PEMA

What PEMA does

PEMA is described in the available firmographic record as a commercial vehicle rental company headquartered in Wentorf bei Hamburg, Germany, founded in 1976 with 251-500 employees. The detailed operational data aggregated for this analysis points to a pan-European, manufacturer-independent truck and trailer rental and service provider operating under the TIP Group brand across 16 European countries with more than 130 service locations. The company offers a modular fleet solutions portfolio covering flexible rental of trucks (semi-trailer tractors), trailers (curtainsiders), tankers and silos, swap bodies, specialty vehicles (e.g., waste tankers), and electric commercial vehicles. Adjacent service lines include maintenance and repair (workshop service), telematics (FleetRadar™ and TIP Live digital platforms), liability and comprehensive insurance bundled with rentals, and a used-vehicle sales channel (TIP Used), plus a separate trailer lease product for long-term financing. The target customer base is enterprise B2B: transport and logistics companies plus industry-specific operators with specialized vehicle requirements (cold chain, municipal, waste). GTM is direct-to-consumer via website quote requests and an extensive physical branch network; pricing is quote-based and not publicly disclosed. Revenue mechanics combine subscription/recurring rental income, recurring telematics subscriptions, professional services (workshop), and one-time used vehicle transactions. The company holds a Silver EcoVadis badge for sustainability and operates local-language websites across each European market.

Name

PEMA

Legal name

TIP Group

Website

https://pema.eu

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

PEMA is a Germany-headquartered commercial vehicle rental company, operating as a pan-European manufacturer-independent provider of truck and trailer rental, maintenance, telematics, insurance, and used vehicle sales across 130+ locations in 16 countries, serving transport, logistics, and industrial fleet operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Wentorf Bei Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Rental: Rental of trucks, semi-trailers, tankers, silos, swap bodies, industry-specific vehicles, and electric commercial vehicles on flexible terms.
2. Maintenance and Repair Services: Workshop services for commercial vehicles including maintenance and repair, breakdown service, and fair return procedures.
3. Telematics Services: Telemetry and digital services for tractors and trailers, including FleetRadar™ platform subscriptions.
4. Used Vehicle Sales: Sale of used commercial vehicles through TIP Used platform.
5. Insurance Services: Liability and comprehensive insurance offerings bundled with vehicle rentals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PEMA is a commercial vehicle rental company offering flexible truck, trailer, tanker, silo, swap body, specialty vehicle, and electric commercial vehicle rental to transport and logistics operators. The company complements its rental fleet with maintenance and repair services, telematics platforms (FleetRadar™), electric refrigerated (e-Reefer) solutions, a CO2 balance check tool for emissions reporting, and a used-vehicle sales channel, primarily serving transport and logistics operators across European markets.

Product overview

TIP Group operates as a manufacturer-independent rental and service provider for trucks and trailers, offering a modular fleet solution portfolio. The core offering includes flexible rental of trucks (Sattelzugmaschinen), trailers (Auflieger), tankers, swap bodies, and specialty vehicles, complemented by electric truck rentals. Additional services include Workshop Service for maintenance and repairs, Digital Services featuring telematics solutions like FleetRadar™ and TIP Live, and TIP Used for pre-owned vehicle sales. The company also offers Trailer Lease for long-term trailer financing. This platform-plus-services model allows transport companies to select individual components (vehicles, maintenance, insurance, telematics) or bundled solutions tailored to operational needs, with more than 130 locations across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• TIP Used: Platform for selling used commercial vehicles
• FleetRadar
• FleetConnected
• TIP Live
• TIP Insight

Products and services

• Truck Rental (Sattelzugmaschinen) Rental of trucks and semi-trailer tractors available on flexible short-term and long-term terms to transport and logistics companies.
• Trailer Rental (Auflieger) Curtainsider trailers and other trailer types for cargo transport, available as part of the flexible rental fleet.
• Tank and Silo Vehicle Rental Tanker and silo vehicles for liquid and bulk cargo transport, offered as specialized rental solutions.
• Swap Body Rental (Wechselbrücken) Swap body containers for flexible intermodal transport, available as rental units.
• Specialty Vehicle Rental (Branchenfahrzeuge) Waste tankers and other industry-specific specialty vehicles for specialized transport applications.
• Electric Commercial Vehicle Rental Electric commercial vehicle rental, enabling companies to incorporate zero-emission trucks into their fleet operations.
• Trailer Lease Trailer leasing solutions allowing transport companies to lease trailers with flexible terms.
• Workshop Service (Werkstattservice) Maintenance and repair services for commercial vehicles, offered as part of the full-service fleet management package.
• TIP Used (Used Vehicle Sales) Online marketplace for used commercial vehicles, allowing purchase of pre-owned trucks and trailers from the company's own fleet.
• FleetRadar™ Telematics Platform Telematics platform providing real-time fleet tracking and monitoring for trailers and trucks, enabling operators to view fleet status and optimize operations.
• TIP Live (Municipal Vehicles) Digital platform for municipal vehicles, providing live tracking and fleet management for communal transport operations.
• e-Reefer Rental Solution Electric refrigerated unit rental solution for cold chain transport, validated in a six-month field trial showing sustainable and economically viable cooling performance.
• Fleet CO2 Balance Check (CO2-Bilanzcheck) Tool providing transport and logistics companies with greater clarity in emissions reporting for their fleets, enabling better CO2 transparency and reporting accuracy.
• Next-Generation Telematics Platform for Unified Trailer Intelligence Next-generation telematics platform providing unified trailer intelligence with real-time insights to support decision-making, reduce downtime, and improve overall operational efficiency.

Quantifiable outcome

• Six-month field trial demonstrated sustainable and economically viable e-Reefer cooling technology for cold chain transport

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arval (BNP Paribas): Arval is a major European full-service vehicle leasing and fleet management provider owned by BNP Paribas, offering commercial vehicles including trucks and trailers as part of a broad mobility portfolio, directly comparable to TIP's integrated rental-plus-services approach.
• Ryder System: Ryder is a North American leader in commercial truck rental, leasing, and fleet management with select international presence, offering a comparable rental-plus-maintenance-plus-telematics model that overlaps with TIP's integrated service portfolio.
• Penske Transportation Solutions: Penske is a major North American truck leasing, rental, and logistics company with growing European presence, offering full-service truck leasing and fleet management solutions comparable to TIP's bundled rental-maintenance-telematics model.
• Krone Commercial Vehicle Group: Krone is a leading European trailer manufacturer that also offers trailer rental, leasing, and telematics services, providing direct overlap with TIP's trailer rental and trailer telematics offerings and the same logistics customer base.
• Ald Automotive / Ayvens: Ayvens (formerly ALD Automotive, now part of Société Générale combined mobility business) is one of Europe's largest fleet leasing and management players, providing commercial vehicle leasing solutions that overlap with TIP's rental and fleet management offerings.

Direct peers

• Petit Forestier: Petit Forestier is the European leader in refrigerated truck and trailer rental, with a comparable cold-chain focus that overlaps directly with PEMA/TIP's e-Reefer offering and the same logistics customer base in temperature-controlled transport.
• Fraikin: Fraikin is a major European commercial vehicle rental and leasing company offering trucks, trailers, and vans across multiple countries, directly competing with PEMA/TIP in the same customer base of transport and logistics operators with similar rental-plus-services positioning.

Emerging players

• Boels Rental: Boels is a major European equipment rental company with growing commercial vehicle and van rental services, serving adjacent but increasingly overlapping customers (construction, logistics) with a comparable multi-country service-center model.
• Loxam: Loxam is Europe's largest equipment rental company with broad coverage of commercial vehicles, vans, and trucks for short-term and long-term rental, competing partially with TIP in fleet rental but with broader industrial and construction customer overlap.

Others

• Traton SE (Volkswagen Truck & Bus): Traton, the Volkswagen Group's truck and bus holding, includes OEM-backed rental and financial services through its brands (MAN, Scania, etc.), representing a competitive threat as an OEM-anchored rental/fleet services ecosystem in the same European commercial vehicle market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pema.eu
• LinkedInlinkedin.com/company/pema-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEMA