Lenssen Advies

What Lenssen Advies does

Lenssen Advies B.V. is a privately held Dutch professional accountancy and advisory firm headquartered in Hegelsom (Horst aan de Maas), operating six branch offices across the Limburg province (Venray/Oostrum, Helden, Hegelsom, Roermond, Nuth, and Maastricht). Founded in 2001 (per company history; firmographics also list 1962), the firm employs 100+ credentialed professionals and delivers integrated accountancy, tax advisory, legal, personnel/HR, business advisory, and business intelligence services to SMEs and selected verticals including agriculture, healthcare and welfare, non-profits, metal and industry, retail/wholesale, and hospitality.

The service stack spans administration, management reporting, controlling, compilation, agreed-upon procedures, review, and audit; tax compliance and estate planning; corporate and employment law; payroll and HR administration; M&A, succession, financing, and valuation advisory; and BI dashboards, process management, and ERP support. Statutory audit is operated through a wholly owned subsidiary, Lenssen Audit B.V. The firm holds professional registrations with NBA, RBA, SRFA, NOAB, NOVAA, and NIRV, and participates in the Belastingdienst's horizontaal toezicht cooperative compliance framework. A client-facing self-service portal, Mijn Loket, extends the HR/payroll offering.

Revenue is generated through professional services fees across ongoing client relationships and project engagements, with no publicly disclosed pricing or fee schedules. Customer acquisition is sales-led and relationship-driven, supported by a website, blog content, and recurring "Inzicht Sessies" webinars (co-presented with partners such as SOS Advies). The firm is independently owned with no disclosed parent, institutional investor, or public listing. Geographic scope is intentionally concentrated in Limburg, and the stated positioning is "personal, professional, and always nearby," evidenced by an 8.4/10 customer rating.

Name

Lenssen Advies

Legal name

Lenssen Advies B.V.

Website

https://lenssenadvies.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Lenssen Advies is a Dutch professional accountancy and advisory firm with 100+ staff across six Limburg offices, offering integrated accountancy, tax, legal, HR, business advisory, and BI services to SMEs and specialized verticals including agriculture, healthcare, and non-profits.

Ownership category

akta.pro rank

Headquarters

HQ city

Hegelsom

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services (Accountancy, Tax, Legal, HR Advisory): Lenssen Advies generates revenue through professional services fees charged for accountancy (including compilation, review, and audit), tax advisory and compliance, legal services, personnel and payroll administration, business advisory, and BI and process optimization services. Revenue is derived from ongoing client relationships and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lenssen Advies is a Limburg-based professional accountancy and advisory firm delivering integrated accountancy (administration, compilation, review, audit), tax advisory (compliance, estate planning, VAT, wage tax), legal (corporate and employment law), personnel (HR and payroll), business advice (M&A, succession, financing, valuations), and BI/process optimization services to SMEs and sector-specific clients across the Netherlands.

Product overview

Lenssen Advies is a professional accountancy firm based in Limburg, Netherlands, offering a comprehensive suite of integrated professional services. The core offering consists of Accountancy Services (including administration, management reporting, controlling, compilation, agreed-upon procedures, review, and audit), Tax Advice Services (covering tax returns, financial planning, fiscal structure, and VAT/wage tax), Legal Services (corporate and employment law), Personnel Services (HR and payroll administration), Business Advice Services (M&A, financing, business planning, and succession), and BI and Process Optimization (dashboards, process management, ERP support). The Mijn Loket self-service portal complements these services by enabling employee self-management of HR and payroll data. Services are delivered across multiple branch locations in Limburg targeting SME, agricultural, care and welfare, non-profit, metal and industry, hospitality, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Accountancy Services Comprehensive accounting services including administration, management reporting, controlling, compilation, agreed-upon procedures, review, and audit for SMEs and organizations across the Limburg region.
• Tax Advice Services Tax advisory covering tax returns and compliance, financial and estate planning, legal form and fiscal structure optimization, proceedings support, second opinions, sales tax (VAT), and wage tax matters for businesses.
• Legal Services Legal advisory services including general legal advice, corporate law, and employment law support for businesses.
• Personnel Services HR and payroll administration services including human resources management and salary/payroll administration for client organizations.
• Business Advice Services Strategic business consulting covering acquisitions, mergers and succession planning, financing applications, bankruptcy and restart support, business plans, governmental grants, company and project valuations, and financial forecasts.
• BI and Process Optimization Business intelligence and process optimization services including dashboard solutions, process management, and ERP and administration system support.
• Mijn Loket Employee self-service portal enabling workers to manage personal data including bank account changes, leave requests, expense declarations, emergency contacts, payslips, and year-end statements.

Quantifiable outcome

• Customers rate Lenssen Advies with an 8.4 out of 10.

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NBA (Nederlandse Beroepsorganisatie van Accountants)coreOthersLenssen Advies is affiliated with the NBA, the Dutch professional body for accountants. The NBA logo is displayed on the website footer, indicating membership or registration.
• RBA (Register Belastingadviseurs)coreOthersLenssen Advies displays the RBA logo on its website, indicating registration with the Register of Tax Advisers — a recognized professional quality mark for tax advisors in the Netherlands.
• SRFAcoreOthersLenssen Advies is affiliated with SRFA, a professional organization for accountants and advisors. The SRFA logo appears on the website footer.
• NOAB (Nederlandse Orde van Administratieconsulenten)coreOthersLenssen Advies is affiliated with NOAB, the Dutch Order of Administrative Consultants. The NOAB logo is displayed on the website footer.
• NOVAAcoreOthersLenssen Advies is affiliated with NOVAA, a professional organization for accountants and advisors in the Netherlands. The NOVAA logo is shown on the website footer.
• NIRV (Nederlands Instituut voor Register Valuators)coreOthersLenssen Advies is affiliated with NIRV, the Dutch Institute of Registered Valuators. The NIRV logo appears on the website footer.
• Belastingdienst (Dutch Tax and Customs Administration)minorOthersLenssen Advies participates in horizontaal toezicht (horizontal supervision) arrangements with the Dutch Tax and Customs Administration (Belastingdienst), a cooperative compliance framework for tax advisors.
• SOS AdviesminorStrategic or Co-development PartnerLenssen Advies collaborates with SOS Advies on webinars and Inzicht Sessies. For example, Mieke van SOS Advies and Freek van Lenssen Advies co-presented a webinar on business succession and estate planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PKF Wallast: Dutch mid-tier accountancy and advisory firm with multiple offices in the southern Netherlands, offering audit, tax, and advisory services to SMEs and family-owned businesses. Comparable geographic and segment focus.
• Joanknecht: Dutch regional accountancy and advisory firm providing accountancy, tax, and business advisory services to SMEs in the southern Netherlands. Similar regional footprint and SME focus to Lenssen Advies.
• De Jong & Laan: Dutch accountancy and advisory firm focused on SMEs, entrepreneurs, and the healthcare sector. Comparable in offering (accountancy, tax, legal, HR) and target customer base to Lenssen Advies.
• Flynth: One of the largest Dutch regional accountancy and advisory firms, serving SMEs and agricultural businesses across multiple Dutch provinces with accountancy, tax, and advisory services. Directly comparable to Lenssen Advies in service mix and SME focus.
• Accon AVM: Dutch regional accountancy firm offering accountancy, tax advisory, and business consulting to SMEs and the agricultural sector. Highly comparable firm size, vertical mix, and geographic profile to Lenssen Advies.
• Wesselman Accountants | Adviseurs: Dutch accountancy and advisory firm with offices in Limburg and the southern Netherlands, serving SMEs with accountancy, tax, and HR services. Competes directly with Lenssen Advies in the same Limburg region.

Broad incumbents

• Baker Tilly Netherlands: Mid-tier international accounting network's Dutch member firm, offering audit, tax, and advisory services to SMEs and mid-market companies. Overlaps with Lenssen Advies in target customers and service lines.
• BDO Netherlands: Dutch arm of the global BDO network, providing accountancy, tax, and advisory services to mid-market and SME clients nationwide. Operates in Limburg with a wider service portfolio and international reach.
• HLB Netherlands: International network of independent accountancy and advisory firms with Dutch member firms serving SMEs and mid-market clients. Comparable in SME-targeting and service portfolio.
• Mazars Netherlands: International audit, tax, and advisory firm with operations in the Netherlands serving mid-market and SME clients. Competes with Lenssen Advies for the same Dutch SME and entrepreneur segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lenssen_advies
• Facebookfacebook.com/lenssenadviesgroep
• LinkedInlinkedin.com/company/lenssen-advies

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenssen Advies