WDP

What WDP does

Via (the operating name of WDP) is a UK registered charity (charity no 1031602, company no 2807934) founded in 1994 that provides free, confidential alcohol and drug recovery services to adults and young people across the United Kingdom. Its service portfolio covers the full recovery journey: drug and alcohol services, dedicated young people services, community-based outreach, residential detox and rehabilitation, employment support, smoking cessation programmes, naloxone provision and education, and the Capital Card spending platform that connects beneficiaries in recovery with partner offers.

The organisation is funded through donations and charitable contributions, with structured online giving at £5, £10, £20 and custom amounts on one-off or recurring (monthly, quarterly, yearly) cadences. It also runs targeted fundraising campaigns, notably for The Elms, which is positioned as the UK's first women-only detox centre and represents its flagship facility expansion. Via operates from its headquarters at Passmores House, Third Avenue, Harlow, employs between 251 and 500 people, and reports transforming thousands of lives annually. Distribution is via direct service delivery and a self-serve online service locator searchable within a 10–40 mile radius across service categories.

Name

WDP

Legal name

Via

Website

https://wdp.org.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Via (WDP) is a UK registered charity providing free, confidential alcohol and drug recovery services to adults and young people, including outreach, residential detox and rehab, employment support, and The Elms, the UK's first women-only detox centre.

Ownership category

akta.pro rank

Product category

Addiction Recovery Services

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

akta.pro secondary industry

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

Keywords

• Addiction recovery services
• Drug and alcohol support
• Residential detox rehabilitation
• Charitable health services
• Substance misuse support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Funding: Via operates as a registered charity (no 1031602) funded primarily through donations and charitable contributions. The organization runs donation campaigns including one-off and regular donation options, with specific fundraising efforts such as funding for The Elms, the UK's first women-only detox centre.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WDP (operating as Via) is a registered UK charity that delivers free, confidential support services to adults and young people dealing with alcohol dependency and drug use. Its portfolio spans drug and alcohol services, young people services, outreach, residential detox and rehab, employment support, and smoking cessation. The charity is developing The Elms, the UK's first women-only detox centre.

Product overview

Via is a charitable organization offering a portfolio of free, confidential support services for adults and young people dealing with alcohol dependency and drug use across the UK. The services include Drug and Alcohol Services, Young People Services, Outreach Services, Residential Detox & Rehab, Employment Support, Smoking Cessation, and the Capital Card spending program. The flagship initiative is The Elms, which will be the UK's first women-only detox centre.

Differentiator

Problem solved

Functional benefit

Brands

• The Elms: UK's first women-only detox centre being funded by Via

Products and services

• Drug and Alcohol Services

Quantifiable outcome

• Thousands of lives transformed annually

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mind Body Balance AcademycoreStrategic or Co-development PartnerVia has partnered with Mind Body Balance Academy to strengthen recovery services. This partnership enhances Via's holistic approach to addiction recovery by integrating mind-body wellness practices into their support programmes.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mind: Mind is the UK's largest mental health charity and operates at the intersection of mental health and substance use. Via's smoking cessation, counselling, and holistic recovery services overlap with Mind's broader wellbeing remit, and Mind serves as a national benchmark for charity scale and donor engagement.
• Turning Point: Turning Point is a UK social enterprise delivering substance use, mental health, and learning disability services. Its substance use division competes head-to-head with Via for local authority contracts and offers similar integrated recovery pathways including detox, rehab, and community reintegration.
• Change Grow Live (CGL): Change Grow Live is one of the largest UK substance use charities, delivering integrated recovery services across the country via commissioned contracts. It is directly comparable to Via in mission, service portfolio (detox, rehab, outreach, employment), and target population, but operates at substantially greater scale.
• We Are With You: We Are With You is a major UK charity providing free support for alcohol, drugs, and mental health. It directly overlaps with Via's core mission and service lines (community-based recovery, residential support, young people services), competing in the same commissioning environment with greater national scale.

Direct peers

• Phoenix Futures: Phoenix Futures is a UK charity specializing in drug and alcohol rehabilitation, including residential rehab, prison recovery services, and community programmes. It is closely comparable to Via in target population, residential rehab delivery model, and recovery-focused mission.
• Cranstoun: Cranstoun is a UK charity providing substance use, housing, and criminal justice services. It directly overlaps with Via on alcohol/drug recovery, outreach, and residential services, and competes in similar local authority commissioning frameworks.
• Aquarius: Aquarius is a UK charity providing substance use, gambling, and wellbeing support, particularly across the Midlands. It is comparable to Via in target population, service model (outreach, recovery support), and reliance on local authority commissioning.
• Action on Addiction: Action on Addiction is a UK charity delivering residential rehab, prevention, and research into addiction. It is a direct peer to Via in the residential detox and rehab segment, with overlapping target populations and similar charity-funding models.
• Humankind (formerly Lifeline Project): Humankind is a UK charity delivering integrated drug and alcohol, housing, and health services. It is directly comparable to Via in mission, multi-service recovery delivery, and reliance on local authority and NHS contracts across English regions.

Emerging players

• DrugFAM: DrugFAM is a smaller UK charity supporting families affected by drug and alcohol addiction. While narrower in scope than Via, it is comparable as a mission-aligned substance use charity with a similar donation-funded revenue model and UK-only operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/WDP_Charity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WDP