What EERLIJK does

EERLIJK is a privately held, Netherlands-based online retailer ("webstore") specializing in children's clothing, founded in 2017 and headquartered in Haelen. The company operates the direct-to-consumer website eerlijkvoeltheerlijk.nl and serves parents and caregivers in the Dutch market seeking children's apparel. Its scale is very small, with a reported headcount of between 1 and 10 employees, indicating a micro, likely founder-led operation rather than a venture-backed or institutional e-commerce business.

The firm's product assortment, supplier base, brand positioning, technology stack, and pricing structure are not documented in the available source material. The website returned only a generic verification/loading page rather than a fully rendered storefront during the most recent data check, which provides limited insight into the breadth of catalog, visual merchandising, or transactional capabilities. The Dutch-language brand name ("eerlijk" translates approximately to "honest" or "fair") suggests a possible positioning around ethical, sustainable, or fair-trade children's clothing, though no certifications, sustainability claims, or supplier disclosures are recorded in the input.

From a business model perspective, EERLIJK appears to operate a standard direct-to-consumer e-commerce model — purchasing children's clothing from suppliers and reselling it online to Dutch consumers — but the data set contains no pricing details, order volumes, revenue figures, customer counts, marketing channels, or third-party logistics partnerships. No funding rounds, ownership structure, management team profiles, partnerships, regulatory actions, or technology integrations have been disclosed. Operating status is inferred as "operating" based on the accessibility of the registered domain, but substantive operational metrics are unavailable.

Name

EERLIJK

Website

https://eerlijkvoeltheerlijk.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

EERLIJK is a privately held, Netherlands-based online retailer founded in 2017 that sells children's clothing through the webstore eerlijkvoeltheerlijk.nl to Dutch consumers, operating with a 1–10 person team from Haelen.

Ownership category

akta.pro rank

Product category

Children's Clothing Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Children's clothing
• Kids apparel
• Online webstore
• Sustainable fashion
• Ethical clothing

Headquarters

HQ city

Haelen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Core offering

EERLIJK operates an online webstore that sells children's clothing. Founded in 2017 and based in Haelen, Netherlands, the company targets parents and caregivers seeking apparel for children, distributing its offering through the website eerlijkvoeltheerlijk.nl.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Clothing Webstore An online retail webstore (eerlijkvoeltheerlijk.nl) offering children's clothing to parents and caregivers of young children. The brand name 'EERLIJK' (Dutch for 'honest') suggests a focus on ethical, honest, or sustainable children's apparel.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• HEMA: Dutch value retailer with a broad kids' clothing range sold through its online channel and stores. Comparable because it targets the same Dutch parent shopper with affordable children's apparel.
• Zara (Inditex): Global fast-fashion incumbent with Zara Kids, sold via a major European online store. Comparable because its kids' range competes for the same value-conscious parent shopper.
• C&A: Major European family apparel retailer with a large dedicated kids' assortment online and in stores. Comparable because its children's clothing range competes for the same parent shopper, even though C&A also serves adults.
• H&M: Global fast-fashion incumbent with a substantial H&M Kids line and a leading European e-commerce operation. Comparable because its kids' assortment is a direct substitute for an independent children's webstore like EERLIJK.
• Zalando: Leading European online fashion platform with a sizeable kids' category and strong Dutch market presence. Comparable as a default shopping destination for the same parent customer base EERLIJK targets.

Regional players

• Wehkamp: Long-established Dutch online department store with a children's clothing category. Comparable as a domestic Dutch online apparel retailer competing for the same shopper, but broader in assortment than EERLIJK.

Direct peers

• Kleertjes.com: Dutch online retailer specializing in children's clothing, operating a similar webstore-only model targeting Dutch and Benelux parents — the closest direct comparator to EERLIJK.
• Petit Bateau: Heritage French children's clothing brand with strong D2C e-commerce across Europe. Comparable as a category-specialist brand competing on quality and curation rather than price, overlapping with EERLIJK's likely positioning.
• Name It (Bestseller): Specialist children's clothing brand owned by Bestseller, sold primarily through its own European online channel and wholesale. Comparable because it competes head-on in the kids' apparel category with a multi-country online presence.
• Kidiwi: Dutch online specialty retailer for children's and baby clothing. Operates with a similar pure-play webstore model in the same domestic market as EERLIJK.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EERLIJK