Friedrich Verlag
Friedrich Verlag is a German educational publisher serving DACH teachers, student teachers, school administrators, and nursing professionals with 45+ specialist journals, 500+ professional books, learning games, podcasts, and the Friedrich+ digital subscription platform.
- Company typePrivate
- Founded1963
- HeadquartersHanover, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Friedrich Verlag does
Friedrich Verlag GmbH is a German educational publishing house headquartered in Hannover, founded in 1963 and operating under the DBA names Friedrich Verlag, Klett | Kallmeyer, Kallmeyer Lernspiele, and Aulis (acquired in 2016). The company produces over 45 specialist pedagogical journals covering primary and secondary school subjects, more than 500 professional books on educational theory and subject didactics, and educational learning games, alongside podcasts and online seminars for teacher professional development. Its core technology is the Friedrich+ digital platform, a subscription-based portal that aggregates all journal content, growing archives, films, podcasts, image libraries, and downloadable teaching materials across primary (Grundschule) and secondary (Sekundarstufe) education levels, with targeted offerings for school leadership and the nursing/care sector.
Friedrich Verlag serves a B2C and B2B2C customer base in the DACH region consisting primarily of teachers, student teachers and Referendare, school administrators, lateral entrants to teaching, and — more recently — nursing and care professionals. The business model combines recurring digital subscriptions (Friedrich+ starting at 3.99 €/month for Referendare), annual journal subscriptions (with 30% Referendare discounts), one-time sales of books and learning games through an owned e-commerce storefront, and freemium acquisition mechanics including free starter packages, 1€ test offers, and 30-day trials. Distribution runs through the company's own shop, the Friedrich+ self-serve platform, mail-order for print products, and a dedicated customer service team; marketing leverages the corporate website, email/newsletters, Facebook/Instagram/LinkedIn, SEO, and Friedrich Akademie webinars as both revenue and acquisition channels.
The company is privately held with no parent organization disclosed, has no public revenue figures, and maintains a management structure with dual Geschäftsführung covering publishing operations and marketing/business development, alongside department heads across program management, marketing, customer service, IT, and digital product development. Strategic priorities evidenced in the data include deepening the Friedrich+ digital subscription funnel, extending into adjacent verticals such as nursing education, and co-publishing with major German foundations (Robert Bosch Stiftung, Deutsche Telekom Stiftung, Deutsche Kinder- und Jugendstiftung) to anchor flagship content such as the Deutscher Schulpreis.
Friedrich Verlag firmographics
Firmographics- Name
- Friedrich Verlag
- Legal name
- Friedrich Verlag GmbH
- Website
- https://friedrich-verlag.de
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Friedrich Verlag is a German educational publisher serving DACH teachers, student teachers, school administrators, and nursing professionals with 45+ specialist journals, 500+ professional books, learning games, podcasts, and the Friedrich+ digital subscription platform.
- Ownership category
- akta.pro rank
Friedrich Verlag industry classification
Industry- Product category
- Educational Publishing
- NAICS
- Book Publishers (51313), Periodical Publishers (51312)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)
- akta.pro secondary industries
- Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Academic & Scholarly Journals Publishing (Peer-Reviewed) (MPAJABAC)
Keywords
Where Friedrich Verlag is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Friedrich Verlag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Journal Subscriptions: Recurring subscription revenue from 45+ pedagogical specialist journals for primary and secondary school teachers, available in print and digital formats.
- Digital Platform (Friedrich+): Subscription-based digital access to the Friedrich+ platform offering all journal content, archives, films, podcasts, and downloadable materials, with pricing starting at 3.99 €/month for Referendare and student teachers.
- Specialist Books: One-time sales of over 500 specialist pedagogical books under the Klett | Kallmeyer and Aulis imprints, covering educational theory, subject didactics, and school practice.
- Learning Games: One-time sales of educational learning games (Escape Games, Das Dings, Quartette, Somawürfel, etc.) for primary and secondary school use.
- Online Seminars & Courses: Professional development offerings (Friedrich Akademie) including live online seminars and self-paced online courses for teachers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Friedrich+ Digital Subscription for Referendare/Student Teachers |
| Subscription | Annual | Annual Journal Subscription (Standard) |
| Freemium | Pay-as-you-go | Free Starter Package |
| Freemium | Pay-as-you-go | Friedrich+ 30-Day Free Trial |
| Freemium | Pay-as-you-go | Friedrich+ Test Offer |
| Unit Pricing | Pay-as-you-go | Individual Journal Issues |
| Unit Pricing | Pay-as-you-go | Learning Games |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Friedrich Verlag product offering
Product offeringCore offering
Friedrich Verlag is a German educational publishing house that produces and distributes pedagogical content for teachers and schools in the German-speaking region. Its core offerings include the Friedrich+ digital platform, more than 45 specialist journals (Fachzeitschriften), over 500 professional books (Fachbücher) under the Klett | Kallmeyer and Aulis imprints, educational learning games (Lernspiele), online seminars/courses, and podcasts — covering primary and secondary school subjects as well as school leadership and nursing education.
Product overview
Friedrich Verlag operates as a comprehensive educational publishing house with a multi-product portfolio centered around its core digital platform Friedrich+ and professional journals. The offering consists of Friedrich+ (digital portal with subscriptions from 3.99 EUR/month), over 45 professional Fachzeitschriften (journals) including Praxis Deutsch and Mathematik lehren, more than 500 Fachbücher (professional books) from Klett | Kallmeyer and Aulis imprints, Lernspiele (educational games) under the Kallmeyer Lernspiele brand including Escape Games and SOMA cubes, Online-Seminare & Onlinekurse (online seminars/courses), and Podcasts. The company also publishes specialized series like Upgrade for modern teaching methodology and offers nursing/care sector materials. The Friedrich+ platform serves as the central hub integrating all journal content, archives, films, podcasts, and downloadable teaching materials for both primary (Grundschule) and secondary (Sekundarstufe) education levels.
Differentiator
Problem solved
Functional benefit
Brands
- Klett | Kallmeyer: Renowned pedagogical textbook publisher serving teachers, students, trainee teachers, trainers, and the education-interested public with subject didactics and teaching methodology content.
- Kallmeyer Lernspiele
- Aulis
- Friedrich+
Products and services
- Friedrich+ Digital Platform Digital portal providing online access to all professional journal content, growing archives, films, podcasts, downloadable teaching materials, and professional development resources for primary and secondary school teachers.
- Specialist Journals (Fachzeitschriften) Over 45 professional educational journals covering nearly all primary and secondary school subjects (e.g., Praxis Deutsch, Mathematik lehren, Kunst+Unterricht, Unterricht Biologie), offered in print and digital formats via subscription.
- Professional Books (Fachbücher) Over 500 specialist pedagogical books covering educational theory, subject didactics, methodology, and school development, published under the Klett | Kallmeyer and Aulis imprints.
- Educational Games (Lernspiele) Pedagogical learning games for primary and secondary schools combining play with learning, including Escape Games (e.g., 45 Minuten Escape – SOS: Rettet den Wald!), Das DINGS word games, SOMA cubes, and Quartette card games for subjects such as mathematics and languages.
- Online Seminars & Courses (Friedrich Akademie) Live online seminars and self-paced online courses for teacher professional development, offered through the Friedrich Akademie platform and accessible via Friedrich+.
- Podcasts Curated audio content covering educational topics, pedagogical discussions, and teaching insights for teachers and school administrators.
- Upgrade Book Series Professional book series rethinking teaching methodology for 21st-century challenges, covering teamwork, media literacy, and self-directed learning.
- Starter Package for Trainee Teachers (Starterpaket für Referendare) Free starter package for trainee teachers (Referendare) including a 10 EUR shop voucher, a referee guide covering all training phases, and 3–4 PDF journals to support the teaching practicum.
- Nursing/Care Starter Package (Pflege-Kennenlernpaket) Specialized starter materials for nursing and care sector education covering dementia care and palliative support topics.
Quantifiable outcome
- Praxis Deutsch journal achieves over 7,000 copies circulation, establishing it as an institution in German education.
- +1 more outcomes
Companies that use Friedrich Verlag
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Friedrich Verlag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Friedrich Verlag partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Robert Bosch StiftungcoreThe Friedrich Verlag, under the Klett | Kallmeyer Fachbuch brand, has for decades accompanied publications of the Robert Bosch Stiftung, including the German School Prize (Deutscher Schulpreis).
- Deutsche Telekom StiftungcoreFriedrich Verlag publishes educational materials in partnership with Deutsche Telekom Stiftung, contributing to initiatives that advance digital education.
- Deutsche Kinder- und JugendstiftungcoreCo-publishing of educational initiatives and programs for children and youth development.
- Akademie für Innovative Bildung und Management Heilbronn-Franken (aim)minorPartnership for innovative education and management training programs in the Heilbronn-Franken region.
- Deutsches Jugendinstitut (DJI)minorCollaboration with DJI on youth research and educational publications.
- Zentrum für Schulqualität und Lehrerbildung Baden-Württemberg (ZSL)minorPartnership with ZSL for teacher training and school quality development in Baden-Württemberg.
- Institut für Qualitätsentwicklung an Schulen Schleswig-Holstein (IQSH)minorCollaboration with IQSH on school quality improvement initiatives in Schleswig-Holstein.
- Bundeszentrale für gesundheitliche Aufklärung (BZgA)minorPartnership on health education publications and materials.
- Landeszentralen für politische BildungminorCollaboration on political education materials across German states.
- Journalismus macht SchuleminorPartnership promoting journalism education in schools.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Friedrich Verlag competitors and assessment
Company assessmentDirect peers
- Diesterweg Verlag: Established German K-12 textbook publisher (part of Westermann Gruppe) with comparable pedagogical subject offerings and teacher-resource portfolio.
- Cornelsen Verlag: Largest German K-12 educational publisher, offering textbooks, digital learning platforms, teacher materials, and professional development directly comparable to Friedrich Verlag's portfolio across primary and secondary education.
- Helbling Verlag: German-language K-12 publisher producing textbooks, teacher materials, and digital learning resources, directly overlapping with Friedrich Verlag's subject didactics and pedagogy portfolio.
- AOL-Verlag: Specialist German publisher of teacher resources, classroom materials, and Unterrichtshilfen — directly comparable to Friedrich Verlag's teacher-resource catalog and professional development offerings.
- Duden (Bibliographisches Institut): Publisher of the authoritative German language reference and a growing portfolio of K-12 educational materials and teacher resources, comparable to Friedrich Verlag's German-subject journals and pedagogy books.
- C.C. Buchner Verlag: Bavaria-based educational publisher focused on secondary school textbooks and teacher materials, directly overlapping with Friedrich Verlag's Sekundarstufe journals and didactic content.
- Mildenberger Verlag: German K-12 textbook and learning material publisher focused on primary education, comparable to Friedrich Verlag's Grundschule journals and pedagogical Fachbücher.
- Westermann Gruppe: German educational publishing group encompassing Schroedel, Diesterweg, and Schöningh imprints — directly comparable to Friedrich Verlag's multi-brand K-12 textbook and teacher resource strategy.
- Verlag an der Ruhr: German publisher of teacher materials and pedagogical resources with comparable target audience (Lehrkräfte) and product format (practitioner-oriented teaching books and materials).
- Ernst Klett Verlag (Klett Group): One of Germany's largest educational publishers, with deep K-12 textbook and digital offerings; the Klett name appears in Friedrich's Klett | Kallmeyer imprint, indicating direct competitive overlap in pedagogical content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Friedrich Verlag social profiles
Digital presenceFriedrich Verlag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friedrich Verlag leadership team
Management profileNumber of profiles
Profiles14 records
Friedrich Verlag subsidiaries and ownership
Company hierarchySubsidiaries1 record
Friedrich Verlag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friedrich Verlag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friedrich Verlag
What does Friedrich Verlag do?
Friedrich Verlag is a German educational publishing house that produces and distributes pedagogical content for teachers and schools in the German-speaking region. Its core offerings include the Friedrich+ digital platform, more than 45 specialist journals (Fachzeitschriften), over 500 professional books (Fachbücher) under the Klett | Kallmeyer and Aulis imprints, educational learning games (Lernspiele), online seminars/courses, and podcasts — covering primary and secondary school subjects as well as school leadership and nursing education.
Is Friedrich Verlag a public or private company?
Friedrich Verlag is a private company. It is classified as unknown and is currently operating.
When was Friedrich Verlag founded?
Friedrich Verlag was founded in 1963. It employs 101 to 250 people.
Where is Friedrich Verlag based?
Friedrich Verlag is headquartered in Hanover, Germany, in the Europe region.
How does Friedrich Verlag make money?
Five revenue lines are on record. Journal Subscriptions are the primary driver. The others are digital Platform (Friedrich+), specialist Books, learning Games and online Seminars & Courses.
Who are Friedrich Verlag's main competitors?
Direct peers on record are Diesterweg Verlag, Cornelsen Verlag, Helbling Verlag, AOL-Verlag, Duden (Bibliographisches Institut), C.C. Buchner Verlag, Mildenberger Verlag, Westermann Gruppe, Verlag an der Ruhr and Ernst Klett Verlag (Klett Group).
Does Friedrich Verlag have an API?
No public API is recorded for Friedrich Verlag.
What industry is Friedrich Verlag in?
Friedrich Verlag's product category is Educational Publishing. Its primary akta.pro industry code is MPAJABAA, K–12 Textbook Publishing (Core Curriculum), with a secondary code of EDAGAAAA, Core Subject Textbooks (ELA, Math, Science, Social Studies). Its NAICS code is 51313 and its SIC code is 2731.