Meu Timão

What Meu Timão does

Meu Timão is a Brazilian independent digital media platform dedicated exclusively to Sport Club Corinthians Paulista, one of Brazil's largest football clubs. Founded in 2009 and headquartered in São Paulo, the company operates meutimao.com.br as a fan-operated hub ("feito por corinthianos para corinthianos") covering news, match results, schedules, player statistics, and historical archives across all Corinthians modalities — men's, women's, Sub-20, Sub-17, futsal, and basketball. The platform's product surface extends beyond editorial content to include a community forum (with hundreds of thousands of posts and over 185,000 cumulative interactions), live and on-demand video programming on YouTube and Twitch, an editorial roster of 40+ columnists, and interactive fan tools such as match check-in, a Brasileirão simulator, a lineup builder, and ticket integration for the Neo Química Arena.

The underlying technology is a web-based digital media platform with video streaming, forum software, and real-time match coverage features. Meu Timão explicitly disclaims affiliation with the official club and maintains editorial independence. Distribution extends across seven social channels — YouTube, Twitter/X, Facebook, Instagram, TikTok, Twitch — in addition to the primary domain, with daily live shows (Maratona Corinthiana, Tabelando, Papo com Vessoni) functioning as flagship video products.

The business model is advertising-supported: display advertising across the website and video inventory, sponsored content and partner sections, and a commercial partnership with sports betting operator KTO. The core platform is free to users with no subscription paywall. The company is privately held with no identified institutional investors, operates with an 11–50 employee headcount, and discloses no revenue figures. Its customer base is B2C — passionate Corinthians supporters globally — concentrated entirely within a single fan affinity segment.

Name

Meu Timão

Legal name

Meu Timão

Website

https://meutimao.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Meu Timão is a privately held Brazilian digital media platform founded in 2009 that delivers news, video, forums, statistics, and interactive fan tools exclusively for Sport Club Corinthians Paulista supporters, monetizing via advertising and a sports betting partnership with KTO.

Ownership category

akta.pro rank

Product category

Sports Fan Media and Community

NAICS

Spectator Sports (7112)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local & Neighborhood Community Platforms (MPACAJAI)

Keywords

• Sports fan media
• Football news portal
• Fan community platform
• Sports video content
• Match coverage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising: The platform generates revenue through display advertising on its website and video content. The site features promotional content including sports betting partnerships (KTO) and sponsored sections.
2. Sponsored Content: Featured sections and articles promoting partners and sponsors visible on the platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Meu Timão is a Brazilian digital fan media platform dedicated to Sport Club Corinthians Paulista, providing news, match results, schedules, player statistics, league standings, video content, and a community forum where supporters engage in discussions. The platform covers all Corinthians sports categories—men's, women's, youth, futsal, and basketball—and monetizes primarily through digital advertising, including sports betting sponsorships (KTO).

Product overview

Meu Timão is a fan community platform for Sport Club Corinthians Paulista supporters, offering a comprehensive suite of content and tools including a news portal, community forum, video content, game schedules, league standings, player databases, ticket sales, and social features like match check-in and lineup building. The platform covers all Corinthians teams across multiple sports (football, futsal, basketball) and age categories (professional, Sub-20, Sub-17).

Differentiator

Problem solved

Functional benefit

Products and services

• Meu Timão Portal Brazilian football fan community website providing news, match results, schedules, team rosters, statistics, and forums for Sport Club Corinthians Paulista supporters.
• Fórum do Corinthians Community discussion forum where Corinthians fans engage in conversations about the team, share opinions, and participate in polls.
• Vídeos do Corinthians Video content section featuring match highlights, news analysis, player interviews, and live streaming of Corinthians coverage.
• Colunas do Meu Timão Editorial columns and blog posts written by team of journalists covering Corinthians news, analysis, and opinion pieces.
• Agenda de Jogos Comprehensive game schedule and calendar tool showing upcoming matches across all Corinthians teams including men's, women's, youth, futsal, and basketball.
• Tabela de Classificação League standings and tournament tables showing Corinthians' position in various competitions including Brasileirão, Libertadores, Copa do Brasil, and Paulistão.
• Jogadores do Corinthians Player database featuring current rosters for men's, women's, youth teams (Sub-20, Sub-17), futsal, and basketball squads.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• KTOminorGTM or Marketing PartnerSports betting platform advertised on the Meu Timão website as a sponsor/partnership. Appears in the site header with responsible gambling messaging (18+). Partnership provides promotional visibility to the betting platform in exchange for revenue.
• Neo Química ArenaminorOthersNaming rights sponsor of the Corinthians stadium, mentioned throughout the platform for match schedules and venue information.
• Libertadores/ConmebolminorOthersCompetition data provider for Libertadores da América coverage including schedules and results.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• OneFootball: Global football media platform with news, scores, and video for Brazilian clubs including Corinthians. Comparable as a multi-club digital fan destination, though operating at international scale.
• Goal.com: International football media platform covering Brazilian league and Corinthians news. Comparable in product structure (news, video, fan community) and represents the international incumbent competing for the same digital football fan.
• ESPN Brasil: Major international sports media brand with deep Brazilian football coverage. Sets the quality and scale bar for video, column, and live coverage that Meu Timão competes against for Corinthians content consumption.
• Globo Esporte (ge.globo): Brazil's dominant generalist sports media property. Covers all major clubs including Corinthians with vastly larger editorial resources, video production, and ad inventory — the principal incumbent competitor for sports-fan attention.
• UOL Esporte: Large portal-style sports vertical with comprehensive Corinthians coverage. Competes with Meu Timão for general fan traffic and ad budgets despite not specializing in a single club.

Emerging players

• CazéTV: Brazilian digital-first sports media brand focused on streaming rights and viral video, including Corinthians content. Represents the emerging digital-native model competing for the same younger Corinthians fan segment.

Direct peers

• Meu Palmeiras: Direct equivalent of Meu Timão for Palmeiras supporters. Operates the same fan-made news, forum, video, and column model for a rival São Paulo club, making it the closest like-for-like comparable in Brazil.
• Tricolor Web: Long-running fan-operated portal for São Paulo FC, mirroring Meu Timão's editorial-plus-community-plus-video structure for a different Brazilian club, providing a direct comparable on monetization and audience scale.
• Santos FC Fan Platforms: Independent Santos FC supporter media sites operating the same fan-community-news model for a traditional Brazilian club, comparable in niche scale and ad-supported monetization.
• Flamengo News (FlaPress): Flamengo-focused digital fan media ecosystem, comparable in structure (news, forum, video, betting integration) and audience scale to Meu Timão, though Flamengo's larger fan base sets a high benchmark for engagement metrics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MeuTimao
• YouTubeyoutube.com/meutimao
• Facebookfacebook.com/meutimao
• Instagraminstagram.com/meutimao
• TikToktiktok.com/@meutimaocombr?lang=pt_BR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meu Timão