Fire and Ice Allstars

Name

Fire and Ice Allstars

Legal name

Fire and Ice Allstars, Inc.

Website

https://fireandiceallstars.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Cheerleading and Dance Training

NAICS

Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Amateur & Grassroots Tournament Organizers (MPAKADAH), Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Competitive cheerleading training
• Tumbling and dance classes
• Youth athletic programs
• All-star cheer teams
• Cheerleading studio

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Class Fees: Recurring monthly subscription for tumbling and dance classes. First class at $60/month, each additional class receives $10 discount.
2. Cheer Team Tuition: Monthly recurring tuition for competitive cheer teams. Half Year Cheer program at $100/month includes tuition, competition fees, choreography, and music for a 7-month season (October-April).
3. Birthday Party Services: One-time fees for birthday party bookings. $50 non-refundable deposit required to reserve, balance due at event. Party packages offered at multiple price tiers.
4. Private Lessons: Individual instruction sessions available as add-on service for skill development beyond regular classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fire and Ice Allstars is a recreational cheerleading and dance center providing tumbling classes, dance instruction, stunt technique training, and competitive all-star cheer teams. Programs span full-year elite teams (6-9 competitions per season), half-year prep teams (3-5 local competitions), drop-in classes, school/rec team training, birthday party packages, choreography, and private lessons. Coaching staff hold USASF, AACCA, and USAG board safety certifications.

Product overview

Fire and Ice Allstars is a cheerleading and dance studio offering a comprehensive suite of programs. The core offering consists of All-Star Elite/Worlds Cheer Teams (full year competitive program), All-Star Prep/Novice Teams (entry-level competitive cheer), and Half Year Cheer (7-month seasonal program). Supporting offerings include tumbling, dance, and stunt technique classes ($60/month), School/Rec programs for teams, Birthday Parties, Choreography Services, and Private Lessons. The company operates multiple locations in the Pittsburgh, PA area (Pittsburgh, Central PA, Mars, PA) and competes regionally and nationally with state and national champion, Final Destination, and Worlds Qualifying teams.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Star Elite/Worlds Cheer Teams

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Top Gun All Stars: Florida-based all-star cheer gym with multiple locations and long-running national champion teams. Offers the same combination of full-year elite teams, prep/novice teams, and tumbling classes that Fire and Ice provides in the Pittsburgh market.
• Cheer Athletics: Large, multi-location all-star cheer gym based in Texas that fields nationally ranked and Worlds-qualifying teams. Directly comparable to Fire and Ice as a competitive all-star cheer training program with full-year elite teams, prep programs, and tumbling classes.
• ACE Cheer Company: Florida all-star cheer gym operating elite, prep, and tumbling programs across multiple facilities. Comparable subscription-based model with national competition participation, mirroring Fire and Ice's core offering.
• Cheer Extreme: Multi-location all-star cheer gym in the Southeast known for Worlds-level teams and a full progression from novice to elite. Comparable to Fire and Ice in program structure (Full Year Elite, Prep, tumbling classes) and competitive positioning.
• The California Allstars: Prominent California all-star cheer program with NCA and Worlds championships. Directly comparable competitive all-star cheer model — elite and prep teams, tumbling classes, choreography, and school partnerships — run from multi-location facilities.
• Spirit of Texas: Texas all-star cheer program with elite, prep, and recreational divisions plus dance. Comparable to Fire and Ice as a regional multi-location cheer/dance training business with competitive team programs.
• GymTyme Allstars: Indiana-based all-star cheer and tumble gym with multiple locations and a national-champion pedigree. Closely mirrors Fire and Ice's mix of full-year elite, prep, tumbling classes, and private lessons.
• World Cup All Stars: Long-running all-star cheer program with multiple locations and a strong Worlds-level competitive history. Direct comparability with Fire and Ice in the elite competitive cheer space and multi-program (elite/prep/classes) structure.
• Maryland Twisters: Mid-Atlantic all-star cheer gym with multiple locations and Worlds-qualifying teams. Directly comparable to Fire and Ice in geographic profile, program structure, and competition-driven brand building.

Broad incumbents

• Varsity Spirit: Industry-leading organizer of cheer and dance competitions, camps, and uniforms serving schools and all-star programs nationwide. Comparable to Fire and Ice as a broader incumbent in the cheer/dance ecosystem, particularly on the competition, camp, and choreography side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FireandicePGH
• Facebookfacebook.com/Fireandiceallstars
• Instagraminstagram.com/fireandiceallstars

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire and Ice Allstars