Sales Placements Australia

What Sales Placements Australia does

Sales Placements Australia is a privately held boutique executive search and selection firm founded in 2002 by Daniel O'Donnell and headquartered in Sydney, Australia. The firm specializes in recruiting Sales, Technical, and Executive talent for enterprise clients across Australia and South East Asian markets, with additional international exposure in the USA and UK. Its service portfolio comprises four engagement models — Talent Search (exclusive confidential headhunting for passive candidates), Advertised Selection (multi-channel media campaigns for active job seekers), Search & Selection (a hybrid of advertising and targeted search), and Contingency Recruitment (fee-on-success database matching) — with the majority of work conducted on a retained or exclusive basis rather than contingency. The firm claims a 100% success rate on all retained engagements.

The firm operates as a small team of 11–50 employees and generates revenue through recruitment and executive search fees negotiated per engagement, with pricing not publicly disclosed. Its sourcing stack combines traditional recruiter expertise with social recruiting, deep web search, structured research methodologies, and a proprietary network of candidate contacts accumulated over more than two decades. Client engagement is conducted primarily through direct sales, the company website job portal, and professional networking channels, notably LinkedIn. The firm does not disclose APIs, AI tooling, or platform technology beyond standard social and web sourcing techniques.

Sales Placements Australia targets enterprise organizations across multiple verticals, including IT&T, Financial Services, Telecommunications, Retail, Healthcare, SaaS/Software, and Multi Media Systems Integration, with both primary customer segments — enterprise organizations seeking senior talent, and the sales/technical/executive professionals it places — represented in its go-to-market. The company has no disclosed external investment, parent company, or subsidiary relationships, and operates as an independent boutique with its growth tied to the founder's relationships, network, and repeat client engagements. No M&A activity, funding rounds, leadership changes, or restructuring events are documented in the available data.

Name

Sales Placements Australia

Legal name

Sales Placements Australia Pty Ltd

Website

https://salesplacements.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales Placements Australia is a privately held, founder-led boutique executive search firm in Sydney that recruits Sales, Technical, and Executive talent for enterprise clients across Australia and South East Asia via retained, advertised, hybrid, and contingency engagement models.

Ownership category

akta.pro rank

Product category

Executive Search & Recruitment Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

akta.pro secondary industries

General Permanent Placement (Multi-Industry) (BPACAFAA), Functional Leadership Search (HR/Finance/Legal/Marketing/Sales/Ops) (BPACAAAB)

Keywords

• Executive search services
• Sales recruitment
• Technical recruitment
• Headhunting services
• Talent acquisition

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Executive Search & Recruitment Services: The company generates revenue through recruitment and executive search fees. They offer multiple engagement models including retained/exclusive assignments (Talent Search, Search & Selection, Advertised Selection) which involve upfront commitment and comprehensive search services, as well as contingency recruitment which operates on a 'fee on success' basis. The majority of their work is undertaken on retained/exclusive assignment basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sales Placements Australia is a boutique executive search and selection firm that recruits Sales, Technical, and Executive professionals across Australia and South East Asia. It delivers four engagement models: Talent Search (exclusive confidential headhunting of passive candidates), Advertised Selection (multi-channel media campaigns for active candidates), Search and Selection (a hybrid of advertising and targeted search), and Contingency Recruitment (fee-on-success database-driven placements). The majority of assignments are run on a retained or exclusive basis.

Product overview

Sales Placements Australia operates as a boutique executive search and selection firm offering a portfolio of four distinct recruitment service models. The core offerings are: Talent Search (exclusive confidential headhunting for passive candidates), Advertised Selection (multi-channel media campaigns targeting active job seekers), Search and Selection (a hybrid combining advertising with targeted search), and Contingency Recruitment (fee-on-success traditional recruitment). These services collectively address the full talent acquisition spectrum from discreet strategic hires to volume hiring, enabling clients to access both passive and active talent markets across sales, technical, and executive appointments within Australia and South East Asian markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Search An exclusive executive search service that enables clients to discreetly target passive candidates of the highest quality through a secure and confidential channel to market, using latest research techniques, industry knowledge, and an established network of national and international contacts; offered to enterprise clients across Australia and South East Asia.
• Advertised Selection A retained/exclusive recruitment assignment involving multi-channel media campaigns (print, internet, job boards, digital publications, forums) designed to attract active job seekers for roles where advertising is integral to reaching qualified candidates; targeted at enterprise clients in Australia and South East Asia.
• Search and Selection A comprehensive retained/exclusive recruitment solution that combines open market advertising with targeted talent search activities, producing candidate shortlists comprising both active and passive talent for key roles requiring specific industry experience; available to enterprise clients across Australia and South East Asia.
• Contingency Recruitment A 'fee on success' recruitment service that uses database analysis, talent pool assessment, and active candidate networks to match candidates to client requirements without the thorough approach of retained assignments; offered as a traditional recruitment option for clients in Australia and South East Asia.

Quantifiable outcome

• 100% success rate on all retained work

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Robert Half: Global staffing and recruitment firm with a strong Australian operation placing sales, technical and finance professionals. Competes directly on permanent placement for sales and technical roles in ANZ, but at much larger scale with broader industry coverage.
• Egon Zehnder: Global executive search firm with APAC offices and a strong technology and consumer practice. Competes on the senior executive end of Sales Placements' mandate range, particularly for C-level sales and commercial leadership roles.
• Korn Ferry: Global executive search and organizational consulting firm with a dedicated APAC presence. Overlaps with Sales Placements Australia on senior Sales, Technical and Executive search mandates across Australia and South East Asia, but at much larger scale and broader portfolio of services.
• Hays Australia: Major global recruitment firm with deep Australian and APAC footprint placing professionals across sales, IT, accounting and executive roles. Direct competitor on mid-to-senior sales and technical permanent placements in the ANZ market.
• Michael Page Australia: Established recruitment firm placing mid-to-senior sales, marketing, technology and finance professionals across Australia and internationally. Directly comparable in target roles (sales, technical, executive) and customer base.
• Heidrick & Struggles: Global executive search firm with established APAC offices. Competes for the same senior Sales and Executive appointments in Australia and SEA, particularly for technology and SaaS clients expanding regionally.

Regional players

• Peoplebank: Australian IT and digital recruitment specialist placing technology and technical sales professionals across ANZ. Direct competitor on the technical and technology sales mandates that form a core part of Sales Placements' book.
• Hoban Recruitment: Australian recruitment and workforce solutions provider with strong sales, trades and technical placement capabilities. Competes on Australian sales and technical permanent placements, particularly outside the Sydney CBD market.
• Talent International: Australian recruitment firm specializing in IT, digital and technology sales roles across ANZ. Comparable candidate pool and client overlap on technology sales and SaaS hiring mandates in the Australian market.
• Chandler Macleod: Australian-headquartered recruitment firm with strong domestic presence in sales, technical and executive hiring. Closest direct regional peer, with comparable focus on the ANZ market but broader service portfolio including volume staffing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/salesplacements
• Facebookfacebook.com/SalesPlacementsAust
• LinkedInlinkedin.com/company/danielodonnell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Placements Australia