Name

Jonge Honden

Legal name

Jonge Honden

Website

https://jongehonden.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Public sector consulting
• Organizational change management
• Workshop facilitation services
• Citizen participation tools
• Creative working methods

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory and consulting services: Advisory and consulting services billed on a project or time-and-materials basis. Engagements range from short-term boosts to multi-month embedded staffing placements within client organizations.
2. Training programs: In-company training programs (e.g., Scrum, Design Thinking, leadership, visual communication) delivered to client organizations, priced per session or day segment.
3. Physical product sales: Physical products sold directly: Brainstormgame (€32.50 per set), Werkvormentoolkit (€32.50 per set). Prices inclusive of VAT, excluding shipping. Products can be ordered via the website or collected at the office.
4. Team day facilitation: Team day facilitation programs including theme-based workshops (e.g., work happiness, entrepreneurial mindset, creative brain) priced as a base program (€1,450 for a half-day, max 12 participants).
5. VormTaal facilitator certification: VormTaal facilitator certification training: a two-day training program (€1,200–€1,800 per participant) plus intervisie session. Certified trainers receive their own VormTaal set.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jonge Honden is a Dutch advisory bureau that provides organizational change, communications, research, and project management consulting to public and semi-public sector clients. Its delivery is built around proprietary facilitation tools — including Swipocratie for digital citizen participation, VormTaal for 3D modeling of complex challenges, the Brainstormgame for structured ideation, and a Werkvormentoolkit of 21 creative methods — packaged alongside in-company training, team days, and embedded consultant placements.

Product overview

Jonge Honden is an advisory bureau that operates as a platform of proprietary consulting methodologies and facilitation tools. The core offering consists of Swipocratie (a digital participation tool), VormTaal (a 3D workshop methodology), the Think out of this box Brainstormgame, and a Werkvormentoolkit (facilitation methods collection). These are complemented by consulting services in project management, marketing & communications, organizational development, participation & research, and facilitation & moderation. The company also offers in-company training programs and team days, plus an Online Check tool for client needs assessment. All products and services are designed for the (semi-)public sector and focus on bringing movement and change to organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Swipocratie: Digital participation tool that uses images and statements to develop new policy or complex (spatial) assignments. Participants 'swipe' through images and statements to give their opinion.
• VormTaal
• Think out of this box
• Werkvormentoolkit

Products and services

• Swipocratie Swipocratie is Jonge Honden's swipe-based digital participation tool that uses images and propositions to collect public input on policy or spatial projects in approximately 2 minutes per participant. It is designed to reach difficult-to-engage demographics in a low-threshold, gamified format and is deployed with Dutch municipalities and agencies (e.g., Assen, Breda, Dronten, Rijkswaterstaat).
• VormTaal VormTaal is a facilitation methodology based on 88 physical building elements (blocks) in various shapes, materials, and sizes used in workshops to visually represent and discuss complex challenges in 3D. It creates a shared language and common understanding among participants and is offered both as a workshop methodology and a train-the-trainer certification.
• Think out of this box (Brainstormgame) The Brainstormgame is a card-based brainstorming game based on lateral thinking and design thinking theory, structured in three steps — Create a box, Think out of the box, Back into the box. Designed for teams and individuals to unlock creative ideas within sessions of 20 minutes to 2 hours and sold as a physical product for self-directed facilitation.
• Werkvormentoolkit The Werkvormentoolkit is a toolkit of 21 creative working methods for facilitating effective sessions, including structured formats for creative workshops, design thinking, and collaborative problem-solving. It is sold directly to facilitators, trainers, and team coaches who use it across their own client engagements.
• Online Check (needs-assessment quiz) Online Check is a digital quiz tool on the Jonge Honden website that helps prospective clients identify which type of consultant is best suited to their challenge, guiding them through their needs, required expertise, work type, duration, and thematic focus areas.
• In-company Training Programs In-company training programs covering Agile & Scrum, Creative Working Methods, Design Thinking in Practice, LinkedIn Social Selling, Leadership Trajectory, Hoofdzaken (Self-leadership & Resilience), Veranderkracht (Change Capability), Visual Communication, VormTaal Facilitator certification, and Asking Questions. Delivered at client sites for fixed per-half-day prices with add-on pricing for additional trainers when groups exceed capacity.
• Team Day Facilitation Team day facilitation offering comprising three themed programs — work happiness, entrepreneurial mindset, and creative brain — delivered as half-day events at the Utrecht office or on-site for up to 12 participants. Includes intake, energizers, workshop content, and a Jonge Honden moderator.
• Advisory and Consulting Services Project-based advisory and consulting engagements covering organizational development and change, communications and content, research and participation, project management, and business development. Engagements are quoted per scope and may run as short-term boosts, longer collaborations, or fixed-term embedded staffing placements of Jonge Honden consultants within client teams in the Dutch (semi-)public sector.

Quantifiable outcome

• 43% more productive and 300% more innovative employees experiencing higher work happiness (based on cited research in team day thema: Vergroot je werkgeluk)
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BMC: Dutch consulting firm exclusively focused on the public sector (central government, municipalities, healthcare, education). Closely comparable to Jonge Honden on segment specialization, change management methodology, and NL public sector client mix.
• Twynstra Gudde: One of the largest Dutch management consultancies with a strong public sector practice advising ministries, provinces, and municipalities on organizational change, strategy, and implementation — directly comparable to Jonge Honden's Dutch public sector change management and facilitation work.
• Andersson Elffers Felix (AEF): Dutch independent consultancy focused on public sector strategy, governance, and organizational questions for government, healthcare, and education clients — overlapping Jonge Honden's core market and engagement types.
• Kwink Groep: Dutch independent consultancy specializing in public sector advisory, organizational development, and policy implementation. Similar boutique scale and public-sector-only positioning to Jonge Honden.
• Over Morgen: Dutch advisory firm focused on the energy transition, sustainability, and spatial planning, working extensively with municipalities and provinces. Directly comparable on energy-transition, citizen participation, and Dutch public sector client overlap (e.g., Gemeente Den Haag Energietransitie work).
• Usherhouse: Dutch firm specializing in citizen participation, neighborhood development, and democratic innovation for municipalities. Comparable niche overlap with Jonge Honden's Swipocratie-based participation and community engagement work.
• Rijnconsult: Dutch independent consultancy serving municipalities, provinces, and public organizations on organizational development, change management, and interim management — direct overlap with Jonge Honden's change management and public-sector organizational work.
• Berenschot: Major Dutch consultancy with a dedicated public sector and organizational development practice serving central government, municipalities, healthcare, and education. Comparable to Jonge Honden on client base, change management focus, and Dutch-domestic footprint, though at larger scale.

Emerging players

• InWithForward: Social design and innovation consultancy applying design research, prototyping, and service design to public sector challenges. Comparable on design-thinking facilitation methodology applied to societal questions, though based in Canada/Netherlands with international footprint.
• Kantoor Drewe: Smaller Dutch facilitation and participation firm working with public sector clients on social issues and citizen engagement. Comparable methodology orientation but smaller scale than Jonge Honden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInnl.linkedin.com/company/jongehonden
• Instagraminstagram.com/dejongehonden

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonge Honden