Friedrich Verlag

What Friedrich Verlag does

Friedrich Verlag GmbH is a German educational publishing house headquartered in Hannover, founded in 1963 and operating under the DBA names Friedrich Verlag, Klett | Kallmeyer, Kallmeyer Lernspiele, and Aulis (acquired in 2016). The company produces over 45 specialist pedagogical journals covering primary and secondary school subjects, more than 500 professional books on educational theory and subject didactics, and educational learning games, alongside podcasts and online seminars for teacher professional development. Its core technology is the Friedrich+ digital platform, a subscription-based portal that aggregates all journal content, growing archives, films, podcasts, image libraries, and downloadable teaching materials across primary (Grundschule) and secondary (Sekundarstufe) education levels, with targeted offerings for school leadership and the nursing/care sector.

Friedrich Verlag serves a B2C and B2B2C customer base in the DACH region consisting primarily of teachers, student teachers and Referendare, school administrators, lateral entrants to teaching, and — more recently — nursing and care professionals. The business model combines recurring digital subscriptions (Friedrich+ starting at 3.99 €/month for Referendare), annual journal subscriptions (with 30% Referendare discounts), one-time sales of books and learning games through an owned e-commerce storefront, and freemium acquisition mechanics including free starter packages, 1€ test offers, and 30-day trials. Distribution runs through the company's own shop, the Friedrich+ self-serve platform, mail-order for print products, and a dedicated customer service team; marketing leverages the corporate website, email/newsletters, Facebook/Instagram/LinkedIn, SEO, and Friedrich Akademie webinars as both revenue and acquisition channels.

The company is privately held with no parent organization disclosed, has no public revenue figures, and maintains a management structure with dual Geschäftsführung covering publishing operations and marketing/business development, alongside department heads across program management, marketing, customer service, IT, and digital product development. Strategic priorities evidenced in the data include deepening the Friedrich+ digital subscription funnel, extending into adjacent verticals such as nursing education, and co-publishing with major German foundations (Robert Bosch Stiftung, Deutsche Telekom Stiftung, Deutsche Kinder- und Jugendstiftung) to anchor flagship content such as the Deutscher Schulpreis.

Name

Friedrich Verlag

Legal name

Friedrich Verlag GmbH

Website

https://friedrich-verlag.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Friedrich Verlag is a German educational publisher serving DACH teachers, student teachers, school administrators, and nursing professionals with 45+ specialist journals, 500+ professional books, learning games, podcasts, and the Friedrich+ digital subscription platform.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Periodical Publishers (51312)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industries

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Academic & Scholarly Journals Publishing (Peer-Reviewed) (MPAJABAC)

Keywords

• Educational publishing
• Teacher resources
• Specialist journals
• Digital learning platform
• Pedagogical books

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Journal Subscriptions: Recurring subscription revenue from 45+ pedagogical specialist journals for primary and secondary school teachers, available in print and digital formats.
2. Digital Platform (Friedrich+): Subscription-based digital access to the Friedrich+ platform offering all journal content, archives, films, podcasts, and downloadable materials, with pricing starting at 3.99 €/month for Referendare and student teachers.
3. Specialist Books: One-time sales of over 500 specialist pedagogical books under the Klett | Kallmeyer and Aulis imprints, covering educational theory, subject didactics, and school practice.
4. Learning Games: One-time sales of educational learning games (Escape Games, Das Dings, Quartette, Somawürfel, etc.) for primary and secondary school use.
5. Online Seminars & Courses: Professional development offerings (Friedrich Akademie) including live online seminars and self-paced online courses for teachers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Friedrich Verlag is a German educational publishing house that produces and distributes pedagogical content for teachers and schools in the German-speaking region. Its core offerings include the Friedrich+ digital platform, more than 45 specialist journals (Fachzeitschriften), over 500 professional books (Fachbücher) under the Klett | Kallmeyer and Aulis imprints, educational learning games (Lernspiele), online seminars/courses, and podcasts — covering primary and secondary school subjects as well as school leadership and nursing education.

Product overview

Friedrich Verlag operates as a comprehensive educational publishing house with a multi-product portfolio centered around its core digital platform Friedrich+ and professional journals. The offering consists of Friedrich+ (digital portal with subscriptions from 3.99 EUR/month), over 45 professional Fachzeitschriften (journals) including Praxis Deutsch and Mathematik lehren, more than 500 Fachbücher (professional books) from Klett | Kallmeyer and Aulis imprints, Lernspiele (educational games) under the Kallmeyer Lernspiele brand including Escape Games and SOMA cubes, Online-Seminare & Onlinekurse (online seminars/courses), and Podcasts. The company also publishes specialized series like Upgrade for modern teaching methodology and offers nursing/care sector materials. The Friedrich+ platform serves as the central hub integrating all journal content, archives, films, podcasts, and downloadable teaching materials for both primary (Grundschule) and secondary (Sekundarstufe) education levels.

Differentiator

Problem solved

Functional benefit

Brands

• Klett | Kallmeyer: Renowned pedagogical textbook publisher serving teachers, students, trainee teachers, trainers, and the education-interested public with subject didactics and teaching methodology content.
• Kallmeyer Lernspiele
• Aulis
• Friedrich+

Products and services

• Friedrich+ Digital Platform Digital portal providing online access to all professional journal content, growing archives, films, podcasts, downloadable teaching materials, and professional development resources for primary and secondary school teachers.
• Specialist Journals (Fachzeitschriften) Over 45 professional educational journals covering nearly all primary and secondary school subjects (e.g., Praxis Deutsch, Mathematik lehren, Kunst+Unterricht, Unterricht Biologie), offered in print and digital formats via subscription.
• Professional Books (Fachbücher) Over 500 specialist pedagogical books covering educational theory, subject didactics, methodology, and school development, published under the Klett | Kallmeyer and Aulis imprints.
• Educational Games (Lernspiele) Pedagogical learning games for primary and secondary schools combining play with learning, including Escape Games (e.g., 45 Minuten Escape – SOS: Rettet den Wald!), Das DINGS word games, SOMA cubes, and Quartette card games for subjects such as mathematics and languages.
• Online Seminars & Courses (Friedrich Akademie) Live online seminars and self-paced online courses for teacher professional development, offered through the Friedrich Akademie platform and accessible via Friedrich+.
• Podcasts Curated audio content covering educational topics, pedagogical discussions, and teaching insights for teachers and school administrators.
• Upgrade Book Series Professional book series rethinking teaching methodology for 21st-century challenges, covering teamwork, media literacy, and self-directed learning.
• Starter Package for Trainee Teachers (Starterpaket für Referendare) Free starter package for trainee teachers (Referendare) including a 10 EUR shop voucher, a referee guide covering all training phases, and 3–4 PDF journals to support the teaching practicum.
• Nursing/Care Starter Package (Pflege-Kennenlernpaket) Specialized starter materials for nursing and care sector education covering dementia care and palliative support topics.

Quantifiable outcome

• Praxis Deutsch journal achieves over 7,000 copies circulation, establishing it as an institution in German education.
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Robert Bosch StiftungcoreStrategic or Co-development PartnerThe Friedrich Verlag, under the Klett | Kallmeyer Fachbuch brand, has for decades accompanied publications of the Robert Bosch Stiftung, including the German School Prize (Deutscher Schulpreis).
• Deutsche Telekom StiftungcoreStrategic or Co-development PartnerFriedrich Verlag publishes educational materials in partnership with Deutsche Telekom Stiftung, contributing to initiatives that advance digital education.
• Deutsche Kinder- und JugendstiftungcoreStrategic or Co-development PartnerCo-publishing of educational initiatives and programs for children and youth development.
• Akademie für Innovative Bildung und Management Heilbronn-Franken (aim)minorStrategic or Co-development PartnerPartnership for innovative education and management training programs in the Heilbronn-Franken region.
• Deutsches Jugendinstitut (DJI)minorStrategic or Co-development PartnerCollaboration with DJI on youth research and educational publications.
• Zentrum für Schulqualität und Lehrerbildung Baden-Württemberg (ZSL)minorStrategic or Co-development PartnerPartnership with ZSL for teacher training and school quality development in Baden-Württemberg.
• Institut für Qualitätsentwicklung an Schulen Schleswig-Holstein (IQSH)minorStrategic or Co-development PartnerCollaboration with IQSH on school quality improvement initiatives in Schleswig-Holstein.
• Bundeszentrale für gesundheitliche Aufklärung (BZgA)minorStrategic or Co-development PartnerPartnership on health education publications and materials.
• Landeszentralen für politische BildungminorStrategic or Co-development PartnerCollaboration on political education materials across German states.
• Journalismus macht SchuleminorStrategic or Co-development PartnerPartnership promoting journalism education in schools.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diesterweg Verlag: Established German K-12 textbook publisher (part of Westermann Gruppe) with comparable pedagogical subject offerings and teacher-resource portfolio.
• Cornelsen Verlag: Largest German K-12 educational publisher, offering textbooks, digital learning platforms, teacher materials, and professional development directly comparable to Friedrich Verlag's portfolio across primary and secondary education.
• Helbling Verlag: German-language K-12 publisher producing textbooks, teacher materials, and digital learning resources, directly overlapping with Friedrich Verlag's subject didactics and pedagogy portfolio.
• AOL-Verlag: Specialist German publisher of teacher resources, classroom materials, and Unterrichtshilfen — directly comparable to Friedrich Verlag's teacher-resource catalog and professional development offerings.
• Duden (Bibliographisches Institut): Publisher of the authoritative German language reference and a growing portfolio of K-12 educational materials and teacher resources, comparable to Friedrich Verlag's German-subject journals and pedagogy books.
• C.C. Buchner Verlag: Bavaria-based educational publisher focused on secondary school textbooks and teacher materials, directly overlapping with Friedrich Verlag's Sekundarstufe journals and didactic content.
• Mildenberger Verlag: German K-12 textbook and learning material publisher focused on primary education, comparable to Friedrich Verlag's Grundschule journals and pedagogical Fachbücher.
• Westermann Gruppe: German educational publishing group encompassing Schroedel, Diesterweg, and Schöningh imprints — directly comparable to Friedrich Verlag's multi-brand K-12 textbook and teacher resource strategy.
• Verlag an der Ruhr: German publisher of teacher materials and pedagogical resources with comparable target audience (Lehrkräfte) and product format (practitioner-oriented teaching books and materials).
• Ernst Klett Verlag (Klett Group): One of Germany's largest educational publishers, with deep K-12 textbook and digital offerings; the Klett name appears in Friedrich's Klett | Kallmeyer imprint, indicating direct competitive overlap in pedagogical content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/friedrichverlag
• LinkedInlinkedin.com/company/friedrich-verlag-gmbh
• Instagraminstagram.com/friedrich_verlag
• Xx.com/friedrichverlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedrich Verlag