
• KarmominorGTM or Marketing PartnerCar subscription service partner helping relocating employees get on the road quickly upon arrival in Australia.
• Move Mates PortalminorGTM or Marketing PartnerCommunity platform connecting relocating employees with others going through similar transitions.
• Hays RecruitmentminorGTM or Marketing PartnerGlobal recruitment agency with Hays Globalink team supporting skilled professionals relocating to Australia and New Zealand.
• Service Providers NetworkcoreStrategic or Co-development PartnerAlliances with relocation mentors, life coaches, cross-culture trainers, baby equipment hire, business communication specialists, local and international furniture removals, interior designers, decluttering, unpacking and setting up trades services to provide full suite of relocation services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ECA International: Global mobility specialist providing destination services, assignment management, and cost-of-living data to employers relocating staff internationally — overlapping destination-services footprint in Australia with Personnel Relocations.
• Cartus: Major global relocation management company (now aligned with Brookfield/BGRS) offering corporate relocation, destination, and mobility services worldwide; competes for the same enterprise HR and global mobility budgets as Personnel Relocations.
• SIRVA: Global relocation and moving services provider with corporate client focus across international and domestic moves; competes head-to-head with boutique firms for enterprise relocation assignments and master service agreements.
• BGRS (Brookfield Global Relocation Services): Large-scale global mobility and relocation management firm serving multinational employers; directly comparable to Personnel Relocations on corporate relocation management and destination services, though at vastly greater scale.
• Santa Fe Relocation: Global corporate relocation and mobility services firm with established Australian operations providing destination, immigration, and household goods services to enterprises — the closest large-scale analog to Personnel Relocations' end-to-end inbound offering.

Broad incumbents

• Mercer (Global Mobility): Consulting and advisory firm with a Global Mobility practice supporting multinational employers on assignment policy, cost projections, and vendor management; competes indirectly via enterprise mobility program design that can shift work away from boutique destination services firms.
• Fragomen: Large global immigration law firm with mobility and relocation-adjacent services; competes with Personnel Relocations for immigration-touchpoint portions of corporate relocations to Australia.
• KPMG (Global Mobility Services): Big Four advisory practice offering tax, immigration, and mobility consulting for corporate relocations; competes for the same enterprise HR audience with a broader advisory-led rather than hands-on destination services model.
• EY (People Advisory Services – Mobility): Big Four firm with a dedicated global mobility practice advising on cross-border assignments, tax, and immigration; an incumbent alternative for multinationals that prefer a consulting-led engagement model.
• Aon (Global Mobility / Talent Solutions): Global professional services firm with a Global Mobility practice advising employers on international assignment programs, risk, and benefits — a broader consulting-led alternative for enterprise relocation programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0mIkFN0A6DYFRqvMkRZI1A?view_as=subscriber
• LinkedInlinkedin.com/company/personnel-relocations
• Pinterestpinterest.com.au/robynvogels/_saved
• Xx.com/personnelrelo
• Facebookfacebook.com/PersonnelRelocations

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personnel Relocations