erler
- Company typePrivate
- Founded1995
- HeadquartersDormettingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
erler firmographics
Firmographics- Name
- erler
- Legal name
- erler gmbh
- Website
- https://erler-gmbh.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
erler industry classification
Industry- Product category
- Industrial Automation and Robotics Integration
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Industrial Machinery Manufacturing (3332)
- SIC
- Services-Computer Integrated Systems Design (7373), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
- akta.pro secondary industry
- ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where erler is headquartered
LocationHeadquarters
- HQ city
- Dormettingen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
erler business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Automation Projects: Design, engineering, and implementation of complete custom automation and robotics solutions. Services span from planning, control software development, switchgear construction, system cabling, installation, and commissioning to after-sales service. Projects are custom-designed for specific customer requirements.
- Robot Systems and Hardware: Supply of robotic systems including standard robot cells, cobots, palletizers, conveyors, assembly systems, and rotary indexing tables. Includes integration with partner robot brands (KUKA, Stäubli, Fanuc, Yaskawa, etc.).
- Maintenance and After-Sales Service: Ongoing service contracts, maintenance, inspections, emergency repairs, remote maintenance support, spare parts supply, and retrofit services for customer systems regardless of manufacturer.
- Switchgear Cabinet Construction: Custom switchgear cabinet manufacturing and assembly for automation systems, including ATEX-certified cabinets. Offered as standalone service or bundled with complete solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Cobot Palletizing Robot System |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
erler product offering
Product offeringCore offering
erler gmbh designs and delivers complete, customized industrial automation and robotics solutions for manufacturing companies across 10+ industries. Offerings span collaborative robots, standard robot cells, palletizers, conveyors, assembly systems, rotary indexing tables, and textile robots, paired with process I&C, control technology, switchgear cabinet construction, retrofit services, and the Factory Automation 4.0 software/hardware package. The company executes projects end-to-end: planning, control software development, switchgear manufacturing, system cabling, installation, commissioning, and after-sales service.
Product overview
erler gmbh automation.robotik is a German automation and robotics company offering a comprehensive portfolio of robotic systems and automation solutions. The core product range spans collaborative robots (Cobots), Standard Robot Cells, Palletizing Robots, Conveyors, Assembly Systems, Rotary Indexing Tables, and Textile Robots — offered as either standardized robot cells or customized individual solutions. These are complemented by a suite of solutions including Process I&C (process instrumentation and control), Control Technology, Switchgear Cabinet Construction, Retrofit, and the Factory Automation 4.0 platform (B&R APROL PDA connecting production to ERP/QA/MES). The company serves industries including metals, electrical, food and beverage, plastics, medical technology, pharmaceuticals, chemicals, building materials, and wastewater treatment, operating from Dormettingen, Germany with over 50 employees since 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- Cobots Collaborative robots (cobots) enabling safe human-robot teamwork in shared workspaces, equipped with integrated safety functions, intuitive graphical programming interface, and lightweight mobile design for flexible redeployment across workstations. Sold as a standalone product line to manufacturing enterprises across industries.
- Standard Robot Cell Standardized robot cells for handling technology, assembly, production, and part testing. Available with 6-axis robots, SCARA robots, delta robots, palletizers, or collaborative robots, configured to on-site requirements. Sold as a unit to manufacturers seeking pre-engineered automation cells.
- Palletizing Robot Collaborative robot-based palletizing system with flexible infeed options, vacuum/mechanical grippers, and integrated lifting column for stacking up to 2 meters, with starting price €70,000. Supports AMR integration and custom stacking patterns; sold as a configured system to manufacturing and logistics customers.
- Conveyors Flexible conveyor systems for bulk materials enabling conveying and separating different variants without spiral conveyors or reconfiguration, with integrated camera system for precise position detection. Sold as a standalone product line for production and packaging lines.
- Assembly Systems Robot-supported assembly solutions ranging from semi-automatic manual workstations to collaborative robots or interlinked assembly automation, offered as standardized robot cells or customized individual solutions for manufacturing customers.
- Rotary Indexing Tables Rotary indexing tables for cost-effective automation of assembly processes, configurable in pitch and diameter, with modular function units for pressing, bolting, thermal staking, or ultrasonic welding, and integrated conveyor systems.
- Textile Robot Automated textile handling robot (delivered with partner Robotextile GmbH) that picks individual fabric layers from cutting stacks and separates them for next production steps, using multiple gripper types: air flow, adhesion, rubber rollers, and haptic fingers.
- Process I&C Process instrumentation and control solution for complex process environments across industries, covering system controls, production control stations, and batch and continuous production, supporting clean room and ATEX environments with B&R APROL and Siemens PLC platforms. Sold as a contracted engineering solution.
- Control Technology
Quantifiable outcome
- 200+ robot controllers commissioned
- +5 more outcomes
Companies that use erler
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
erler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature5 records
erler partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KUKA AGcoreSystem partner for industrial robots. erler designs and implements robot cells using KUKA robots including the latest KRC4 technology. Demonstrated projects include KUKA robot retrofits and new installations with KUKA.SafeOperation for safe work area limitation. KUKA partnership enables provision of proven industrial robot technology.
- Stäubli International AGcoreSystem partner providing industrial robot technology. erler integrates Stäubli robots into automation solutions. Partnership provides access to proven robotics technology for manufacturing automation applications.
- B&R Industrial Automation GmbHcoreSystem partner for control systems and process automation. erler uses B&R APROL process control system and B&R technology for energy management solutions (EnMon for ISO 50001). Deep partnership enables advanced process I&C capabilities and MTP via OPC UA integration for chemical/pharmaceutical customers.
- Robotextile GmbHcoreSpecialized partner company focused on automated handling of textiles. robotextile develops gripper technology for fabric handling using air flow, adhesion, rubber rollers, and haptic fingers. erler provides robot systems integrated with robotextile technology. 5 years of partnership as of 2024, 3 years as of 2025. Joint marketing and product development for textile automation solutions.
- Reutlingen Chamber of Commerce and Industry (IHK)minorIndustry association membership providing networking, advocacy, and business development support in the Neckar-Alb economic region.
- BioRegio SternminorMedical industry network in the Neckar-Alb region. Membership provides access to medical technology companies and collaborative opportunities in the healthcare sector.
- INNOspace2motion NetzwerkminorInnovation network focused on space technology transfer to industrial applications. erler participates in network to stay connected with cutting-edge technology developments.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
erler competitors and assessment
Company assessmentBroad incumbents
- FANUC Corporation: FANUC is one of the world's largest industrial robotics manufacturers with comprehensive integration services. erler integrates FANUC robots (M-710iC) into custom cells for sheet metal depalletizing; FANUC is a broader incumbent in the same automation space.
- ABB Robotics & Discrete Automation: ABB is a global automation and robotics conglomerate that now owns B&R Industrial Automation. Overlaps with erler in process automation, robotics, and digital factory solutions across pharma, chemicals, and logistics.
- Siemens AG (Digital Industries): Siemens is a dominant global industrial automation and process control vendor (SIMATIC, PCS7, TIA Portal) used by erler in many projects. As a broad incumbent, it competes with erler for system integration mandates in regulated industries.
Direct peers
- KUKA AG: KUKA is a global industrial robotics and automation company and a core technology partner of erler. As both a supplier and an integrator-adjacent player, it competes with erler for large robot integration projects while also co-enabling erler's deployments.
- Mikron Group: Mikron is a Swiss-based automation and machining specialist serving pharma, medical, and automotive. Comparable to erler through its focus on customer-specific automation solutions and regulated-industry compliance capabilities.
- B&R Industrial Automation (ABB): B&R provides the APROL process control and EnMon energy management platforms that power erler's Factory Automation 4.0 offering. Both are control-systems specialists in regulated process industries, overlapping in pharma, chemical, and energy customers.
- Hahn Automation: Hahn Automation is a German mid-market custom automation integrator serving automotive, medical, and consumer goods. Highly comparable to erler in business model, scale, and customer mix, making it a direct competitor for similar custom automation mandates.
- Beckhoff Automation: Beckhoff is a German automation controls vendor (PC-based control, TwinCAT) used by erler in customer projects. Both target medium-volume industrial automation customers with integrated hardware/software stacks.
- Teamtechnik: Teamtechnik is a German mid-market automation integrator specializing in assembly, testing, and production systems for automotive, medical, and renewable energy. Closely comparable to erler in scale, customer verticals, and full-service integration model.
- Stäubli International AG: Stäubli is a leading robot manufacturer and erler's core partner. Comparable to erler in providing industrial robots integrated into custom automation cells, particularly for sensitive environments like pharma and medical technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
erler social profiles
Digital presenceerler compliance and trust
Trust signalCompliance4 records
erler financial estimates
Financial estimateRevenue estimate
Valuation estimate
erler leadership team
Management profileNumber of profiles
Profiles3 records
erler subsidiaries and ownership
Company hierarchySubsidiaries1 record
erler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
erler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about erler
What does erler do?
erler gmbh designs and delivers complete, customized industrial automation and robotics solutions for manufacturing companies across 10+ industries. Offerings span collaborative robots, standard robot cells, palletizers, conveyors, assembly systems, rotary indexing tables, and textile robots, paired with process I&C, control technology, switchgear cabinet construction, retrofit services, and the Factory Automation 4.0 software/hardware package. The company executes projects end-to-end: planning, control software development, switchgear manufacturing, system cabling, installation, commissioning, and after-sales service.
Is erler a public or private company?
erler is a private company. It is classified as family owned and is currently operating.
When was erler founded?
erler was founded in 1995. It employs 11 to 50 people.
Where is erler based?
erler is headquartered in Dormettingen, Germany, in the Europe region.
How does erler make money?
Four revenue lines are on record. Custom Automation Projects are the primary driver. The others are robot Systems and Hardware, maintenance and After-Sales Service and switchgear Cabinet Construction.
Who are erler's main competitors?
Broad incumbents on record are FANUC Corporation, ABB Robotics & Discrete Automation and Siemens AG (Digital Industries). Direct peers are KUKA AG, Mikron Group, B&R Industrial Automation (ABB), Hahn Automation, Beckhoff Automation, Teamtechnik and Stäubli International AG.
Does erler have an API?
No public API is recorded for erler.
What industry is erler in?
erler's product category is Industrial Automation and Robotics Integration. Its primary akta.pro industry code is IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines), with a secondary code of BPAEAGAA, ERP Implementation & Systems Integration Services. Its NAICS code is 334513 and its SIC code is 7373.