AGUDO GRUYTRANS

What AGUDO GRUYTRANS does

AGUDO GRUYTRANS, trading as Grúas Agudo (formerly Agudo Grúas y Transportes), is a family-founded heavy vehicle rental company headquartered in Getafe (Madrid), Spain, established in 1950 by Jacinto Agudo Agudo. The company began its specialization in 1985 with the acquisition of its first truck crane and has since built a fleet centered on PK-series hydraulic articulated crane trucks ranging from 50 to 150 Tn/m capacity (including Jib-equipped variants), supplemented by trailers, gondolas with ramps, open and extensible platforms, lateral-platform trailers, and basket elevating trucks reaching 14–17.5 meters. The company also offers integrated tractor-head and crane combinations (PK 65.002 SH) and a specialty New Jersey barrier crane service. Vehicles are maintained under continuous quality control and the operation is certified to ISO 9001 (quality management) and ISO 14001 (environmental management).

The business operates a usage-based rental model with optional driver inclusion and quote-based pricing, sold through a sales-led, direct-engagement motion via phone, WhatsApp, and email. Customers include construction and industrial firms (primary), vehicle-transport operators, and maintenance/facility management companies performing work at height. Its core functional value proposition is enabling customers to load, unload, lift, and transport heavy or oversized cargo without investing in auxiliary equipment (e.g., forklifts) or owning specialized vehicles themselves. The company provides commercial advisory to match the right vehicle model to each project and offers flexible rental periods with fixed/closed pricing for budget predictability. All revenue is generated within the Madrid metropolitan region, with no disclosed geographic expansion, external funding, M&A activity, or partnership channels.

Name

AGUDO GRUYTRANS

Legal name

AGUDO GRUYTRANS

Website

https://gruasagudo.es

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

AGUDO GRUYTRANS (Grúas Agudo) is a family-founded Madrid-based heavy vehicle rental company operating since 1950, offering PK-series crane trucks (50–150 Tn/m), trailers, gondolas, and basket elevating platforms to construction, industrial, and maintenance clients on a usage-based, driver-optional rental basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle and Machinery Rental: Short- and long-term rental of heavy vehicles including truck cranes, trailers, gondolas, platforms, basket elevating trucks, and tractor heads. Rental is available with or without driver. The company offers flexible rental periods adapted to customer needs and provides closed/fixed costs for services.
2. Commercial Advisory Services: Professional advisory to help customers select the most appropriate vehicle type and model for their specific project requirements, included as part of the rental service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AGUDO GRUYTRANS (Grúas Agudo) is a Madrid-based heavy vehicle rental company providing short- and long-term rental of hydraulic crane trucks (PK series, 50 to 150 Tn/m capacity), trailer cranes, tractor heads, gondolas, extensible platforms, and basket elevating trucks. The company rents vehicles with or without qualified drivers, accompanied by personalized commercial advisory to match each vehicle to the customer's project needs.

Product overview

Grúas Agudo (AGUDO GRUYTRANS) operates as a crane truck and heavy vehicle rental company based in Madrid, Spain, offering an extensive fleet of crane trucks, trailers, gondolas, and extensible platforms. The core product portfolio centers on a comprehensive range of PK-series crane trucks (from PK 50 to PK 150 ton/meter capacity), supplemented by special vehicles including basket trucks, New Jersey barrier cranes, and various trailer configurations. The company provides both short-term and flexible rental options with optional professional drivers, serving construction, industrial, and logistics sectors throughout the Madrid region.

Differentiator

Problem solved

Functional benefit

Products and services

• PK Series Crane Truck Rental
• Trailer Crane Rental
• Tractor Head with Crane Rental
• Basket Elevating Truck Rental
• New Jersey Barrier Crane Rental
• Open Platform Truck Rental
• Lateral Platform Trailer Rental
• Gondola Truck Rental
• Extensible Platform Trailer Rental

Quantifiable outcome

• Eliminates need for auxiliary forklift equipment during loading/unloading, reducing overall project cost
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Boels Rental: One of Europe's largest equipment rental companies offering tools, machines, cranes, and platforms across multiple countries. Broader catalog and scale than Grúas Agudo but overlapping on heavy-lift and aerial categories, representing competitive pressure from a pan-European incumbent.
• Kiloutou: French-headquartered European rental major with Spanish operations covering construction equipment, platforms, and specialty vehicles. Adjacent competitor with broader portfolio and stronger digital booking capabilities.
• Loxam: Major European equipment rental group with a comprehensive fleet including aerial platforms and material handling. Operates in Spain via subsidiary and competes with Grúas Agudo on platform and crane categories as part of a much wider portfolio.
• Sunbelt Rentals: Large international equipment rental company (UK/European footprint) offering cranes, aerial platforms, and industrial vehicles. Competes with Grúas Agudo in overlapping specialty categories but at significantly larger scale and broader geographic scope.

Direct peers

• Mateco: European specialist in aerial work platform and crane rental with operations across multiple countries including Spain. Highly comparable on aerial platform and crane truck offerings, particularly relevant for the basket elevating truck segment.
• Hune Alquiler: Spanish national equipment rental operator providing cranes, platforms, and site vehicles to construction and industrial customers. Comparable business model and target segments to Grúas Agudo, with broader geographic coverage within Spain.
• GAM (General de Alquiler de Maquinaria): Spanish-headquartered machinery and equipment rental company offering cranes, aerial platforms, and industrial vehicles across Iberia. Closest Iberian direct peer given overlapping crane and heavy-equipment rental focus and shared Spanish customer base.
• Riwal: European aerial work platform and vertical access rental specialist with significant fleet and country coverage. Comparable in aerial platform niche that overlaps with Grúas Agudo's basket elevating truck service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gruasagudo
• LinkedInlinkedin.com/company/agudo-gruytrans-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGUDO GRUYTRANS