Freedom Furniture New Zealand
Freedom Furniture New Zealand is a privately held, Auckland-based retailer founded in 1996 that sells furniture, homewares, and décor across living, dining, bedroom, and outdoor categories to New Zealand consumers through physical Freedom Store locations and an e-commerce website.
- Company typePrivate
- Founded1996
- HeadquartersAuckland, New Zealand
- Headcount251–500
- GTM typeB2C
- OfferingServices
Freedom Furniture New Zealand firmographics
Firmographics- Name
- Freedom Furniture New Zealand
- Website
- https://freedomfurniture.co.nz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Freedom Furniture New Zealand is a privately held, Auckland-based retailer founded in 1996 that sells furniture, homewares, and décor across living, dining, bedroom, and outdoor categories to New Zealand consumers through physical Freedom Store locations and an e-commerce website.
- Ownership category
- akta.pro rank
Freedom Furniture New Zealand industry classification
Industry- Product category
- Home Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
- akta.pro secondary industry
- Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)
Keywords
Where Freedom Furniture New Zealand is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Freedom Furniture New Zealand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Freedom Furniture New Zealand product offering
Product offeringCore offering
Freedom Furniture New Zealand operates a retail furniture business under the "Freedom Store" brand, supplying furniture, homewares, and décor for living, dining, bedroom, and outdoor spaces. The company sells these products directly to consumers through physical store locations across New Zealand and an online shopping platform at freedomfurniture.co.nz.
Differentiator
Problem solved
Functional benefit
Products and services
- Freedom Store A retail furniture store offering furniture, homewares, and décor for living, dining, bedroom, and outdoor spaces to New Zealand consumers, operating physical store locations across New Zealand and an online shopping platform at freedomfurniture.co.nz.
Companies that use Freedom Furniture New Zealand
Customer profileIdeal customer profiles1 record
Freedom Furniture New Zealand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Freedom Furniture New Zealand competitors and assessment
Company assessmentRegional players
- Domayne: Australian furniture and home retailer (Harvey Norman group brand) with NZ exposure. Comparable mid-to-premium furniture positioning across living and bedroom categories.
- Cotswold Furniture: NZ specialty furniture retailer focused on dining, living, and outdoor. Competes in overlapping categories with a similar mid-market price positioning.
Broad incumbents
- Farmers (Farmers Trading Company): NZ department store chain with significant home and furniture departments. Operates department-store-style retail with overlapping home categories.
- IKEA: Global furniture and home furnishings giant with NZ operations. Overlaps across all of Freedom's core categories at scale and competes for the same value-conscious family demographic.
Direct peers
- Briscoes Group: NZ-based homewares and general merchandise retailer with a significant furniture offering. Directly overlaps with Freedom's home furnishings assortment and mid-market positioning.
- Nido: NZ specialty furniture retailer with strong living, dining, and bedroom assortment. Closely comparable product mix and target customer to Freedom Furniture.
- The Warehouse: Largest NZ discount retailer carrying furniture and homewares. Competes on price and breadth across home categories, serving a comparable mass-market consumer base.
- Harvey Norman: Large ANZ-based omnichannel furniture and homewares retailer operating across NZ. Comparable in product breadth (living, dining, bedroom, outdoor), target customer, and store-plus-online model.
- Adairs: ANZ-listed homewares and bedding retailer expanding in NZ. Comparable in home furnishings assortment and target customer, though with stronger soft-goods orientation.
Emerging players
- Mocka: NZ-based direct-to-consumer furniture brand. Competes primarily online with a younger, design-focused positioning; overlapping product categories and customer segment.
Market position
Customer concentration
Freedom Furniture New Zealand social profiles
Digital presenceFreedom Furniture New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freedom Furniture New Zealand leadership team
Management profileNumber of profiles
Freedom Furniture New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freedom Furniture New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freedom Furniture New Zealand
What does Freedom Furniture New Zealand do?
Freedom Furniture New Zealand operates a retail furniture business under the "Freedom Store" brand, supplying furniture, homewares, and décor for living, dining, bedroom, and outdoor spaces. The company sells these products directly to consumers through physical store locations across New Zealand and an online shopping platform at freedomfurniture.co.nz.
Is Freedom Furniture New Zealand a public or private company?
Freedom Furniture New Zealand is a private company. It is classified as unknown and is currently operating.
When was Freedom Furniture New Zealand founded?
Freedom Furniture New Zealand was founded in 1996. It employs 251 to 500 people.
Where is Freedom Furniture New Zealand based?
Freedom Furniture New Zealand is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Freedom Furniture New Zealand's main competitors?
Regional players on record are Domayne and Cotswold Furniture. Broad incumbents are Farmers (Farmers Trading Company) and IKEA. Direct peers are Briscoes Group, Nido, The Warehouse, Harvey Norman and Adairs. Mocka is listed as an emerging player.
Does Freedom Furniture New Zealand have an API?
No public API is recorded for Freedom Furniture New Zealand.
What industry is Freedom Furniture New Zealand in?
Freedom Furniture New Zealand's product category is Home Furniture Retail. Its primary akta.pro industry code is CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires), with a secondary code of CRAIAAAJ, Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage). Its NAICS code is 4491 and its SIC code is 5712.