Digital Red

What Digital Red does

Digital Red is a sole-trader IT technical support business founded in 1998 by Daniel O'Neill and based in Ruislip Manor, approximately 15 miles northwest of Central London. The company provides technical support services to small businesses, homeworkers, and individual consumers, primarily across the London area and the United Kingdom, with worldwide reach delivered through remote desktop support. It is a one-person operation with no additional employees and no external funding or institutional backing.

The firm's core offering is break-fix and ad-hoc IT support delivered remotely (via ScreenConnect) and on-site, supplemented by telephone support, email hosting, web hosting, domain registration, and WordPress-related services. Pricing is structured as £40 for the first half hour of remote support and £75 per hour thereafter, with on-site engagements charged a £75 flat fee plus £75 per hour. There is no subscription, retainer, or recurring contract model disclosed; revenue is generated per-incident or per-hour of billable technical work.

Digital Red operates as a fully bootstrapped, self-funded business with no investor base, no disclosed financial performance, and no public indicators of customer acquisition, marketing, or growth investment. The business model is a personal-services consultancy whose output is bounded by the founder's available hours, with no apparent mechanism for scaling beyond sole-trader capacity.

Name

Digital Red

Legal name

Daniel O'Neill t/as Digital Red

Website

https://www.digitalred.com/

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Red is a sole-trader IT support business in Ruislip Manor, London, founded in 1998 by Daniel O'Neill. It provides remote and on-site technical support, hosting, and domain services to small businesses, homeworkers, and individual consumers on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

IT Technical Support Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

akta.pro secondary industry

Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)

Keywords

• Remote IT support
• Technical support services
• Onsite IT services
• Managed web hosting
• Domain name registration

Headquarters

HQ city

Ruislip

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Remote Desktop Support: Charged at £40 for the first half hour and £75 per hour thereafter. Customers receive an invoice payable within 14 days.
2. On-site Technical Support: Flat rate of £75 for Central London and West London visits to cover travel time and expenses, plus £75 per hour for actual support time.
3. Telephone Support: Hourly billing at £75 per hour for telephone-based technical support and troubleshooting.
4. Internet Services: Domain name registration, email hosting, and WordPress services provided as part of technical support offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Digital Red provides professional and friendly IT technical support for small businesses, homeworkers, and individuals. Services include remote desktop support delivered via ScreenConnect with 256-bit AES encryption, on-site visits in Central/West London, telephone and WhatsApp troubleshooting, and complementary internet services such as email hosting, web hosting, domain name registration, and WordPress installation. Support is priced at £40 for the first half hour and £75 per hour thereafter, with a flat £75 travel rate for on-site visits.

Product overview

Digital Red is a sole-trader technical support service operated by Daniel O'Neill, providing professional and friendly IT support for small businesses, homeworkers, and individuals since 1998. The core offering consists of remote desktop support (delivered via ScreenConnect with encrypted connections), on-site visits, and telephone/WhatsApp support. Supporting services include email hosting, web hosting (Digital Red Hosting 1000), domain name registration, WordPress installation, and networking equipment advice. The company also offers a Secure Password Generator tool and provides guidance on image resizing utilities. Admin support services are available through a separate 'Responsible Adult' brand. The service is priced at £40 for the first half hour of remote support, then £75 per hour thereafter.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Support Services Professional and friendly technical support for small businesses, homeworkers, and individuals covering all aspects of IT and PC use, including IT troubleshooting, device setup, equipment purchasing advice, backup systems, and email configuration.
• Remote Desktop Support (Attended) One-time remote desktop support session using ScreenConnect software, enabling Daniel to view the customer's screen and resolve issues in real time over a 256-bit AES encrypted connection. Priced at £40 for the first half hour and £75 per hour thereafter.
• Unattended Remote Support Permanent remote support application installed on the customer's PC or Mac that runs in the background, allowing Daniel to connect without requiring a one-time session code or customer interaction. Used for ongoing maintenance and regular support across Windows and Mac.
• On-site Technical Support In-person technical support visits primarily in Central London and West London, charged at a flat £75 for travel time and expenses plus £75 per hour for actual support time.
• Telephone Technical Support Telephone-based technical support and troubleshooting billed at £75 per hour, with an out-of-hours mobile number available for emergency support.
• Email Hosting Email hosting service with filtering capabilities for spam and junk mail management, with setup support for Microsoft Outlook, Android, and iPhone clients.
• Reliable Hosting (Digital Red Hosting 1000) Web hosting service built on the Digital Red Hosting 1000 account with Constant Data Protection, providing reliable website hosting for customers.
• WordPress Services WordPress installation and tutorial services for customers who want a website set up and managed through WordPress.
• Domain Name Registration Domain name registration and ongoing management services for customers.
• Admin Support / Responsible Adult Office administration and accounting support services provided by Daniel under the 'Responsible Adult' brand as a separate offering alongside the core IT support services.

Quantifiable outcome

• Encrypted remote sessions using 256-bit AES encryption
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Geek Squad: Best Buy's in-house tech support brand offering remote, in-store, and in-home IT support for consumers and small businesses. Overlaps with Digital Red on remote desktop support, on-site visits, and SMB troubleshooting, but operates at much larger scale with a multi-agent model.
• Currys Tech Support: UK large electronics retailer's in-house and partner tech support offering for setup, repairs, and connectivity. Overlaps with Digital Red on UK consumer/SMB device support and on-site service, though offered as an add-on to a broader retail platform.

Direct peers

• HelloTech: On-demand in-home and remote tech support service for consumers and small businesses, covering device setup, networking, and smart-home installation. Directly comparable to Digital Red's on-site and remote support offering, though operating a multi-technician marketplace model.
• Puls: US-based on-demand tech support platform sending technicians to homes and SMBs for device setup, repair, and networking help. Closely comparable business model to Digital Red — pay-as-you-go, on-site plus remote support for non-technical end users.
• HelpCloud: Remote IT support and monitoring service for consumers and small businesses, including helpdesk, device tune-up, and security support. Closely mirrors Digital Red's remote desktop and ongoing maintenance offering.
• CompTIA-certified local IT support firms (UK SMB MSPs): UK-based managed service providers and break-fix IT shops serving small businesses with remote helpdesk and on-site support. Functionally comparable delivery model to Digital Red but typically operating with multiple technicians and recurring contracts.

Others

• SquareTrade (Allstate Protection Plans): Device protection and tech support plans for consumers covering computers, tablets, and connected devices. Adjacent ecosystem player providing a competing route to technical support via subscription rather than hourly billing.
• iFixit: Free repair manual platform empowering consumers and small businesses to self-serve device fixes. Adjacent to Digital Red's value proposition — represents the self-service / DIY substitution risk against hourly-billed support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-red

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Red