Peggada

Name

Peggada

Legal name

Peggada

Website

https://peggada.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Peggada is a Lisbon-based digital sustainability directory and editorial platform listing 645+ vetted sustainable businesses across all Portuguese regions, serving eco-conscious consumers and SMBs across bulk retail, sustainable fashion, accommodation, and second-hand goods categories.

Ownership category

akta.pro rank

Product category

Sustainability Directory and Eco-Conscious Content Platform

NAICS

Directory and Mailing List Publishers (51314)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industries

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Sustainability directory
• Eco business listings
• Green lifestyle platform
• Sustainable content publishing
• Bulk store locator

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Free Directory Access: The core platform is free for both consumers and listed businesses to access. Businesses pay no direct fee to be listed.
2. Newsletter / Ebook Content: Peggada produces themed ebooks (e.g., 'Vou ter um eco baby!', 'Férias Sustentáveis') and a newsletter distributed via Substack, generating revenue through content subscriptions and possibly affiliate links.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Peggada operates a bilingual (Portuguese/English) digital directory that lists and vets sustainable businesses across Portugal, organized by 12 product categories (bulk stores, accommodation, eco shops, sustainable fashion, restaurants, baby/childcare, hygiene & cosmetics, second-hand clothing, etc.) and 9 geographic regions. The platform also publishes original sustainability editorial content (news, interviews, reportage) and produces themed ebooks, and runs an annual national awareness campaign ('Março – Mês do Granel e da Reutilização') promoting bulk purchasing and reuse.

Product overview

Peggada is a digital sustainability platform operating as a directory and content hub for eco-conscious consumers in Portugal. The core offering consists of a searchable business directory listing sustainable establishments across categories (bulk stores, accommodation, restaurants, eco shops, sustainable fashion, baby care, hygiene & cosmetics, and second-hand shops), supplemented by editorial content through its news blog and annual awareness campaigns. The platform distributes knowledge products including the Ebook Férias Sustentáveis and Ebook Vou ter um eco baby! guides. The business model enables sustainable businesses to gain visibility while providing consumers with verified sustainability options.

Differentiator

Problem solved

Functional benefit

Products and services

• Peggada Directory Platform A searchable, filterable bilingual web directory listing vetted sustainable businesses and projects across Portugal, organized by 12 categories and 9 regions. Consumers browse for free; businesses self-submit listings through an 'Adicionar Listagem' form.
• News and Articles Blog Editorial section publishing sustainability-focused news, interviews, reportage, and tips covering environmental and social topics relevant to Portuguese audiences.
• Março – Mês do Granel e da Reutilização (Annual Campaign) An annual national campaign running throughout March that promotes bulk buying, reuse practices, and food waste reduction by mobilizing listed sustainable businesses and the broader Portuguese community.
• Ebook Férias Sustentáveis (Sustainable Holidays Ebook) A downloadable guide offering tips for sustainable travel, including dining, packing, and souvenir recommendations with reduced environmental impact, distributed via the Peggada newsletter.
• Ebook Vou ter um eco baby! (Sustainable Maternity Ebook) A downloadable guide for conscious and sustainable parenting, covering essentials, tips, and resources for raising children sustainably from birth, distributed via the Peggada newsletter.
• Events Section (Happenings Calendar) Calendar of sustainable events and happenings featured on the platform for community engagement, allowing users to search and filter events by location, date, keywords, tags, and author.

Quantifiable outcome

• 645+ sustainable businesses listed across Portugal (including autonomous regions)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Buy Nothing Project: Buy Nothing is a community-based gifting and reuse network operating through local Facebook groups, primarily in North America and Europe. It overlaps with Peggada's reuse/second-hand category and shares a circular-economy ethos, though it is community-driven rather than a curated SMB directory.

Broad incumbents

• Yelp: Yelp is a global general-purpose local business directory with reviews and category filters across restaurants, retail, and services. While not sustainability-specific, it is the dominant incumbent that any niche sustainable directory must differentiate against, and its scale and SEO authority represent ongoing competitive pressure.
• Tripadvisor: Tripadvisor is the leading global travel and restaurant/accommodation discovery platform. It overlaps with Peggada's accommodation, restaurant, and tourism-related listings (including the 'Férias Sustentáveis' ebook use case), and represents the dominant incumbent for travellers seeking vetted local options.
• Etsy: Etsy is a global marketplace for handmade, vintage, and craft goods, many of which carry sustainable or eco positioning. It overlaps with Peggada's second-hand and sustainable-fashion categories and represents the dominant e-commerce incumbent in the SMB-curated ethical goods space.

Direct peers

• HappyCow: HappyCow is the leading global directory of vegan and vegetarian restaurants, with a similar crowdsourced listing model, regional/category filtering, and editorial content. It is the closest analog to Peggada's sustainable-business directory model, although HappyCow focuses specifically on plant-based dining rather than the broader sustainability spectrum.
• The Good Shopping Guide: The Good Shopping Guide publishes ethical ratings and brand directories across categories including food, fashion, and personal care. Like Peggada, it curates businesses against sustainability/ethical criteria and serves as a consumer-facing discovery tool for responsible brands.
• Project Cece: Project Cece is a multi-brand sustainable fashion directory and marketplace operating across Europe. It aggregates vetted sustainable fashion brands and is comparable to Peggada's sustainable-fashion category listings, although it combines directory with e-commerce rather than purely discovery.
• Good On You: Good On You is a directory and ratings platform for sustainable fashion brands, using brand-level sustainability ratings to help consumers discover ethical clothing. It mirrors Peggada's model of vetting businesses against sustainability criteria and routing conscious consumers to vetted options, though in a narrower fashion-only vertical.
• B Corp Directory (B Lab): B Lab's B Corp Directory lists certified B Corporations globally and operates as a discovery layer for values-aligned businesses. It overlaps directly with Peggada's mission of connecting consumers with vetted sustainable businesses, although it is certification-led rather than category-led.

Others

• Brown Paper Events: Brown Paper Tickets is an events listing and ticketing platform with similar self-serve directory mechanics. While not a sustainable-business directory, it overlaps with Peggada's 'Happenings & more' events section and illustrates the broader directory/listings business model category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/peggada
• Instagraminstagram.com/mypeggada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peggada