Encompass Marketing
- Company typePrivate
- Founded1998
- HeadquartersMedford, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Encompass Marketing firmographics
Firmographics- Name
- Encompass Marketing
- Legal name
- Encompass Marketing Group
- Website
- https://360encompass.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Encompass Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro industry
- Integrated Full-Service Creative AgenciesMedia, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)Full-Service Media Planning & BuyingB2B / Account-Based Marketing (ABM) Strategy Consulting
Keywords
Where Encompass Marketing is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Encompass Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Website Design & Development: Custom website design services including turnkey website designs, e-commerce solutions, mobile-friendly enhancements. Revenue generated through project-based fees with optional monthly maintenance fees.
- Digital Marketing Services: SEO, PPC management (Google, Facebook, Twitter, LinkedIn), social media marketing, email marketing/e-newsletter services. Recurring monthly management fees.
- Marketing Automation: Automated marketing system services for nurturing leads into customers. Monthly subscription model.
- Explainer Videos: Video production service converting blog posts into watchable videos with custom voiceovers. One-time project fees starting at $299.99.
- WordPress Support & Maintenance: Ongoing website maintenance, security, performance optimization. $499 per service with optional monthly retainer.
- B2B Lead Generation: Lead generation service using AI to identify target prospects, build lists, educate leads through multi-channel approach. Monthly fees ranging $1,500-$10,000, majority at $4,500.
- Website Monitoring/Uptime: Website uptime monitoring, blacklist scanning, performance monitoring. Monthly subscription fees from $9.99 to $21.95.
- Traditional Marketing Services: Brand building, professional logo design, printing services, promotional products, direct mail, banner signs, and car wraps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Google Analytics setup and review sessions |
| Subscription | Monthly | Hourly website monitoring (basic) |
| Subscription | Monthly | MX Blacklist scanning service |
| One time/ perpetual license | Monthly | WordPress support and maintenance |
| Unit Pricing | Pay-as-you-go | Explainer video production |
| Subscription | Monthly | B2B Lead Generation monthly service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Encompass Marketing product offering
Product offeringCore offering
Encompass Marketing Group is a full-service digital marketing agency that provides custom website design and development, marketing automation, SEO, PPC management, social media marketing, email marketing, B2B lead generation, and traditional marketing services. The firm combines digital channels with traditional marketing (direct mail, printing, branding) into an integrated offering for small and medium-sized businesses. Services are delivered via one-time project fees and recurring monthly subscriptions.
Product overview
Encompass Marketing Group is a full-service digital marketing agency offering an integrated marketing approach that combines traditional and digital marketing services. The core product portfolio centers on website design services (WordPress, BigCommerce, Shopify, Wix, Joomla platforms), marketing automation software, B2B lead generation using AI-powered look-a-like company matching, and e-newsletter marketing services. Supporting services include local SEO, Google PPC management, social media marketing, Google Analytics support, reputation management, WordPress maintenance, explainer video creation via EZ Post To Video, uptime monitoring, MX blacklist scanning, and traditional marketing (brand building, printing, promotional products). The company operates across New Jersey, Pennsylvania, North Carolina, and Florida serving small to mid-sized businesses with a focus on lead generation and ROI improvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design Services Custom website design and development services for businesses, integrating with overall marketing strategies. Includes WordPress, BigCommerce, Shopify, Wix, and Joomla platforms with responsive design, SEO-ready development, e-commerce solutions, and landing pages for PPC campaigns.
- Marketing Automation Services Automated marketing system and tools that nurture quality leads into paying customers. Includes email automation, lead management, and multi-channel campaign coordination delivered on a monthly subscription model.
- B2B Lead Generation Service AI-powered B2B lead generation service using look-a-like company matching, decision-maker identification, and multi-channel educational outreach including targeted video ads, direct mail, email automation, SEO, PPC, and social media.
- E-Newsletter Marketing Service Email newsletter campaign management including content creation, design, distribution, and reporting. Works with MailChimp, Constant Contact, HubSpot, ActiveCampaign, SendinBlue, AWeber, MailerLite, and Drip.
- Local SEO Services Search engine optimization focused on local search, Google My Business optimization, and map listings. Includes keyword research, ranking monitoring, directory submissions, and on-page SEO implementation.
- Google PPC Management Pay-per-click advertising management for Google Ads, Facebook, Twitter, and LinkedIn. Includes landing page creation and conversion optimization.
- Social Media Marketing Social media posting and management services for Facebook, Instagram, LinkedIn, and other platforms. Includes content creation and engagement strategies.
- EZ Post To Video (Explainer Videos) AI-powered video production service that converts blog posts and existing content into watchable videos with custom voiceovers, scripts, and graphics for distribution via YouTube and social media.
- WordPress Support and Maintenance WordPress maintenance package including site migration, malware cleanup, premium hosting, domain registration, core/theme/plugin updates, performance optimization, security hardening, and cloud backups.
- Reputation Management Online reputation monitoring and management services for businesses using social media. Includes review management and brand monitoring.
- Traditional Marketing Services Non-digital marketing services including brand building, professional logo design, printing services, promotional products, direct mail marketing, and banner signs/car wraps.
Quantifiable outcome
- Load times cut in half and demo requests lifted by 28% in 60 days after website audit
- +1 more outcomes
Companies that use Encompass Marketing
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Encompass Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature7 records
Encompass Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google (AdWords Partner)coreBecame a Google AdWords partner in 2004, enabling provision of PPC management services for Google Ads platform. This partnership established foundation for digital marketing services offering.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Encompass Marketing competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Encompass Marketing social profiles
Digital presenceEncompass Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Encompass Marketing leadership team
Management profileNumber of profiles
Encompass Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Encompass Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Encompass Marketing
What does Encompass Marketing do?
Encompass Marketing Group is a full-service digital marketing agency that provides custom website design and development, marketing automation, SEO, PPC management, social media marketing, email marketing, B2B lead generation, and traditional marketing services. The firm combines digital channels with traditional marketing (direct mail, printing, branding) into an integrated offering for small and medium-sized businesses. Services are delivered via one-time project fees and recurring monthly subscriptions.
Is Encompass Marketing a public or private company?
Encompass Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Encompass Marketing founded?
Encompass Marketing was founded in 1998. It employs 1 to 10 people.
Where is Encompass Marketing based?
Encompass Marketing is headquartered in Medford, United States, in the North America region.
How does Encompass Marketing make money?
Eight revenue lines are on record. Website Design & Development is the primary driver. The others are digital Marketing Services, marketing Automation, explainer Videos, wordPress Support & Maintenance, B2B Lead Generation, website Monitoring/Uptime and traditional Marketing Services.
Does Encompass Marketing have an API?
No public API is recorded for Encompass Marketing.
What industry is Encompass Marketing in?
Encompass Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.