Yuta

Travel Trade Association Servicesyuta.rs

YUTA is the National Association of Tourist Agencies of Serbia, a nonprofit trade body founded in 1954 that aggregates 170 member travel agencies and 48 associate members under the yuta.rs platform and the YUTA Travel Guarantee scheme, representing over 90% of organized travel revenue in Serbia.

Company typePrivate
Founded1954
HeadquartersBelgrade
Headcount1–10
GTM typeB2B
OfferingServices

What Yuta does

YUTA (Nacionalna asocijacija turističkih agencija) is the National Association of Tourist Agencies of Serbia, founded on April 16, 1954, and headquartered in Belgrade. It operates as a private nonprofit trade association that aggregates 170 full member travel agencies and 48 associate members (including hotels, transport companies, educational institutions, and insurance companies), with member agencies collectively accounting for over 90% of organized travel revenue in Serbia. The association's core product is the yuta.rs web platform, which serves as a marketplace aggregator offering search and booking across 1,817+ summer vacation offers, European city packages, and other travel categories, along with the 'YUTA Garancija putovanja' travel guarantee consumer protection scheme. In 2026, YUTA launched 'Travelina,' a unified digital platform consolidating Serbia's full tourism offer (accommodation, transport, excursions, and traveler services) in a single mobile application, with approximately 6,000 registered Serbian households at launch and a planned national rollout.

The business model is a hybrid of recurring subscription revenue (annual membership fees from full and associate members) and platform services (the YUTA guarantee system, platform access, and collective industry representation). The go-to-market is channel-partner driven: YUTA does not sell travel directly to consumers but provides the marketplace infrastructure and trust framework that member agencies use to reach travelers. The association is led by Director Aleksandar Seničić and maintains a formal partnership with Serbia's Ministry of Tourism and Youth, giving it a quasi-regulatory role in setting industry standards. YUTA also collaborates with the Union of Tourism Agencies Associations of Southeast Europe for cross-border cooperation and includes 29 international member agencies from countries such as Germany, Austria, and France.

Yuta firmographics

Firmographics

Name: Yuta
Legal name: YUTA - Nacionalna asocijacija turističkih agencija
Website: https://yuta.rs
Company type: Private
Founded year: 1954
Operating status: Operating
Headcount range: 1–10 employees
Short description: YUTA is the National Association of Tourist Agencies of Serbia, a nonprofit trade body founded in 1954 that aggregates 170 member travel agencies and 48 associate members under the yuta.rs platform and the YUTA Travel Guarantee scheme, representing over 90% of organized travel revenue in Serbia.
Ownership category
akta.pro rank

Yuta industry classification

Industry

Product category: Travel Trade Association Services
NAICS: Travel Agencies (561510), Tour Operators (561520)
SIC: Services-Membership Organizations (8600)
akta.pro industry: PRIMARYTHAKAAAA
Full-Service OTAs (Flights/Hotels/Packages)
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch
SECONDARYTHAKAAAE
OTA Package Holiday Platforms (Dynamic Packaging)
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch
SECONDARYTHAKAAAH
Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators)
Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Online Travel Agencies (OTAs) & Metasearch

Keywords

Travel agency association
Tourism trade body
Travel package aggregator
Travel guarantee services
Tourism membership network

Where Yuta is headquartered

Location

Headquarters

HQ city: Belgrade

Offices1 record

Markets served

Yuta business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Membership Fees: YUTA generates revenue through annual membership fees from its 170 full member agencies and 48 associate members (including hotels, transport companies, educational institutions, and insurance companies). Member benefits include access to the YUTA Information System for posting offers and promotions.
Platform Services: The association provides a platform for member agencies to reach customers through the YUTA website, which attracts travelers seeking organized travel services. The association also offers 'YUTA Garancija putovanja' (Travel Guarantee) system.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Luxury Dubai Packages
Transaction based/ take rate	Pay-as-you-go	Sicily Charter Packages
Transaction based/ take rate	Pay-as-you-go	Greece Budget Packages

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Yuta product offering

Product offering

Core offering

YUTA is the National Association of Tourist Agencies of Serbia, functioning as a trade association and digital aggregator that connects travelers with 170 full member travel agencies and 48 associate members. It operates the yuta.rs portal that aggregates travel packages (summer holidays, European city breaks, cruises, distant destinations) and provides the YUTA Garancija putovanja (Travel Guarantee) consumer protection scheme. In 2026 it launched Travelina, a unified digital platform consolidating Serbia's full tourism offer (accommodation, transport, excursions, and traveler services) in one app.

Product overview

YUTA is the National Association of Tourism Agencies of Serbia, functioning as a platform connecting travelers with 170 member travel agencies. The core offering is a web portal enabling users to search and book travel packages across destinations including Greece, Turkey, Egypt, and European cities. Additional products include Travelina (a unified digital platform consolidating Serbia's full tourism offer in one app) and the YUTA Garancija putovanja (Travel Guarantee) scheme for consumer protection. The association was founded in 1954 and represents over 90% of organized travel revenue in Serbia.

Differentiator

Problem solved

Functional benefit

Products and services

YUTA Travel Agency Portal Web portal (yuta.rs) that aggregates travel package offers from 170 YUTA member agencies, enabling travelers to search by destination, travel type, agency, transport, and accommodation type, and to book organized holidays across Serbia and international destinations.
YUTA Garancija putovanja (Travel Guarantee) Consumer protection and trust scheme operated by YUTA that covers travelers booking through member travel agencies, providing financial guarantees, standardized general travel conditions, and passenger protection in case of agency insolvency or service failure.
Travelina Unified digital mobile platform consolidating Serbia's full tourism offer including accommodation, transport, excursions, and traveler services in one application. Features approximately 6,000 registered Serbian households at launch with planned full national rollout, and complements existing international booking services with benefits, advance notices, insurance, and roadside assistance options.

Companies that use Yuta

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Yuta technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Yuta partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core, moderate and supporting.

Ministry of Tourism and Youth of SerbiacoreStrategic or Co-development Partner · 16 April 1954YUTA works with the Ministry of Tourism and Youth (mto.gov.rs) as the primary government regulator for tourism in Serbia. The association serves as the official representative of Serbian travel agencies in policy discussions and industry standards.
Union of Tourism Agencies Associations of Southeast EuropemoderateStrategic or Co-development PartnerYUTA collaborates with regional tourism association unions in Southeast Europe, enabling cross-border cooperation and partnerships between member agencies.
Insurance Companies (Associate Members)supportingOthers48 associate members including insurance companies that provide travel insurance services to member agencies and their customers through the YUTA ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights8 records

Yuta competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Yuta financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Yuta leadership team

Management profile

Number of profiles

Profiles1 record

Yuta funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Yuta M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuta

What does Yuta do?

Is Yuta a public or private company?

Yuta is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Yuta founded?

Yuta was founded in 1954. It employs 1 to 10 people.

Where is Yuta based?

Yuta is headquartered in Belgrade.

How does Yuta make money?

Two revenue lines are on record. Membership Fees are the primary driver. The others are platform Services.

Does Yuta have an API?

No public API is recorded for Yuta.

What industry is Yuta in?

Yuta's product category is Travel Trade Association Services. Its primary akta.pro industry code is THAKAAAA, Full-Service OTAs (Flights/Hotels/Packages), with a secondary code of THAKAAAE, OTA Package Holiday Platforms (Dynamic Packaging). Its NAICS code is 561510 and its SIC code is 8600.