South Asian Heart Center

What South Asian Heart Center does

South Asian Heart Center is a nonprofit lifestyle medicine organization founded in 2006 and operated by El Camino Hospital in Mountain View, California. It is purpose-built to address the disproportionate burden of cardiovascular disease and Type 2 diabetes in South Asian populations (India, Pakistan, Bangladesh, Sri Lanka, Nepal), who face earlier onset and greater severity despite often being non-smokers, vegetarians, and non-overweight. Its core offering is the AIM to Prevent program, a culturally tailored, three-phase intervention (Assess, Intervene, Manage) that combines advanced cardiometabolic screening beyond routine lipid panels with personalized heart health coaching and the trademarked M.E.D.S. methodology (Meditation, Exercise, Diet, Sleep).

The center generates revenue through a $299 per-participant processing fee (FSA/HSA reimbursable, available nationwide irrespective of insurance), out-of-pocket payments for advanced screening tests (CARDIO IQ lipid profiles, lipoprotein(a), CRP, insulin, HbA1c), El Camino Healthcare District grants, El Camino Health infrastructure and marketing support, and community philanthropy including galas and donations. It distributes through direct-to-consumer online registration, a network of 500+ referring physicians, and corporate wellness partnerships. Operating geographies span the San Francisco Bay Area with three physical locations (Mountain View, Los Gatos, Milpitas weekly clinic) and nationwide virtual services, with research collaborations at Stanford, UCSF, MIT/Harvard, and Massachusetts General Hospital. To date, 11,500 participants have completed the program and 125,000 community members have been touched through outreach, with 2,780 annualized enrollments representing 19% year-over-year growth.

Name

South Asian Heart Center

Legal name

South Asian Heart Center

Website

https://southasianheartcenter.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

South Asian Heart Center is a Mountain View, California nonprofit operating since 2006 that runs the AIM to Prevent program—culturally tailored advanced cardiometabolic screening, heart health coaching, and M.E.D.S.-based lifestyle intervention—to reduce heart disease and diabetes in South Asian adults in the United States.

Ownership category

akta.pro rank

Product category

Preventive Cardiology Services

NAICS

Voluntary Health Organizations (813212), Diet and Weight Reducing Centers (812191), Offices of Physicians (6211)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAKABAF

Preventive Cardiology & Lipidology

Healthcare & Life Sciences/Specialist Medical Practice/Cardiology & Vascular Medicine

SECONDARYHSADAFAG

Cardiometabolic Nutrition (Heart Health, Cholesterol, Hypertension)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYBPAIAJAC

Health Promotion, Prevention & Community Health Programs

Business & Public Services/Public Sector & Government Administration/Public Health Administration & Regulation

SECONDARYHLAJALAJ

Chronic Disease & Health Promotion Program Funding

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Funding, Grants & Program Administration

Keywords

• Cardiovascular disease prevention
• Diabetes prevention programs
• Preventive cardiology services
• Lifestyle medicine programs
• Culturally tailored health coaching

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Program Processing Fees: Participants pay a $299 processing fee for the AIM to Prevent program, applicable nationwide, irrespective of insurance coverage.
2. Healthcare District Grants: Funded by El Camino Healthcare District providing operational support.
3. El Camino Health Support: Marketing, facilities, and infrastructure support provided by El Camino Health.
4. Community Philanthropy: Donations and gala proceeds from community donors to sustain operations and underwrite screenings.
5. Advanced Lab Tests: Out-of-pocket expenses for advanced screening tests (CPT codes for lipid panels, glucose, insulin, CRP, HbA1c, lipoprotein) not typically covered by insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

South Asian Heart Center delivers the AIM to Prevent Program, a culturally tailored, evidence-based three-phase (Assess, Intervene, Manage) lifestyle medicine intervention that combines advanced cardiometabolic screening, personalized heart health coaching based on the M.E.D.S. (Meditation, Exercise, Diet, Sleep) framework, and ongoing lifestyle counseling to prevent heart disease and Type 2 diabetes in South Asian adults. The program is supported by a CDC-recognized Diabetes Prevention Program, STOP-D weight management orientation, corporate wellness offerings, and CME courses for referring physicians.

Product overview

The South Asian Heart Center operates as a single unified offering centered around the AIM to Prevent Program, a comprehensive three-phase lifestyle medicine initiative designed specifically for South Asians to prevent heart disease and diabetes. The core product integrates advanced cardiometabolic screening tests, personalized heart health coaching, and the M.E.D.S. (Meditation, Exercise, Diet, Sleep) lifestyle intervention methodology. Additional offerings include a Diabetes Prevention Program (CDC-recognized), STOP-D weight management orientation, and CME courses for referring physicians. The center also provides corporate prevention programs for employer groups.

Differentiator

Problem solved

Functional benefit

Brands

• AIM to Prevent: The center's primary evidence-based, culturally tailored, lifestyle-focused program designed to prevent heart disease and diabetes in South Asians through Assess, Intervene, and Manage phases.
• M.E.D.S.

Products and services

• AIM to Prevent Program A culturally tailored, evidence-based three-phase (Assess, Intervene, Manage) lifestyle medicine program designed to prevent heart disease and diabetes in South Asians. It combines advanced cardiometabolic screening, personalized coaching, and ongoing lifestyle intervention.
• Advanced Screening Tests

Quantifiable outcome

• 98.7% event-free survival over 7-year study period in program participants
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• El Camino HospitalcoreStrategic or Co-development Partner · 1 January 2006Parent organization that created the South Asian Heart Center in 2006. Provides financial support, facilities, infrastructure, and marketing support. El Camino Hospital is a non-profit hospital committed to community health.
• El Camino Hospital FoundationcoreStrategic or Co-development PartnerServes as the fiscal sponsor (Tax-exempt identification number: 94-2823235) and provides fundraising support for the center.
• Palo Alto Medical FoundationcoreStrategic or Co-development PartnerMajor physician group partner referring South Asian patients to the center and collaborating on research programs.
• American Association of Physicians of Indian OrigincoreStrategic or Co-development PartnerPhysician organization partner advancing education and referral of South Asian patients for prevention services.
• Cardiology Associates of Marin and San FranciscominorChannel Partner/ Reseller/ DistributorMedical group referring cardiovascular patients to the center's prevention program.
• StanfordcoreStrategic or Co-development PartnerResearch collaboration partner studying effectiveness of lifestyle interventions, risk prediction, and longitudinal impact on morbidity and mortality.
• Massachusetts General HospitalcoreStrategic or Co-development PartnerResearch partner collaborating on cardiovascular disease and diabetes prevention studies.
• MIT / HarvardcoreStrategic or Co-development PartnerAcademic research partners collaborating on studies examining South Asian cardiometabolic health.
• UCSFcoreStrategic or Co-development PartnerResearch collaboration with UCSF research programs on metabolic syndrome and cardiovascular risk factors.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sahctweets
• YouTubeyoutube.com/c/SouthAsianHeartCenter
• Facebookfacebook.com/SouthAsianHeartCenter
• LinkedInlinkedin.com/company/southasianheartcenter
• Instagraminstagram.com/southasianheartcenter/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Asian Heart Center