Afidamp Servizi

What Afidamp Servizi does

Afidamp Servizi S.r.l. is a Milan-based Italian non-profit trade association founded in 1981 that represents manufacturers, distributors, and service companies operating in the professional cleaning sector. The association serves as the recognized institutional and technical voice for the Italian professional cleaning industry, with relationships across Italian ministries, INAIL, ENEA, Consip, ANAC, and the European Commission, and active participation in CEI technical committees and UNI PDR standards development for indoor sanitization.

The organization operates a multi-product portfolio anchored by four membership tiers (Fabbricante/Manufacturer, Distributore/Distributor, Impresa di servizi/Service Company, Altro/Other) generating recurring annual subscription revenue. Beyond dues, AFIDAMP monetizes through a publications catalog led by the multi-volume Vademecum della Pulizia Professionale (priced up to €320 for complete sets), sector-specific protocols, and technical guides on topics including dangerous dusts, autonomous cleaning machines, and Ho.Re.Ca. sanitization. It has also developed proprietary certification services — the Italian Alliance for Cleaning Excellence (IACE) quality mark (third-party verified across 20 criteria) and the Product Category Rule (RCP) for scrubber-dryers enabling Made Green in Italy certification, validated by the Ministry of Environment in 2024. Annual market research is produced in partnership with CERVED, with 14+ years of longitudinal sector data.

Go-to-market is community-led: AFIDAMP recruits members through trade shows (Interclean Amsterdam, ISSA PULIRE), digital channels, and referrals, then drives engagement through working groups (Macchine/Chimici), webinars, technical publications, and the Italian Golden Suppliers pavilion at international fairs. Strategic partnerships span regulatory bodies (INAIL, MASE), trade agencies (ICE), industry federations (FINCO, CONFIMI), research partners (Scuola Superiore Sant'Anna spin-off ERGO), and academic institutions (Università degli Studi di Bergamo for the Cleaning Management training program).

Name

Afidamp Servizi

Legal name

Afidamp Servizi S.r.l.

Website

https://afidamp.it

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Afidamp Servizi is an Italian non-profit trade association founded in 1981 that represents manufacturers, distributors, and service companies in the professional cleaning sector, offering membership services, technical publications, the IACE quality certification mark, sector research, and regulatory advocacy.

Ownership category

akta.pro rank

Product category

Professional Cleaning Industry Association

NAICS

Professional Organizations (813920), Professional, Scientific, and Technical Services (541)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Certification Support (Stage 1/2) & External Audit сопровождение (EUAHAIAF)

akta.pro secondary industries

Environmental, Health & Safety / Sustainability (EHS, Environmental Compliance CE) (EDAAALAO), Internal EMS Audits & Audit Program Management (EUAHAIAE)

Keywords

• Professional cleaning association
• Industry trade body
• Technical publications cleaning
• Cleaning quality certification
• Regulatory compliance cleaning

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership dues from Italian manufacturers, distributors, and service companies in the professional cleaning sector. Membership categories include Fabbricante (Manufacturer), Distributore (Distributor), Impresa di servizi (Service Company), and Altro (Other).
2. Publications and Technical Documents: Sale of technical publications including the Vademecum della Pulizia Professionale (comprehensive manual in multiple volumes), sector guides, and protocol documents. Prices range from €0 to €320 for complete sets.
3. Webinar and Event Participation: Webinars on regulatory, technical, and market topics. Free for AFIDAMP members; paid or inquiry-based for non-members. Events include training sessions, industry presentations, and networking opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AFIDAMP is a non-profit Italian trade association serving manufacturers, distributors, and service companies in the professional cleaning sector. It delivers annual membership services, publishes technical manuals and guides (notably the multi-volume Vademecum della Pulizia Professionale), operates the Italian Alliance for Cleaning Excellence (IACE) quality certification mark, runs the Made Green in Italy Product Category Rule for scrubber-dryer machines, and conducts annual sector research, webinars, and institutional representation on behalf of members.

Product overview

AFIDAMP operates as an industry association serving the Italian professional cleaning sector, offering a portfolio of publications, certifications, research services, and training programs. The core offerings include the Vademecum della Pulizia Professionale (a multi-volume reference manual), technical guides on specialized topics (dangerous dusts, autonomous machines), and sector-specific protocols for sanitization across various industries. The association also provides the Italian Alliance for Cleaning Excellence (IACE) certification—a company-level quality certification based on 20 objective criteria verified by third parties—and supports members with annual sector studies, quarterly surveys, webinars, and guidance on regulatory compliance including Ecolabel and Made Green in Italy certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Italian Alliance for Cleaning Excellence (IACE): A certified quality mark created and promoted by AFIDAMP to recognize and enhance excellent Italian manufacturers of professional cleaning products that demonstrate industrial solidity, innovation, production quality, and territorial roots. It is a company certification based on objective criteria defined in the AFIDAMP Technical Document verified by an accredited third party.

Products and services

• Vademecum della Pulizia Professionale (Complete Manual) Comprehensive multi-volume reference manual covering technical guidance, hygiene protocols, regulatory compliance, and best practices for the professional cleaning industry; sold to members and the broader market as complete volumes or individual sections.
• Guida tecnica polveri pericolose (Technical Guide on Dangerous Dusts) Technical guide providing strategies and measures for containment and removal of hazardous dusts in workplaces, developed under an INAIL-CONFIMI agreement with AFIDAMP/FINCO technical contribution.
• Protocolli di Buone Prassi per Sanificazione (Good Practice Sanitization Protocols) Sector-specific good-practice protocols for sanitization covering bars and restaurants, nurseries and schools, healthcare facilities, offices, and supermarkets, supporting compliance and operational hygiene.
• Guida alle Macchine Autonome per la Pulizia Professionale (Autonomous Cleaning Machines Guide) Technical guide on autonomous professional cleaning machines, providing operational and technical guidance on emerging robotics/automation in the cleaning industry.
• Guida Pratica alla Pulizia nella Ristorazione (Practical Cleaning Guide for Restaurants) Practical guide providing operational hygiene and cleaning guidance for the food service and restaurant sector.
• Italian Alliance for Cleaning Excellence (IACE) Certification Company-level quality certification for Italian manufacturers of professional cleaning products, evaluated on 20 objective criteria (17 primary + 3 bonus) with a minimum 60% score required and verified by accredited third-party auditors; helps Italian manufacturers differentiate in domestic and international markets.
• Indagini di Settore (Annual Sector Studies) Annual market research reports analyzing the production and distribution sectors of Italian professional cleaning, with longitudinal data series going back to 2013-2015, produced in partnership with CERVED.
• Webinar e Formazione (Webinars and Training) Educational webinars and training sessions on sustainability planning, Ecolabel certification, sector surveys, and regulatory compliance for professional cleaning professionals and member companies.
• Guida agli Incentivi Macchine Pulizia Professionale (Guide to Incentives for Professional Cleaning Machines) Guide to government and institutional incentives, subsidies, and funding programs available for professional cleaning machines, helping companies navigate available support schemes.
• Made Green in Italy Certification for Lavasciugapavimenti (Scrubber-Dryer Machines) Environmental certification framework enabling manufacturers of scrubber-dryer floor machines to obtain Made Green in Italy certification, based on a Product Category Rule validated by MASE that measures environmental footprint across the product lifecycle.

Quantifiable outcome

• IACE certification requires minimum 60% score on 20 evaluation criteria (17 primary + 3 bonus) verified by accredited third-party auditors.
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• INAIL (Istituto Nazionale Assicurazione Infortuni sul Lavoro)coreStrategic or Co-development PartnerCollaboration on technical guides for workplace safety. AFIDAMP contributed to the INAIL Technical Guide on dangerous dusts (Polveri Pericolose) through the AFIDAMP/FINCO partnership, providing technical expertise on air filtration, dust containment, and worker protection in professional cleaning contexts.
• CONFIMI IndustriacoreStrategic or Co-development PartnerCONFIMI Industria collaborated with INAIL on the dangerous dusts technical guide, with AFIDAMP/FINCO contributing technical content. Represents Italian manufacturing industries and supports AFIDAMP's regulatory and technical initiatives.
• FINCO (Federazione delle Industrie no Costruttive)coreStrategic or Co-development PartnerAFIDAMP/FINCO partnership works on technical standards, regulatory affairs, and industry representation. Contributed to INAIL technical guides and represents the cleaning sector within FINCO's broader construction and building materials federation.
• CERVED GroupcoreStrategic or Co-development PartnerAnnual partnership for industry surveys on professional cleaning producers and distributors. CERVED provides market analysis, financial data, and sector reports. AFIDAMP has been producing annual industry reports with CERVED support since at least 2013.
• ICE - Agenzia Italiana per l'InternazionalizzazionecoreChannel Partner/ Reseller/ DistributorPartnership to promote Italian professional cleaning manufacturers at international events. ICE Agency (Italian Trade Agency) supports AFIDAMP's international visibility through market entry programs and trade missions, including representation at Interclean Amsterdam.
• Associazione Maestro MartinominorGTM or Marketing PartnerPartnership with Chef Carlo Cracco and Associazione Maestro Martino offers promotional opportunities in the Ho.Re.Ca. sector for AFIDAMP members. Joint marketing initiative for visibility in the hospitality and restaurant sector.
• Università degli Studi di Bergamo (SDM)minorStrategic or Co-development PartnerPartnership on the Corso di Alta Formazione in Cleaning Management (Advanced Training Course in Cleaning Management). AFIDAMP supports professional education and training development for the cleaning industry.
• Interclean AmsterdamcoreChannel Partner/ Reseller/ DistributorAFIDAMP organizes the Italian pavilion ('Italian Golden Suppliers') at Interclean, the world's largest professional cleaning and hygiene trade fair held in Amsterdam. Over 100 Italian companies participate annually under the AFIDAMP-organized pavilion.
• ISSA PULIREcoreChannel Partner/ Reseller/ DistributorAFIDAMP organizes Italian participation at ISSA PULIRE, the leading Italian trade fair for cleaning and hygiene. The association hosts its own stand and facilitates member company participation.
• I-Plus (Iplus Srl)minorStrategic or Co-development PartnerPartnership for sustainability planning and ESG training. I-Plus provides sustainability expertise for AFIDAMP webinars on sustainability plans, helping member companies develop ESG strategies aligned with EU taxonomy and national requirements.
• MASE (Ministero dell'Ambiente e della Sicurezza Energetica)coreStrategic or Co-development PartnerMASE validated AFIDAMP's Product Category Rule (RCP) for scrubber-dryer machines under the Made Green in Italy certification scheme. MASE and AFIDAMP collaborate on environmental certification standards for Italian cleaning equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• UNI - Ente Italiano di Normazione: UNI is Italy's national standards body, with which AFIDAMP co-developed the UNI PDR for indoor-environment sanitization. UNI is not a trade association peer but a standards-setting partner whose work intersects directly with AFIDAMP's regulatory advocacy.
• INTERCLEAN Amsterdam (RAI Amsterdam): Interclean Amsterdam is the world's largest professional cleaning trade fair, organized by RAI Amsterdam in partnership with ISSA. AFIDAMP runs the Italian Golden Suppliers pavilion at Interclean, making it a critical ecosystem partner rather than a direct peer.
• FINCO - Federazione delle Industrie no Costruttive: FINCO is an Italian federation representing non-construction industries, with which AFIDAMP maintains a formal partnership (AFIDAMP/FINCO) for technical standards and regulatory representation. Not a direct peer, but an umbrella/partner organization whose scope overlaps AFIDAMP's representation work.

Regional players

• British Cleaning Council: The British Cleaning Council is the UK national trade body for the professional cleaning industry, bringing together manufacturers, distributors, and service companies. Comparable in mission to AFIDAMP but operating in a different national market with no direct geographic overlap.
• ACI - American Cleaning Institute: The American Cleaning Institute represents the U.S. cleaning products industry, with a research and regulatory focus. Comparable to AFIDAMP in serving cleaning-product manufacturers and providing standards/regulatory support, though operating at larger U.S. scale and focused more on consumer products.

Direct peers

• EFCI - European Cleaning & Facility Services Industry: EFCI is the European-level trade body representing the cleaning and facility services industry to EU institutions. Comparable to AFIDAMP's institutional representation function but at EU-wide scope rather than Italy-only, and focused on the services (rather than equipment/manufacturing) side of cleaning.
• ISSA - The Worldwide Cleaning Industry Association: ISSA is the global trade association serving the commercial cleaning industry, with members including manufacturers, distributors, and service providers worldwide. It is the most directly comparable peer to AFIDAMP, differing primarily by operating at global scale rather than Italy-only, and co-owns the Interclean Amsterdam trade fair that AFIDAMP organizes an Italian pavilion at.
• ANIP-Confindustria (Associazione Nazionale Imprese di Pulizia): ANIP is the Italian national association representing cleaning service companies, affiliated with Confindustria. It is a direct domestic peer to AFIDAMP within Italy, serving the cleaning services segment that AFIDAMP also addresses through its 'Impresa di servizi' membership category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@afidamp235/featured
• Facebookfacebook.com/afidamp.associazione
• LinkedInlinkedin.com/company/afidamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afidamp Servizi