Country Trails Private Tours

Name

Country Trails Private Tours

Legal name

Country Trails

Website

https://countrytrails.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

akta.pro primary industry

FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC)

akta.pro secondary industry

Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Private guided tours
• Day tour services
• Wine region tours
• Military heritage tours
• Sydney excursions

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Private Tour Services: The company generates revenue through offering private tour services for individuals, families, and small groups. Tours include dedicated vehicle and driver guide, with flexible itineraries tailored to customer preferences. Pricing appears to be quote-based rather than publicly listed for base tour prices.
2. Small-Group Scheduled Tours: Revenue is also generated from scheduled small-group tours where customers share the vehicle with other travelers (typically maximum 14 people), providing a more affordable option while maintaining the boutique experience.
3. Tour Add-ons and Attraction Tickets: Additional revenue streams include optional add-ons such as Scenic World tickets (adult $45, child $35), Featherdale Wildlife Park entry (adult $35, child $20), and other attraction tickets sold as optional upgrades during the booking process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Country Trails Private Tours is a Sydney-based private tour operator that designs and delivers personalized, privately guided day tours for individual travelers and small groups. Its portfolio covers scenic and wine-region itineraries around Sydney and regional New South Wales, including the Blue Mountains, Hunter Valley, Sydney city, the South Coast and Southern Highlands, and Bowral, alongside a distinctive line of military-heritage and military-vehicle themed tours.

Product overview

Country Trails Private Tours operates as a private tour and small-group experience company serving visitors to Sydney and nearby regions. The company offers six distinct tour products: Sydney Day Tour, Blue Mountains Tour, Hunter Valley Wine Tour, South Coast and Southern Highlands Tour, Bowral & Centennial Vineyard Military Tours, and Sydney Military Vehicle Tours. Services are available as either exclusive private tours with customized itineraries or shared small-group scheduled tours (typically maximum 14 participants). Core tour destinations include Hunter Valley wine region, Blue Mountains, Sydney city, and NSW South Coast and Southern Highlands. Additional offerings include cheese tasting experiences, wildlife park visits, and tours available in multiple languages upon request.

Differentiator

Problem solved

Functional benefit

Products and services

• Blue Mountains Tour Private guided day tour to the Blue Mountains region from Sydney, designed for travelers, couples, families, and small groups seeking a personalized sightseeing experience.
• Hunter Valley Tour Private guided day tour to the Hunter Valley wine region from Sydney, aimed at visitors and small groups interested in wine country excursions.
• Sydney Tour Private guided tour of Sydney and its key sights, offered to individual travelers and small private groups seeking a personalized city sightseeing experience.
• South Coast and Southern Highlands Tour Private guided day tour covering the South Coast and Southern Highlands of New South Wales, designed for visitors wanting a private regional excursion beyond Sydney.
• Bowral & Centennial Vineyard Military Tours Specialized private military-heritage tour based around Bowral and Centennial Vineyard, designed for veterans, service members, and military-history enthusiasts visiting the Sydney region.
• Sydney Military Vehicle Tours Specialized private military-vehicle themed tour in the Sydney region, offering guests a military-vehicle based sightseeing experience.

Quantifiable outcome

• Small-group tours limited to maximum 14 passengers for personalized experience

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Captain Cook Cruises: Captain Cook Cruises is an established Sydney harbour cruise and tour operator offering harbour, lunch and dinner cruises plus Hunter Valley transfers. It is a broader incumbent serving Sydney visitor experiences that partially overlap with Country Trails' Sydney city and South Coast offerings.
• AAT Kings: AAT Kings is one of Australia's largest guided-holiday operators offering multi-day coach tours across NSW, including Sydney, Blue Mountains and Hunter Valley. Country Trails competes for the same Sydney-region visitor demand but operates a private/small-group model vs. AAT Kings' larger coach tours.
• Magistic Cruises: Magistic Cruises operates Sydney Harbour lunch and sightseeing cruises and is a broader Sydney tourism incumbent. Its harbour cruise and city-sightseeing product overlaps with the Sydney City component of Country Trails' portfolio.
• Sydney Harbour Bridge Climb: Sydney Harbour Bridge Climb is an iconic Sydney attraction operator delivering guided small-group experiences on the Bridge. It is a broader incumbent in the Sydney visitor-experience market, often bundled into the same Sydney city itineraries Country Trails sells.
• Inspiring Journeys: Inspiring Journeys is an Australian luxury small-group touring brand offering premium guided itineraries across Australia. It is a broader incumbent in the premium guided-tour space and competes for the same high-spending international visitor looking for curated Australian experiences.

Emerging players

• Bonza Bike Tours: Bonza Bike Tours is a small Sydney-based tour operator running guided bike and small-group tours around Sydney and surrounds. It is an emerging player addressing the same Sydney inbound visitor with a different transport mode (bike vs. private vehicle) but comparable tour-product structure.

Regional players

• Tour Barossa: Tour Barossa is an Australian private/small-group wine tour operator focused on South Australia's Barossa Valley. It is a regional peer — same private wine-tour business model and customer segment, but operating in a different Australian wine region rather than Hunter Valley.

Direct peers

• Go Wild Bush Tours: Go Wild Bush Tours is a Sydney-based small-group operator specialising in Blue Mountains day trips with nature and bushwalking focus. It is a direct competitor for the same Blue Mountains day-trip demand Country Trails targets with private/small-group tours.
• Local Eyes Sydney Tours: Local Eyes Sydney Tours is a small Sydney-based private and custom tour operator offering city, Blue Mountains and Hunter Valley itineraries. It is a direct private-tour peer targeting the same Sydney inbound visitor segment with a similar bespoke-itinerary proposition.
• Boutique Wine Tours: Boutique Wine Tours is a Hunter Valley wine tour operator running small-group and private wine tours from Sydney. It directly competes with Country Trails' Hunter Valley wine tour on the same customer base and itinerary structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/countrytrails
• Instagraminstagram.com/countrytrails

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Trails Private Tours