KGC

What KGC does

正官庄股份有限公司 (CHEONG KWAN JANG TAIWAN CORPORATION) is the Taiwan operating subsidiary of Korea Ginseng Corporation (한국인삼공사), a Korean government-owned enterprise established in 1899. The company manufactures, distributes, and retails a portfolio of Korean ginseng-based health supplements, functional beverages, beauty-from-within products, and premium gift sets targeted at Taiwanese consumers. Its product architecture rests on six-year-old Korean ginseng (Panax ginseng C.A. Meyer) sourced through a controlled contract-farming system, with proprietary processing technologies including dual-phase extraction for preserving active saponins and ODF (Orally Dissolving Film) rapid-dissolve delivery. Sub-brands span the flagship EVERYTIME portable ginseng essence series (with functional variants targeting immunity, cognition, joint health, and beauty), the GoodBASE women's wellness line, 活蔘28D energy beverages, 蔘雞精/燉雞精 chicken essence soups co-developed with a former Blue House executive chef, 天鹿精華飲 deer antler-and-ginseng tonics, and traditional graded whole red ginseng roots (條蔘 in Heaven/Earth/Good/Cut grades) plus ginseng-infused liquor.

The business operates a hybrid go-to-market spanning 20+ company-owned retail locations (including flagship 正官庄體驗館 experience centers and standalone city stores), department store counters at SOGO and Shin Kong Mitsukoshi, an owned e-commerce storefront (kgcshop.com.tw), and authorized distribution across Taiwan's major online marketplaces (momo, PChome, Yahoo Shopping, 博客來, Shopee, LINE禮物) plus mass retail (PX Mart, Costco, Carrefour, Watsons, COSMED, 7-Eleven, FamilyMart, Hi-Life) and drugstores. Products are priced on a unit-purchase basis ranging from approximately NT$399 for entry-level fiber sachets to NT$3,420 for premium health-certified ginseng extracts, with no subscription or recurring billing model. Customer segments are diversified across working professionals (energy/immunity), beauty-conscious women (GoodBASE), gift buyers (seasonal Lunar New Year, Mother's Day, Mid-Autumn Festival occasions), seniors (vitality), and parents purchasing for children (活力超人 line).

Revenue mechanics rely on a combination of one-time purchases, seasonal promotional campaigns with invoice-registration prize draws, and a tiered membership loyalty program with a bonus-point redemption mall (紅利商城). Celebrity endorsements (Lee Min-ho globally, Xu Guang-han in Taiwan) and IP collaborations (Kakao Friends crossover for 活氣人蔘飲 in 2026) drive top-of-funnel demand, while content marketing via recipe sections, Q&A, and consumer testimonials supports conversion. The company holds KOLAS-accredited R&D operations and 290+ quality tests across 8 years and 7 stages, with dual Taiwan health food certifications on select SKUs (immune regulation, liver protection). Distribution and brand presence extend internationally through Korean parent-operated websites in Korea, USA, Japan, and China, with the brand recognized across 40+ countries.

Name

KGC

Legal name

正官庄股份有限公司 (CHEONG KWAN JANG TAIWAN CORPORATION)

Website

https://kgc.com.tw

Company type

Private

Founded year

1899

Operating status

Operating

Short description

正官庄 (CHEONG KWAN JANG TAIWAN) is the Taiwan subsidiary of Korea Ginseng Corporation, manufacturing and retailing six-year Korean ginseng-based supplements, functional beverages, beauty products, and gift sets through owned stores, e-commerce, and mass retail channels.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRADABAM

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYCRAHAEAF

Natural Personal Care & Clean Beauty Retail (within Health Food Stores)

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Ginseng health supplements
• Korean red ginseng products
• Functional wellness beverages
• Beauty and collagen supplements
• Premium ginseng gift sets

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Consumer Health & Wellness Products: KGC generates revenue primarily through the sale of Korean ginseng-based health and wellness products. Product lines include red ginseng (條蔘), ginseng extracts (EVERYTIME series), functional beverages (活蔘28D, 活氣人蔘飲), beauty supplements (GoodBASE, 膠原蛋白七重美粉), chicken essence products (蔘雞精, 燉雞精), and gift sets. Revenue is derived from both one-time purchases and repeat consumption, with strong seasonality around Lunar New Year, Mother's Day, and Mid-Autumn Festival gift-giving periods.
2. Retail Store Operations: KGC operates company-owned and possibly franchised retail stores across Taiwan, selling both consumer products and premium ginseng products (條蔘) that are only available in physical stores. Store locations include dedicated brand stores and department store counters in SOGO, Shin Kong Mitsukoshi, and other major retail centers.
3. E-commerce & Online Sales: The company operates its own e-commerce platform (kgcshop.com.tw) and distributes through major online marketplaces including momo, PChome, Yahoo Shopping,博客來, Shopee, and LINE禮物. Online channels serve as primary digital sales and customer acquisition touchpoints.
4. B2B / Corporate Gifting & Institutional Sales: KGC sells gift boxes and product bundles for corporate gifting, holiday promotional campaigns, and special events (e.g., invoice registration promotions for seasonal holidays). Collaboration with channels like 全聯 (PX Mart) for limited-time promotional campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

KGC (正官庄) manufactures and retails a range of Korean ginseng-based health, wellness, and beauty products built on six-year-old Korean ginseng (Panax ginseng C.A. Meyer). The portfolio spans whole dried red ginseng roots, ready-to-drink ginseng essence sachets (EVERYTIME series with multiple functional variants), women's beauty supplements (GoodBASE line), functional energy beverages (活蔘28D, 活氣人蔘飲), collagen and skincare products, ginseng wine, premium tonics (天鹿精華飲 combining ginseng with New Zealand deer antler), and chicken essence products developed with a former Blue House executive chef. Products are sold through 20+ company-owned retail stores across Taiwan, department store counters, an owned e-commerce platform, online marketplaces, mass retail partners, and convenience stores.

Product overview

KGC (正官庄) is a health supplement company specializing in 6-year-old Korean ginseng-based products. The portfolio is organized into distinct product lines: (1) the core 條蔘 (whole ginseng root) line with 天/地/良/切 grade classifications, plus ginseng wine; (2) the EVERYTIME series — the flagship product line featuring ready-to-drink ginseng essence sachets with multiple functional variants (PLUS/智/動/秘/纖/氣/樂/片狀/粉狀), all using 6-year-old Korean ginseng; (3) the GoodBASE sub-brand targeting women with fruit-ginseng beverage combinations; (4) the functional health line (活氣人蔘飲, 活蔘28D/PLUS/ENERGY SHOT, 蜂蜜切片); (5) the beauty care line (雪花粉, 膠原蛋白七重美粉); and (6) premium products (蔘鹿雙補/天鹿精華飲, 蔘雞精, 燉雞精). The company leverages a unified brand identity anchored in 6-year ginseng sourcing and Korean Ginseng Corporation (KGC) quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• EVERYTIME: Premium 6-year ginseng extract drink line, the flagship product series featuring various formulations for energy, immunity, and specific health benefits
• GoodBASE
• 活蔘28D
• 天鹿精華飲
• 蔘雞精
• 燉雞精
• 高麗蔘雪花粉
• 膠原蛋白七重美粉

Products and services

• Cheong Kwan Jang Red Ginseng Roots (正官庄條蔘)

Quantifiable outcome

• 唯一獲得調節免疫力、護肝雙認證6年根高麗蔘產品 (高麗蔘粉EVERYTIME)
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Kakao FriendsflagshipGTM or Marketing Partner · 1 January 2026KGC's first-ever crossover collaboration with popular Korean IP Kakao Friends, launching limited-edition co-branded packaging for 活氣人蔘飲 featuring Ryan and Choonsik characters. The collaboration targets the Spring Festival gifting market, combining KGC's ginseng expertise with Kakao Friends' popular characters to appeal to younger consumers and create collectible packaging. Kakao Friends characters serve as 'energy ambassadors' for the product line.
• 千尚鉉 (Chef Chun Sang-hyun), Former Cheong Wa Dae Executive ChefflagshipStrategic or Co-development Partner · 1 March 2024Former Blue House (Cheong Wa Dae) executive chef 千尚鉉 collaborated with KGC Taiwan to develop premium ginseng-chicken essence products (蔘雞精 and 燉雞精). Chef Chun served as product supervisor, applying his presidential kitchen expertise to develop authentic Korean-style ginseng chicken soup formulations. This collaboration leveraged the chef's prestige to position the products as 'presidential-level' nutrition and to create 'state banquet-level ginseng recipes' for Taiwanese consumers.
• tittot琉園 (Liu Yuan Glass)minorGTM or Marketing Partner · 1 January 2023Collaboration with Taiwanese premium glass art brand tittot琉園 to create the 天蔘限量組 (Limited Edition Sky Ginseng Set). The product combines KGC's premium 天蔘 (Sky Ginseng — the highest grade of red ginseng) with琉園's handcrafted glass art pieces, creating a collectible luxury gift set with appreciation potential. The partnership positions the product as a cultural collectible at the intersection of Korean ginseng tradition and Taiwanese craftsmanship.
• World Vision Taiwan (世界展望會)minorGTM or Marketing Partner · 1 October 2021KGC partnered with World Vision Taiwan to create a special edition product — 高麗蔘蜜桃水潤飲 — with a portion of proceeds supporting World Vision's child sponsorship programs. The partnership combined KGC's product development with World Vision's charitable network, allowing KGC to reach World Vision's donor community as potential customers while demonstrating corporate social responsibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pulmuone (풀무원): Pulmuone is a large Korean food conglomerate with health foods, plant-based proteins, and functional beverages. Overlaps with KGC in Korean ginseng and herbal health drinks and competes for premium health-conscious consumers in Korea and across Asia.
• Amorepacific (아모레퍼시픽): Amorepacific is a major Korean beauty conglomerate whose inner beauty / beauty-from-within supplement portfolio (e.g., Vital Beautie) competes with KGC's GoodBASE line for the same Korean-endorsed, ginseng-and-collagen-positioned beauty-conscious female consumer.
• Beijing Tongrentang (同仁堂): Tongrentang is a 350+ year old Chinese traditional medicine brand selling ginseng, deer antler, herbal tonics, and gift sets across retail counters and online. Directly comparable in heritage positioning, premium gift-set architecture, and traditional Chinese medicine consumer overlap.

Direct peers

• Shuang Hor (雙鶴集團): Shuang Hor is a Taiwan-based multi-level marketing health supplement brand with a portfolio spanning ginseng, bird's nest, probiotics, and collagen — directly overlapping with KGC Taiwan's ginseng and beauty supplement lines and competing for the same wellness-conscious consumer.
• Il Hwa Co., Ltd. (일화): Il Hwa is another heritage Korean ginseng manufacturer producing red ginseng extracts, root products, and concentrated supplements under its own brand. Directly comparable in product format, ginseng sourcing model, and target consumer (premium health/gifting).
• Daedong Korea Ginseng (대동고려인삼 / VVS): Daedong is a major Korean ginseng producer and brand directly competing with KGC in red ginseng root, extracts, and gift sets across retail and online channels in Korea and internationally. Most direct head-to-head competitor in the six-year Korean ginseng category.

Regional players

• Grape King Bio (葡萄王生技): Grape King Bio is a major Taiwanese functional food and supplement manufacturer with brand power in probiotics, sports nutrition, and health drinks. Comparable as a Taiwan-based health/functional food brand competing for the same mass-retail and pharmacy channels (Watsons, COSMED, PX Mart).
• Yiling Pharmaceutical (以岭药业): Yiling is a leading Chinese traditional Chinese medicine (TCM) manufacturer with regulated health food and supplement lines, including ginseng-based formulations. Comparable as a traditional medicine health food brand targeting similar functional health claims and gifting occasions in Greater China.

Emerging players

• Wakunaga Pharmaceutical (ワカ末 / Kyolic): Wakunaga produces aged garlic extract and related functional supplements with strong brand equity in the 'aged extract' functional health subcategory. Comparable to KGC in the sense of single-ingredient, extraction-technology-led functional health positioning in Asian and Western markets.
• TCI Co., Ltd. (大江生醫): TCI is a Taiwanese listed health ingredient CDMO and emerging brand owner in functional foods, beauty-from-within, and supplements. Comparable in the beauty supplement and functional beverage categories (lutein, collagen, plant extracts) where GoodBASE competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjRBJpVFZkLNeq8eF9Sp9yA/videos
• Facebookfacebook.com/kgctaiwan
• Instagraminstagram.com/kgctaiwan?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KGC