Calgary Seniors

What Calgary Seniors does

Calgary Seniors, operating under the legal name Calgary Seniors' Resource Society (Charitable Registration No. 886737352 RR0001), is a registered charitable nonprofit organization headquartered at 3639 26 St NE in Calgary, Alberta, Canada. Founded in 1995 through the merger of three predecessor organizations (SCCC, CCSSS, and OPECS) dating back to the 1970s, the organization delivers 12 volunteer-powered programs addressing social isolation, transportation, caregiver burnout, and independent aging support for older adults in Calgary. Programs include Senior Connect, In Place, Outreach, Friendly Visiting, Phone Friends, Shopping Companion, Caregiver Kindness, Cheer Mail, Essential Transportation, Pet Assist, Practical Kindness, and Kind Neighbour, with a primary geographic focus on Northeast and Northern Southeast Calgary.

The organization operates with 11-50 paid staff and is supported by a large volunteer workforce that contributed 128,472 hours of service in 2024 (valued at approximately $4.47M). Total seniors served in 2025 reached 3,094 across all programs. The technology stack is minimal and non-proprietary: a WordPress website (calgaryseniors.org), CanadaHelps for donation processing, Airtable forms for volunteer applications, and a basic online scheduling system for ride coordination. The organization has also developed the Connected Community Model framework and The Kindness Framework as thought-leadership artifacts positioning it in the healthy aging policy discourse.

Revenue is generated through a diversified nonprofit funding mix including individual donations, government grants (FCSS Calgary, Province of Alberta, City of Calgary, Employment and Social Development Canada), corporate giving and matching gift programs, legacy and planned giving, an Endowment Fund held at The Calgary Foundation, and fundraising events such as the annual WestJet raffle. All services are provided free of charge to seniors, and the go-to-market model relies on community referrals, partner channels, direct outreach, and word-of-mouth within the senior and caregiver community.

Name

Calgary Seniors

Legal name

Calgary Seniors' Resource Society

Website

https://calgaryseniors.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Calgary Seniors is a Calgary-based charitable nonprofit that delivers 12 volunteer-powered programs to support isolated seniors in Northeast and Northern Southeast Calgary through companionship, transportation, caregiver respite, and system navigation services.

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Transportation Services (4700)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Community Resources, Social Services & Transportation Coordination (HLADALAK), Social, Community & Senior Center Outings Transport (HSABAOAG)

Keywords

• Senior social services
• Community support programs
• Volunteer transportation services
• Aging in place support
• Senior companionship programs

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Calgary Seniors receives donations from individual donors through its website using CanadaHelps platform, monthly giving programs, one-time gifts, and in-memory/honour gifts. Donation amounts mentioned include $50 and $100 gift suggestions for specific program support.
2. Government Funding: Calgary Seniors receives funding from government sources including FCSS Calgary (Family and Community Support Services), the Province of Alberta, and the City of Calgary. These funders support operational costs and specific community programs.
3. Corporate Giving & Sponsorship: Corporate partners can support through matching gift programs, program sponsorships, and collaborative partnerships. Corporate giving includes both financial contributions and employee volunteer matching programs.
4. Legacy Giving & Planned Gifts: Calgary Seniors accepts bequests in wills, gifts of life insurance, RRSPs/RRIFs/TFSAs, and publicly traded securities as legacy giving options. An Endowment Fund held at The Calgary Foundation generates ongoing annual support.
5. Raffle & Event Fundraising: The organization runs fundraising events including an annual WestJet raffle with tickets priced at $10 for 1, $30 for 5, or $100 for 20 entries, with the draw supporting senior programs and services.
6. Volunteer Hours (In-Kind): In 2024, volunteers donated 128,472 hours of support valued at $4,469,540 based on Independent Sector's estimated value of volunteer time ($34.79/hour). This represents significant in-kind contribution to program delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Calgary Seniors delivers 12 volunteer-powered programs that provide social connection, transportation, and practical support to socially isolated seniors in Calgary, helping them age safely at home. Programs include one-on-one companionship (Friendly Visiting, Phone Friends), transportation to medical appointments (Essential Transportation), caregiver respite (Caregiver Kindness), system navigation (Senior Connect, Outreach, In Place), and practical assistance (Shopping Companion, Pet Assist, Practical Kindness, Cheer Mail, Kind Neighbour). All services are provided free of charge to seniors, funded by donations, government grants, and corporate sponsorship.

Product overview

Calgary Seniors operates as a nonprofit organization offering a portfolio of 12 volunteer-powered programs organized around senior support and social connection. The programs include: Senior Connect (crisis identification and response), In Place (aging at home support), Outreach (social work navigation), Friendly Visiting (one-on-one companionship matching), Phone Friends (remote phone companionship), Shopping Companion (errand assistance), Caregiver Kindness (caregiver respite), Cheer Mail (handwritten correspondence), Essential Transportation (medical appointment rides), Pet Assist (pet care support), Practical Kindness (flexible home assistance), and Kind Neighbour (informal community volunteering). The organization also provides strategic frameworks including the Connected Community Model (a four-layer ecosystem framework addressing the Community Support Gap) and The Kindness Framework (a volunteer management toolkit). The programs collectively enable seniors to remain independent, connected, and supported in their homes through practical assistance, transportation, companionship, and system navigation services delivered primarily by trained volunteers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Supported 3,094 seniors in 2025
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Distress Centre CalgarycoreStrategic or Co-development PartnerCommunity partner providing referral pathways and collaborative support for seniors in distress. Both organizations work together to connect seniors with appropriate community resources and crisis support services.
• CaryacoreStrategic or Co-development PartnerCommunity social services organization partnering with Calgary Seniors to provide comprehensive support services for Calgary seniors. Carya offers diverse programs that complement Calgary Seniors' offerings.
• Primary Care NetworkcoreStrategic or Co-development PartnerHealthcare partnership connecting Calgary Seniors programs with primary care services. Enables referrals between healthcare providers and community support services for seniors.
• The Way In NetworkcoreImplementation/ SI/ Consulting PartnerKey implementation partnership for Outreach Program delivery in Northeast and Northern Southeast Calgary. Streamlines access to vital services, ensuring seniors and families don't navigate complex systems alone. Includes Commissioner for Oaths services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Good Companions: Ottawa nonprofit offering volunteer-driven seniors support including transportation, friendly visiting, and caregiver respite — directly analogous program portfolio to Calgary Seniors.
• Carya: Calgary community social services organization partnering with Calgary Seniors to provide counselling, older-adult programs, and navigation support. Operates overlapping seniors programming in the same geography.
• Peel Senior Link: Ontario nonprofit providing community-based support services to help seniors and adults with disabilities live independently at home. Mirrors Calgary Seniors' In Place and outreach models in a different province.
• Kerby Centre: Long-standing Calgary-based nonprofit serving older adults with social, recreational, educational, and support programs. Directly comparable to Calgary Seniors in mission, geography, target demographic, and volunteer-driven program model.
• Drive Happiness: Volunteer-driven seniors transportation service across Alberta providing rides to medical appointments and errands. Directly analogous to Calgary Seniors' Essential Transportation program in model and target population.
• 411 Seniors Centre Society: Vancouver-based nonprofit offering social, recreational, and support programs for older adults, including outreach and system navigation. Directly comparable as a community-based, volunteer-supported seniors services organization.

Broad incumbents

• March of Dimes Canada: National nonprofit delivering community-based services for seniors and persons with disabilities, including attendant services, recreation programs, and accessible housing supports. Comparable mission and beneficiary population at national scale.
• VON Canada: National nonprofit providing home and community care services to seniors across Canada, including personal support, transportation, and caregiver respite. Overlaps with Calgary Seniors on community-based senior support, but operates at far broader scale.

Regional players

• Better at Home (United Way BC): United Way British Columbia program funding volunteer-based non-medical services for seniors — including transportation, friendly visiting, and light home support — directly analogous to multiple Calgary Seniors programs.
• Seniors Association of Greater Edmonton (SAGE): Edmonton-based nonprofit serving older adults with social, educational, and outreach programming. Comparable mission and community-based delivery model in a different Alberta market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/calgary_seniors
• Xx.com/Calgary_Seniors
• LinkedInlinkedin.com/company/calgary-seniors-resource-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calgary Seniors